Documente Academic
Documente Profesional
Documente Cultură
their brand
19.07.2018
Now let me take you back in time, back to when Cabify had only a few
assets: one logo, one color palette, one typography, and not much more
than that. These assets were organized in a small PDF including the very
basics – together with a Google Drive folder. As you might have guessed,
this setup had us facing some real issues when it came to sharing updates
with users in external agencies and other departments. On top of that, we
had to keep chasing them until they eventually downloaded the final
version – eliminating the old ones.
Cabify was getting bigger, and fast, and so were its assets (icons,
secondary colors, etc.). The way we were operating was clearly
unsustainable. With the exponential growth in mind, the answer was clear:
we needed to get a digital platform that could scale. That’s when we found
Frontify – easy-to-use software that could solve our demands immediately.
The Cabify Usecase 3/8
Let me show you how Cabify built its beautiful brand book using the
different functionalities that Frontify can offer.
1. Cover page
2. The layout
4. Adding attachments
You can attach the assets directly to the image. Or add a content block with some
attachments.
5. Colors
Frontify allows you to show color palettes. You will find a module prepared to
include the different color systems such as HEX, CMYK, RGB, and Pantone.
6. Typography
You have a particular module for the typography; everything is ready – add
fonts from Google Fonts, or even from your server.
7. Audiovisual
8. Media Library
Those are the main modules, but there are many more, such as icons,
annotations, divider, tables, and checklists. The list goes on.
1/4
The Cabify Usecase 8/8
The good thing about Frontify is that it's always reinventing itself. They're
continually working on new features to make sure your brand always gets
the best treatment.
For example, lately, they introduced the multi-language option and the
Workflow, where you can easily give and receive feedback. Or the Pattern
Library, where the developers and UX designers can synchronize their
repository with Frontify and work more consistently.
Our brand's future lives in Frontify, and we're happy that we can develop
it in an environment that profit both us, our external stakeholders, and our
brand.