SWAYAM SIDDHI DEGREE COLLEGE

PROJECT REPORT

BIG BAZAAR: CUSTOMER DATA ANALYSIS

A PROJECT REPORT TO THE UNIVERSITY OF MUMBAI

FOR THE AWARD OF THE DEGREE OF
BACHELORS OF MANAGEMENT AND STUDIES
(VI SEMESTER)

BY
………………………………………………………….
SEAT NO………………….

SWAYAM SIDDHI MITRA’S SANGH DEGREE COLLEGE

BHIWANDI THANE
2019

UNDER THE GUIDANCE OF

PROF. ……………………..
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DECLARATION:

I, …………………………………………………., Student of Bachelors

of Management and Studies (VI Semester) from Swayam Siddhi Mitra’s
Sangh’s Degree College, hereby declare that I have completed my
project on “BIG BAZAAR : CUSTOMER DATA ANALYSIS” for the
academic year 2019.
The Information submitted is true and original to the best of my
knowlegde.

…………………………………………..
BACHELORS OF MANAGEMENT AND STUDIES
SEMESTER VI
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ACKNOWLEGMENT:

There are many who have knowingly and unknowingly helped me with my project
for which I want to express my gratitude to them.

I am short of words to express my deep sense of gratitude to my guide

PROF………………………………………. for his help and his untiring efforts,
constant inspiration and stimulating guidance to me in my academic endeavor and
in my project.

I also thank my teacher for holding discussions and for the information given to me
that formed the basis of the study. I would also like to thank the college for giving
me this opportunity for doing this project. I would also like to thank my family for
giving me the support to do the same.

I also express my gratitude to MR. KISHORE BIYANI for giving valuable

information which has helped me to complete my project.
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TABLE OF CONTENT
CHAPTER TOPICS PAGE
NO. NO.
1 INTRODUCTION
2 DATA MINING
3 BIG BAZAAR ANALYSIS
4 EXECUTIVE SUMMARY
5 INTRODUCTION OF BIG BAZAAR
6 RESEARCH METHODOLOGY
7 FINDINGS
8 RECOMMENDATIONS
9 CONCLUSIONS
10 INDUSTRY PROFILE
11 RETAIL AN INDIA
12 COMPANY PROFILE
13 ORGANISATIONAL STRUCTURE
14 PLANS OF KEY
15 ANALYSIS AND INTERPRETATION
16 LIMITATON
17 CONCLUSION
18 BIBLIOGRAPHY
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CUSTOMER DATA ANALYSIS

INTRODUCTION :-
Customer Data Analysis is a process by which data from customer behavior is
used to help make key business decisions via market segmentation and predictive
analytics. This information is used by businesses for direct marketing, site
selection, and customer relationship management. Marketing provides services in
order to satisfy customers. With that in mind, the productive system is considered
from its beginning at the production level, to the end of the cycle at the consumer.
Customer analytics plays an important role in the prediction of customer behavior.

Uses
Retail
Although until recently over 90% of retailers had limited visibility on their
customers, with increasing investments in loyalty programs, customer
tracking solutions and market research, this industry started increasing use of
customer analytics in decisions ranging from product, promotion, price and
distribution management. The most obvious use of customer analytics in
retail today is the development of personalized communications and offers
and/or different marketing programs by segment. Additional reasons set
forth by Bain & Co. include: prioritizing product development efforts,
designing distribution strategies and determining product
pricing. Demographic, lifestyle, preference, loyalty data, behavior, shopper
value and predictive behavior data points are key to the success of customer
analysis.

Finance
Banks, insurance companies and pension funds make use of customer
analytics in understanding customer lifetime value, identifying below-zero
customers which are estimated to be around 30% of customer base,
increasing cross-sales, managing customer attrition as well as migrating
customers to lower cost channels in a targeted manner.

Community
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Municipalities utilize customer analytics in an effort to lure retailers to their

cities. Using psychographic variables, communities can be segmented based
on attributes like personality, values, interests, and lifestyle. Using this
information, communities can approach retailers that match their
community’s profile.
Customer relationship management
Analytical Customer Relationship Management, commonly abbreviated as
CRM, enables measurement of and prediction from customer data to provide
a 360° view of the client.

Predicting customer behavior :-

Forecasting buying habits and lifestyle preferences is a process of data mining and
analysis. This information consists of many aspects like credit
card purchases, magazine subscriptions, loyalty card membership, surveys,
and voter registration. Using these categories, consumer profiles can be created for
any organization’s most profitable customers. When many of these potential
customers are aggregated in a single area it indicates a fertile location for the
business to situate. Using a drive time analysis, it is also possible to predict how far
a given customer will drive to a particular location. Combining these sources of
information, a dollar value can be placed on each household within a trade area
detailing the likelihood that household will be worth to a company. Through
customer analytics, companies can make decisions based on facts and objective
data.
Data mining
Data mining is the process of discovering patterns in large data sets involving
methods at the intersection of machine learning, statistics, and database
systems.[1] Data mining is an interdisciplinary subfield of computer
science and statistics with an overall goal to extract information (with intelligent
methods) from a data set and transform the information into a comprehensible
structure for further use.

There are two types of categories of data mining. Predictive models use previous
customer interactions to predict future events while segmentation techniques are
used to place customers with similar behaviors and attributes into distinct groups.
This grouping can help marketers to optimize their campaign management and
targeting processes.
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Data mining
Data mining is the process of discovering patterns in large data sets involving
methods at the intersection of machine learning, statistics, and database
systems. Data mining is an interdisciplinary subfield of computer
science and statistics with an overall goal to extract information (with intelligent
methods) from a data set and transform the information into a comprehensible
structure for further use. Data mining is the analysis step of the "knowledge
discovery in databases" process, or KDD. Aside from the raw analysis step, it also
involves database and data management aspects, data pre-
processing, model and inference considerations, interestingness
metrics, complexity considerations, post-processing of discovered
structures, visualization, and online updating. The difference between data
analysis and data mining is that data analysis is used to test models and hypotheses
on the dataset, e.g., analyzing the effectiveness of a marketing campaign,
regardless of the amount of data; in contrast, data mining uses machine-learning
and statistical models to uncover clandestine or hidden patterns in a large volume
of data.

The term "data mining" is in fact a misnomer, because the goal is the extraction of
patterns and knowledge from large amounts of data, not the extraction (mining) of
data itself. It also is a buzzword and is frequently applied to any form of large-
scale data or information processing (collection, extraction, warehousing, analysis,
and statistics) as well as any application of computer decision support system,
including artificial intelligence (e.g., machine learning) and business intelligence.
The book Data mining: Practical machine learning tools and techniques with Java
(which covers mostly machine learning material) was originally to be named
just Practical machine learning, and the term data mining was only added for
marketing reasons. Often the more general terms (large scale) data analysis
and analytics – or, when referring to actual methods, artificial
intelligence and machine learning – are more appropriate.
The actual data mining task is the semi-automatic or automatic analysis of large
quantities of data to extract previously unknown, interesting patterns such as
groups of data records (cluster analysis), unusual records (anomaly detection), and
dependencies (association rule mining, sequential pattern mining). This usually
involves using database techniques such as spatial indices. These patterns can then
be seen as a kind of summary of the input data, and may be used in further analysis
or, for example, in machine learning and predictive analytics. For example, the
data mining step might identify multiple groups in the data, which can then be used
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to obtain more accurate prediction results by a decision support system. Neither the
data collection, data preparation, nor result interpretation and reporting is part of
the data mining step, but do belong to the overall KDD process as additional steps.
The related terms data dredging, data fishing, and data snooping refer to the use of
data mining methods to sample parts of a larger population data set that are (or
may be) too small for reliable statistical inferences to be made about the validity of
any patterns discovered. These methods can, however, be used in creating new
hypotheses to test against the larger data populations.

Process
The knowledge discovery in databases (KDD) process is commonly defined with
the stages:

1. Selection
2. Pre-processing
3. Transformation
4. Data mining
5. Interpretation/evaluation.
It exists, however, in many variations on this theme, such as the Cross-industry
standard process for data mining (CRISP-DM) which defines six phases:

1. Business understanding
2. Data understanding
3. Data preparation
4. Modeling
5. Evaluation
6. Deployment
or a simplified process such as (1) Pre-processing, (2) Data Mining, and (3) Results
Validation.
Polls conducted in 2002, 2004, 2007 and 2014 show that the CRISP-DM
methodology is the leading methodology used by data miners. The only other data
mining standard named in these polls was SEMMA. However, 3–4 times as many
people reported using CRISP-DM. Several teams of researchers have published
reviews of data mining process models, and Azevedo and Santos conducted a
comparison of CRISP-DM and SEMMA in 2008.
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Pre-processing
Before data mining algorithms can be used, a target data set must be assembled. As
data mining can only uncover patterns actually present in the data, the target data
set must be large enough to contain these patterns while remaining concise enough
to be mined within an acceptable time limit. A common source for data is a data
mart or data warehouse. Pre-processing is essential to analyze the multivariate data
sets before data mining. The target set is then cleaned. Data cleaning removes the
observations containing noise and those with missing data.
Data mining
Data mining involves six common classes of tasks:

 Anomaly detection (outlier/change/deviation detection) – The identification of

unusual data records, that might be interesting or data errors that require further
investigation.
 Association rule learning (dependency modelling) – Searches for relationships
between variables. For example, a supermarket might gather data on customer
purchasing habits. Using association rule learning, the supermarket can
determine which products are frequently bought together and use this
information for marketing purposes. This is sometimes referred to as market
basket analysis.
 Clustering – is the task of discovering groups and structures in the data that are
in some way or another "similar", without using known structures in the data.
 Classification – is the task of generalizing known structure to apply to new
data. For example, an e-mail program might attempt to classify an e-mail as
"legitimate" or as "spam".
 Regression – attempts to find a function which models the data with the least
error that is, for estimating the relationships among data or datasets.
 Summarization – providing a more compact representation of the data set,
including visualization and report generation.
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Results validation

An example of data produced by data dredging through a bot operated by

statistician Tyler Vigen, apparently showing a close link between the best word
winning a spelling bee competition and the number of people in the United States
killed by venomous spiders. The similarity in trends is obviously a coincidence.
Data mining can unintentionally be misused, and can then produce results which
appear to be significant; but which do not actually predict future behaviour and
cannot be reproduced on a new sample of data and bear little use. Often this results
from investigating too many hypotheses and not performing proper statistical
hypothesis testing. A simple version of this problem in machine learning is known
as overfitting, but the same problem can arise at different phases of the process and
thus a train/test split - when applicable at all - may not be sufficient to prevent this
from happening.
The final step of knowledge discovery from data is to verify that the patterns
produced by the data mining algorithms occur in the wider data set. Not all patterns
found by the data mining algorithms are necessarily valid. It is common for the
data mining algorithms to find patterns in the training set which are not present in
the general data set. This is called overfitting. To overcome this, the evaluation
uses a test set of data on which the data mining algorithm was not trained. The
learned patterns are applied to this test set, and the resulting output is compared to
the desired output. For example, a data mining algorithm trying to distinguish
"spam" from "legitimate" emails would be trained on a training set of sample e-
mails. Once trained, the learned patterns would be applied to the test set of e-mails
on which it had not been trained. The accuracy of the patterns can then be
measured from how many e-mails they correctly classify. A number of statistical
methods may be used to evaluate the algorithm, such as ROC curves.
If the learned patterns do not meet the desired standards, subsequently it is
necessary to re-evaluate and change the pre-processing and data mining steps.
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“A Analysis on Customer Data of Big-

Bazaar”
Executive summary

Retail Sector is the most booming sector in the Indian economy. Some of the
biggest players of the world are going to enter into the industry soon. It is on the
threshold of a big revolution after the IT sector. Although organized retail market
is not as strong as of now, but it is expected to grow manifolds by the year 2010.
The sector contributes 10% of the GDP, and is estimated to show20% annual
growth rate by the end of the decade. The current growth rate is estimated to be
8.5%.
The retail market is most fragmented in the world and only 2% of the entire
retailing business is in the organized sector. There are about 300 new malls,1500
supermarkets and 325 departmental stores being built in the cities verysoon.
I considered the Big-Bazaar Mumbai for studying the consumer expectation, and
what are the factors that influence to customer to walk-in, in Big Bazaar Mumbai.
Consumers now want the cheapest, biggest and the quickest products/services from
their retailers. They are moving towards the ‘eastern’ model, the changing
behaviour the Indian customers.
The project involves three main aspects namely industry profile, company profile
and analysis part. In industry profile about the retail sector, in company profile
history of the organization, achievements; a detailed study has been made. In the
analysis part, objectives and data collection method, sampling design, sampling
size, sampling method and mainly I have analyzed the collected primary data using
SPSS, the primary data have been collected through questionnaires. Finally
findings, recommendations, limitations and conclusionare derived.
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Introduction to the topic:-

As we are now in the era of booming retailing lot of organization are entering into
the retail market. In India Future Group Pantaloon company is one of the greatest
retailing companies with its retail format called Big Bazaar. In my summer In plant
project I’m doing live project, on a “A analysis on customer of Big-Bazaar at
Mumbai”. ( to improve customer walk-in at big bazaar) And also to know what are
the factors which customers think before visiting Big Bazaar.

Need for the Analysis:-

Big Bazaar has newly established its Mumbai store on last 29 th July 2007. The
Big Bazaar has done analyzing of projects to know the consumer expectation,
consumer satisfaction level and now the Big Bazaar has gained good grip on the
Mumbai market, but still want to increase the walk-in in Big Bazaar. So the
mainneed for the study is to know how to increase the walk-in Big Bazaar.

Tips for the Analysis:-

“A Analysis on customer Data of Big-Bazaar, at Mumbai”.

Objectives:-

 To under stand the factors which influence customers to visit Big- Bazaar
Mumbai,
 To study the present promotion activities of Big-Bazaar Mumbai
 To understand the customer opinion about product, services, and prices
 To evaluate customer walk-in at Big-Bazaar
 To know the customers expectation towards Big-Bazaar Mumbai,
 To ascertain the satisfaction level of customers of Big-Bazaar Mumbai
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Research methodology:-

Type of research
The research was Descriptive Research.

Data collection methods:-

1)Primary data
The primary or the first hand data was collected with the help of handing out the
questionnaire to the customers, to know “Analysis on customer of Big- Bazaar at
Mumbai”.

2) Secondary data
The major source of secondary or supporting data was internet, and company
profile of Big Bazaar as whole. And Big Bazaar library and the books and journals,
are the source of information.

Survey method
The related data or information was obtained by personal administration of
questionnaire

Sample size
A sample size of 100
Sampling Frame
The customers of Mumbai
Sampling unit
Individual customers of Big Bazaar of Mumbai
Sampling method
The method for survey was, non-probabilistic convenience sampling method.
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Benefits to me –
The project helped me to have an insight of the customer perception towards Big
Bazaar Mumbai. the concept of consumer thinking process towards shopping. As a
consumer what are the expectations towards Big Bazaar Mumbai. And what are the
different offers executed by Big Bazaar during my SIP project. And it was more
about live project and, I was able to understand different aspects with regards Big
Bazaar Mumbai.
Benefits the company –
With the help of this report company could find out the challenges ahead, because
the study is based on the survey conducted with the help of questionnaire which
was consisted of the questions related to the consumer of Big Bazaar Mumbai and
through this report the Big Bazaar can more focus on the consumer expectation
towards increase walk-in, in Big Bazaar Mumbai.

FINDINGS:-
The overall project is mainly of” Analysis on customer of big bazaar. at mumbai In
this project the major findings are as follows
During the project period there are totally 3 different types of offers executed
(apart form weekends offers) by big bazaar. And the customer walk-in was very
good in these offers days.
 The consumer walk-in, in big bazaar is very high during the offer periods.
 81% of the customers prefer to visit Big Bazaar due to the availability of the
variety of products.
 75% of customers of Mumbai prefer to visit big bazaar.
 63% of Mumbai customer thinks that there is always any new offers before
visiting big bazaar.
 63% of customers of big bazaar expect good offers from big bazaar.
 74% consumers are satisfied with the offers from big bazaar Mumbai.
 68% of the customers are satisfied by the quality of the products at Big Bazaar.
 66% customers visit Big Bazaar for purchasing rather than a visit.
 65% of the customers are satisfied by the service provided at Big Bazaar.
 Most of the customers would definitely visit Big Bazaar again.
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RECOMMENDATIONS:-

The overall project is mainly of Analysis on customer of big bazaar it nothing but
how to increase consumer walk-in in big bazaar. In this project the major
recommendations are as follows.

 During offers period’s big bazaar has to provide transportation facilities to

increase customer walk-in.
 Transportation facilities during offers.
 Providing awareness about the new offers to the loyal customers
 Ambience with proper ventilation and sitting arrangements and restaurant.
 Separate ladies rest room..
 Providing membership cards.
 Since the Tv Advertisement is most attractive media as per the respondents
view, company can concentrate on TV ads by making them more attractive and in
a medium that’s understandable by people of in and around Mumbai city, to inform
about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE
SASTA DIN.,
 Hoardings & Paintings are good source of advertisements so company has to
concentrate on this advertising aspect Hoardings & Paintings has to be increased &
placed in more crowded areas.
 Big Bazaar has to concentrate on more offers & may provided discounts, more
exchange offers.
 Now a days Radio & Internet are good source of medias company has to give
more advertisements on these medias, to reach maximum people.
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CONCLUSION:-
I conclude the project stating that the customer of Mumbai are satisfied with
offers, and they still needs good offers in future days. And the Big Bazaar has been
doing good in terms of understanding customer expectation and providing them
good offers and products in terms of fulfilling their expectation. During the project
I came to know about the different offers of big bazaar, what a normal consumer
thinks before walk-in at big bazaar. And the different factors which influence
customers to visit big bazaar. And the factors which we need focus to improve
customer walk-in at Big Bazaar mumbai.

The consumers preferences are changing & they are moving from Traditional
Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail
outlets to attract the customers towards them from that of competitors. To attract
more customers companies have to carryout the promotional activities in unique
way. BIGBAZAAR has maintained that uniqueness & has succeeded in attracting
customers.

The advertisement of the company like TV ads, print media & pamphlets are good
advertisements which made its place in minds of customer to find BIGBAZAAR
differently. As the competition is becoming stiff in the market the activities
conducted by the company are unique, that have brought fruitful result to the
company.

Among them advertisement is one of the leading activity or unique among all other
activities & has high influence on the customer walk-in.
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INDUSTRY PROFILE
INTRODUCTION
Retail is India’s largest industry accounting for over 10 per cent of the country’s
GDP and eight per cent of the employment. The industry in India has emerged as
one of the most dynamic and fast paced ones with several players entering the
market. The Indian retail market is expected to grow from US$ 300+ billion to
US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by
changing lifestyle’s, strong income growth, western influence and favorable
change in demographic patterns, Indian retail is expanding at a rapid pace.

Retail market essentially comprises:

 Shopping centers: there is an increase in the number of shopping centers in both

tier-I and tier-II cities. India can expect to have 600 new shopping malls by 2010.

 Food retail

 Kid’s retail

 Agriculture and Floriculture

 Electronics goods market.

“Retailing is a distinct, diverse and dynamic sector” “It is an activity of enormous

economic significance to most developed nations”.

It generates revenue and wealth for nation, encourages investments and brings
technological advancements. Stated that “it brings employment and creates wealth
of the economy”. “It is a vibrant part of our changing society and a major source of
employment” Retailing performs activities at larger level so it requires massive
manpower to handle and manage it’s operations. Retailing also helps society in
general by providing goods and services in reasonable price and increasing their
standards of living. “Retailing activity can be viewed as a significant contributor to
the economy in general”.

Retailing is the set of activities that markets products or services to final consumers
for their own personal or household use. It does this by organizing their availability
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on a relatively large scale and supplying them to consumers on a relatively small

scale.” Retailing makes products and services available in large quantities.
Retailers produce or order the products/services in bulk so they can take advantage
of economy of scale and thus they can formulate competitive pricing strategies.
Products and services are generally sold through the store oron the internet.

Introduction to Retail Industry

The first decade of modern retail in India has been characterized by a shift from
traditional kirana shops to new formats including department stores, specialty
stores hypermarkets, and supermarkets and across a range of categories. Modern
retail formats have mushroomed in metros and mini-metros. In the last few years,
modern retail has also established its presence in the small cities, exposing
residents to shopping options like never before. Some of these stores are branded
stores(exclusive showrooms either owned or franchised out by a manufacturer) ,
specialty stores(greater choice to consumer, comparison between brands is
possible) , department stores/supermarkets (one stop shop catering to varied
consumer needs) , hyper-mart (low prices , vast choice available including services
such as cafeterias.) , shopping malls (variety of shops available to each other ).

An overview on Retail Revolution in India

Retail in India is on a cusp of transformation. Organized retailing as a professional
service-oriented set-up, is a recent phenomenon in India but is growing at a
tremendous pace with a potential of creating over 2 million new(direct) jobs within
the next six years, assuming an 8 to 10 per cent share of organized retailing in the
total retail business.

The fast changing retail environment demands that professionals learn new skills,
improve their efficiency, learn to compete and think out of the box. As retailers
work directly with customers and there is need for good managerial talent to
interpret and satisfy the needs and desires of customers. All this requires an
education that is intensive, comprehensive and closely linked to there tail business
world. The need is to have a program which has all the inherent features of a
business management program and includes experiential learningt \hroughout the
program.
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Market Trends, Challenges & Opportunities

1. Across BRIC countries, the food and grocery (F&G) segment is clearly
driving retail growth. For eg, retail food sales dominate the total retail
market in Brazil, accounting for almost 54 percent of the total retail sales,
while Russia is the fastest growing retail food sales market in the world,
with the potential to again double in size by 2008.
2. The prevalence of English as a language of communication to a very great
extent facilitates material sourcing and business communication. While India
and Russia pose no problems in this regard, Brazil and China present
communication problems for foreign companies.
3. The importance of governments that are quick on decision-making and
passing liberal trade laws cannot be emphasized enough. In China, for
instance, being a non-democratic country makes it easier for foreign
investors to do business sans bureaucratic red-tapism (in comparison to a
democratic country like India), the obvious reason being that the political
establishment is not directly accountable to the people.
4. Growing urbanization and metropolitan saturation is leading to the
expansion of retail formats and investment opportunities towards tier-II
cities and rural hubs across all four countries.
5. Continued economic reforms together with the growth of organised retail
(especially in the F&G segment) have led to growing rural incomes,
triggering off far-reaching, social impacts. The upcoming ‘Golden
Quadrilateral plan for roadways in India, which is to connect the four cities
of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and
social repercussions on rural and semi-rural clusters along the vast network.
In China too, the government plans to create a rural retail network covering
70 percent of all villages by 2008.
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RETAIL AND INDIA:-

India’s imminent urbanization process has implications for demand for housing,
urban infrastructure, location of retail, and demand for consumer durables.

The on-stream infrastructure development will drive growth in the transportation

sector, spur demand for vehicles, increase real estate values along the “Golden
Quadrilateral” corridor, and potentially boost construction of suburban homes as
people escape congested cities. Plus, it will open up thousands of villages en route
to a global audience and effectively integrate them with the growing Indian
economy.

• Growth of the Retail market, to a great extent, is the dependent on the size of the
country’s consuming class and the rate of growth of GDP, especially disposable
incomes.

• India is the worlds second most populous country and its GDP growth is likely to
surpass that of China by 2015.

• It is estimated that India’s GDP will surpass that of the US before 2050, to make
it the worlds second largest economy.

• Reflecting on the robust growth in India’s GDP, consumer expenditure (incurrent

prices) grew at a relatively high pace of nearly 10 percent per annum over the past
two years.

• India’s advantage lies in the fact that it has the largest young population in the
world – over 890 million Indians are below 45 years of age. The median age for
.India is 25 years as compared to 28 years for Brazil, 33 years for China and
38years for Russia.

• There are more English speaking people in India than on the European continent.

• The retailing industry in India, estimated at USD 270 Billion in 2006, is expected
to double to USD 440 Billion by 2010.
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• The size of the organized retailing market in 2006 stood at USD 12.4 Billion
in2006, thereby making up a mere 4.7 percent of the total retailing market.

• Of the total retail market, food and grocery retail is by far the single largest block
estimated to be worth a whopping Rs.642, 200 crore, but more than 99percent of
this market is dominated by the neighborhood mom & pop stores.

• Clothing, textiles and fashion accessories constitute the second largest block.

• For the year 2007, the India Apparel Report 2007 expects growth of organized
retail to touch 40 percent. From 2008 onwards (until at least 2010), organized retail
is expected to register around 45 percent YoY growth in India.

• Total retail in India, which registered 5.7 percent YoY growth from 2004-2006,
to range between that and 6 percent YoY growth over the next 3-4 years.

• With these growth percentages and following from our estimates for 2006, the
future estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 –
Rs.111, 500 crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000
crore.(*Estimates based on 2006 prices).

• In terms of formats, the energy in terms of new investments is expected to be

driven towards the supermarkets and hypermarket segments.

• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group
– have shown interest towards developing these two formats, along with wholesale,
cash & carry outlets, while India’s largest retailer – Retail India Ltd.– has a
continuous store rollout schedule for its Big Bazaar hypermarkets and Food Bazaar
supermarkets.
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Company Profile
Why pantaloon

Pantaloon is not just an organization – it is an institution,

a center of learning &development. We believe that knowledge is the only weapon
at our disposal and our quest for it is focused, systematic and unwavering.

we take pride in challenging conventions and thinking out of the box, in traveling
on the road less traveled. Our corporate doctrine ‘Rewrite Rules, Retain Values’ is
derived from this spirit.

Over the years, the company has accelerated growth through its ability to lead
change. A number of its pioneering concepts have now emerged as industry
standards. For instance, the company integrated backwards into garment
manufacturing even as it expanded its retail presence at the front end, well before
any other Indian retail company attempted this. It was the first to introduce the
concept of the retail departmental store for the entire family through Pantaloons in
1987. The company was the first to launch a hypermarket in India with Big Bazaar,
a large discount store that it commissioned in Kolkata in October2001.

And the company introduced the country to the Food Bazaar, a unique bazaar
within a hypermarket, which was launched in July 2002 in Mumbai .Embracing
our leadership value, the company launched all in July 2005 in Mumbai, making us
the first retailer in India to open a fashion store for plus size men and women.

Today we are the fastest growing retail company in India. The number of stores is
going to increase many folds year on year along with the new formats coming up.

The way we work is distinctly "Pantaloon". Our courage to dream and to turn our
dreams into reality – that change people’s lives, is our biggest advantage
.Pantaloon is an invitation to join a place where there are no boundaries to what
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you can achieve. It means never having to stop asking questions; it means never
having to stop raising the bar. It is an opportunity to take risks, and it is this
passion that makes our dreams a reality.

FUTURE GROUP

Pantaloon Retail is the flagship enterprise of the Future Group, which Is positioned
to cater to the entire Indian consumption space. The Future Group operates through
six verticals: Future Retail (encompassing all retail businesses),Future Capital
(financial products and services), Future Brands (management of all brands owned
or managed by group companies), Future Space (management of retail real estate),
Future Logistics (management of supply chain and distribution) and Future Media
(development and management of retail media).

Future Capital Holdings, the groups financial arm, focuses on asset management
and consumer finance. It manages two real estate investment funds (Horizon and
Kshitij) and consumer-related private equity fund, In division. It also plans to get
into insurance, consumer credit and other consumer-related financial products and
services in the near future.

Future Groups vision is to, "Deliver Everything, Everywhere, Every time to

Every Indian Consumer in the most profitable manner." One of the core values
at Future Group is, Indianess and its corporate credo is - Rewrite rules, Retain
values.
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Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.

Group mission
 We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption space
leading to economic development.

 We will be the trendsetters in evolving delivery formats, creating retail reality,

making consumption affordable for all customer segments – for classes and for
masses.

 We shall infuse Indian brands with confidence and renewed ambition.

 We shall be efficient, cost- conscious and committed to quality in whatever we

do.

 We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.

Core Values

• Indian ness: confidence in ourselves.

• Leadership: to be a leader, both in thought and business.

• Respect & Humility: to respect every individual and be humble in our conduct.

• Introspection: leading to purposeful thinking.

• Openness: to be open and receptive to new ideas, knowledge and information.

• Valuing and Nurturing Relationships: to build long term relationships.

• Simplicity & Positively: Simplicity and positively in our thought, business and
action.
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Big Bazaar
“Isse sasta aur accha kahin nahi”

Shop till you drop! Big Bazaar has democratized shopping in India and is so much
more than a hypermarket. Here, you will find over 170,000 products under one
roof that cater to every need of a family, making Big Bazaar India’s favorite
shopping destination.

At Big Bazaar, you will get the best products at the best prices -- this is our
guarantee. From apparel to general merchandise like plastics, home furnishings,
utensils, crockery, cutlery, sports goods, car accessories, books and music,
computer accessories and many, many more. Big Bazaar is the destination where
you get products available at prices lower than the MRP, setting a new level of
standard in price, convenience and quality.

Big Bazaar Sabse Saste 5 Din Sale Offers 23rd-27th Jan 2019

The acceptance and loyalty that Big Bazaar has garnered over the years, was well
evident on 26th January 2006.

On the day India celebrates its Republic Day, the company honored the consumer
by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar and Food Bazaar
outlets across the country were offered products at prices never heard before in the
history of shopping.

The offers were spread across categories from electronics to utensils, from apparel
to furniture and food. This event received tremendous response from the regular
and an entirely new set of shoppers, which resulted in nearly 2million people
visiting the stores on that day. And most stores were able to post record sales for a
single day.
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Pan India Model

Riding on the consumption boom that the country has been witnessing over the
past couple of years, the company further expanded its foray into the value space
by adding 10 stores during the year 2005-06, entering new cities like
Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot.

The excellent performance of these new stores, further fortified the mass appeal of
Big Bazaar as a true, family-shopping destination. The total number of Big Bazaar
outlets as on June 2006 stood at 30 stores and over 1.20 million square feet of retail
space.

FASHION FOCUS
Big Bazaar continues to be a fashion-led delivery format, with fashion comprising
about 40 per cent of its revenues. Fashion got a further fillip through the
standardization of the visual merchandise at all existing and new stores. The
communication focused on it being the fashion destination of the masses.

Big Bazaar Fashion-Private Label Brands

Big Bazaar has gradually introduced private labels in fashion over the last few
years. Every year, new private labels are introduced to increase their share over
other brands.

Some of the private labels launched include:

Ctee
.A brand of T-shirts with smart lines and remarks, it is targetted at the young and
young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue
for men.
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Knighthood
It is the men’s formalwear brand with a wide range that includes formal shirts,
trousers, suits, blazers and basic men’s accessories like ties and handkerchiefs.

DJ&C
India`s cool answer to international labels is positioned for the 20-35 year age
group. It targets both men and ladies and the range includes designer denims
,casuals, street-wear and campus-wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.

Shatranj
The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy
sherwani sets.

Shyla
True to its tagline `what women want’, Shyla offers a complete range of
formal/semi-casual line of ladies tops, trousers, skirts, etc

.Srishti
The complete ethnic wear range offering a range of traditional designs forla dies,
encompasses both salwar kameez sets and mix-n-match/fusion wear.

Pink n Blue
The kids’ brand range created to celebrate the spirit of childhood, has the blue
range for boys and pink for girls. There is an infant line available as well. Pink n
Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans
,trousers, shorts, dresses and ethnic-wear/occasion-wear.
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.There are 21 departments in this store like Electronic dept, Depot dept, NBD
dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept,
Furniture

Departmental Managers:
There are 2 departments and 8 assistant department managers in this store like
Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC
Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, Home Décor
Dept. Each department will be assigned with targets which has to be achieved
within the assigned period that may be of Daily, Weekly, monthly and yearly.

Each department has a department Manager & Assist DM. Their job is concerned
mainly with sales. They look after customer’s orders delivery postsale service if
any etc . All Dept managers ADM, Team members work under coordination &
cooperation.

Administration:
”.Store administration comes under Store Manager its functions are store
maintenance, House Keeping, Security etc.

Information Technology:
This department is responsible for the maintenance of the systems of the stores. All
billing machines their functioning networking with the master machine etc. If there
is any problem with the machine then this department comes into function.

Cashing Dept:
This department is responsible for the collection of sales amount ie cash sales,
Credit sales, etc under this department all billing machines of the stores comes.
The sales amount collected throughout the day by the cashier’s has to be submitted
to this department.
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Marketing Executive:
This dept is responsible for the marketing of the store in different different media
like Television, Newspaper, and Holdings etc. the authorized person has to visit
different companies and has to look after for tie-ups etc.

Visual Merchandise:
This department is responsible for the product arrangement at the store with
respect to their nature. The basic function of this dept is it divides the store into
some departments based on the nature of the product and within the department it
decides how the products should be arranged by keeping in mind the customer
should not suffer.

HR Executive:
Human Resource executive mainly look after employees mainly their problems.
department performs the functions like Recruitment, Selection, Training and
development.

CSD (Customer Service Desk):This is the separate unit, which is mainly

focuses on customer service like if the customer find difficulty in finding any
product, Customer complaints any replacement, Customer assistance etc.

Cities where stores are located

Agra ,Ahmedabad ,Allahabad ,Ambala, Asansol, Bangalore, Bhubaneswar,
Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad, Gurgaon,
Hyderabad, Indore, Mumbai, Lucknow, Kanpur, Mangalore, Mumbai, Nagpur,
Nasik, Panipat, Pune, Rajkot, Surat, Thane, Thiruvananthapuram, Udupi,
Vishakhapatnam.
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PLANS OF KEY PLAYERS IN INDIA

• Pantaloon Retail: Expansion into all possible formats of retail across categories
and segments. Approximately 30 million sq.ft by FY10. Turnover expected to
touch Rs.30,000 crore ($6.67 billion) by FY10-11.

• Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up

multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plusby
2009-10.

• RPG: Planning IPO, 450-plus Music World stores and 50-plus Spencers Hypers
covering 4 million sq.ft area by 2010.

• Lifestyle: Rs.450 crore ($90 million) investment in next five years to expandon
Max Hypermarkets and value retail stores, Home and Lifestyle Centres.

• K Raheja Corp.: Operates Shoppers Stop, Crossword, Inorbit Mall, Home Stop
and Hypercity. To open 55 hypermarkets across India by 2015.

• Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales by
March 2007.

• Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five
years.• Trent Ltd.: To open 27 more stores across its retail formats, adding one
million sq.ft of space in the next 12 DLF malls.

• Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two

formats – Trinethra and Fabmall) plans 220 stores with a projected turnover of
over Rs.300 crore ($667 million) this fiscal.

• Vishal Group: Plans include an IPO and investment close to Rs.1,250

crore($278 million) by 2010, targetting 220 outlets, taking its cumulative retail
space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion).

• Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in

Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network, including
100 hypermalls and several hundred small supermarkets.
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Analysis with the Secondary data:-

With the data collected from the secondary source we can clearly inter operate that
the costumer will prefer to visit Big Bazaar more during offer period. In atime
frame of two month there were totally three different offers were executed .And
the response was good. During the weekends, Sunday and Saturday and also
during Wednesday the customer walk-in, is normally high, when we compare to
normally day’s.

Analysis
From the survey we can come to know that 100% respondents are knownthe Big
Bazaar in Mumbai City.

Interpretation :- The study shows that the Big bazaar known by all the 100
respondentsWhere we have done survey in Mumbai.
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• 5% of customers preferred offers of Birla More for shopping

• 20% of customers preferred offers of kirana for shopping.

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• .10% of customers found good service provided by Kirana shops.

Most of the customers found the service provided by Big Bazaar is good than compared to others
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5) which are the advertisement media you come across

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6) which are the advertisment you come across

Frequencies:-
which are the advertisment you come across
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Interpretation
From the survey it is completely clear that television ads are more important than
other advertisements.

8) what is your opinion about bb? Frequencies what is your opinion

about bb?
Frequenies
what is your opinion about bb?

Analysis:-Out of 100 respondents 80% people has given opinion as good about
the Bigbazaar.other 20% people has given their opinion as average.
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Interpretation
From the survey it is clear that 80% people are having good opinion about big
bazaar,

10) what do you feel by watching bb advertisement

Frequencies:-

what do you feel by watching bb advertisment

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Analysis:-
Out of 100 respondents 8% people felt that ads are very informative, 16%people
felt that it gives greater product information,20% people said that inidentification
of big bazaar as differently,48% people said that it is highly influenced tovisit big
bazaar and purchasing, 8% people said that it gives greater awareness aboutbig
bazaar.

Interpretation:-
By the survey it is clear that maximum people felt that advertisements are helpful
toknow about big baza12) According to you which media will be help full for
gettinginformation about bb?

Frequencies
According to you which media will be help full for getting information
about bb?
Statistics
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Analysis
Out of 100 respondents 66% people are getting information about big bazaar by
TV ads,12% are getting by hoardings,6% people are getting by road shows, 14%
are getting by pamphlets,2% are getting by wall paints

Interpretation
From the survey we can come to know that TV ads are more effective than other
medias, people are getting more information about big bazaar by it only ar and it is
highly influenced to purchasing products there
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11. Customer satisfaction:-

Inference:
4% is satisfaction is very poor. The average customer satisfaction to words Big
Bazaar Belgaum is The chart shows that 77% of customer satisfaction is good,
19% of customer satisfaction is excellent, good.

Plans made by the customer before visiting big bazaar.

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Inference:
From the above graph it is clear that plans made by the customer before coming
big bazaar. Out of 100 respondent 22% of them come to purchase, 29% just to
visit, 40% to know about the new offers, 4% is to know the new products, 22% is
to if good offers found then to purchase. It means that most the customer will visit
to know the new offers.

Customer normally purchasing sections.

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Inference
Out of 100 respondent 29% of customer normally purchase Fast moving consumer
goods.
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Inference
Out of 100 respondent 48% of customer normally purchases food
items.
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Inferen iiijnnnnnnnnnn nnnnnnnn

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iiii

Inffngn
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Mumbai

Mumbai
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Mumbai
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