Documente Academic
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By:
Simply Jayanti Patel
Kartik
6/22/12
Clever Petkar
History Of Skoda
Ø Skoda Auto an
automobile manufacturer is based in
the Czech Republic.
Website Škoda-Auto.com
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Škoda Auto India Private Limited
Company Profile
Type Subsidiary
Industry Automotive
industry
Founded November 2001
Headquarters Aurangabad, Ma
harashtra,India
Number of 2 (Aurangabad,
locations Chakan)
Area served India
Products Automobiles
Production 20,019 units
output (2010)
Revenue ($767.21 million
USD)
(Rs 2990 crores)
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Automotive Sector In
ØIndia is 7th largest and 2ndIndia
fastest growing
automotive market in the world.
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Automotive Sector In
Ø
India’s GDP by
India
Automotive industry may account for 10%-11% towards
the year 2016 .
Ø
Car Production in 1999-2000 -- 5,17,957(units).
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Position Of Skoda Auto India
Ø 4th Oldest Company In the World
Ø Ranks 6th in India - ADAC
Ø Expanding Skoda’s reach in India
Ø The company planning to add to its existing
network of 65 dealerships to cover more cities
and towns.
Ø Škoda Auto India registers a growth of 20% in
August 2011 Records total sales of 1812 units
in August 2011.
Ø 1.Economics Times Zigwheels – Design of
the Year
ØThe Skoda Superb is
a large family car primarily
built by the Czech car
manufacturer Skoda
Auto as its flagship car
ØThe versions produced from
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2.Skoda Octavia
Afterwards replaced by
Laura
structured to Laura.
ØMakes one of the best cars in
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3. Skoda Yeti
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4.Skoda Fabia
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Unique Promotions
o
Tour De France
o
Giro D’Italia
o
World Rally Championship (WRC)
o
Ice Hockey World Championship
o
Czech Hockey League
o
Czech National Hockey Team
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Ø Skoda has a unique promotions strategies as follows:
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2. Because You
Are Special
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3. Adventure At A Touch
Of A Button
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4. Life is beautiful in A
Skoda
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Contribution To Indian
Ø
Economy
Invested nearly $600 million in India (FDI)
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COMPANY SOCIAL
RESPONSIBILITY (CSR)
ØPartners with Social Organizations like Health Clown
Civic Society, Klokanek-Children in need fund,
Cancer Research Foundation.
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JOB OPPORTUNITIES
Ø Product management-product manager
management
Ø Technical development-Design
Ø Purchasing department
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Current & Future
Activities
Launched & Upcoming Model
of Car
1. Skoda Laura RS
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2.Skoda Fabia Scout (2011 end-2012)
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Launches By the year 2013
1. Skoda Youngster (Small Car)
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2.Skoda Rapid Sedan
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Bibliography
Information Collection
Sources
1. www.skoda-auto.com
1. www.skoda-auto.co.in
Image courtesy:
1) http://overdrive.in
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Our
Experien
ce
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Thank
You
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