STI COLLEGE ANGELES

Agson's Bldg., McArthur Hi-way, Balibago,

Angeles City, 2009 Angeles City

Prepared by:

Arceno, Christie T.

Gomez, Jenel P.

Onanad, Janelie P.
C. Marketing Mix

 Product

The product is a Mini Air-Cooler which is USB-powered so it can still be used in case of

power interruptions using a power bank or connecting it to computers. This Mini Air-

Cooler is very useful in giving comfort during hot summer days and also when there are

power interruptions. The product is made up of biodegradable materials that will help in

decreasing the solid waste problem of our community which has been a huge threat to the

environment, health and safety. The product also aims to inspire others to think creatively

and innovatively in creating beautiful products through upcycling.

 Price

Cost of Goods per Unit

DC Motor - Php 120.00

Switch - Php 20.00

USB cable - Php 10.00

Carton Box - Php 5.00

Sintra Board - Php 10.00

Designing Materials - Php 35.00

Total - Php 200.00

Selling Price per Unit

Desired Markup - 25%

Markup Price - Php 50.00

Selling Price - Php 200.00 + Php 50.00 = Php 250.00

  Place

The product will be available on online shops such as Shoppee and Lazada. The company

will also have a Facebook page where customers can message us to inquire or buy the

product.

 Promotion

To advertise our Mini Air-Cooler, we will distribute flyers and be posting it on social media

such as on our Facebook page.

D. SWOT Analysis

STRENGTHS WEAKNESSES

 Little technical expertise is needed for a  New to the industry - Our product to

production staff since basic training of produce that is new to the industry is not

how to assemble the parts can be taught easy to introduce or to make it known to

and learned easily. the market even we have a target market.

 Environment Friendly – our product is a  Lack of Reputation – because we are new

product of upcycling wherein its in the market, they can’t recognize us as

components are old unused materials; early as we want because they don’t have

thus, it helps in addressing the global information about our company and our

waste problem. product.

OPPORTUNITIES THREATS

 Climate- Philippines is a tropical country  The threat for our product will be the

wherein the climate is usually hot. The presence of direct and indirect
 product has the ability to provide cool air competitors in the market which can

and comfort during hot seasons. trigger low demands for the product.

 Increasing use of social media – because Since there are a lot of air-cooling

of the modern technology we can sell devices in the market, there is a

through online, it means even if they’re in possibility that a customer will prefer

other location they can still avail our buying these devices other than our

product. offered product.