The Growth Marketing Canvas™ Designed for: Date:

Leverage the power of a full-funnel growth strategy

Target Audience Value Proposition(s) North Star Metric

Define the persona of your customer segment Why these customers will buy from you What metric measures the added value for your customers

WOW Moment Product DNA

Users are amazed by the value proposition Customers need your offering and are hooked

Awareness Acquisition Activation Retention Revenue Referral

People know you Visitors are identified Users have a great Users come back Users’ behavior Users bring new users
first experience generates revenue
Channels: Channels: Channels: Channels: Channels: Channels:
SEO, SEM, Content, Affiliate, PR, Social networks, Blog, White papers, Chat widgets, Newsletter subscription User experience, traditional sales, tutorials, Email marketing, Customer lifetime marketing, retargeting, UX, Sales, product, checkout process Referral marketing, core referral functionnalities,
Mailing, ASO form, Landing pages, Webinars, Retargeting, Quizzes, customer support, onboarding, drip campaigns product marketing, additional features, push notifications sharing mechanisms, app ratings, testimonials,
Exit popups, Tools viral campaigns, inherent virality

Metrics: Metrics: Metrics: Metrics: Metrics: Metrics:

Visits, Impressions/reach, CTR, CPC, CPM, Bounce rate, Email subscriptions, resources downloads, chats, Freemiums, loss-leader product sales, Churn rate, app usage, returning customers, DAU, MAU CLV, Conversion rate, upselling, abandonment rate, User invites, social shares, viral coefficient, backlinks,
Engagement rate cost per lead, trial signups core feature usage, onboarding success rate, cross-sells, average cart size, CLV/CAC rate NPS, Referral transaction / total transactions
hits/signups, CAC

Designed by: Jean-Christophe Cuvelier & Thomas Paris This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. To view a copy of this license, visit:
https://creativecommons.org/licenses/by-sa/4.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San-Francisco, California, 94105, USA.

Version: 1.19 www.growthmarketingcanvas.com MAD Kings