Documente Academic
Documente Profesional
Documente Cultură
FOR 2018
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
Existing Digital Content
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
BUYER PERSONAS
DEMOGRAPHICS:
Sex: Female
Age: 18 - 24 years old (below 30 years old)
Civil Status: Single
Primary Occupation: Student / Young Professional
Basic Monthly Income Range: Php 15,000 to Php 20,000
BACKGROUND:
• Still not yet fixed with brand preference.
• Prefers experience over things.
APPS/MEDIA
• Seeks independence.
FREQUENTLY USED:
• Hyperconnected (heavy user of social media).
• Open to online shopping.
• Seeks product recommendations from online personalities and
close friends.
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
SOURCE: Actual consumer interviews and online research.
Women [91%]
prefer to eat
chocolate more
than men [87%].
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
SOURCE: https://brandongaille.com/26-incredible-chocolate-consumption-statistics/.
GOALS FOR 2018:
1. Brand Awareness
2. Product Consideration
3. Develop Brand Familiarity
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
ACTIVITY JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC
Pipelining
Tie-Ups with Lifestyle & Food Bloggers (Product Features /
Sponsored Posts)
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
Tie-Ups with Lifestyle & Food Bloggers (Product Features / Sponsored Posts)
Goals:
Target Micro-Influencers:
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
Product Sampling + Social Media Follower Building
Goals:
-------
Male brand ambassadors will give out samples and encourage
targets to follow/like Biscolata social media pages and inform
them of online purchase availability.
Goals:
-------
- Run online contest in which followers would
submit photos of themselves with the product
and their most creative captions.
- Prize would be spending a day or having a dinner
date with a known male online personality.
- Another idea would be partnering with Grab/Uber
to select a random booking picked up in a
Biscolata themed car with a known male
personality as driver.
PROPERTY OF
CEED Marketing Corporation
www.ceed-marketing.com
Social Media Advertising/Content Promotion
Goals:
Goals: