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By:
Simply Jayanti Patel
Kartik
6/22/12
Clever Petkar
 History Of Skoda
Ø Skoda Auto an 
automobile manufacturer is based in
the Czech Republic.

Ø It was 1894, 26-year old Vaclav

Klement, a bookseller and Vaclav
Laurin opened a bicycle repair shop
in 1895 in Mladá Boleslav, Czech
Republic.
Laurin & Klement

Ø Before going into business

partnership with Klement, Laurin was
established as a bicycle
manufacturer in the nearby town of
Turnov.
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Ø After World War I the Laurin-Klement
company began producing trucks,
but in 1924, after running into
problems and being hit by a fire, the
company sought a partner, and was
acquired by Skoda Works.

Ø Skoda Works an arms manufacturer

which had become a multi-sector
concern and the biggest industrial
enterprise in Czechoslovakia.

Ø Skoda Works was Established in

1859.

Ø The 1st Laurin & Klement

automobile, the Voiturette A was a
full success, later becoming the
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Škoda Auto Private Limited(Global)
Number of locations China, Czech Republic, India, Kazakhstan, Russia,
Slovakia, Ukraine
Area served Global(except North America)
Key people Prof. Dr. H.C. Winfried Vahland
Chairman of the Board of Directors
Prof. Dr. Martin Winterkorn
Chairman of the Supervisory Board
Production output 762,600 units (2010)
Services Automotive financial services
Revenue ($13.5 billion USD)
( Rs.67000 crores)
Profit ($1.9 billion USD)
(Rs 9500 crores)
Total assets ($8.33 billion USD)
(Rs 41,500 crores)
Employees 24,714 (2010)
Parent Volkswagen Group
Subsidiaries •Škoda Auto Deutschland

•Škoda Auto India

•Škoda Auto Polska

•Škoda Auto Slovakia

Website Škoda-Auto.com
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 Škoda Auto India Private Limited
Company Profile

Type Subsidiary
Industry Automotive
industry
Founded November 2001
Headquarters Aurangabad, Ma
harashtra,India
Number of 2 (Aurangabad, 
locations Chakan)
Area served India
Products Automobiles
Production 20,019 units
output (2010)
Revenue ($767.21 million
USD)
(Rs 2990 crores)
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 Automotive Sector In
ØIndia is 7th largest and 2ndIndia
fastest growing
automotive market in the world.

ØIts current turnover is $35 billion(INR 1,75,000 cr),

and accounts 5% of India’s(GDP).

ØIndia’s current GDP is $1.4 trillion expected to grow

3.75 trillion by 2020.

Ø It employs 13 million people

ØBy the year 2016 Indian automotive industry may

vary $122 billion (INR 6,10,000 cr) to $159billion(INR
7,95,000) (estimated by SIAM)

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 Automotive Sector In
Ø

India’s GDP by
India
Automotive industry may account for 10%-11% towards
the year 2016 .

Ø
Car Production in 1999-2000 -- 5,17,957(units).

Ø In the year 2009-2010-- 28,14,548(units).

Ø Industry has seen growth of 400 percent in 10 years.

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 Position Of Skoda Auto India
Ø 4th Oldest Company In the World
Ø Ranks 6th in India - ADAC
Ø Expanding Skoda’s reach in India
Ø The company planning to add to its existing
network of 65 dealerships to cover more cities
and towns.
Ø Škoda Auto India registers a growth of 20% in
August 2011 Records total sales of 1812 units
in August 2011.
Ø 1.Economics Times Zigwheels – Design of
the Year

 2.BBC Top Gear - Car of the Year(Laura)

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 Products Of Skoda Auto
1.Skoda Superb

ØThe Skoda Superb is
a large family car primarily
built by the Czech car
manufacturer Skoda
Auto as its flagship car
ØThe versions produced from

2001 to 2008 are based on

the platform of
the Volkswagen Passat
ØIt is currently the largest

and most luxurious model in

Skoda's model range.

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 2.Skoda Octavia
Afterwards replaced by
Laura

ØSkoda Octavia was the first

launched in India in 2001.
ØTargeted at the Indian premium

segment, its handling, fuel

efficiency and low pricing
ØThese segments of cars were

developed to target the premium

segment
ØWas changed and was re-

structured to Laura.
ØMakes one of the best cars in

India and people prefer it

because of its distinct
features, variety of colours and
accessories

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3. Skoda Yeti

ØSkoda Yeti was introduced as

an SUV in December 2010 in
India.

ØHowever it did not make an

impact on the Indian market

ØHigh competition offered by

the Honda CRV ,Toyota
Fortuner and also domestic
brand’s such as Tata and
Mahindra auto.

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 4.Skoda Fabia

ØSkoda India launched the latest

version of Fabia in 2007.

ØCouldn't live up to the hype

created by the previous generation
Octavia.

ØFabia has not succeeded in this

market due to dealer problems,
steep prices and Skoda trying to
position itself as a luxury marquee.

ØAlso in the competition sector

Hyundai i20 ,Maruti Suzuki Swift
and Ritz were way ahead of their
sales than Skoda fabia.
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 Services Of Skoda Auto India

Ø Skoda Finance - for finance and insurance solutions that are

quick, competitive, hassle free and convenient

Ø Skoda Assistance -24x7 Road Assist like:

I. Minor mechanical or electrical breakdown causing
immobilisation
II.  Flat / Weak battery
III. Flat tyre
IV. Running out of fuel
V. Wrong fuel filling
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VI. Key lock-out / misplaced 
 Marketing Strategies Of
Skoda

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 Unique Promotions

Promotes Itself by sponsoring in various

sporting events like:

o
Tour De France

o
Giro D’Italia

o
World Rally Championship (WRC)

o
Ice Hockey World Championship

o
Czech Hockey League

o
Czech National Hockey Team
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Ø Skoda has a unique promotions strategies as follows:

1. Best Care In The World

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2. Because You
Are Special

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3. Adventure At A Touch
Of A Button

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4. Life is beautiful in A
Skoda

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 Contribution To Indian
Ø
Economy
Invested nearly $600 million in India (FDI)

ØEmployment to nearly 300 people directly and

800 indirectly

ØIndia is export hub for Skoda for exporting cars

to Nepal, Myanmar(Burma) and Srilanka which
helps to earn foreign exchange.

ØProvides revenue to Govt Of India In form of

Direct and Indirect tax

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 COMPANY SOCIAL
RESPONSIBILITY (CSR)
ØPartners with Social Organizations like Health Clown
Civic Society, Klokanek-Children in need fund,
Cancer Research Foundation.

ØIn 2003,took initiative to “Plant One Tree For Every

Car Sold” in Czech Republic.

ØSkoda India provides educational material to

ITI(industrial training institute),Aurangabad

ØMaking extraordinary effort to limit the negative

influence of its production activity on environment

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 JOB OPPORTUNITIES
Ø Product management-product manager

International business management-dealer network

Ø

management

Ø Technical development-Design

Ø Purchasing department

Ø Development-research and develop engineer

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 Current & Future
Activities
Launched & Upcoming Model
of Car
1. Skoda Laura RS

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 2.Skoda Fabia Scout (2011 end-2012)

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 Launches By the year 2013
1. Skoda Youngster (Small Car)

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2.Skoda Rapid Sedan

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 Bibliography
Information Collection
Sources
1. www.skoda-auto.com

1. www.skoda-auto.co.in

Image courtesy:
1) http://overdrive.in

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 Our
Experien
ce
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 Thank
You

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