8/16/2018 3 C concept of marketing strategy - Marketing strategy explained with 3 C's

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3 C concept of marketing strategy

February 17, 2018 By Hitesh Bhasin
Tagged With: Marketing strategy articles

The 3 C concept of marketing strategy is a very interesting concept for marketers as it explains
complete marketing strategy on the basis of 3 variables. These 3 variables are dynamic and inter
dependent on each other. If one changes, the other has to change. The 3 C of marketing strategy
are

1) Customer
2) Company
3) Competitor

This concept of marketing strategy talks about the dynamic relation which exists in these three
variables. Let us explain such relations with an example.

Customer + Company = Low competition.

When a customer has a high regard for a company, the competitor seldom finds a chance to
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8/16/2018 3 C concept of marketing strategy - Marketing strategy explained with 3 C's

penetrate. For example – niche products with high brand

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equity. The aboveCONTACT
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equation
ME
can also be
reversed. Customer + Competitor = Low penetration for our company.

Customer = Competitor or Company

The above equation can be observed when there is not much competition and also when the
difference between the company and the competition is less. In this case, the company needs to
create more USP’s so that it is above the competitor in the customers mind. For example, Reebok
vs Adidas. Pepsi vs Coke.

Customer = Competitor 1 or Competitor 2 or Competitor 3 or Company

Usually an equation which is observed in mass market, where the customer is not too brand loyal
and can switch between brands at will. Example – FMCG market

Thus, the 3 C of marketing strategy is clear in one thing – If you don’t capture the audience,
someone else will. Hence pay equal attention to all three – your customer, your competitor and
yourself.

a Facebook d Twitter f Google+ k LinkedIn v Email J WhatsApp

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About Hitesh Bhasin
I love writing about the latest in marketing & advertising. I am a serial
entrepreneur & I created Marketing91 because i wanted my readers to stay
ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch
:)

Comments

jayesh says

pls keep giving marketing tips for construction business.

Reply

Hitesh Bhasin says

Will try to follow up with that article. Will email you when i write about it.

Reply

Farhan says

The strategy also work well with Digital Marketing.

Reply
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Abdulazeez Musa says

Can you please send me some top marketing tips that I can apply as a banker to help me
improve my marketing skills and daily business negotiations?

Reply

Sushant Pandey says

Dear sir.

Please tell me automobile marketing tips

Reply

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