COMPREHENSIVE REPORT OF AUTOMOBILE

INDUSTRY WITH TATA MOTORS AND ASHOK

LEYLAND

Submitted by
Kavin Kumar (17MB22)
Pavithra T (17MB27)
Savvana Kiran Kumar(17MB35)
MBA Part Time Second Year
PSG Institute of Management
1|Page
 TABLE OF CONTENTS

1. INTRODUCTION 3

2. INDUSTRY OVERVIEW 3

3. VISION, MISSION AND VALUES OF TOP TWO COMPANIES 3

4. ENVIRONMENTAL ANALYSIS 4

5. PORTER’S MODEL 4

6. FIVE GENERIC STRATEGY MATRIX 4

7. SWOT MATRIX 4

8. VALUE CHAIN ANALYSIS 4

9. COMPETITIVE ADVANTAGE OF TOP TWO COMPANIES 5

10. STRATEGIC GROUPING 5

11. STRATEGIC CHOICES USED IN THE COUNTRY 5

12. CSR ACTIVITIES 5

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1. INTRODUCTION

2. INDUSTRY OVERVIEW

3. COMPANY OVERVIEW

4. VISION, MISSION AND VALUES OF TOP TWO COMPANIES

Tata Motors:

Vision

As a high performance organisation, we are, by FY 2019:

 The preferred choice for customers in delivering excellence, efficiency and
value in design and engineering solutions
 Achieving sustainable financial performance
 Delivering exciting innovations

Mission

We innovate mobility solutions with passion to enhance quality of life.

Values

 Integrity
 Teamwork
 Accountability
 Customer focus
 Excellence
 Speed

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Ashok Leyland:

Vision
Achieiving leadership in the medium/heavy duty segments of the domestic commercial
vehicle market and a significant presence in the world market through transport solutions
that best anticipate customer needs, with the highest value-to-cost ratio.

Mission
 Identifying with the customer
 Being the low cost manufacturer
 Global benchmarking of the products, process and people
Values

 International

 Speedy

 Value creator

 Innovative

 Ethical

5. ENVIRONMENTAL ANALYSIS

6. PORTER’S MODEL

7. FIVE GENERIC STRATEGY MATRIX

8. SWOT MATRIX

9. VALUE CHAIN ANALYSIS

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10. COMPETITIVE ADVANTAGE OF TOP TWO COMPANIES

11. STRATEGIC GROUPING

12. STRATEGIC CHOICES USED IN THE INDUSTRY

13. CSR ACTIVITIES

14. CONCLUSION

15. REFERENCES

1. http://www.tmetc.com/about-us/mission-vision-culture-values.aspx

2. https://www.tatamotors.com/

3. https://www.tatamotors.com/corporate-social-responsibility/

4. https://www.slideshare.net/harshguna/ashok-leyland-46641795

5. https://www.scribd.com/doc/22493335/ashok-leylands