INTRODUCTION

The world has been dominated by technology where in it is being

exaggerated. Applications are developed and many gadgets are produced
especially mobile phones. The influence of technology to us triggered large
manufacturers to produce different mobile phones. Mobile phone is a device that
can make and receive telephone calls over a radio link while moving around a
wide geographic area. It is being widely used by everyone all over the world.

Most people use mobile phones for different purposes. Either for
communication, entertainment, photography or for gathering information. As
teenagers or millennials the main patron of mobile phones, we have the desire
to know what brand of mobile phone they commonly acquire. We want to assess
the brand of mobile phones students prefer to use, if it is Samsung, Vivo, Oppo,
IPhone, Cherry mobile or others in connection to what factors of the phone they
considered.
 DATA ANALYSIS AND INTERPRETATION

TABLE 1. Total Number of Respondents

College of Management Courses Number of Respondents
(1ST Year)
Business Administration(BA) 70
Office Administration(OA) 48
Public Administration(PA) 47
Hospitality Management(HM) 48
Total 213
The questionnaires were distributed to the College of Management First
Year Students, 70 Students of Business Administration,48 students of Office
Administration,47 students of Public Administration and 48 students of
Hospitality Management. The Total Number of Respondents is 213.

Figure 1.Brands of Mobile Phone

OTHERS
17%

SAMSUNG
CHERRYMOBILE 35% SAMSUNG
6%
OPPO
VIVO
IPHONE IPHONE
14%
CHERRYMOBILE
VIVO OPPO
13% 15% OTHERS

ANALYSIS
The graphical representation shows that out of the 213 respondents from
first year COM Students,35% are using Samsung phones, which is the greatest
while 6% are using Cherry Mobile which is the least and 17% are using other
phones like Huawei, LG, Lenovo, Alcatel and etc.
INTERPRET
Most favorite brand among the first year students of COM is Samsung and
the least favorite brand is cherry mobile.

Figure 2.Time Period of using the

Mobile Phones

70
60
50
40
62
30
42 40
20 32
24
10 13
0
0-5 mons. 6-12 mons. 13-19 mons. 20-26 mons. 27-33 mons. 34 mons-
above

ANALYSIS
In figure 2, it illustrates that there are 62 respondents who are using phones
within 6-12 months and 13 respondents for 27-33 months.
INTERPRET
Most of the respondents are already using their mobile phones at about 6-12
months.

FIGURE 3.COST ON ACQUIRING THE

MOBILE PHONES
Figure 3.Cost on Acquiring the Mobile Phones

100
80
60
97
40
20 26 26 26
4 8 13
0
ANALYSIS
The figure shows that there are about 4 respondents who were willing to
spend Php1000 below to acquire phones,26 respondents for the amount of
Php1001-Php5000, 97 respondents were willing to spend between Php5001-
Php9000, 26 respondents were willing to pay between Php9001-Php13000, 39
respondents can acquire a phone worth Php13,000-Php17,000, 8 respondents
were willing to pay Php17,001-Php21,000 and 13 respondents were willing to
spend Php21,001 above.
INTERPRET
Majority of the respondents can acquire a phone worth of Php5001-
Php9000.

FIGURE 4.FACTORS IN CHOOSING THE

MOBILE PHONES

150

100

50

0
Price Internal Size & type of of Camera Battery Others
Memory and display
Space

ANALYSIS
It shows in the figure above that the Internal Memory and Space is the
most important factor among all the factors which the respondents considered
in acquiring phones.
INTERPRET
It manifests that the respondents mostly considered the internal memory
and space of the mobile phone they acquire.
 FINDINGS

The major findings from this survey;

1.) Samsung is the most favorite brand of the first year COM students.
2.) Mostly of the respondents are using their phones at about 6-12 months
already.
3.) 97 respondents spend Php5001-Php9000 on acquiring their mobile
phones.
4.) Majority of the respondents considered the internal memory and space as
an important factor in choosing a phone.

CONCLUSION

Hereby, we can conclude from this survey that respondents prefer a phone
having a large internal memory and space and Samsung has the maximum
brand preference as compared to other brands. Though, there are many brands
of mobile phones existing in our country, Samsung is still the most preferred
brand.