Documente Academic
Documente Profesional
Documente Cultură
FASE ANALISIS
PRESENTADO POR:
INSTRUCTORA:
VICKY BERENA GOMEZ SAUDA
NEGOCIACION INTERNACIONAL
FICHA (1565321)
Actividad de aprendizaje 2
With this work it was possible to solve the proposed objectives to know the level
of consumption of the product. The graphs show on a scale of 1 to 5, where 5 is
very interesting and 1 is not interesting, 10% wrote 3, 50% took the number 4
and 40% took option 5 which is very interesting the product that We offer them,
so we conclude that 100% of the respondents if they are interested in the bags.
Regarding the presentation of the outside of the bag, we asked if they would
use a handbag with this feature and 85% said yes, while 15% said they would
not use it; so there is a high probability of demand.
On the other hand, the sample surveyed in 45% think that this product seems
attractive for its simplicity, 40% for its easy handling, and 15% for being
fashionable.
Now, most people with 85% would like to buy this product online and 3% would
buy it in a store; It seems that technologies have greatly changed the way the
site is purchased.
In the same way, people would like to revive information about this product
through the Internet 25%, by television 60%, ads 10%, and mail 1%.
The data tells us that in negative aspects about the product 90% of the
respondents have nothing to say about this, which means that it is a factor in
our favor, because if they do not have something against, then they have
concepts favorable.
The purchase intention is equally favorable, since 90% would buy our product in
awhile
Envió enlace de la evidencia https://youtu.be/7as_pPEli30
Criterios de evaluación
Escribe o presenta descripciones de sí mismo, su profesión y su entorno.