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• efficient
• predictable
• inefficient
• unpredictable
• buys crap that makes no sense whatsoever, like those big foam fingers for
$10 at sports games
you just can’t build prediction models for this stuff
besides
...is a multi-billion dollar industry
[insert staggering stats here]
the key is in helping homo-feelgoodomicus feel
good
and this is where I segue into
lets talk a little about the history of positive
psychology...
psychology had a long history of being focused on
the negative stuff, like
but in 1998, Martin Seligman, proposed a focus on
the study of POSITIVE PSYCHOLOGY.
positive psychology is the branch of psychology
that “studies the strengths and virtues that enable
individuals and communities to thrive.”
pretty complicated stuff
...but WHY happiness? why does this matter?
7 reasons that happiness is key to success
2. unhappy customers talk to the MOST people about their negative experience
•feeling of agency
•empowerment
competence
competence includes:
•self-actualization
•feeling loved
•emotional security
• autonomy
• competence
• relatedness
from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA) 2007.
what is really important about knowing these pillars
is to understand what works AGAINST happiness
as much as what creates it.
fear
contributors to fear
•ignorance
•misinformation
•insecurity
•inexperience
•fear-mongering
•mistrust
pew internet research noted that the majority of
people ages 50+ who are not online are not online
because of the scary stories they hear.
confusion
what leads to confusion
•paradox of choice
•noise ratio
•secretiveness
•half-truths
loneliness
what causes loneliness
•isolation
•distrust of others
•fear of rejection
•lack of acceptance
•insecurity
lack of control
what leads to lack of control
•loss of agency
•withheld information
•secrecy
•uncontrollable circumstances
struggle for survival
remember maslow’s hierarchy of needs
you
can’t
get here
without
all of
these
being
taken
care of
barriers to happiness
• fear
• confusion
• loneliness
• lack of control
• clear goals
• user control
vendors zappos
moleskine
makes customers happy by
• giving choice in style of notebook - but not too much choice (autonomy)
• moleskinerie (relatedness)
• api allows people to build and be more creative with the core (competence)
• learning about others day to day mundane to deep thoughts and emotions
(relatedness)
ma.gnolia
makes customers happy by
• the ability to follow others and form groups around gathering knowledge
(competence)
http://www.slideshare.net/missrogue
about those rockin’ images:
• Many are from iStockphoto.com (totally cool site) except
for:
• kissing couple: http://www.flickr.com/photos/teointarifa/490408075/
• moleskine: http://flickr.com/photos/confusedvision/226129765/
• zipcar: http://www.zipcar.com
• Microformats: http://www.microformats.org
• OpenID: http://www.openid.net
• BarCamp: http://barcamp.org
• Coworking: http://coworking.info
• Ma.gnolia: http://ma.gnolia.com
• Whuffie: http://en.wikipedia.org/wiki/Whuffie
tara@citizenagency.com
415.694.1951
skype: tarahunt747
www.citizenagency.com
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