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CONTINUOUS EVALUATION
AT
SUBMITTED TO
REQUIREMENT OF
MASTER OF BUSINESS
ADMINISTRATION
UNDER
SUBMITTED BY
NIKITA PAREKH
M.B.A. SEMESTER 1
M.B.A. PROGRAMME
Ahmedabad
December 2016
ACKNOWLEDGEMENT
I wish to express my sincere thanks to Dr. Harish Bapat , Principal –MBA & MCA , Atmiya
Institute of Technology & Science , for providing me an opportunity to carry out CEC project
I am also thankful to Mr. Ramnikbhai bhalala and SHREE RAM COTTEX
INDUSTRIES for providing me training of seven days .
I take this opportunity to record my sincere thanks to all the faculty members of Department
of Management , Atmiya Institute of Technology & Science for their guidance and
encouragement .
I place on record , my sense of gratitude to one and all who , directly or indirectly , have lent
their helping hand in this project report .
NIKITA PAREKH
Name of Student
DECLARATION
I NIKITA MANOJ BHAI PAREKH , hereby declare that the report for CEC at
Place : Rajkot
Signature :
Date :
Group - A
Group – B
5 Principles of Management
6 Managerial Communication
7 Organizational Behaviour
COMPANY PROFILE
Auditor: - h. b. kalariya
Employees: - below 10
No short cut for success. A good deal of time, passion & stay determination is
pre – requisites to be success. Each & everyone successful companies has a
glorious history which always works as measurement and guide for future.
= 1.23%
10. CURRENT RATIO:
CURRENT ASSETS / CURRENT LIABILITIES
= 30,96,40,652.15 / 57,88,245.89
= 53.49%
SOURCES OF FUNDS AMOUNT AMOUNT
CAPITAL 50186672
LOANS
Secured loans 134902767
Unsecured loans 16028586
TOTAL 201118025
APPLICATION OF FUNDS
FIXED ASSETS 43863178
CURRENT ASSETS
Inventories 104014504
Sundry debtors 98035732
Cash & Bank balance 5586818
Advance to suppliers 9037703
Loans & advances 1925056
Duties receivable 2338686
deposits 1422991
TOTAL 222361491
Current liabilities
Sundry creditors 59244585
advance from customers 5789739
Duties payable 72320
TOTAL 65106644
Net current assets 157254847
TOTAL 201118025
ECONOMICS FOR
MANAGERS
The concept of supply and demand is often called the heart and soul of
economics .It is the foundation for much of what is studied in the field.
Understanding how supply and demand affect the economy helps us recognize
economics everywhere in our daily lives . The supply and demand infographic
highlights basic concepts such as the laws of supply and demand , changes in
demand and supply versus changes in the quantity demanded and the quantity
supplied , the determinants of demand and supply , and market equilibrium .
The Law Of Demand states that a higher price leads to a lower quantity
demanded and that a lower price leads to a higher quantity demanded.
Demand curves and demand schedules are tools used to summarize the
relationship between demand and price
A demand schedule is a table that shows the quantity demanded at each price
A demand curve is a graph that shows the quantity demanded at each price
The law of supply states that a higher price leads a higher quantity supplied and that a lower
price leads to a lower quantity supplied.
Supply curves and supply schedules are tools used to summarize the relationship between
supply and price.
A supply schedule is a table that shows the quantity supplied at each price .
A supply curve is a graph that shows the quantity supplied at each price.
RESEARCH
METHODOLOGY
CUSTOMER SATISFACTION
Customer satisfaction measures how well the expectations of a customer concerning a product or
service provided by our company have been met.
Customer satisfaction is an abstract concept and involves such factors as the quality of the product
or the service provided, the atmosphere of the location where the customer is present and price of
the product or service. Businesses often use customer satisfaction surveys to gauge customer
satisfaction.
We at SRCI belive that customer is the king therefore it is our responsibility to treat them in the
best possible manner.
We often check whether our customers are satisfied or not and for that purpose we have a certain
parameters which show the satisfaction of the customers.
• Delivery on time
DELIVERY • Speed of delivery
Whether the customer is satisfied or not can be checked from the loyalty of
the customers. If the customer is a long term customers without any
complaints then it definitely proves that the customer is satisfied.
At SRCI we make sure that the customer is completely satisfied not only in
terms of quality of products but we also give importance to other aspects such
as the after sales approach, payment conditions etc . and therefore we have
customers whom we have been serving since last 20 years which in itelf their
satisfaction.
.
In the graph given below the X axis represent the satisfaction score ad the Y
axis represents the loyalty of the customer
7
0
POOR FAIR GOOD EXCELLENT
QUANTITATIVE
ANALYSIS
Quantitative analysis refers to the economic, business or financial analysis that
aims to understand or predict behaviour or events through the use of
mathematical measurements and calculations, statistical modelling and research.
Quantitative analysts aim to represent a given reality in terms of a numerical
value. Quantitative analysis id employed for a number of reasons including
measurement, performance evaluation or valuation of financial instrument and
predicting real world events such as changes in the gross domestic product
growth rate.
2010 60
2011 50
2012 45
2013 35
2014 28
2015 25
70
60
50
40
30
20
10
0
2010 2011 2012 2013 2014 2015
PRINCIPLES OF
MANAGEMENT
SELECTION PROCESS
RECRUITMENT
Recruitment refers to the process of attracting, screening and selecting
qualified people for a job of organization or firm. For some
components of the recruitment process, mid-large size organization
often retain professional recruiters or outsource some of the process to
recruitment agencies.
RECRUITMENT SOURCES:
Internal sources External sources
Transfer Advertisement
Promotion Employment exchange
Friends & Relatives Contractors & Jobbers
Recalling retrenched Technical institutes (
employees (colleges, university etc)
Recruitment at gate
Waiting list
STAFFING PROCESS
1. Manpower requirements :
The very first step in staffing is to plan the manpower inventory required by a concern in order
to match them with the job requirements and demands. Therefore, it involves forecasting and
determining the future manpower needs of the concern.
2. Recruitment :
Once the requirements are notified, the concern invites and solicits applications according to
the invitations made to the desirable candidates.
3. Selection :
This is the screening step of staffing in which the solicited applications are screened out and
suitable candidates are appointed as per the requirements.
4. Training and Development :
Training is an organized procedure for increasing the knowledge and skill of the employees for
the better performance of job.
Development is relative process. It covers not only those activities which, improve job
performance but also which brings growth of the personality, helps an individual grow towards
maturity and actualization of their potential capacity.
5. Performance Evaluation :
Training and development may be understood as any attempt improve ability to perform
through learning, usually by changing the employee’s attitude or increasing his/her skills and
knowledge . The need for training and development is determined by the employee’s
performance, computed as follows
Performance evaluation =standard performance –actual performance.
6. Promotion :
Appointment to a position requiring higher qualifications such as greater skill or longer
experience and involving higher level of responsibility, a higher rate of pay, and a title change
is considered a promotion.
On seniority basis
On performance /efficiency basis
SOCIAL RESPONSIBILITY :
Every industry has certain responsibilities towards the society. The society offers too
much to the industry so it is the responsibility of the industry to return to the society.
In ginning industry by products are used as cattle food so it is our responsibility not to
mix any unstandard products because that would ultimately damage the animals and
the environment.
MANAGERIAL
COMMUNICATION
1) Communication is the act of conveying intended meanings from one entity
or group to another through the use of mutually understood signs and
semiotic rules.
2) INTERNAL COMMUNICATION:
3) Internal communication is viewed as being for encouraging employee participation and is
seen as being an essential ingredient for high performance project teams . Research
suggests that in many organizations , both employees and their managers are not satisfied
that their organization’s internal communication on mechanism is adequate . In a
turbulent economic environment , managers have had to live with rapidly changing
business conditions that result in a radical change to their business strategies .
4) EXTERNAL COMMUNICATION:
5) External communication is the transmission of information between a business and another
person or entity in the company’s external environment. Examples of those people and entities
include customers , potential customers , suppliers , investors , shareholders and society at large.
6)
ORAL
VERBAL
WRITTEN
BASED ON
CHANNEL
BODY LANGUAGE,
NON VERBAL SOUNDS,
APPEARANCE ETC.
1. Based on purpose
FORMAL
LETTERS
BASED ON
PURPOSE
TELEPHONE,
INFORMAL SOCIAL
MEDIA,ETC
ORGANISATIONAL
BEHAVIOR
CONFLICT MANAGEMENT
At SRCI we believe that conflicts are a part of work, conflicts occur only when everyone tries
to involve in the work. By observing the conflicts in the past and srudying the human nature
in the detail we have divided the conflicts according to their source and also designed certain
ways to resolve those conflicts
Conflict Type :
Values Conflict
Occurs when there is Incompatibility of principles, ethics or preferences.
Power Conflict
Occurs when each party wishes to maximise the amount of influence that
it exerts in the organisation.
Economic Conflict
Occurs when each party tries to attain the scarce resource.
Interpersonal Conflict
Occurs when two people have different interpersonal goals and different
work styles.
Organisational Conflict
Occurs when there is inequality in the organisational structure
Environmental Conflict
Occurs when the external environment affects the working of employees
in the organisation.
STRESS MANAGEMENT
Workplace stress is very common these days, every second employee is going through work
stress and that stress affects their life to a great extent. This stress often leads to physical and
emotional disturbance and that sometimes lead to addiction of bad habits so it is very
important for the employers to help relive work stress. While some workplace stress is
normal, excessive stress can interfere with productivity and performance and impact ones
physical and mental health. Often ones ability to deal with stress can mean the difference
between success and failure in any kind of work.
In the short term , one may experience pressure to meet the deadline or to fulfil a challenging
obligation. But when work stress becomes chronic, it can be overwhelming and harmful to
both physical and emotional health unfortunately such long term stress is also common now.
In this competitive age we can reduce this work stress only to a certain extent so we at SRCI
then try to relive this stress of our employees by the following means :
We encourage yoga and we keep a compulsory yoga session once every month. Yoga
is the best stress reliever
We give them leisure time of one hour at work on daily basis which gives them
refreshment from their routine
We often keep gaming sessions at our factory wherein all the employees along with
the employers play together this strengthens the bond between the employers and
employees and also gives refreshment to both.
The employees spend time with our pets in their leisure time this relaxes their mind .
THANK YOU