April 2019

Primed Kids
Early Learning Education
ds Primed Kids
Why this Pitch Deck?
Primed Kids will produce the best Early English Education App on the
market. But an App is only as successful as its marketing is. And a team is
only as successful as its lead. Primed Kids needs a new leader to take the
next steps from an awesome product to a successful company.

What does the CEO need to bring along?

You should be able to manage our creative team, expand our product line
and find the right marketing channels. You should have an interest in edu-
cation, you should be familiar or at least be interested in game design and
gamification.
Eduka’s
Adventure
A learning game for 5-10 year old children worldwide
Game Design
Based on Will Wright’s Theory on Game Design

Customizable Avatar
The player can design all elements himself and individualize his “hero”

Story
All content is embedded into hero’s world

Gamification
Hero needs to earn coins and gain keys to unlock features and unfold the
story
Story
All content is embedded into an
entertaining and interactive story

When a story is wrapped around a learning concept, it

becomes more engaging for children and helps them understand
it in more depth

We take this one step further by letting the player design his own avatar
Creative
Design
High quality design & animations

Music
All story elements are animated and emphasized through
child-oriented music to support and emotionalize the learning
process

Story
Engaging game play entirely based on gamification principles

Didactics
Based on scientific research on early foreign language
didactics and the positive impact of gamification
for the learning process
Didactics
eduka’s adventure’s didactical concept is based
on the experience of the researcher and university
lecturer Marvin Wassermann as a didactical expert
on early language learning
Children learn by identifying with their hero and emotionally experienc-
ing their world, story and environment

Unlike other apps we offer a choice* between learning American or

British English to be attractive for parents all around the globe

*will be released in the Relaunch in July

Status Quo
We have a beta version that we tested with 26 kids and 8 parents

Current version 0.6 is pretty stable with some minor bugs

Current build consists of two Islands that are connected through

musical story elements: Home Island with a six room light-
house and Animal Island with seven mini games

Game built in Corona; we plan to rebuild it in Unity

after launching the current version on 30th of april
Testings & Feedback
Overall feedback from parents and kids is positive

Even 5-6 year old children do understand the story

Children especially like the mini games “Submarine” and “Memory”

UX has to be improved (e.g. our “helping hand” was just embedded with
great success)
Relaunch in
Major changes based on the feedbacks
of the testings

Individualization: The character will be totally redesigned and can be individ-

ualized created and designed by the player
Gamification: Hero can earn coins and unlock further items (e.g. clothes,
food) or activate rooms and mini games
Story: The story will be explained more concrete (e.g. Hero’s friends will be
introduced better)
More function and interaction: Hero will need to sleep, eat and shower from
time to time
Design improvement: Due to more features within Unity all movements will
be way smoother
Redesign: All mini games will be improved and redesigned by our current
design team
Team Setup
Klemen Trupej: Creative Direction

Nora Lengyel: Design

Kwame Hammond: Game Development

Eva Prosek: Sound Design

Marvin Wassermann: Didactics

Adil Sbai: Founder

Table & Financials
Burn Rate
1500 EUR Design & Animation
1500 EUR Game Development
1000 EUR Sound Design
1500 EUR Office & further costs

Investment
Primed Group invested 150.000 EUR
Primed Group just invested another 16.000 EUR for the Corona launch in April
Primed Group is willing to invest further into Marketing and HR if a qualified
CEO is found

Cap table:
Adil Sbai: 54% / Primed Group: 34% / Kwame Hammond: 7%
Jonas Khan: 5%
Next Steps
Currently
Search for a new CEO
Further testings in the kindergarten both in Vienna (Adil, Eva, Klemen) and
Kassel (Kwame)

30th of April
Launch of the current Corona Version in the App Store for free for further feed-
back
May, - August
Remake in Unity

September
Relaunch of the Unity version with a subscription model (9.99 € per month or
99 € per year)
Start of an Influencer Marketing Campaign (with support of an Instagram
Agency that Adil Sbai founded)
Start of a Facebook Marketing Campaign (under the lead of Facebook
Marketers Chris Erthel and Patrick Wind)
Competition
Papumba Learn English: https:/ www.youtube.com/watch?v=zNDqrqFgfjI

LingoKids: https:/ www.youtube.com/watch?v=s5-0V8wIbxw

https://www.youtube.com/watch?v=DlZcMCxXkJE
Club Lingumi:

Fun English: https:/ www.youtube.com/watch?v=OPMw4JiK3V0

Contact Information
Thanks for the read. For more
information and a free test account
to play eduka’s adventure
feel free to contact me

Adil Sbai
adil@primedgroup.com
+43 660 871 41 59