`MANORAMA INSTITUTE OF MANGEMENT

& TECHNOLOGY

AGRA

INDSTRIAL VISIT PROJECT REPORT

ON
“VARUN BEVERAGE”
AT KOSI

SUBMITED BY
HARSH KUMAR

ROLL NO :- 1705255071007

B.B.A IIIrd SEMESTER

SESSION (2018-2019)

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR

OF BUSSINESS ADMINISTRATION (B.B.A) PROGRAMS
 ABOUT THE VARUN BEVERAGES
We are the second largest franchisee in the world ( outside USA ) of
carbonates soft drinks (“CSDSs”) and non-carbonated beverages
(“NCBs”) sold under trademarks owned by PepsiCo and a key player
in the beverage industry. We produce and distribute a wide range of
CSDs as well as a large selection of NCBs, including packaged
drinking water. PepsiCo.

• Type : soft drink plant

• Area : Uttar Pradesh

• Products : Pepsi and Gatorade soft drink brands

• Owner : Varun beverage Limited

• Shareholder : PepsiCo Inc

• Activity : Since

• Contact

• Coordinates : 27.762543,77.471178

• Address : 107 km Delhi Agra National highway Kosi Kalan

Mathura District Uttar Pradesh

• Email : consumer.feedback@pepsico.com

• Phone : + 91 (5662)234991

• Web http://www.pepsico.com

• Web http://www.pepsicoindia.co.in

• Wikipedia : http://en.wikipedia.org/wiki/pepsiCo
HISTORY OF THE VARUN BEVERAGES LTD.

Varun beverages . Ltd. Is situated in tehsil chhata of

Mathura district .pepsi has given VBL franchisee and
profit generated by the co. is totally
participated by itself

Earlier, Agra beverages Ltd. Was situated in the city

of taj, agra in 1970. It was set up for coca cola but due
to political movement coca cola went out of the
country. They started filling Limca double seven byb
10th April 1986 an the afterwards Parle products in
1991 the company started filling of pepsi brands. At
present Agra beverages Ltd. Is converted into varun
beverages Ltd. Established in march 1999, situated
in kosi kalan Mathura

Varun Beverages Ltd. Is a private limited company to

which franchise is given by pepsi Food Ltd. For
botting of the various pepsi brands. Managing
directors of th company is Mr. Ravi kumar jaipuriya
leading top businessmen (in shoft drink market) in
india.
vision of the organization
the future discription of some thing (an organization
corporate culture , a business , atechnology ,an
activity) in the future . varun beverages define its
vision statement as followes :
" varun beverage Ltd. enters nest few years with the
confidence of a learning knowledge based in happy
organization"
we will established ouerselves as a supplyers of
choice by the delitghting our customers with our
service and our products . in the coimng decade, we
will become the most cost compititive beverages
plant and so serve the community and tthe nation

mission statement
" Consistent with the values of the varun beverages .
Pvt. Ltd and strives to strengthen india's industrial
base through the effective utilization of men and
materials"
the means envisaged to achieve this are high
technology and productivity, consistent with the
modern management practices . over all , the
company seeks to scale the heights of excellence in
all that it does in all atmospheres free from fear and
they by reaffirms the faith in democratic values.
PEPSI GUIDELINE

PEPSI LANGUAGE :
• a district is a geographical area , which includes
a no. of accounts or outlets .
• a route is a set of outlet called on by a sales men
per day .
• a sub route is a set of outlet called on by a sales
men on a specific day.
• a route day is a specific day of weak during
which a sub route is serve.
• a selling is a defined as the active attempt of a
sales men to sell the product to the consumer .
 Major Competitors
the coca cola company exists to benifits and refresh
every one it touches . founded in 1886, our company
is the world's leading Mfg. , marketer and distributer
of non-alcoholic beverage concentrates and syrups ,
used to produced nearly 400 beverage brands . our
corporate he adquarters are in atlanta , with local
operations in over 200 countries around the world .
the product range of COCA-COLA Consists of :
COLA ORANGE LIME LIME MANGO
COKE FANTA LIMCA SPRITE MAAZA
SWOT ANALYSIS
• Strengths :-

i. varun beverages are frenchisee owned bottle of world's

most famous soft drinks gaint pepsico .
ii. varun beverages using state of the art and fully automatic
machines and technology for the product and bottling of
soft drink .
iii. it has a very strong distribution network and well build
market and currently holds almost all the part of the
state .

• Weakness :-

i. purity and quality of the products are estimated

mannually .
ii. promotion activities in the rural market are not up to the
mark as compaired to the urban market .
iii. more emphasis is given to the large dealers .
• Oppportunities :-

i. it should give more insentives to the dealers in the rural

areas , where there is a huge the market putential .
ii. the consumptions rate is higher in Mathura.
iii. As it is a international brand, it is easy to capture market.

• Threats:-

i. The entry of new local lemon flavor fruits juices .

ii. sprite is expending its market in rural area .
iii. the strong brand image and advertising style may harm
the sell in future .
CONCLUSION
• As we have been there ve have experienced and
gained the knowledge about the proper industry .
in books we acquire only theoritical knowledge but in
actual the pragmatic implimentation of the same can be
grasped only by visiting an industry which varun
beverage has provided to us .
• we have learned that how managers are able to manage
an industry at a large scale .
• We come to know that how we impliment our ideas in
practical way .
• the worker oof varun beverage are very friendly and
adjusting they give us a chance to learn more about their
machine.
 CONTENTS
1. ABOUT THE COMPANY
2. HISTORY OF THE VARUN BEVERAGE
3. MISSION & VISSION OF THE ORGANIZATION
4. PEPSI GUIDELINES
5. STRUCTURE OF THE ORGANIZATION
6. MAJOR COMPETITORS
7. SWOT ANALYSIS
8. CONCLUSION
9. BIBLIOGRAPHY