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performance measurement framework that added strategic whether its products and services conform to customer
non-financial performance measures to traditional financial requirements (the mission). These metrics have to be
metrics to give managers and executives a more 'balanced' carefully designed by those who know these processes
view of organizational performance. most intimately; with our unique missions these are not
2.1Perspectives something that can be developed by outside consultants.
The balanced scorecard suggests that we view the 2.1.3The Customer Perspective
organization from four perspectives, and to develop Recent management philosophy has shown an
metrics, collect data and analyze it relative to each of these increasing realization of the importance of customer focus
perspectives: and customer satisfaction in any business. These are
2.1.1The Learning & Growth Perspective leading indicators: if customers are not satisfied, they will
This perspective includes employee training and eventually find other suppliers that will meet their needs.
corporate cultural attitudes related to both individual and Poor performance from this perspective is thus a leading
corporate self-improvement. In a knowledge-worker indicator of future decline, even though the current
organization, people -- the only repository of knowledge -- financial picture may look good.
are the main resource. In the current climate of rapid In developing metrics for satisfaction, customers
technological change, it is becoming necessary for should be analyzed in terms of kinds of customers and the
knowledge workers to be in a continuous learning mode. kinds of processes for which we are providing a product or
Metrics can be put into place to guide managers in service to those customer groups.
focusing training funds where they can help the most. In 2.1.4The Financial Perspective
any case, learning and growth constitute the essential Kaplan and Norton do not disregard the
foundation for success of any knowledge-worker traditional need for financial data. Timely and accurate
organization. Kaplan and Norton emphasize that 'learning' funding data will always be a priority, and managers will
is more than 'training'; it also includes things like mentors do whatever necessary to provide it. In fact, often there is
and tutors within the organization, as well as that ease of more than enough handling and processing of financial
communication among workers that allows them to readily data. With the implementation of a corporate database, it is
get help on a problem when it is needed. It also includes hoped that more of the processing can be centralized and
technological tools; what the Baldrige criteria call "high automated. But the point is that the current emphasis on
performance work systems." financials leads to the” unbalanced" situation with regard
2.1.2The Business Process Perspective to other perspectives. There is perhaps a need to include
This perspective refers to internal business additional financial-related data, such as risk assessment
processes. Metrics based on this perspective allow the and cost-benefit data, in this category.
managers to know how well their business is running, and
III. PERFORMANCE MEASUREMENT basic measure of bank profitability that corrects for the
OF BANKS size of the bank is the return on assets (ROA). Secondly,
because the owners of a bank must know whether their
Although net income gives us an idea of how well bank is being managed well, ROA serves as a good
a bank is doing, it suffers from one major drawback. It method to identify it.
does not adjust for the bank's size, thus making it hard to ROA = Net profit after taxes / assets
compare how well one bank is doing relative to another. A
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The return on assets provides information on how done a good job of asset and liability management such
efficiently a bank is being run because it indicates how that the bank earns substantial income on its assets and
much profits are generated by each dollar of assets. have low costs on its liability, profits will be high. How
However, what the bank's owners (equity holders) care well a bank manages its asset and liabilities is affected by
about most is how much the bank is earning on their equity the spread between the interest earned on the bank's assets
investment. This information is provided by the other basic and the interest cost on its liabilities. This spread is exactly
measure of bank profitability, the return on equity what net interest margin measures. If the bank is able to
(ROE). raise funds with liabilities that have low interest costs and
ROE= Net profit after taxes / equity capital is able to acquire assets with high interest income, the net
interest margin will be high and the bank is likely to be
There is a direct relationship between return on highly profitable. If the interest cost of its liabilities rises
assets (which measures how efficiently the bank is run) relatively to the interest earned on its assets, the net
and the return on equity (which measures how well the interest margin will fall, and bank profitability will suffer.
owners are doing on their investment). 3.1 Strategies And Objectives Under Framework Of
Another commonly used measure of bank performance is Financial Perspective
called the net interest margin (NIM). NIM is the In the context of this quantifiable area of
difference between interest income and interest expenses measuring performance level, there exist 3 generic
as a percentage of total assets. strategies:
NIM= (Interest income - Interest expenses) / Assets • Product Leadership Strategy.
• Customer Value Strategy.
One of the bank's primary intermediation • Operational Excellence Strategy.
functions is to issue liabilities and use the proceeds to
purchase income earnings assets. If a bank manager has
The interpretations of these strategies in context This objective can be achieved by developing
to financial measures can be projected on Revenue New Revenue Sources (creating new products and
Growth and Productivity objectives. services). This is primarily a projection of Product
3.1.1 Revenue Growth objective Leadership strategy. And secondly by Improving Current
Profitability (working on customer value proposition) the EVA = return on invested funds – (weighted average
objective of Revenue Growth is achievable. This is cost of capital * invested capital) – (weighted average
primarily a projection of Customer Value strategy. cost of debt * net debt)
3.1.2 Productivity objective
It incorporates the projection of Operation Indicators related to the underlying level of risk
Excellence strategy by Decreasing Costs and by Resource associated with banks’ activity. A bank to be successful in
Optimization. its operations, managers must weigh complex trade-offs
between growths, return and risk, favouring the adoption
IV. FACTORS CONSIDERED FOR of risk-adjusted metrics.
MEASURING FINANCIAL RAROC (risk-adjusted return on capital, i.e. the
expected result over economic capital) allows banks to
PERFORMANCE OF BANKS allocate capital to individual business units according to
their individual business risk. As a performance evaluation
Among the large set of performance measures for tool, it then assigns capital to business units based on their
banks used by academics and practitioners alike, a anticipated economic value added.
distinction can be made between traditional, economic and There are many different measures and different
market-based measures of performance. types of indicators under the generic name of RAROC:
4.1.1 Traditional measures of performance RORAA (return on risk-adjusted assets), RAROA (risk-
Traditional performance measures are similar to adjusted return on assets), RORAC (return on risk-adjusted
those applied in other industries, with return on assets capital).
(RoA), return on equity (RoE) or cost-to-income ratio Inevitably, different stakeholders in a bank view
being the most widely used. In addition, given the performance from different angles. For example,
importance of the intermediation function for banks, net depositors are interested in a bank’s long-term ability to
interest margin is typically monitored. The return on assets look after their savings; their interests are safeguarded by
(RoA) is the net income for the year divided by total supervisory authorities. Debt holders, on the other hand,
assets, usually the average value over the year. look at how a bank is able to repay its obligations; a
Return on Assets = Net Income / Average Total Assets concern taken up by rating agencies. Equity holders, for
their part, focus on pro fit generation, i.e. on ensuring a
RoE is an internal performance measure of future return on their current holding. This focus is
shareholder value, and it is by far the most popular reflected in the valuation approaches of banks’ analysts,
measure of performance, since: (i) it proposes a direct who try to identify the fundamental value of thefi rm.
assessment of the financ ial return of a shareholder’s Managers, too, seek pro fit generation, but is subject to
investment; (ii) it is easily available for analysts, only principal-agent considerations and need to take employee
relying upon public information; and (iii) it allows for requests into consideration. The view of bank
comparison between different companies or different consultancies might also encompass the internal struggle
sectors of managers.
4.1.2 Economic measures of performance 4.1.3 Market-based measures of performance
The economic measures of performance take into Market-based measures of performance
account the development of shareholder value creation and characterize the way the capital markets value the activity
aim at assessing, for any given fiscal year, the economic of any given company, compared with its estimated
results generated by a company from its economic assets accounting or economic value. The most commonly used
(as part of its balance sheet). These measures mainly focus metrics include:
on efficiency as a central element of performance, but The “total share return” (TSR), the ratio of
generally have high levels of information requirements. dividends and increase of the stock value over the market
Two sets of indicators can then be identi fied amongst stock price; The “price-earnings ratio” (P/E), a ratio of the
economic measures of performance: financial results of the company over its share price; The
Indicators related to the total return of an “price-to-book value” (P/B), which relates the market
investment, based on the concept of an “opportunity value of stockholders’ equity to its book value; The “credit
cost”; the most popular one being economic value added default swap” (CDS), which is the cost of insuring an
(EVA). unsecured bond of the institution for a given time period.
VI. REVIEW OF LITERATURE Berry and Nix (1991), however, cast doubt on the
generality of McDonald and Morris results over time, over
Luther (1976) chaired the committee appointed by RBI to ratios and over industries. Similar results was obtained for
study the productivity, efficiency and profitability of Finnish data in Perttunen and Martikainen (1989) and for
commercial banks. The committee analyzed the various Spanish data by Garcia-Ayuso (1994). By comparing value
issues related to the planning, budgeting and marketing in and equal weighted aggregate financial ratios McLeay and
commercial banks. Fieldsend (1987) find evidence based on samples of
Vashisht (1987) evaluated the performance of public French firms that "the departure from proportionality
sector banks with regard to six indicators, viz. branch varies from ratio to ratio, from size class to size class and
expansion, deposit, credit, priority sector advances, DRI from sector to sector".
advances, and net profit over the period 1971-83.the Published as Timo Salmi and Teppo Martikainen
researcher has used composite weighted growth index to (1994) discussed that common feature of all the areas of
rank the banks as excellent, good, fair and poor. In order to financial ratio analysis research seems to be that while
improve the performance, he has suggested developing significant regularities can be observed, they are not
marketing strategies for deposit mobilization, profit necessarily stable across the different ratios, industries, and
planning and swot analysis time periods. This leaves much space for the development
of a more robust theoretical basis and for further empirical consideration the research gaps an endeavor is made in the
research. present study to examine the performance of PSB’s by
Kwan and Eisenbeis (1997) observed that Asset Quality calculating various ratios and their compound annual
is commonly used as a risk indicator for financial growth(CAGR’s) and coefficient of variation(CV).
institutions, which also determines the reliability of capital Kavita Chavali and Shefali Jain (2009) evaluated the
ratios.Their study indicated that capitalization affects the performance of equity linked savings schemes and
operation of financial capitalization affects the operation of concluded that the fund chosen by the investor should
financial institution. More the capital, higher is the match the risk appetite of the investor. Narayan Rao and
efficiency. M. Ravindran evaluated performance of Indian mutual
Said and Saucier (2003) evaluated the liquidity, solvency funds in a bear market through relative performance index,
and efficiency of Japanese Banks using CAMEL rating risk-return analysis, Treynor ratio, Sharpe ratio, Jensen
methodology. The study assessed the capital adequacy, measure, and Fama’s measure. The results of performance
assets and management quality, earnings ability and measures suggested that most of mutual fund schemes in
liquidity position. the sample of 58 were able to satisfy investor’s
Braam and Nijssen (2004) engaged in the BSC expectations by giving excess returns over expected
implementation performance investigation of 41 B to B returns based on both premium for systematic risk and
(business-tobusiness) companies in the Netherlands, by total risk. Mutual Fund as an investment vehicle is
using objective performance standard – ROI and subjective capturing the attention of various segments of the society,
performance standard – questionnaire investigation; like academicians, industrialists, financial intermediaries,
theresearch result shows that both objective and subjective investors and regulators
performance measurement indicators show positive rises. Kavita Chavali and Shefali Jain (2009) evaluated the
Papalexandris et al. (2004) studied one Greek software performance of equity linked savings schemes and
firm implementing the BSC and found that the said firm, concluded that the fund chosen by the investor should
after implementing the BSC for one year, showed match the risk appetite of the investor. Narayan Rao and
considerable progress in performance in four perspectives: M. Ravindran evaluated performance of Indian mutual
Financial, Customer, Internal business process, and funds in a bear market through relative performance index,
learning and growth. risk-return analysis, Treynor ratio, Sharpe ratio, Jensen
Bansal (2005), attempted to find out the impact of measure, and Fama’s measure. The results of performance
liberalization on productivity and profitability of public measures suggested that most of mutual fund schemes in
sector banks in India. While measuring profitability of all the sample of 58 were able to satisfy investor’s
the PSB.s, the trend analysis results showed that net profits expectations by giving excess returns over expected
in absolute terms have increased for majority of the PSBs returns based on both premium for systematic risk and
but profitability has witnessed a decline. But a few banks total risk. Mutual Fund as an investment vehicle is
have improved their profitability over the period of study. capturing the attention of various segments of the society,
The main reason for the declining trend in profitability is like academicians, industrialists, financial intermediaries,
due to increased competition which has been resulting in a investors and regulators.
narrowing spread. Mabwe Kumbirai and Robert Webb (2010) This paper
Assiri et al. (2006) presented a roadmap for BSC investigates the performance of South Africa’s commercial
implementation and identified a series of critical factors banking sector for the period 2005- 2009. Financial ratios
that must be carefully considered to ensure successful are employed to measure the profitability, liquidity and
implementation of BSC. credit quality performance of five large South African
Wong-On-Wing et al. (2007) applied BSC to reduce the based commercial banks. The study found that overall
conflict between top management and divisional managers bank performance increased considerably in the first two
because of the failure of the former to evaluate and years of the analysis.
consider strategy effectiveness in performance evaluation. CA Ruchi Gupta Faculty, Delhi Institute of Advanced
The theoretical comments of the above authors and Studies(2013) evaluated that result that there is a
empirical studies provide considerable support for this statistically significant difference between the CAMEL
study in theoretical foundation, research method and the ratios of all the Public Sector Banks in India, thus,
entire research framework. signifying that the overall performance of Public Sector
Ved Pal and Malik (2007) in the study examined the Banks is different. Also, it can be concluded that the banks
difference in financial characteristics of public, private and with least ranking need to improve their performance to
foreign sector banks based on factors such as profitability, come up to the desired standards.
liquidity, risk and efficiency. Most of the studies were
concerned of commercial banks as a whole and were VII. PRACTICES USED TO INCREASE
covering very limited number of years. PSB’s maintained BANK’S PERFORMANCE
its dominance in the banking system. Keeping into
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