A-10 Rajeev Nagar, Raipur, CG

Phone : 8435000984,
e-mail: satya_sanjib@gmail.com

Satya Sanjib Patra

Carrier Objective
To work in a challenging environment where I can prove myself by using my leadership &
creativity skills to achieve both personal & professional success in the field of. Agro-industry
management.

Professional Profile
Over 18 years of experience in Sales, Marketing, Product &.Brand promotion Currently with
Nagarjuna Fertrilisers and Chemicals Ltd as an Regional Manager. Adept at managing business operations,
formulating innovative strategies & market development for business. Having the excellence in receiving
all India best Development awards in NFCL & CFL

Educational Qualification
 2012-2013 Agri Business Management XLRI Jamsedpur
 2009-2010 MBA Marketing Allagapa University
 1998-2000 PG Diploma in Sales & Marketing NIS, Bhubaneswar, Orissa
 1998-2000 M. Sc.(Ag,) in Soil Science OUAT, Bhubaneswar, Orissa.
 1994-1998 B.Sc. Ag BU, Jhansi Uttar Pradesh
 1993-1994 DCA IISIT, Bhubaneswar, Orissa
Career Highlights
1 .Company From April on 14 on wards looking after . Nagarjuna Fertilizers
and Chemicals Ltd
Designation : Regional Sales Manager,
Head Quarter : Raipur
Area of Operation : Chattisgarh
Achievements
 Increased contribution From 0.47 lac to 10 Cr
 Increased all non-bulk sales 200%
 Zero receivables in the market in the year 2014-15

2 .Company From July 08 to 31th March 14 Sales for three Districts. Nagarjuna
Fertilizers and Chemicals Ltd
Designation : Asst. Manager Sales
Head Quarter : Balasore
Area of Operation : Balasore, Mayurbhanj District
Achievements
 Increased contribution From 7 lac to 12 lac
 Increased Maha zinc sale from 12Mt to 27 Mt
 Zero receivables in the market in the year 2009-2010 & 2010-2011
3 .Company : Since Aug 05to June 08 with Nagarjuna Fertilizers and Chemicals Ltd,
Designation : Executives – Sales as well as Development
Head Quarter : Bhubaneswar, Orissa
Area of Operation : Orissa, & Chhattisgarh
Achievements
 Increased sales turn over of fertilizer form 97800 MT to 123730 MT.
 Increased contribution over of SF & Mahazinc from Rs 7 lac to Rs 27 lac
 Implemented new products segments to make more profitability.
4. Company : March 2001 to July 2005 with Coromandel Fertilizers Ltd,
Designation : Marketing Officer-Development
Head Quarter : Sambalpur, Orissa
 Area of Operation : 16 districts of Western Orissa,
Achievements
 Increased sales turn over of fertilizer form 48000 MT to 5700 MT.
 Increased sales turn over of pesticides from Rs 0.9 cr to Rs 1.115 cr.
 Implemented new strategies for new product to make more profitability.
Awards Achieved:
o All India Best Regional Sales Manager Award 205-16
o Best Development Officer award for the year 2004-05 - CFL
o Best Executives Sales Development award for the year 2005-06 NFCL
o 2nd Best Executives Sales Development award for the year 2006-07 & 07-08
NFCL
Special Training
 Training on Behaviors Skills for High Performance from XIMB
 Training on Marketing, Finance, Communication from XIMB
 Leadership Training from Doors International
 Marketing & Channel Management from NIS
Areas of Expertise:
Sales and Marketing
 Steer sales for Fertilizers,WSF, Supliment and Micronutrient in key markets of Chhattisgarh
 Identification of target customer segments, & planning marketing activities to achieve volume
estimation,
 Formulation of market-specific schemes and executing successfully to achieve volumes. by judicious
use of assigned budget.
Sales Promotion
 Conceptualizing, developing, planning and execution of market developmental activity for the
operational area for the brand and product.
 Co-coordinating with the corporate office at Hyderabad for Annual budgeting Activity Cost
Contribution Marketing planning.
 Organizing market research as and when required and take necessary actions.
 Designing preparation and distribution of POP materials.
 Involvement in the making of Ad films & product films & product lunching.
 To manage the Marketing Department Budget planning.
Team Management
 Managing a team of Sales executives 4 & field assistants 10 by holding periodic meetings, and
developing self-motivation and creating team spirit to achieve the organizational goals.
 Building a committed and motivated marketing field force.
Liaison & Logistics Management
 Identifying and connecting with key department officials in the state government and local media to
build a favorable atmosphere.
 Timely supply of stock to the channel members and proper liquidation plans to avoid inventory
problems at distributor and dealers level.
 Inventory management, cost, Space, Age of stock management, FIFO in godown
Product Management
 Implement marketing plans to build consumer preference and drive volumes.
 Manage distribution; testing, marketing, pre and post launch promotions for new products.
 Implementation new products in different crop segments.
 Product lunching, Segmentation and implementation in different markets
New Market Development
 Identify new markets and tapping profitable business opportunities.
 Collect market intelligence to develop key strategies to penetrate and develop new markets.
 Develop distribution network
Innovative Activity
 Innovative activity (Logo Puzzle) for Gromor brand promotion in 03-04 in CFL
 Creative activity (Kirtan Competition) to popularize Gromor brand 04-05 in CFL.
 Implementation of FLD on Paddy to increase the fertilizer consumption, NFCL.
 Introduced farmers Quiz Program in farmers meetings. NFCL
 Market Research
 Market strategy planning and implementation & Measuring effectiveness development activity and
Government and research scientist liaisoning.
 Analyzing trends in the Industry, Agriculture, Crops that adds value to Company’s Regional Plans

Personal Information
 Fathers Name Prof Niranjana Patro (Retd. Professor OUAT)
 Marital status Married
 Date of Birth 29.08.1972
 Sex Male
 Nationality Indian
 Language Known English, Hindi & Oriya (Write, read, speak)
 Computer knowledge MS Ward, MS Excel, MS Power Point

Current CTC 12.0 lac Per Annum. Without variable

Date:
Place Raipur,CG Satya Sanjib Patra