UAL Awarding Body 

CREATIVE MEDIA PRODUCTION AND TECHNOLOGY 

Unit 8:​ Developing a creative media production 

 
Date Issued: 25​th​ March 2019 
Final Deadline: 31​st​ May 2019 
 
Lead internal Verifier:​ Amy Davies, Ed Evers-Swindell, Richard Hewitt 
External Verifier:​ UAL ​Senior External Moderator​ for subject  
 
 
 
 
 
 
 
 
 
 
 
 
 
LO4: Be able to evaluate a creative media production 
 
  Fail  Pass  Merit  Distinction 
 
Evaluation and  Insufficient  Clearly  Effective  Accomplished 
reflection  evidence of  communicated  communication  and professional 
ongoing  evidence of valid  of analysis and  communication 
evaluation, lack  evaluation and  interpretation,  of perceptive 
of or only basic  realistic analysis  independent  analysis and 
analysis and little  independently  synthesis of  interpretation, 
or no justification  used to inform  information and  demonstrating 
for ideas   and develop  application of  clarity and 
  ideas.   reasoned  sophistication in 
  decision making  thinking and 
to inform  maturity in 
development of  decision making 
ideas   to progress ideas.  
 
 
 
Evaluation 
Along with your week you will produce a final evaluation 
You could record your evaluation as a ​blog​ or a ​video evaluation​ or write it as an ​essay 
 
The evaluation must cover: 
● Your intentions 
● How you met these 
● Did you produce a production that suited your target audience? 
● Did you meet the conventions of the genre? 
● Discuss the technical aspect and if your skills were professional (filming, lighting, 
mise-en-scene, editing) 
● What you could do to improve 
● Compare your work to work already produced (the work you looked at in your 
research) 
● Role you played 
● Did your production team work well together? 
● Did you work to the best of your ability? 
● Is this now an area of media you would like to go into (music video / editing etc.)  

 
Your evaluation must include print screens / footage of your work and the ‘behind the 
scenes’ if you did this