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Harrier overtakes Compass & XUV500 sales in Mar’19!

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Warrior Harrier!
Harrier was the most awaited and ambitious launch from the Tata’s stable. This shall be the costliest car to
come out of the Tata’s showroom and the Indian MNC had created quite a buzz before the launch. Entering
into a segment which was dominated by the likes of XUV500 & Compass at the higher range and Creta at the
lower range was not an easy task. However; Harrier started o slow in the rst month and registered a sale of
1,449 units in Feb’19. Tata seems to have scaled up production and was able to dispatch 2,492 units of Harrier
in Mar’19. It was >500 units than the rival XUV500 & almost 1000 nos more than the Jeep’s Compass.
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We have compiled the sales gures of the >4m SUVs (barring Premium/Luxury SUVs) and is as shown –
www.autopunditz.com/page/2/ 1/28
Creta as usual topped the chart and sold ~11.5k units. The model volumes grew a healthy 14% YoY and
proved the potential of the segment.
Scorpio did farely well and could sell ~5.5k units. We expect that the election season could have given
some kind of boost to Scorpio sales in the subcontinent.
Harrier jumps to the third spot and registered a sale of ~2.5k units. It makes a strong entry into the
ranking table and would be interesting to see how Tata could sustain the demand and synchronize its
production accordingly.
Kicks shows a lackluster entry and could post a sale of just 701 units. The lifeline for Nissan hasn’t
worked as expected and projects a tough time ahead for the brand.
Do note that the overall segment could grow a mere 4% in Mar’19 v/s Mar’18. This is going to be a toughly
contested segment with the New OEMs planning to launch their o ering here. Interesting to see that Kia’s
SP2i concept, MG’s Hector & even Citroen’s Aircross will be placed against the models in this segment. A lot of
money and hopes are pinned here!

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March 2019 Car Sales – Snapshot

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sales-snapshot/)
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sales-snapshot/#comments)
The Passenger Car Sales degrew -2.8% in Mar’19 v/s Mar’18. Due to muted demand and weak consumer
sentiment; the Industry is under consistent pressure and last few months have been very challenging. All
OEMs are now gearing up to meet the upcoming BS-6 regulations and CAFE (Corporate Average Fuel
Economy) norms. The slowdown is expected to continue this Financial Year and Apr’19 – May’19 is going to be
even more challenging citing the upcoming general elections.

Let’s see how the OEMs fared in Mar’19 –
Apart from Mahindra, Honda & Toyota; all OEMs saw a YoY decline in the sales. The biggest decline was
seen for Nissan+Datsun which registered the drop of -41% YoY!
Maruti Suzuki reported a at percent increase in its domestic sales at 1,18,515 units in Mar’19 v/s
1,18,842 cars sold in Mar’18.
Nexa seems to be struggling while it reported a -6% degrowth in YoY sales. Even with the launch of New
Baleno; Nexa wasn’t able to recover the volumes and post a positive growth.
Hyundai degrew -8% in Mar’19 v/s the same period last year. Even post Santro launch; Hyundai hasn’t
gained signi cant numbers.
How the Market Shares gures for Mar’19 –

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Civic Attack!
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Honda’s global bestseller Civic makes a stellar comeback in the Indian market. While the marque skipped a
generation and was launched at a time where the segment was shrinking and SUV’s were brutally taking over.
It was a noteworthy risk by Honda to launch a model at this phase – However; the risk looks to be paid o !
The model garnered over 2400 bookings in less than 2 months and is o to a great start. What we understand
is that the majority of the bookings are for Civic Petrol (available only in Automatic Avatar) and constitutes to
>85% of overall bookings for the model. Prices for the tenth-generation Honda Civic start at Rs 17.69 lakh for
the petrol and Rs 20.49 lakh for the diesel. The new Civic is precisely available in three petrol and two diesel
variants.
Let’s have a look at the Mar’19 sales gures for the models in D-segment:
Honda sold a phenomenal 2,291 units of Civic in Mar’19! The model contributed to 80% of the segment
volumes in the rst month itself. Thanks to the Civic; the segment volumes jumped a stellar 7.2 times in
Mar’19 v/s Feb’19!
All other models combined (Altis+Octavia+Elantra) could sell only 580 nos in Mar’19 which is almost
1/4th of Civic’s volumes!
Point to note is that the volumes of Altis/Octavia/Elantra even post Civic launch which signi es the
expansion of the segment and customer’s renewed interest in the same as well.
While this is just the rst month post the Civic has been launched; it would be an arduous task for Honda to
sustain the volumes and continue the momentum in the segment.

Like 41
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(http://www.autopunditz.com/news/hyundai-venue-pictures-leaked/)
Hyundai Venue Pictures Leaked!

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pictures-leaked/)
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pictures-leaked/#comments)
Front Design & Grille –
Rear Design –
Alloy Wheel Design –
Dashboard & Interior –

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Year 2018 Review – Figures in value terms (₹)

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review- gures-in-value-terms-%e2%82%b9/)
 March 23, 2019 (http://www.autopunditz.com/news/cars/year-2018-review- gures-in-value-terms-%e2%82%b9/)
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Highest revenue generating cars (Estimate)
Super successful Maruti Dzire, alone, roughly makes revenue equivalent to whole of Toyota in India
Still, Toyota is making big bucks with Innova and Fortuner, which also make up for the goof-up like Etios
and Yaris
Looking at Ford Ecosport and Tata Nexon vs Honda City and Maruti Ciaz – it certainly makes more sense
to put product development money behind crossover/SUV, rather than full size sedan
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Estimated revenue generated by each product (Crore ₹)
2018 Average Price Tag (Estimate) – Signi es the positioning of OEM in Indian market
**Average Ex-Showroom price takes variation of fuel and variant mix into account
Methodology
Snippets
Average price tag of cars sold in India is around 7.7 Lakh ₹

Tata with rich product pipeline is certainly going to see improvement in coming years
Nissan-Renault-Datsun has slipped in lower price band which is certainly not going to help them much
in the future
Honda once had premium brand image in India, has now signi cantly lost much of its sheen because of
high volume-low price driven growth strategy and over usage of Brio platform extension
One product wonder company – Ford, was helped by Ecosport and Endeavour to earn better overall
price tag, ironically, also due to non-performance of cars with lesser price tag (Figo & Aspire)
Mahindra – XUV 500 and Scorpio has pulled the tag upwards of 10 lakh ₹ mark, with known future
product pipeline they will remain there
With high value products, Toyota certainly has an edge over others
Skoda and Jeep’s high value products certainly give them good foothold in Indian market, even with
lower volume
Indian buyers are certainly moving up in premium price ladder, gradually

Investment in future products to serve bottom of pyramid may prove to be futile (best example Tata
Nano), especially considering tightening emission and safety norms in the country
Dealer Value Throughput from New Car Sales (Crore ₹ – Based on average ex-showroom price)
Methodology
We tried here to understand sustainability of current OEM dealerships based on value throughput. These
gures just illustrate a very high level view. Interpretation of these gures needs some understanding as
below.
These gures just show estimated arithmetic average at OEM level

Actual dealership revenue will be in range of 2%-7% of these gures, based on margin o ered by the
OEM on di erent product(s), and type of retail format
Based on volume throughput, revenue and pro tability of dealership may show large variation from
these gures

Dealership location (Urban/Semi-Urban/Rural) is key determinant of actual volume throughput
Dealership located in high economic activity zone will have higher throughput despite the tier rating of
the city/town or political status (Capital of State), for illustration, towns in Punjab like – Amritsar,
Ludhiana etc will have higher consumption than the capital cities like Ranchi, Bhubaneswar etc.
Snippets
Toyota dealers certainly make most money due to high value products sold in large volume
With rich product pipeline Tata’s dealership nancial condition may improve over time
Despite low volume, high value of products still make nancial sense for Jeep and Skoda’s dealer
Nissan-Renault alliance’s dealership certainly looks in big nancial trouble
Moreover, their existing car park (cars sold earlier) is not big enough for sustenance through after sales
service business
And it is a vicious circle : Low realization at dealership > Poor service quality > Unhappy customers >
Bad word of mouth > Reluctant new buyers > Low sales > Repeat
To break this cycle, at some point, OEM need to infuse capital in dealership for sustenance till new
competitive products comes in
Though it is too early to judge Kicks market performance, but given its price and competitors it faces, it
is certainly not going to bring much respite for the dealers
They certainly need to bring in next gen Micra and large SUV like XTrail or Path nder, quickly
Else they will end up like Chevrolet, with export only business in India
Datsun as a low cost- low priced product line strategy certainly looks like awed one
Somebody at the group certainly misread the Indian market (Toyota did the same with Etios)
With Indian customer moving up the premium price ladder gradually, that is apparent in the second
graph from the beginning of article, so, Datsun brand as a whole may just meet the fate of Tata Nano
Wondering how they could a ord their new Brand ambassador Aamir Khan! (Celebrity endorsement
cost is nearly 10% of Datsun’s 2018 revenue)
(The article is written by Rohan Rishi. You can connect with him at emailrohanrishi@gmail.com
(mailto:emailrohanrishi@gmail.com))

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(http://www.autopunditz.com/news/indian-2-wheeler-sales- gures-february-2019/)
Indian 2 Wheeler Sales Figures – February 2019

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sales- gures-february-2019/)
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sales- gures-february-2019/#comments)
Model-wise Sales Figures –
Top Selling Motorcycles –
Top Scooters –

Like 19
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Indian Automotive Retail Figures – February 2019

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automotive-retail- gures-february-2019/)
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automotive-retail- gures-february-2019/#comments)
FADA (Federation of Automobile Dealers Associations) released the February 2019 Vehicle Registrations
statistics today. Please note that these are the vehicle registration data (delivery of Invoiced vehicles from
dealers to end customers) and clearly indicates the vehicle sales movement. Otherwise we have always been
tracking the vehicle o take data (billing of vehicles from OEM to authorized dealers). FADA releases number
based on VAHAN data which covers about 75 per cent of nation’s RTO. As usual; we thank FADA for
publishing the retail data and providing much realistic data about the actual sales of vehicles.
As seen above; majority categories (PVs, 2Ws & 3Ws) saw a massive decline in registrations. The sole
exception was CV segment which posted a growth of 4.92%. The total sales for the Industry touched 14,52,078
units and the overall automotive industry registered a YoY de-growth of -8.06 percent!
With slowing retails; Dealers are facing over-stocking issues and the Inventory levels have shot over the roof.
Basis dealer fraternity feedback; PV dealers are carrying stocks upto 60 days and 2-Wheeler dealers are
stocking upto 3 months Inventory! The scenario is pushing both OEM and dealers to continue o ering
excessive discounts and liquidate the stock. The condition is going to worsen ahead – with a deadline of
ensuring no BS4 inventory is left till April 2020; OEMs and dealership are bound to go under the panic mode.
Tough times ahead for Passenger Vehicle OEMs & Dealers. While OEMs will have to scale up investment to
meet the upcoming emission and safety norms; Dealers will have to ensure that the stock vehicles are moved
out as soon as possible. Maruti has already announced that it shall have its entire portfolio of cars BS6 ready
by end of December 2019. New Entrants like Kia & MG are already planning to bring BS6 cars since day 1.
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February 2019 Two Wheeler Sales – Snapshot

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two-wheeler-sales-snapshot/)
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two-wheeler-sales-snapshot/#comments)
A look at YoY Growth of the Two Wheeler OEMs and the Industry –

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Domestic Sales v/s Exports Statistics – FY19 MTD

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While the domestic sales of passenger vehicles have slowed down; the exports statistics has been
disappointing too this year. The Domestic volumes have grown by a meager 3.27% in the past 11 months and
Exports have dropped by a hefty -10% in the same timeline. We are not sure if India’s losing the competitive
advantage in terms of production and this could hamper the sub-continent’s plan of becoming Asia’s
production hub.
Stats for Apr’18 to Feb’19
Snippets from the statistics shown above:
Hyundai is leading the Export OEM Rankings and was ahead of Ford with a margin of just 1,573 units.
Mar’19 exports volumes will decide on who’ll Top the rankings table for FY18-19.
Ford exports almost 1.7 times the volumes that it actually sells in the country. Making India a export
base has helped Ford to rightly utilize the production capacity and ensure loses are minimized.
Similar to Ford; the OEMs whose exports are higher than the domestic sales are – GM, VW & Nissan. In
fact; GM is using its Talegaon facility only for exports as the domestic operations have ceased.
Maruti Suzuki’s export numbers are minuscule when compared to its domestic volumes. With capacity
expansion in place; we were expecting the exports volumes to grow for India’s biggest automaker.
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Indian Car Sales Figures – February 2019

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Feb’19 was one of the toughest month’s for the industry and again saw a negative growth (-0.6%). Country’s
biggest carmaker Maruti Suzuki reported a at growth in Feb’19 and has actually lowered its FY19 sales
projections seeing the downward trend. Overall Passenger vehicle sales declined owing to weak consumer
sentiments, tightening liquidity after the IL&FS crisis and increased insurance costs hampering purchases.
With the upcoming BS6 norms and general elections; all OEMs are wary about the slowdown in the market.
Nexa loses the highest Market Share in Feb’19 and also reported a YoY degrowth of 14%. Apart from
Baleno, all other models in its portfolio seems to be slowing down.
Nissan+Datsun volumes have almost halved! The Japanese conglomerate posted a YoY degrowth of
41.8! The volumes have not grown even post the launch of much anticipated Kicks and the situation is
worrisome.
Mahindra holds the third spot with the help of Marazzo & XUV300.
Tata Motors regains the 4th spot by dethroning Honda. Harrier launch has given Tata the platform to
scale up volumes and reduce the gap with M&M.
With a low base of Feb’18; Honda could project a staggering growth of 16% YoY. But the Japanese OEM
saw a drop of -26% in Feb’19 v/s Jan’19! Honda is launching its global best seller in Mar’19. It’ll be
interesting to see on how this model could help revive both Honda’s and segment’s Sales.

A look at Modelwise Sales Figures –
Top 25 selling cars of Feb’19 –
Alto regains the Numero Uno spot with a big margin. Alto sold over 6k units more than the second

ranked Swift.
Dzire has not only lost the top spot; but has pushed to the 4th position. It su ered a YoY degrowth of
-24% and the fall was highest among the Top 10 selling cars.
Baleno facelift helped it grow 14% and also helped it maintain the Third spot in the rankings table. But
Baleno is the sole representation from Nexa in the Top 25 List! Ciaz, S-Cross & Ignis are now out of the
top 25 selling cars and emerges as a big concern for Nexa network of dealers.
New Wagon R has helped the model post 12% YoY growth and places it in the 5th spot.
i20 was the best selling Hyundai for Feb’19 and ranked 7th. However; the sales dropped -14% YoY for
the model.
Creta is faring really well for Hyundai and sold more units than the much lower priced Grand i10.
Tiago continues its success run and sold 8,286 units in Feb’19. It is now undoubtedly the backbone of
Tata Motors monthly volumes in the subcontinent.
Ertiga’s numbers have picked up really well and sold 7,975 units in Feb’19 and registered a YoY growth
of 72%!
XUV300 makes an entry at the 20th rank and sold 4,484 units in Feb’19.
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4/10/2019 Auto Punditz – Page 2 – Not just another automotive website!

Harrier overtakes Compass & XUV500 sales in Mar’19!

Achrol Niwas A Treehouse Resort

March 2019 Car Sales – Snapshot

Let’s see how the OEMs fared in Mar’19 –

How the Market Shares gures for Mar’19 –

Hyundai Venue Pictures Leaked!

Front Design & Grille –

Alloy Wheel Design –

Dashboard & Interior –

Year 2018 Review – Figures in value terms (₹)

Highest revenue generating cars (Estimate)

Estimated revenue generated by each product (Crore ₹)

Average price tag of cars sold in India is around 7.7 Lakh ₹

Indian buyers are certainly moving up in premium price ladder, gradually

These gures just show estimated arithmetic average at OEM level

Indian 2 Wheeler Sales Figures – February 2019

Model-wise Sales Figures –

Top Selling Motorcycles –

Indian Automotive Retail Figures – February 2019

February 2019 Two Wheeler Sales – Snapshot

Domestic Sales v/s Exports Statistics – FY19 MTD

Stats for Apr’18 to Feb’19

Snippets from the statistics shown above:

Indian Car Sales Figures – February 2019

Top 25 selling cars of Feb’19 –

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FY19 Car Sales – Snapshot (http://www.autopunditz.com/news/fy19-car-sales-snapshot/) April 5, 2019

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