YU, ALLYSA L.

ENG13/A1

EXERCISE 1
1. Based on the language in the poster, the target audience in the Dunkin Donut is
the people in Thailand. The purpose of this ad is to promote their new flavor which
is the ‘Charcoal Donut’. They wanted to show that even the color is charcoal, it is
still delicious just like their other flavored donuts.

For the Gillette ad, the target audience is any male from teenaged years to death.
I believe a more specific audience would be white males. Typical American male
is a man that values; quality, ease of use, and operational costs. The reason that
the Gillette razor did so amazingly well was because the American man looks for
in a product.

2. In Dunkin Donut promotion, the advertisement is drawing an association between

eating a chocolate doughnut and being dark. What sells the situation is that the
lady is obviously not dark, but instead her skin has been painted that shading. One
expectation this can have a fine impact in convincing people in Thailand to look
additional outwards and perceive individuals are individuals and should all be dealt
with comparatively, without segregation of any kind.

In the Gillette advertisement, youthful youngsters are amazingly delicate, when

shaving the ideal shave is child smooth. The promotion utilizes textual style and
content that sounds good to the men of that period. On a Gillette security razor,
the client essentially contorts the base of the razor that opens the two locking jaws
that hold the sharp edge set up. The advertisement advances tasteful,
convenience, and operational expenses.

3. Tradition assumes a improvement of procedures used to bundle and sell the items
and the subsequent of these systems. What sells in a single locale of the world
can be an absolute publicizing disappointment in another part, what claims to
gatherings of people in a single nation could be translated as hostile in another. In
Dunkin Donut advertisement connection to its way of life and society is made for
the Thai individuals characterize reasonable cleaned individuals as glitzy and
wonderful.

In Gillette advertisement it is extremely fundamental and isn't overpowering with a

data over-burden; it is immediate and centered in the message it is passing on to
the intended interest group. In Gillette promotion, to me it infers topics of
"wellbeing," "happiness" and "simple to use." Presently, anybody can shave
themselves and at a youthful age securely. I think we overlook that men used to
routinely go to a hair stylist for a shave and I wager most young people went
 normally to stay away from the new kid on the block scratches and trims. Ruler
Gillette's new razor made shaving a protected, simple and time productive
procedure that changed the act of shaving.

EXERCISE 2

DUNKIN DONUT

 Target Audience
The audience in this product must be in a different variety of people but I think
they need to focus on younger child in ads because children are the one who
usually eat donuts.

 Features

 Promotional Ideas
-The ad should be promoted in social Medias, TV, have it posted in billboards, etc.
so they can gain more customer.
-The model in the ad should be in younger generation.