SWOT Analysis Sports Coaching
UNC Division I Women’s Soccer Program
Strengths
Criteria examples
Advantages of proposition
Capabilities
Competitive advantages
USP's (unique selling points)
Resources, Assets, People
Experience, knowledge, data
Financial reserves, likely returns
Marketing - reach, distribution,
awareness
Innovative aspects
Location and geographical
Price, value, quality
Accreditations, qualifications,
certifications
Processes, systems, IT,
communications
Opportunities
Criteria examples
Market developments
Competitors' vulnerabilities
Industry or lifestyle trends
Technology development and
innovation
Global influences
New markets, vertical, horizontal
Niche target markets
Geographical, export, import
New USP's
Tactics: eg, surprise, major
contracts
Business and product
development
Information and research
Partnerships, agencies,
 18 years of first hand player
experience in the sport
 Strong connections within the
college soccer community
 Potential Bachelor’s degree in
Sport Coaching
 Great Communication
 Ability to build strong
relationships with my players
 Goal oriented rather than
outcome driven
 Team sport/year-round gives me
and my players a second family
to rely on
 Can become a GA and get my
foot in the door with college
level coaching
 Have potential work set up with
my old club coach who is a
college coach
 No debt coming out of college
that can be used for coaching
and recruiting
 Popularity of women’s college
soccer and the demand for
coaches
 Bigger competition and stakes
for success
Weaknesses
 Coaching Experience only in
H high school level or below
 Still involved in college soccer
and school therefor my
commitment for coaching is
limited
 Don’t have the money to travel
or recruit potential prospects
 Have no staff to help take on a
division I level team
 very indecisive when it comes to
big time decisions
 my age is quite close to this level
of soccer which may deter
players from respecting/listening
to me
Threats
 Ratio of women to men college
coaches is very different- smaller
opportunity for women
 Year-round commitment leaves
little time for anything else in
my life
 Weather in CO can change
travel, practice, and games in an
instant
 Push for winning from university
messes with my coaching
philosophy
 Limited with budget on travel for
recruiting
 Less opportunity for college
coaching straight out of college
Criteria examples
Disadvantages of proposition
Gaps in capabilities
Lack of competitive strength
Reputation, presence and reach
Financials
Own known vulnerabilities
Timescales, deadlines and
pressures
Cash flow, start-up cash-drain
Continuity, supply chain
robustness
Effects on core activities,
distraction
Reliability of data, plan
predictability
Morale, commitment, leadership
Accreditations etc
Criteria examples
Political effects
Legislative effects
Environmental effects
IT developments
Competitor intentions - various
Market demand
New technologies, services, ideas
Vital contracts and partners
Sustaining internal capabilities
Obstacles faced
Insurmountable weaknesses
Loss of key staff
Sustainable financial backing
Economy - home, abroad
Seasonality, weather effects