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Globalization and

Media
Creating the global village

GE TCW: The Contemporary World


ORAL SCRIPT PRINT ELECTRONIC DIGITAL

Cave
Speech Books Telegraph Computer
MEDIA Paintings

Petroglyphs
The multiple Pamphlets Telephone Cell Phones
Hieroglyphs
means of
conveying Alphabets Magazines Radio Internet
something (e.g.
message, Papyrus &
Comics Tape Record Tablets
Parchments
content, image,
etc). Scrolls Periodicals Television
Smart
Phones
Codices Film

Evolution of Media
MEDIASCAPES

● Involve both the electronic capability to


produce and transmit information
around the world as well as the images
of the world that these media create and
disseminate.

(Ritzer & Dean, 2015:462)


Claudio & Abinales
THE RELATIONSHIP
Lule (2014)
(2018)
ASSUMPTIONS ON

GLOBALIZATION
AND MEDIA
● Globalization could
not occur without
● There is an media.
BET.

intimate
● Globalization and
relationship media act in concert
between and cohort.
globalization and
● The two had
media. partnered
throughout the
whole of human
history.
THE GLOBAL VILLAGE is an idea
GLOBAL VILLAGE
originally propounded by the Canadian
media theorist Marshall McLuhan
(1911-1980).

He argued that due to the


development and expansion of mass
media of communication, the world was
becoming village-like.

(Willey-Blackwell Encyclopedia of Globalization, II:839)


●A technology-mediated social group
that is organized around common
interests, experiences or convictions.

(Wiley-Blackwell Encyclopedia of Globalization, 5, 2147)


COMMUNITIES

Internet
VIRTUAL

Online chat
message
rooms
boards

Social network
Virtual worlds
services

Specialized
information
communities
Electronic
Commercials
herd
ECONOMICS
MEDIA AND

Investors Oligopoly

Transnational
media outfits
Political True news vs.
Campaigns Fake news
MEDIA AND
POLITICS

Polling Text Brigades

Trolls

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