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REFERENCES:
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods, 11th Edition, Tata
Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition, Oxford University Press, New
Delhi, 2011.
3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th Edition, Wiley India, New Delhi,
2012.
4. William G Zikmund, Barry J Babin, Jon C.Carr, Atanu Adhikari,Mitch Griffin, Business Research
methods, A South Asian Perspective, 8th Edition, Cengage Learning, New Delhi, 2012.
5. C.R.Kothari, Research Methodology – Methods and Techniques, New age international publishers, New
Delhi.
MEANING:
Research refers to a search for knowledge.
Research is an art of scientific investigation.
The Advanced Learner’s Dictionary of Current English lays down the meaning of research as, “a careful
investigation or inquiry specially through search for new facts in any branch of knowledge”.
DEFINITIONS
Redman and Mory define research as a, “Systematized effort to gain new knowledge”.
According to Clifford woody, research comprises defining and redefining problems, formulating
hypothesis or suggested solutions; collecting, organising and evaluating data; making deductions and
reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the
formulating hypothesis.
According to Robert Ross, “research is essentially an investigation, a recording and an analysis of
evidence for the purpose of gaining knowledge.” It can generally be defined as a systematic method of
finding solutions to problems.
In short, the search for knowledge through objective and systematic method of finding solution to a problem
is research.
Features of Research
It means the discovery of new knowledge
Is essentially an investigation
Is related with the solution of a problem
BA5202 - BUSINESS RESEARCH METHODS Unit – I Notes IJCE 2
It is based on observation or experimental evidences.
It demands accurate observation or experimentation.
In research, the researchers try to find out answers for unsolved questions
It should be carefully recorded and reported
OBJECTIVES OF RESEARCH
The main aim of research is to find out the truth which is hidden and which has not been discovered as yet.
1. To gain familiarity with a phenomenon or to achieve new insights into it. (exploratory or formulative
research studies)
2. To describe accurately the characteristics of a particular individual, situation or a group. (descriptive
research)
3. To determine the frequency with which something occurs or with which it is associated with something
else. (studies with this object known as diagnostic research)
4. To test a hypothesis of a causal relationship between variables. (such studies are known as hypothesis
testing research)
BUSINESS RESEARCH
Business research refers to systematic collection and analysis of data with the purpose of finding
answers to problems facing management.
It can be carried out with the objective to explore, to describe or to diagnose a phenomenon.
It involves establishing objectives and gathering relevant information to obtain the answer to a business
issue and it can be conducted to answer a business related question, such as: What is the target market of
my product?
Business research can also be used to solve a business-related problem, such as determining how to
decrease the amount of excess inventory on hand.
SIGNIFICANCE OF RESEARCH
According to a famous Hudson Maxim, “All progress is born of inquiry. Doubt is often better than
overconfidence, for it leads to inquiry, and inquiry leads to invention”. It brings out the significance of research,
increased amount of which makes the progress possible.
Research inculcates (encourages) scientific and inductive thinking, and it promotes the development of
logical habits of thinking and organisation.
Research, as an aid to economic policy, has gained added importance, both for the government and
business.
Research provides the basis for almost all government policies of our economic system.
Research has its special significance in solving various operational and planning problems associated
with business and industry.
Research is equally important to social scientists for analyzing the social relationships and seeking
explanations to various social problems.
RESEARCH PROCESS
Research process consists of series of actions or steps necessary to effectively carry out research and the desired
sequencing of these steps. The chart shown in Figure given below well illustrates a research process.
11. Preparation of the report or the thesis: Finally, the researcher has to prepare the report of what has been
done by him. Writing of report must be done with great care keeping in view the following:
1. The layout of the report should be as follows:
In its preliminary pages the report should carry title and date followed by acknowledgements and
foreword. Then there should be a table of contents followed by a list of tables and list of graphs and
charts, if any, given in the report.
BA5202 - BUSINESS RESEARCH METHODS Unit – I Notes IJCE 7
The main text of the report should have the following parts:
(a) Introduction: It should contain a clear statement of the objective of the research and an
explanation of the methodology adopted in accomplishing the research. The scope of the
study along with various limitations should as well be stated in this part.
(b) Summary of findings: After introduction there would appear a statement of findings and
recommendations in non-technical language. If the findings are extensive, they should be
summarised.
(c) Main report: The main body of the report should be presented in logical sequence and
broken-down into readily identifiable sections.
(d) Conclusion: Towards the end of the main text, researcher should again put down the
results of his research clearly and precisely. In fact, it is the final summing up.
At the end of the report, appendices should be enlisted in respect of all technical data. Bibliography,
i.e., list of books, journals, reports, etc., consulted, should also be given in the end. Index should also
be given specially in a published research report.
2. Report should be written in a concise and objective style in simple language avoiding vague expressions
such as ‘it seems,’ ‘there may be’, and the like.
3. Charts and illustrations in the main report should be used only if they present the information more
clearly and forcibly.
4. Calculated ‘confidence limits’ must be mentioned and the various constraints experienced in conducting
research operations may as well be stated.
TYPES OF RESEARCH
Research may be broadly classified as (1) Fundamental and Applied Research (2) Descriptive and Analytical
Research or (3) Quantitative and Qualitative Research or (4) Conceptual and Empirical Research
RESEARCH PROBLEM
A research problem refers to an unanswered question that a researcher might encounter in the context of
either a theoretical or practical situation, which he/she would like to answer or find a solution to.
A research problem refers to some kind of problem which a researcher experiences or observes in the
context of either a theoretical or practical situation. The researcher has to find out suitable course of action
by which the objective can be attained optimally in the context of given environment.
RESEARCH HYPOTHESES
Hypothesis Definition
“Hypothesis may be defined as a proposition or a set of propositions set forth as an explanation for the
occurrence of some specified group of phenomena either asserted merely as a provisional conjecture to guide
some investigation in the light of established facts” (Kothari, 1988).
Hypothesis Meaning
Hypothesis is a tentative statement showing the relationship between two or more variables, the reliability and
validity of which is to be tested and verified. It expresses the nature and degree of relationship between
variables. Hypotheses are -
• Assumptions
• Tentative statements
• Propositions
• Answering the questions
• Proposed solution to a problem
• Statements which are to be tested
• To be accepted or rejected
• To be verified empirically on the basis of sample
Why Hypothesis
• Gives the direction of research
• Specifies the sources of data
• Determines the data needs
• Type of research
• Appropriate techniques of research
• Contributes to the development of theory
Role of Hypothesis
• It guides the direction of the study
• It identifies facts that are relevant and those that are not
• It suggests which form of research design is likely to be most appropriate
• It provides a frame work for organising the conclusions that result
Research Hypothesis
A research hypothesis is quite often a predictive statement, which is capable of being tested using scientific
methods that involve an independent and some dependent variables.
For instance, the following statements may be considered:
i. “Students who take tuitions perform better than the others who do not receive tuitions” or,
ii. “The female students perform as well as the male students”.27
Characteristics of Hypothesis:
A hypothesis should have the following characteristic features:-
i. A hypothesis must be precise and clear. If it is not precise and clear, then the inferences drawn on its basis
would not be reliable.
ii. A hypothesis must be capable of being put to test. Quite often, the research programmes fail owing to its
incapability of being subject to testing for validity. Therefore, some prior study may be conducted by the
researcher in order to make a hypothesis testable. A hypothesis “is tested if other deductions can be made
from it, which in turn can be confirmed or disproved by observation” (Kothari, 1988).
iii. A hypothesis must state relationship between two variables, in the case of relational hypotheses.
iv. A hypothesis must be specific and limited in scope. This is because a simpler hypothesis generally would be
easier to test for the researcher. And therefore, he/she must formulate such hypotheses.
v. As far as possible, a hypothesis must be stated in the simplest language, so as to make it understood by all
concerned. However, it should be noted that simplicity of a hypothesis is not related to its significance.
vi. A hypothesis must be consistent and derived from the most known facts. In other words, it should be
consistent with a substantial body of established facts. That is, it must be in the form of a statement which
is most likely to occur.
vii. A hypothesis must be amenable to testing within a stipulated or reasonable period of time. No matter how
excellent a hypothesis, a researcher should not use it if it cannot be tested within a given period of time, as no
one can afford to spend a life-time on collecting data to test it.