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Driving Trade Marketing activities and initiatives for the Key Accounts in East for National Chain
(Retail + CNC) & Regional Chains. Including-New Product Launches, Increasing and maintaining
share and Visibility in the Market, promotions, Product Demos and other in Store Executions
/Activations.
Closing Terms of Trade with Regional chains and Ensuring on Ground Execution of Agreed terms in
Both Regional and National Chains.
Forecasting and Planning- For Sales Targets, key Brand Sales, Customer service Management and
Improvements
CFA/Depot Management- Driving Timely Supply of Goods through Depot as well as Handling Supply
Related Issues and Depot Team Management across East
Maintaining competitive knowledge & Track Competition Activities to create and adjust sales & other
Trade Activation strategies.
Creating and Managing distribution network and Infrastructure with reliable channel partners;
developing infrastructure for new channels and optimizing performance levels of channel partners.
SIGNIFICANT HIGHLIGHTS
As Regional Key Account Manager-60 Cr- November 2017- Present
Best Key Account Manager in India FY 2018- With Deliveries across Parameters in terms of Numbers as well as
Driving Share gains.
YTD Target Achievement of 115%-2018 IMS Growth-38%
Share Gains Across Categories During Account Trade/Activity Calendars
Handled a Mix of National and Regional Retail Accounts, CNC Business and Regional E Comm Liaisons.
Key Brand Activations Across -National and Regional Chain- Leading not only to share gains but Category Growths
Successful Execution of KVI & Non KVI Cluster for CNC Business
Consolidation of MT Business in North East.
As Area Sales Manager- Reckitt Benckiser -Turnover-108 Cr- June 2016- October 2017
As Area Sales Executive: - Reckitt Benckiser -Turnover-18 CR- February 2015- May 2016
Achieved YTD Targets at 103% for Year Ending 2015.
Successfully launched all the new products and delivered key launch KPI in the market.
Successful in penetrating Rural India by executing GO to Market Plan strategies-75 new Villages opened under
direct distribution under Super Stockiest Channel
Trained and developed PSR for efficient functioning and preparing for Future role.
Ranked “Strong” employee year on year.
As Key Account-Territory Sales Representative: -Modern Trade- Turnover- 18 CR- March 2014-January 2014
YTD IMS Growth Stood at 29%, one of the highest in all India. As well as ranked as 2nd best in region.
Handled a Mix of Direct and Indirect Accounts-D-Mart, ABRL, Big Bazaar, Reliance Retail & CNC, Booker,
Spencer’s, and Stand-Alone Chains in the Region.
Played a key role in turning Around Stand-Alone Stores Growth by Driving Key TOT Initiative and delivered
highest IMS growth.
Achieved Baroda MT Channel Fill Rate Improvements through rigorous tracking and planned executions.
Received Fast Start Winner Award for delivering highest growth and 100% number deliveries in Quarter’1 in 2014.
PERSONAL DETAILS
Date of Birth: 17thFebruary 1989
Marital Status: Married
Languages Known: English, Hindi, Gujarati, Bengali & Marathi (Elementary)
Hobbies Travel, Movies, Singing