Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • Column 1 1 Column 2 0.650850323 1

    Încărcat de

    Narasimmhan Gnanasekaran
    3 vizualizări3 pagini
    The document contains the results of regression analyses on advertisement value and three factors: infotainment, credibility, and irritation. For SMS advertising, infotainment and credibility positively impacted ad value while irritation did not. For reward-based advertising, all three factors positively impacted ad value, with credibility having the strongest effect.

    Descriere originală:

    Titlu original

    BRM STATS.docx

    Drepturi de autor

    © © All Rights Reserved

    Formate disponibile

    DOCX, PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    The document contains the results of regression analyses on advertisement value and three factors: infotainment, credibility, and irritation. For SMS advertising, infotainment and credibility positively impacted ad value while irritation did not. For reward-based advertising, all three factors positively impacted ad value, with credibility having the strongest effect.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    3 vizualizări3 pagini

    Column 1 1 Column 2 0.650850323 1

    Încărcat de

    Narasimmhan Gnanasekaran
    The document contains the results of regression analyses on advertisement value and three factors: infotainment, credibility, and irritation. For SMS advertising, infotainment and credibility positively impacted ad value while irritation did not. For reward-based advertising, all three factors positively impacted ad value, with credibility having the strongest effect.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 3

    Infotainment and Advertisement Value – SMS Advertising

    Column 1 Column 2
    Column
    1 1
    Column
    2 0.650850323 1

    Irritation and Advertisement Value – SMS Advertising

    Column 1 Column 2
    Column
    1 1
    Column -
    2 0.39463041 1

    Credibility and Advertisment Value – SMS Advertising

    Column 1 Column 2
    Column
    1 1
    Column
    2 0.511158543 1

    Infotainment and Advertisement Value – Reward based advertising

    Column 1 Column 2
    Column
    1 1
    Column
    2 0.448065723 1

    Irritation and Advertisment Value – Reward based advertising

    Column 1 Column 2
    Column
    1 1
    Column
    2 0.093193723 1

    Credibilty and Advertisment Value – Reward based advertising

    Column 1 Column 2
    Column
    1 1
    Column
    2 0.715754742 1
    REGRESSION ANALYSIS SMS ADVERTISING

    Regression Statistics
    Multiple R 0.706209621
    R Square 0.498732029
    Adjusted R Square 0.483067405
    Standard Error 0.634977024
    Observations 100

    ANOVA
    df SS MS F Significance F
    Regression 3 38.51097899 12.836993 31.83811026 2.25489E-14
    Residual 96 38.70679879 0.403195821
    Total 99 77.21777778

    Standard
    Coefficients Error t Stat P-value Lower 95%
    Intercept 1.062919651 0.526984947 2.016982949 0.046489898 0.0168628
    Average_Info_SMS 0.504483349 0.08394131 6.009953249 3.33275E-08 0.337861165
    Average_Credi_SMS 0.287406692 0.084692068 3.393549109 0.001004 0.119294266
    -
    Average_Irrit_SMS -0.070119752 0.081584555 0.859473367 0.392220553 -0.232063813

    REGRESSION ANALYSIS REWARD BASED ADVERTISING

    Regression Statistics
    Multiple R 0.746836427
    R Square 0.557764649
    Adjusted R Square 0.543944794
    Standard Error 0.506778142
    Observations 100

    ANOVA
    df SS MS F Significance F
    Regression 3 31.0959989 10.36533297 40.35966077 5.81446E-17
    Residual 96 24.65511221 0.256824085
    Total 99 55.75111111

    Standard
    Coefficients Error t Stat P-value Lower 95%
    Intercept 0.146428333 0.36035597 0.406343573 0.685394577 -0.568872615
    Average_Info_RBA 0.224616074 0.078498288 2.861413656 0.005176684 0.068798203
    Average_Credi_RBA 0.658898265 0.077498065 8.502125415 2.43314E-13 0.505065823
    Average_Irrit_RBA 0.097564916 0.057037737 1.710532736 0.090397268 -0.015654097

    S-ar putea să vă placă și