ISSUE38

PP12389/04/2013 (031984)
Untuk Ahli Sahaja

November 2017

NewsNetwork

Embracing
Technology
Features on cashless shopping,
e-payments, new marketing strategies

What’s New
Paradigm Mall Johor Bahru, Amerin Mall
Watch Out
Certification Courses 2018
 PPK MALAYSIA OFFICE
PRESIDENT’S MESSAGE BEARERS 2016 - 2018
HONOURABLE MEMBERS OF
Dear members,
ADVISORY BOARD
It is now fast coming to the end of 2017, YBhg Tan Sri Dato’ Teo Chiang Kok
and the retail and shopping mall industries YBhg Dato’ Ngeow Voon Yean
have been encountering many challenges Mr Kumar Tharmalingam
from numerous quarters over the past Mr Richard Chan
many months and more. However, we are YBhg Dato’ Joyce Yap
resilient and are here to stay! Mr HC Chan
EXECUTIVE COUNCIL MEMBERS
There has been much talk about ‘too
many malls’ with its number in Malaysia President
Tan Sri Datuk Eddy Chen
continuing to grow year-on-year. From our
last survey in 2014, there were 550 malls Vice President I
but reliable sources have estimated this to Ms Kung Suan Ai
have grown to almost 650 today. Vice President II
Ir YL Lum
In this respect, we urge developers to
Honorary Secretary
exercise greater caution but we would Mr Tan Joon Kai
oppose any unilateral decision by any
authorities to freeze the building of malls. Assistant Secretary
As it is, some malls are doing well and Ms Phang Sau Lian
growing while there are those who are Treasurer
facing challenges mainly due to the current The recent Budget 2018 announcements Mr MK Foong
soft economic cycle. seem to herald in good news for malls
Assistant Treasurer
and generally, the retail business. The Mr Vincent Chong
Malaysia is not alone as far as the current income tax rate cuts for the M40 and
economic woes are concerned. Most B40 are certainly good as it is projected COMMITTEE MEMBERS
countries in the immediate Asian region to add another RM300 to RM1,000 to the PR & Publicity
are also experiencing similar trends and discretionary income of this group. BRIM Mr Patrick So
shopping malls all over will need to re- has been retained, and civil servants
Social
invent themselves to remain competitive being awarded additional bonuses are Mr KK Lim
by being refreshed and renewed. both again likely to boost retail spending.
Research
Given that GE14 is just around the corner, Ms Jenny Chan
As observed at the recent CASC Conference
2017 in Hong Kong, most shopping malls the government is in a generous mood. Sports
will have to strive very hard to create Many may not agree to just how our Mr Kenny Tan
their own niches and provide facets of money is being spent but it is always Special Project
differentiation in order to attract and better if allocations are made to areas Mr William Tang
maintain loyalty among their shoppers. that will increase discretionary income
where if spent, it will create the multiplier Training/Seminar
This will mitigate any impact from the
Ms Eunice Lim
growth of e-commerce and online shopping effects that are necessary to stimulate the
and malls will also need to embrace economy. In our case, there will be more Technical
technology so as not to be left behind. consumptions related to our industry, be Mr Goh Chong Wooi
it for food and beverage or just the little Dato Sri Dr Vincent Tiew
It is equally important to ‘go back to basics’ luxuries that make life that much more Mr Darren Hee
and understand critical success factors. pleasant.
Northern Region Representative
These include the importance of owners Mr Peter Chan
or management who are willing to invest So, looking ahead and if the Budget is
and update, understanding locational supposed to do what it is supposed to Southern Region Representative
do, and coupled with a decent GDP Ms Zahayu Shima Ayub
analysis, the significance of functional
layouts, an exciting merchandise mix, growth of between 5% and 5.5%, this is Sarawak Region Representative
continuous evolution and enhancements certainly a big plus in the ever growing list Mr Ronald Ling
and the creation of an overall shopping of negatives that have been hovering for Sabah Region Representative
experience. some time now! Mr Tan King Way
Internal Auditors
The shopping industry is once again at the
Mr Raymond Tan/Ms Leong Pik Yi
cusp of evolution with the recent advent
of ‘cashless retail’ and it is important Warmest regards,
Publisher
that malls and retailers must get ready to PPK MALAYSIA (Malaysia Shopping Malls Association)
adopt the technology of virtual or e-wallets A608, 6th Floor, Block A (Lobby No. 2), No. 1, Jalan
and even artificial intelligence. Technology SS20/27, Damansara Intan, 47400 Petaling Jaya, Malaysia
Tel: 603 – 7727 6202/6232 Fax: 603 – 7727 6203
disrupts with one hand but it also greatly
TAN SRI DATUK EDDY CHEN Email: secretariat@ppkm.org.my URL: ppkm.org.my
enables with the other, so in the final
President
analysis, bricks-and-mortar combined Printer
Chameleon Creative Print Sdn Bhd (1124452-V)
with online will produce a powerful new No 17, Jalan Gangsa SD5/2D,
reality. Bandar Sri Damansara,
52200 Kuala Lumpur

1 PPKNewsNetwork November 2017

 ARTICLE

This article is re-printed with permission from Focus Malaysia.

November 2017 PPKNewsNetwork 2

 BREATHING NEW LIFE SEMINAR 2017
Harnessing the power of digital
platforms
Bracing for the challenging times ahead and in the midst of all the As such, mall owners and operators should not overlook the
rapidly technological advances, it is interesting to see how shopping programmatic media online buying platform to reach its audiences
malls are adapting to the use of social media and adopting the given the tremendous growth in the country’s digital population. It
various digital modes of payments. is a lot faster and easier to target your audience with this automated
process. Extolling
The recent power- the benefits of
packed Breathing New programmatic, Asha
Life Into Malls Seminar envisaged that the
2017 organised by level of wastage and
PPKM, where the venue the over targeting of a
was filled to the brim, specific consumer will
touched on the advent be reduced besides
of cashless shopping bringing in higher
and how these return on investment
technology disruptions (ROI).
are changing the way
people shop. While digital cannot
solve everything, she
From the takeaway said there is a space
messages shared by Captains of the shopping mall industry for every single digital
the various invited L to R: Richard Chan, Tan Sri CK Teo, Tan Sri Datuk Eddy Chen, Dato Joyce Yap, Kumar component and they
Tharmalingam
speakers, it is clear play different roles
that in the near future, in the consumer’s
we won’t need to carry cash or bring even our credit cards to tap or journey. It all boils down to how you want to best use all the data
wave but just have our mobile phones when we go shopping. and technology but at the end of the day, measurement is key.
“Remember, the end all and be all of a consumer engagement does
Cashless retail and the use of mobile e-wallet payment not end with a click.”
is already here with the recent debut of Alipay in
Malaysia. Started in 2004, Alipay, which is part of To her, “The ability to reach the right audience with the right
the Alibaba Group founded by Jack Ma, has not message at the right time may sound cliché but it exemplifies
only become synonymous with cashless payments in the true promise of context and programmatic.”
China but gradually with the rest of the world. She recommended third party tagging for a better
audience journey reading as it enables malls to
Tan Sri Datuk As PPKM President Tan Sri Datuk Eddy Chen puts detect where their consumers are “moving” so that
Eddy Chen
it, “The cashless scenario is here to stay. We will have they can target them more effectively.
to work towards that, including new features like voice shopping
although it can be a security issue.” Using Xaxis’ proprietary data platform [M]nsights,
Asha Nair
which is like an audience profiler, Asha said it can
Embracing these challenges, Genting Simon Sdn take different data points, combine them together and zoom into a
Bhd Chief Operating Officer Jean Marie Pin Harry, mall’s specific or targeted audience across multiple devices.
who spoke on Premium Outlets – Upping The Ante,
opined that we cannot have a pure online “mall” Audited by Comscore globally, there are 398 segments within [M]
without the presence of brick and mortar malls. nsights, which can break down the propensity of a shopping behavior
by a specific segment. Thus, when targeting a specific audience, she
“Good malls will still survive. Therefore, you cannot reminded that it is not about using a blanket message as a shopper
rest on your laurels … It will be in our hands to Jean Marie Pin does not necessarily have one interest. Content is key when it comes
Harry
create,” while emphasizing that the niche will always to audience targeting. In digital brand marketing, it encompassed
exist as the demand will be there. While the good, old strategy is creating special experiential content to intrigue your consumers.
about content, context and process, he also strongly believes in
doing things right, including at the management and leadership From Asha, some of the best practices and considerations for
levels. success in doing your digital planning include:

• Be clear of what the brand challenge is.

Digital brand marketing • Make an effort also to invest into third party
verification tools, which are important because
Speaking on Chasing the Right Audience, not just Eyeballs in Brand they are related to things like ad fraud and
Marketing, Xaxis Malaysia director Asha Nair predicted that viewability and are a more efficient measurement
given the trend that more consumers are engaging online, digital when related to your ROI.
will overtake television and print to become the top medium by
2018 as shown by the advertisement expenditure (Adex) trends in
Malaysia. “All media will one day become digital and all digital will
be programmatic and automated.”

3 PPKNewsNetwork November 2017

Elevating the shoppers’
experience using technology
and lifestyle elements
Heru Nasution, President and CEO of Retail First Indonesia, a
retail and asset management solution provider, has listed technology
as one of the ingredients in his recipe on how shopping malls can
be successful and create experiential experiences for shoppers by
using for instance, interactive apps.
Giving the wake-up call to mall owners, operators and
retailers that the lines between online shopping and
the brick and mortar malls are becoming increasingly
blurred and with digitalisation and social media fast
gaining traction, he remarked, “If you are not selfie
friendly, you are dead! Running an active social
Heru Nasution
media is a must now besides having a strong loyalty
programme.”
Yes, cashless retail is the new dimension in shopping malls!
Heru, also Supermal Karawachi managing director, said it is the
innovators who will succeed. They must innovate frequently, have
interesting designs, new features and amenities besides providing
a sense of place. This means malls have to put in new tenants. It
would be good if they can bring in first-time retailers or brands into
the country.
On what separates the thriving malls from the dying ones, he said
the factors include location, size and a shopping mix that appeal
to shoppers of all ages and classes. “Be always ready if you have
to lose the ‘big boxes’ or anchor tenants,” warned Heru, who has
vast experience turning problematic malls around and earned a
reputation for setting new lifestyle trends in malls in his country.
“We always say to developers who are bleeding and have to pump
in money yearly to keep their malls operating that we need to do
in-depth feasibility studies on their current situation,” he said.
A full market study is done to know the mall’s positioning and
markets besides conducting a detailed design review to determine
how the mall can be enhanced in terms of returns on investment. A
strategic retail concept for the mall is then put up after taking into
consideration the culture and requirements of the area.
TRX Malaysia retail director Rob Stendrup, who
spoke on Public Realm/Retail Interaction – Design
To Interact and Activate, advocated that malls can
be turned into destinations by activating its internal
spaces.
He noticed, “Digital signage and wayfinding strategies
aren’t invested in well enough. They are done quickly Rob Stendrup
through an app and are confusing. They have to be done really well,
clear and simple.”
To him, lighting extends to maximise natural lighting as well to
your retail assets. Equally important are your interior finishes and
surface, which optimise your natural lighting and airy space.
Seminars are great for learning and sharing experiences
Moving beyond illumination, Philips Lighting
marketing director of professional retail lighting
Jella Segers said its innovative LED lighting app,
acting like an indoor Global Positioning System, has
helped enhance the shopping experience with easy
wayfinding and location based promotions.
By making it more interactive and personalised, the Jella Segers
app has also increased the footfalls and sales in malls. Summing up
that “retail lighting is more than just lights,” she said retail lighting
innovations and LED-based indoor promotions will be introduced
soon in Asia.
A study done on malls showed that 94% of the shoppers are keen
to use an app for location-based services while 76% of them want to
link their app with the mall’s loyalty programme and 88% indicated
they would shop more if the locations were easier to find. With 95%
of the mall visitors admitting they experience difficulties finding a
shop, there’s certainly great potential for Philips’ new app.
November 2017 PPKNewsNetwork 4
 WINNERS OF 2ND PPKM AWARDS 2017
The second PPKM Awards 2017 for Best Experiential Marketing, which attracted 35 entries for their campaigns from 10 of our member
shopping malls, saw some of the 2016 winners maintaining their positions.

They are the Spring Shopping Mall and Atria Shopping Gallery in Category A, and Gurney Paragon Mall, Penang in Category B. In Category
C, however, Pavilion Kuala Lumpur rose from being a Silver Award winner in 2016 to clinch the Gold Award this year.

The winners, categorised by net lettable area (NLA) under Gold and Silver Awards, are as follows:

Category A: Malls with NLA of Category B: Malls with NLA of

500,000 sq ft and below 500,000 to 999,999 sq ft
GOLD AWARD

GOLD AWARD
The Spring Shopping Mall, Kuching Imago Shopping Mall, Kota Kinabalu
Hey, Santa! Christmas 2016 - Once Upon A Dream

The mall transformed its interior landscape into
a spectacular Santa Workshop for shoppers to
experience the magic of Christmas.
Completing the shopping experience via multisensory
marketing, it introduced All Aboard Molly’s Train
from Mollyfantasy, prepared an amazing Christmas
performance line-up and organised an outdoor
Christmas Food Market to entertain shoppers
throughout the festive season.
SILVER AWARD
The theme of its second Christmas Festival’s campaign
featured a fairy tale ice castle with white dazzling snow
around the mall’s Centre Court where its decoration
changes colour periodically and every two hours snow
fell from the top floor to give a white Christmas feel.
Four pairs of Princes and Princesses performed daily
and took photographs with shoppers. Besides kids-
centred activities such as Santa Little Helper and
Merry Dash-Mas, the mall also held its Annual Gala
Night on 24 December.

SILVER AWARD

Atria Shopping Gallery, Petaling Gurney Paragon Mall, Penang

Topsy Turvy Christmas 2016 Penang Hawker Festival

Targeting the media and public’s attention towards To celebrate Malaysia’s food capital, which is noted for
this 1.5-year-old neighbourhood mall in Damansara its street fare and burgeoning, modern restaurants,
Jaya, the campaign was inspired by the upside- Penang’s famous hawkers joined forces with the mall
down house concept which became a popular tourist at the latter’s first ever festival of this nature.
attraction in many places.
Several dishes from this “Mecca” for foodies, in
Complementing it with a creative Christmas storyline particular its street food, have made it to CNN’s top 10
and marketing strategies, shoppers’ traffic increased must-try meals in the world.
by over 34% during the campaign period while sales
rose 24% year-on-year. Media coverage achieved
was worth RM345,000 with social media exposure
reaching over 3.2 million views.

55 PPKNewsNetwork November 2017


Category C: Malls with NLA of
1,000,000 sq ft and above
GOLD AWARD
Pavilion Kuala Lumpur
The Rise to Opulence
Based on the concept of the rainbow rooster
transforming into a majestic phoenix rising towards
prosperity, the Chinese New Year focus was on
blessing the nation with opulence and attaining it
through good deeds and diligence.
Besides having the biggest phoenix replica in Malaysia,
experiential events were held at its Rooster Gallery and
Scented Garden alongside other engagements with
shoppers such as the world-class drum and lion dance
shows. Pavilion Kuala Lumpur’s charity campaign,
which raised RM500,000 for the community,
reinforced its positioning as an experiential mall with
charity-at-heart.
SILVER AWARD
1 Utama Shopping Centre, Petaling Jaya
Prosper in Spring
Welcoming the Chinese Lunar New Year with the
theme, Prosper in Spring – Revel in Joyfulness, Rejoice
Together!, the mall was decorated in red and gold hues
and had an array of exciting performances, auspicious
rewards, gourmet experiences and activities.
Watch out for this space on PPKM Awards 2018!
INDUSTRY NEWS
Music Royalty Copyright Fees - Updates
As members are aware, the Ministry
of Domestic Trade, Cooperatives and
Consumerism (MDTCC) (or Kementerian
Perdagangan Dalam Negeri, Koperasi dan
Kepenggunaan (KPDNKK) has merged the
existing four copyright bodies, *MACP,
PPM, RPM and PRISM under Music
Rights Malaysia (MRM).
From 1 October 2017, MRM has taken
over the licensing functions and all future
payments will be made to them.
PPKM is currently in negotiations with
MRM to obtain preferential rates for our
member malls effective 2018 and will
announce the necessary in due course.
*Note:
• Music Authors’ Copyright
Protection (MACP) represents
composers and lyricists.
• Public Performance Malaysia
(PPM) represents recording
companies.
• Recording Performers Malaysia
Bhd (RPM) represents performing
artistes.
• Performers Rights and Interest
Society of Malaysia Bhd (PRISM)
also represents performing
artistes.
RECon Asia-Pacific 2017, held in
Bangkok, Thailand from 23-25 October
was an overwhelming success, attracting
more than 325 attendees from all over
the region. They include senior executives
from industry-leading companies like CP
Group, Central Pattana, Siam Future,
Siam Piwat, Ayala Land, Taubman Asia,
Suria KLCC, CapitaLand and Lendlease.
ICSC is proud to announce that next
year’s RECon Asia-Pacific will be held in
Kuala Lumpur, Malaysia at the Mandarin
Oriental Hotel from 22 to 24 October.
For more information and updates, please
visit www.icsc.org
November 2017 PPKNewsNetwork 6
 WHAT’S NEW STUDY TRIPS 2017
Amerin Mall 3rd Bangkok Trip looks at Mall’s
Safety and Security Operations
During the third study trip to Bangkok organised by PPKM
on 21-23 July, we had 21 participants visiting eight shopping
malls with special focus on safety and security matters.
The malls in the central business district were Terminal 21,
Emporium/Emquartier, Central Embassy, Central World,
Siam Paragon, Siam Center, and Siam Discovery, and one
suburban mall, Central Festival Eastville.

Balakong’s first neighbourhood about 180,000.

shopping centre, the three-
storey Amerin Mall targets to According to Tan, CTA, which
open in early December with has more than 10 years’
70% occupancy. With a net experience developing shop
lettable area of about 163,000 sq houses, gated and guarded
ft, its confirmed tenants include landed properties and hotels
Aneka Hardware, a DIY store; over the last few years, will be
Expressorlab; Zeni Gold; XES involved for first time in mall
Shoe and Pinnacle Screen, a operations via Amerin Mall.
new operator of the Elaborating on the
eight-hall cinema “We strive to mall’s unique selling
designed by Cathay maintain a good points (USPs), she The Terminal 21 Operations team led us on a tour of their safety and security areas
Cinema. tenant mix” believes its well- Tour of the external
- Director of Capital Trend
The mall will have Asia Sdn Bhd (CTA), Tan landscaped signature security facilities at
Emporium/Emquartier
70 lots, including
Gek Choon river promenade, with
kiosks. Occupying 30,000 sq its al fresco dining
ft of retail space on the ground concept overlooking a man-
floor, its anchor tenant SK made stream, will be a relaxing
Market will be opened until place to hang out. Another USP
midnight daily. Tan Gek Choon, is its exposition area of about
director of Capital Trend Asia 7,000 sq ft which can be used
Sdn Bhd (CTA), the mall’s for events and promotions. Our group was briefed by
Terminal 21 Operations
project manager, says, “We Amerin Mall, which offers 660 Manager
strive to maintain a good tenant retail parking, can be reached
mix,” pointing out that the via MRT, LRT and the KTM Study Trip to China, originally scheduled for November
2017, has now been postponed, so do look out for new
population catchment within Komuter.
destinations in 2018!
three km radius of Balakong is

Paradigm Mall Johor Bahru

Sited along Skudai Highway, Paradigm The Mall also boasts of many firsts. indoor ice skating rink of 20,000 sq ft.
Mall Johor Bahru, is set to open its Its main tenant, Asia-based leading
doors on 28th November 2017 as Johor’s department store operator Parkson, With a gross development value of
largest regional mall with a take-up rate which will have its first regional store about RM1billion, the Mall is developed
of 90% for its 1.3 million sq ft of net here, will occupy 200,000 sq ft of retail by WCT Hartanah Jaya Sdn Bhd, a
lettable area. space spread over four floors. subsidiary of WCT Land Sdn Bhd, the
“Amazing location Property Development and Investment &
Keen to establish a as well as a large and The Mall’s 35,000 sq ft Village Management Division of the public-listed
new benchmark and right market to tap Grocer will be the first premium WCT Holdings Bhd. Its retail manager is
have the mall seen as on.” grocer in Johor. Besides being Kuala Lumpur Pavilion Sdn Bhd.
an iconic landmark in - WCT Malls Management Sdn Bhd home to the
retail chief executive officer Serena
the southern region of Chua city’s largest
Peninsular Malaysia, Golden Screen
WCT Malls Management Sdn Bhd retail Cinemas multiplex
chief executive officer Serena Chua says comprising 16 screens
the seven-level mall has an “amazing and Homepro’s first
location” as well as a “large and right outlet in Johor, Chua
market to tap on”. Johor, with over says it will also feature
4.2 million population, has an average the first Camp 5 indoor
household income of RM8,500 a month. rock climbing facility and
Johor Bahru’s largest

7 PPKNewsNetwork November 2017

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PROMOTERS
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to learn more
converted into promoters by encouraging them to follow you on
social media.
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BY UNDERSTANDING ATTRIBUTES OF SHOPPER EXPERIENCE THAT INFLUENCE THE
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SCORE AND NPS, MALL OPERATORS CAN MAKE IMPROVEMENTS TO THE
attention to every promoter uniquely and identify the most useful MALL TO SUPPORT PROFITABLE GROWTH.
request. The mall management could ask the loyal and engaged November 2017 PPKNewsNetwork 8
ABOUT POTENTIATE shoppers for reviews or testimonials that could advocate into mall’s
official website or social profiles.
www www.potentiateglobal.com
Potentiate Malaysia is a data intelligence company with expertise
in the area of Data Analytics, Customer Experience Management
 SEMINARS 2017
STRATA Management Issues
FIABCI Malaysia and PPKM’s
Property Management Time Bomb
Seminar 2017, ninth in the series
entitled “Strata Management – Have
We Solved Our Problems Yet?” was
another resounding success with an
attentive packed audience soaking
in the latest updates on the Strata
Management Act 2013, and real life case studies. It was held on 3
August in Kuala Lumpur.
PPKM Vice President II Ir YL
Lum, who spoke on Share Unit
Time Bomb in Strata Title Mixed
Developments, was invited to share
his valuable insights at the three-
day Propex ‘17 organised by the
Sabah Housing and Real Estate
Developers Association (SHAREDA)
in Kota Kinabalu recently. His topic, delivered on 29 September,
was “Managing Mixed Developments – Lessons from Peninsular”.

Certification Course in Practical Solutions to Legal

Shopping Mall Management Problems (Tenancy), 27 September
PPKM’s Education Series for
2017 continued with a one-day
seminar for 29 participants
who were eager for some advice
to their tenancy problems.
Amongst other topics, our
well experienced solicitor Dato
Joshua Kevin spoke on rental
recovery, strata property issues and shared case studies.

Great platform to re-align our direction and passion in mall marketing
2017 saw a total of 235 participants in our courses covering the three
modules of Marketing & Leasing, Operations & Maintenance and
Administration. We also saw a record of 32 personnel who undertook
the final leg, Part 3, which is a good sign for professionalism in the
shopping mall industry!
Security & Safety Training, 3-4 October
Participants came from all over, including East Malaysia, and had a
fruitful time learning about various aspects of security in shopping
malls. The new speakers on board provided a fresh perspective to
the standard curriculum and the class proved to be responsive
during the questions and answer sessions.

Very good sharing

session at the mall
site visit

Trainings like this should be conducted frequently

Similar courses will continue in 2018, scheduled for 2-11 April and
6-11 August (dates and venues subject to confirmation). Do watch
out for our announcements when new intakes will be open.

Practical and hands-on CPR session Pn Norisah sharing insights on the current
crime scenario
Wonderful and
insightful sessions
by all speakers
Engineering Shopping Malls III,
1 November
Held at Wisma IEM, this was the third
series organised in collaboration with
the Institution of Engineers Malaysia
(IEM) since 2012 and saw almost 70
participants in attendance. Speakers
representing IEM and PPKM gave
insights on effective shopping mall
management with an optimum balance between soft skills (human
resource) and hardware (building structures and equipment). Both
new and old malls need to be engineered and re-engineered for
We enjoyed excellent learning and terrific networking efficiency in today’s competitive scenario.

9 PPKNewsNetwork November 2017

 SPORTS CALENDAR 2017
Council of Asian Shopping Centers Futsal Tournament
(CASC) Conference 2017, 18-20 October

Organised on 23 July at The Padang, 1 Utama Shopping

CASC Council meeting was hosted by Institute of Shopping Center Management
Centre, 15 teams from 10 malls participated in the tournament
Hong Kong
Seated front row L to R: Victor Guo, Mall China; Jeffrey Tsai, Taiwan Council of which saw Pavilion KL emerging as the champion. The first
Shopping Centers (TCSC); Maureen Fung, ISCM Hong Kong; Tan Sri Datuk Eddy and second runners up are 1 Utama Shopping Centre and Mid
Chen, PPK Malaysia (PPKM); Dr. TM Kwong, ISCM; Stephanus Ridzwan, Asosiasi
Pengelola Pusat Belanja Indonesia (APPBI); Dato Joyce Yap, PPKM; Heru Nasution, Valley Megamall.
APPBI; Kelvin Ng, Singapore and Victor Liu, TCSC.

The annual CASC Conference was held recently at the Hong Kong
Convention and Exhibition Centre 2017 with more than 200
participants from Malaysia, Singapore, Indonesia, Hong Kong,
China, Taiwan and Japan.
Panel discussion by country
representatives
L to R: Victor Guo, China;
Jeffrey Tsai, Taiwan;
Sugwantono Tanto, Indonesia;
Tan Sri Datuk Eddy Chen,
Malaysia; Kelvin Ng,
Singapore; Maureen Fung,
Hong Kong and Hon Michael
Tien, Moderator from ISCM
Speakers included those from shopping malls and renowned
international retailers as well property management gurus and
urban city planners from noted Hong Kong universities.
Badminton Competition
Held on 10 September at
the Sports Arena in Kuala
Lumpur, seven malls took
part in this event.
The results of the winning
teams are as follows:
Champion
Sunway Pyramid
First Runner up
Mid Valley Megamall
Second Runner up
KL Gateway Mall klia2

Mall visit to PMQ

(formerly known
as Police Married
Quarters), a heritage
building which has
been refurbished into
commercial and studio

Bowling Championship
units, with a public open
space for the creative
entrepreneurs

Our President joined panelists from other member countries in

an invigorating discussion on Current & Upcoming Development
of Shopping Malls in Asia,
chaired by the Hon. Michael
Tien, Legislative Councillor,
Deputy to the National People’s
Congress, China. Other panel
discussions included topics
like the need for a reliable eco-
There were a total of 21 teams from 10 malls that participated
system of investors, retailers
Malaysia networking with Indonesia in the Bowling Championship on 28 October held at U Bowl and
and developers; transformation Back row L to R: Tan Joon Kai and Dato
Joyce Yap
sponsored by D’pulze Shopping Centre in Cyberjaya, Selangor.
of the shopping scenario; and
Front row L to R: Stephanus Ridzwan and
the need for malls to embrace Sugwantono Tanto, APPBI with Tan Sri The champion is Mid Valley Megamall! The first and second
change. Datuk Eddy Chen
runner up teams are from 1 Utama Shopping Centre.

The last day of the programme was devoted to mall site visits
encompassing ifc Mall, Lee Tung Avenue, PMQ and Citygates
Outlets Mall.

Look out for CASC Conference 2018 in Jakarta, Indonesia

November 2017 PPKNewsNetwork 10

 MEMBERSHIP 2017
CORPORATE MEMBERS INDIVIDUAL MEMBERS HONORARY MEMBERS
Dato’ Ngeow Voon Yean
1 Segamat Shopping Complex Ipoh Parade Abdul Aziz b Aman Lim Hooi Fung, CMOM
Tan Sri Dato’ Teo Chiang Kok
1 Utama Shopping Centre Island Plaza Abd Rahim Hilmi b Zakariya Lim Fei Yoon
Dato’ Joyce Yap, CMM
1MK Mall ITCC Mall Abdul Razak Tuah b Othman, CMOM Lim Kee Han
HC Chan, CMM
1Shamelin Shopping Mall Jaya Shopping Centre Abd Kahar b Rahmat Lim Kok Kheng
1st Avenue Mall Jetty Point Duty Free Complex Abukhori b Kasim, CMOM Lim Koon Hooi, Cynthia, CMMLM
ASSOCIATE MEMBERS
Alam Sentral Plaza Johor Bahru City Square Agnes Tan Mee Yoke Lim Rong Jiang, CMMLM
Alor Star Mall ohor ahru City uare ce ower Aida Azimah Mohamad Abas, CMMLM Lim Su Yi Ng Hean Yin
Aman Central Johor Premium Outlets Aishah Kon bt Abdullah Lim Wen Li
Amcorp Mall KB Mall Ally Choo Kwee Yeng, CMMLM Lisbet Ling Kiang Hfoong, CMMLM AFFILIATE MEMBERS – INDIVIDUAL
Amerin Mall KL Gateway Mall Aminudin b Mohd Noah, CMOM Loh Kok Chai, CMM
Chai Yit Nyeong
Ampang Park Klang Parade Amos Chew Yee Onn, CMMLM Loo Ai Leen, CMMLM
Elise Lee
Atria Shopping Gallery Kluang Mall Andrew Ashvin, CMM Loo Hoey Theen
Gan Siew Chain
avenue K Kompleks Bukit Jambul Ang Khoon Looi, Carol Loong Jee Yung
Hoi Kong Fei
Bangsar Shopping Centre Kompleks Metro Point Ang Kung San Lum Youk Lee
Kevin Chiu Zhenwei, CMMLM, CMAM
Batu Pahat Mall Kompleks Mutiara Anthony Dylan anak Frankie Jurem Ma’amur Gadafy b Abdul Rashid
Lee Pei Ling
BB Plaza Kompleks Star Parade Aw Ik Qian, CMMLM Mabel Tan Mui Pow, CMMLM
Ng Choo Yiew, Thomas
Bentong Vega Mall Kompleks Tun Abdul Razak (KOMTAR) Aziah bt Ahmad, CMMLM Mah Liyun, CMMLM
Ong Shi Yee, Eunice
Berjaya Megamall Kota Raya Complex Beh Chin Sien Maheran bt Hamdani
Phan May Ling
Berjaya Times Square Kuala Lumpur KSL City Mall JB Beh Soo Ming Marilyn Chuah Siu Ching, CMMLM
Sharon Tan Pet Szu
Berjaya Waterfront Complex Kuantan Parade Capt (R) Kon Si Chong, CMOM Michael Poh Oon Howe
Tan Chwan Tee, Robin
Canary Garden Mall by KSL KWC Fashion Mall Carmen Lee Suet Hoong, CMOM Michelle Chin Mee Ching
Tay Seow Liang, Victor
Central i-City Shopping Centre Kulim Central Carriek Chong Ka Loong, CMOM Mohamad Nazri b Mohd Mokhtar, CMOM
Tee Kok Guan
Central Market Langkawi Fair Shopping Mall Chan Chin Meim Mohamad Amirudin b Abu
Timothy Sangawa
Central Square Sungai Petani Lot 10 Chan Hong Kong, Peter Mohd Izaham Syah b Hamdan, CMAM
Voon Yen Lee
Centre Point Sabah M3 Mall Chan Jen Nee, Jenny, CMM Mohd Nizam b Abdul Rahman
Wong Paik Tho
Centro Mahkota Parade, Melaka Chan Pui Li Mohd Saukat Ali bin Mohd Ghazaly
Woo May Foong
Cheras LeisureMall Maju Junction Mall Chan Wai Lip, CMOM oh hahril oh hari
Yasmin Mokhtar
Citta Mall Medan MARA Chan Wei Ling, CMMLM oh aufi in hamsu in
Yew Poh Ling
City Mall Melawati Mall Chang Farn Siang, Andrew Mok Choo Yum
Cityone Megamall Merdeka Mall Chang Yar Leng, CMMLM Muhamad Fahmi b Md Yatim AFFILIATE MEMBERS – CORPORATE
Damen Mall Mesamall Chee Ken Fah, Daniel, CMM uhamma afiiy in i an, C ,C
Dataran Pahlawan Melaka Megamall Mid Point Shopping Complex Chee Kok Leong, Danny Nadimie b Jamsani BBCC Development Sdn Bhd
Dayabumi Mid Valley Megamall Cheng Yew Ong Ng Bee Fong, Samantha, CMOM, CMMLM Code Entertainment Sdn Bhd
DC Mall Mitsui Outlet Park KLIA Cheong Chui Cheh, Eileen, CMMLM Ng Kuan Yee, Selina Fair Star Shopping Sdn Bhd
Design Village Outlet Mall Mydin Mall Cheong Su Yen,Krystina Nik Azlan Nik Aman Festival City Sdn Bhd
Digital Mall MyTown Shopping Centre Cherci Chan Huey Chyn, CMMLM Noor Salehah bt Wahid, CMMLM Focus Marketing Technologies Sdn Bhd
Dpulze Shopping Centre New World Park Chew Fei Sean, CMMLM Nor Hayati bt Nawawi Suri IFCA MSC Bhd
e @ Curve Nexus Bangsar South Chew Siew King, Candy Norlian bt Md Tahir Nearbuy South East Asia Sdn Bhd
East Coast Mall Nu Sentral Chew Yien Yien, Doreena, CMMLM Norbaiyah bt Mohd Yusof Potentiate Sdn Bhd
Eastern Mall Oceanus Waterfront Mall Chia Nyuk Yin Nur Hazreena bt Abdullah R & F Development Sdn Bhd
Ekocheras Mall One City Chia Wen Jun, CMMLM Ong Eng Hin, CMM R & Y Engineering & Construction Sdn Bhd
Empire Shopping Gallery acifiCity Chin Wah Sheng, CMOM Ong Hui Ling Selangor Dredging Bhd
Encorp Strand Mall Pandan Kapital Chin Yoke Peng Ooi Boon Shya, Jean Stratos Consulting Group Sdn Bhd
Endah Parade Paradigm Mall Chiu Jing Chun, Selwyn, CMOM Ooi Kee Chuan Tanand Technology Sdn Bhd
Evolve Concept Mall Paradigm Mall Johor Bahru Chong Min Fui, Vincent, CMM Padma Prian @ Padman s/o Maniam The Hot Shoe Show & Company Sdn Bhd
fahrenheit 88 Paragon Point Shopping Centre Choong Ing Xin Pang Seong Wah The Lot Associates Sdn Bhd
First World Plaza Pavilion Kuala Lumpur Chow Heng Wah, CMM Patrick So Kee Whuay Visata Creative Sdn Bhd
Gamuda Walk Paya Bunga Square (PB Square) Chu Chia Siong, CMOM Pearly Hue Pei Ni NETWORKING PARTNERS
gateway@klia2 Pearl Point Shopping Mall Chua E Fun, CMMLM Pearly Lim Meng Li, CMMLM
Genting Highlands Premium Outlets Pelangi Leisure Mall Chua Jenny Phang Sau Lian Asosiasi Pengelola Pusat Belanja
Giant Hypermarket Jalan Kebun Penang Plaza Chuah Chong Koh, CMMLM Phoon Kin Kheong, CMM Indonesia (APPBI)
Giant Hypermarket Bandar Kinrara Penang Times Square Chuah Ying Huey Ramesh a/l Arumugam Association of Consulting Engineers
Giant Hypermarket Banting Perling Mall Chuang Chew Loon, Alvin, CMOM,CMAM Rashidan b Ismail, CMOM (ACEM)
Giant Hypermarket Batu Caves Pernama Kompleks Mutiara Armada Dato Sri Dr. Vincent Tiew Soon Thung Richard Chan Chee Keong, CMM BBKLCC Tourism Association, Kuala
Giant Hypermarket Bayan Baru Pertama Complex David Lau Hing Luong, CMM Ronald Ling Ing Han, CMMLM Lumpur
Giant Hypermarket Bercham Plaza Angsana Dr. Alvin Lim Boon Yew Royston Ling Ing Ding British Council of Shopping Centres
Giant Hypermarket Cheras Plaza Low Yat Elizabeth Chan Choo Im Samantha Ooi Suii Liin (BCSC)
Giant Hypermarket Kelombong Plaza Merdeka Emyriza bt Mohamed San Wei Hwa, Wivien Building Management Association of
Giant Hypermarket Kemuning Utama Plaza Metro Kajang Eric Tee Lai Keong Saw Lee Chuan Malaysia (BMAM)
Giant Hypermarket Klang Plaza Pelangi Erwin Chung Liang Zhen, CMMLM See Lung Yih Council of Asian Shopping Centers (CASC)
Giant Hypermarket Klang Sentral Plaza Salak Park ‘SPARK’ Eugene Khoo Shahrol Azman b Abd Kahar, CMOM Dewan Bandaraya Kuala Lumpur (DBKL)
Giant Hypermarket Kota Damansara Plaza Shah Alam Esmei Eng Shih Mei Shaifulddin A. Majid, CMM Eastern Regional Organisation for
Giant Hypermarket Kota Padawan Plaza Tasek Eva Hew, CMMLM Sharon Lee Suit Fong, CMMLM Planning & Housing (EAROPH), Malaysia
Giant Hypermarket Kuala Terengganu Prangin Mall Evelyn Lo, CMM Siegfried Shaun Dela Pena Tan FIABCI Malaysia Chapter
Giant Hypermarket Kuantan Publika Shopping Gallery Fazrul Isham b Mohd, CMMLM Sin Tiew Cheo, CMM Fire Prevention Council Malaysia (FIPCOM)
Giant Hypermarket Mall Sibu Queensbay Mall Fern Tan Feng Ching Sit Chee Koon, CMMLM, CMAM Hong Kong Trade Development Council
Giant Hypermarket Melaka Quill City Mall Foong Meng Khum, CMM Soon Guok Jie Institute of Shopping Center Management
Giant Hypermarket Muar RCMC Sdn Bhd hafi ah anim mir Stanley Kok Yin Cheong, CMMLM Ltd (ISCM), Hong Kong
Giant Hypermarket Nusa Bestari Sarawak Plaza Goh Chong Wooi Steve Lim Boon Hoe International Council of Shopping Centers
Giant Hypermarket Petra Jaya SB Mall Hamish Chartres Subramaniam Apparow, CMOM (ICSC)
Giant Hypermarket Plentong Sejati Walk Hee Yaw Hoong, Darren, CMMLM Suhadi B Mohd Sukor, CMOM Jabatan Bomba dan Penyelamat Malaysia
Giant Hypermarket Prima Prai Selayang Star City Herbie Tan Kim Whatt Tan Boon Chun, CMMLM Japan Council of Shopping Centers (JCSC)
Giant Hypermarket Putra Heights Semua House Hiew Boon Kee, CMMLM Tan Cheng Guan Korea Building Owners & Managers
Giant Hypermarket Senawang Seremban Prima Hirdawati Mohd Nasir, CMAM Tan Chuan Kang Association (KBOMA)
Giant Hypermarket Seri Kembangan Setapak Central Ho Ka Khong Tan Gar Peng, Kevin Malaysia Crime Prevention Foundation
Giant Hypermarket Seri Manjung Setia City Mall Ho Wai Hoong, CMMLM Tan Hui Swan, Farrer, CMMLM (MCPF)
Giant Hypermarket Shah Alam Shaw Parade KL How Siew Choo Tan Joon Kai Malaysia Retail Chain Association (MRCA)
Giant Hypermarket Subang Jaya Shaw Centrepoint Hok Wai Khuin, CMMLM Tan King Way Malaysia Retailers Association (MRA)
Giant Hypermarket Sungai Petani Skudai Parade Ishraqi Shah b Abu Bakar, CMMLM, CMOM Tan Ping Yi Malaysia Green Building Confederation
Giant Hypermarket Tabuan Jaya South City Plaza Jason Chin Teck Seng Tan Sri Datuk Eddy Chen Lok Loi (MGBC)
Giant Hypermarket Taiping Star Avenue Lifestyle Mall Javed Irshad Sani Tan Sook Yuen,Charmaine Malaysian Association of Convention
Giant Hypermarket Tampoi Starhill Gallery e rey ia Tan Ting Sin, CMOM and Exhibition Organisers and Suppliers
Giant Hypermarket Tawau Straits Quay e rey oon un ann, C ,C Tang Chee Weng (MACEOS)
Giant Hypermarket Ulu Klang Subang Parade Joseph Teo Fang Yih, CMMLM Tang You Qing, Eugenie Malaysian Association of Hotel Owners
Giant Mall Kelana Jaya Sungei Wang Plaza Josephine Lim Kwee Yuen, CMAM Teh Joe Ann (MAHO)
Giant Setapak Sunshine Tower Julia Chan Teh Siew Yan, CMAM Malaysian Association of Hotels (MAH)
Giant Superstore Bandar Puteri Sunway Carnival Mall Junairiah bt Afandi, CMAM Teoh Ee Ling, CMMLM Malaysian Association of Travel & Tour
Giant Superstore Gong Badak Sunway Giza Mall amarul ri n ul ati , C Teoh Eng Chiat, Andrew Agents (MATTA)
Giant Superstore Jerteh Sunway Putra Mall Katherine Tan Teoh Song Loon, CMMLM Malaysian Franchise Association (MFA)
Giant Superstore Kampar Sunway Pyramid Kenny Chin Chong Huat, CMM Tian Keng Swee, CMOM Malaysian Tourism Federation (MTF)
Giant Superstore Kangar Sunway Velocity Khairilham b Khamis Toh Kai Wei Mall China
Giant Superstore Keningau Suria KLCC Kho Chung Hong, Charlie, CMM un oh fin i uso Middle East Council of Shopping Centers
Giant Superstore Kuala Pilah Suria Sabah Shopping Mall Kho Lay Her V Mayantharan a/l Valayutham (MECSC)
Giant Superstore Kuala Selangor Sutera Mall Khoo Yi Ping Winnie Sam Min Wah, CMMLM Nordic Council of Shopping Centers
Giant Superstore Lukut Taiping Mall Khor Siak Seng, Vincent Wong Chun Khean, Kent (NCSC)
Giant Superstore Nilai Terminal One Shopping Centre Koay Poay Shin, CMMLM Wong Jia Jin Pertubuhan Akitek Malaysia (PAM)
Giant Superstore Prima Saujana (Kajang) The Curve Kok Huei Yuen Wong Kong San Property Council of Australia (PCA)
Giant Superstore Sandakan The Gardens Mall Koong Choy Yoke Wong Sook Voon, CMMLM Quality Restroom Association of Malaysia
Giant Superstore Sunway City The Main Place Kung Suan Ai, CMMLM Wong Woei Ming, Michael, CMOM (QRAM)
Glo Damansara The Mines L Izwan b Abdullah, CMMLM Wong Yik Kae Real Estate & Housing Developers
GM Klang The Spring Lai Yung Ming, Marco Yakob Haron, CMOM Association, Singapore (REDAS)
Grand Merdeka Mall The Starling Larry Tan Teck Lai Yap Weei Kee Real Estate and Housing Developers
Great Eastern Mall The Summit Subang USJ Lau Chore Yee, John Yeap Chin Chong, CMM Association (REHDA)
Green Heights Mall The Waterfront @ Parkcity Lawrence Teh Cheng Poh Yeap Huey Ling Shopping Center Council of Australia
Gurney Paragon The Weld Lee Beng Beng, CMM Yeo Yee Yean (SCCA)
Gurney Plaza Tropicana City Mall Lee Chee Hoe Yong Lee Yung, CMAM Taiwan Council of Shopping Centers
Harbour Mall Sandakan Tropicana Gardens Shopping Mall Lee Chin Mun Yong Yuet Lan, CMMLM (TCSC)
Hartamas Shopping Centre Tun Razak Exchange Lee Mun Keong Yuen Chew Yung The Associated Chinese Chambers of
Imago, KK Times Square U Mall Pulai Utama Lee Yih Eng Zainab bt Abd Kadir Commerce and Industry of Malaysia
Intermark Mall Utropolis Leong Pik Yi Zahayu Shima bt Ayub, CMMLM (ACCCIM)
IOI City Mall Viva Home Shopping Mall Lew Wen Feng, CMMLM Zulkahar b Khamis, CMOM The Institute of Engineers, Malaysia (IEM)
IOI Mall Bandar Putra Kulai Vivacity Megamall, Kuching Tourism Malaysia
IOI Mall Puchong Wangsa Walk Mall
IPC Shopping Centre Wetex Parade Shopping Centre
LEGEND A608, 6th Floor, Block A (Lobby No. 2), No. 1, Jalan SS20/27, Damansara Intan, 47400
Petaling Jaya, Malaysia Tel: 603 – 7727 6202/6232 Fax: 603 – 7727 6203
Certified Mall Marketing & Leasing Manager (CMMLM) Certified Mall Administration Manager (CMAM) Email: secretariat@ppkm.org.my URL: ppkm.org.my
Certified Mall Operations Manager (CMOM) Certified Mall Manager (CMM)

November 2017 PPKNewsNetwork 11