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Business Metamorphosis
‘A Change for better’
Analytics can make a seamless transformation – Are you ready for the change?
IN THIS EDITION:
I see the analytic landscape evolving dramatically in two I believe the next focus for our clients and prospects will
major areas. The first is the one that gets the most be to utilize all of their data, not just customer data. Doing
attention, the social media perspective. A few years ago so will enable them to make holistic decisions around
the rage was email marketing. This was a cheaper and things like: store placement, shelf space utilization, hiring,
faster alternative to paper mail pieces, and it also tracking suppliers, and more. Companies are coming to
allowed for almost instantaneous information to be realize that almost all of the data they have, in some way,
gathered on the clicks, converts and behaviors. The could be valuable. MindTree is in a perfect position to
result was the creation of a boom in the online analytics help take those companies to the next level with their
field. utilization of analytics.
Email is still very prevalent today, as a communication “While we can all agree that the customer is the
tool rather than a marketing tool, but I still get the same
most important piece of the puzzle, yet areas like
amount of offers and catalogues in my “snail mail” as I
did years ago. The sudden change in business dynamics vendors, stores, and employees play a lesser, but
and introduction of new tools like Facebook, Twitter for still important role in the clients business ”
interacting and marketing has brought social media to
the forefront. With these tools creeping into our lives,
Since starting with MindTree, it has been exciting to see
I’m a witness of these within my own family that has
Knowledge Services evolve within the analytics space with
changed the way things work. Emails sent for marketing
HR Analytics as one of our key offerings. I feel the HR
purposes are wasted. It is easy to see why social media
Analytics work we have delivered and the ones we are
is so important.
doing will be areas where our expertise would serve as a
Here at MindTree we are working on new, innovative great strategic path and a door opener for Knowledge
ways to track all of the new social media terms: likes, Services especially in a very sensitive area like HR.
friends, followers, fans, tweets, etc. By capturing this
I’m sure there is a long way to go in terms of the areas we
data and combining it with sentiment analysis, we are
would like to ponder, clients we want serve and to add
able to provide our clients and prospects with an even
value at every stage of our engagement. As the saying
more complete view of their customer in today’s day
goes “To get through the hardest journey we need take
and age. Our capabilities as a startup are already
only one step at a time, but we must keep on stepping”
months, maybe even years, ahead of my previous
and that’s exactly what we at MindTree are doing.
companies.
- Scott Nugent
Hidden Truth
Market Mix Modeling
Multiple money transfers modes through agents, •Profiling of Agents (Around 410,000
Agent Profiling agents
online and mobiles
Extensively used for Consumer to Consumer money •SMS Auto notification
Marketing Campaign
transfer •Contacting Customers
Gold Card Penetration by Country
Challenges faced by the customer
Querying Database containing over 800 million
records
Retrieve Data for visualizing concepts like
Cannibalization, Penetration, Retention etc.,
Huge data outputs and Multiple Output Tabs (Excel)
Data Validation on the production Tables Customer Retention for a Corridor
Loading Unstructured data into the Database
Ten on Ten
Abhilasha Singh - 22nd November
Amit Bandil
Scott D Staples - 28th November
Santhosh Kumar U
Sreejit Andrews - 7th December
The number of text messages sent and received every day exceeds the total population of the planet.
There are about 540,000 words in the English language, about 5x as many as during Shakespeare’s time. More than 3,000
new books are published every day.
It is estimated that a week’s worth of New York Times contains more information than a person was likely to come across in
a lifetime in the 18th century.
It is estimated that 40 Exabyte’s (4.0x1019) of unique new information will be generated worldwide this year. That is more
than in the previous 5,000 years.
The amount of new technical information is doubling every 2 years. For students starting a four–year technical or college
degree, this means that half of what they learn in their first year of study will be outdated by their third year of study.
By 2011, it is predicted to double every 72 hours. Third generation fiber optics have recently been separately tested by
NEC and Alcatel that carry 10 trillion bits per second down a single strand of fiber. That is 1900 CDs or 150 million phone calls
every second. It is tripling every 6 months and is expected to do so for the next 20 years.
Predictions are that by 2013 a supercomputer will be built that exceeds the computation capability of the human brain.
And while technical predictions further out than about 15 years are hard to do. Predictions are that by 2049 a $1000 computer
will exceed the computational capabilities of the entire human species.
Brain Teaser
For the answer please scroll up to the previous
page b ‘day column