Customer Journey Canvas
Customer persona: Ages 15-22, all genders, all incomes. Customers goal to have a greater
music experience in one place.
Touchpoints → Awareness
What are they Customers see another typical
music browsing/playlist app but
seeing/sensing? with a catch. It has a
captivating design.
What are they Customers are browsing the
web and see an add or are
doing? browsing the app store on
mobile devices.
What are they They are tired of the same old
music apps doing the same
thinking? things with no unique features.
What are they They want something new and
consider party music app but
feeling? are still skeptical.
Assessment
Customers are sensing the
music quality.
Customers are considering
reviews after gaining
interest or a friend is telling
them to get the app.
Customers realize the
potential in our “Party”
feature
They are feeling enlightened
due to the anticipation of
trying the app.
Use Scenario: Customers settle for mobile speakers and multiple music apps instead of
party music app. Where customers can rely on just a single app for all music related
needs. Highlighting our “Party” feature where users can sync up music playlists with
friends
Purchase Use Experience Post Use
Customers are starting to Customers are seeing other Customers are starting to
feel impressed with music friends using the app at take the music quality for
quality playing their favorite social events. Sensing the granted
songs. They are seeing and whole party essentially
realizing everything the app being one whole speaker.
has to offer.
Customers are going Are using it for social events Customers are starting to
through the app and outings. habituate the party app.
experiencing all the benefits
first hand.
Customers are thinking Customers are thinking of They are thinking about
about how they can use the creative ways to use the using some other apps
app for social outings. app. sometimes.
Customers are starting to Customers are happy and They like the App more than
feel impressed with music content with their music any other music app.
quality playing their favorite performance and the
songs. accessibility.
Emotional Curve Awareness Assessment Purchase Use Experience Post Use

Barriers to Ignorance to the app. The app Doubt of the music and Customers aren’t happy with Lack of opportunity to use Customers decide on a
not being flashy enough to grab features quality or “hype” of the app design. the app competing app.
delight customers attention. the app.
experiences?
Opportunities The app immediately grabs the Realization of the music Customer feed back can Create social events with App team focus heavily on
customers attention. quality and finding out help make the UI more user Party Mode as driving customer reviews and feed
for delightful about “Party mode” friendly and appealing. feature to create back.
experiences? opportunity.