Title: House of Quality (New product - jam slices) Legend

Author: Stephanie K, Prasanna G Θ Strong Relationship 9

Date: 20 April 2019 Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize
┼┼ ▲ Objective Is To Maximize
┼┼ x Objective Is To Hit Target
┼

Column #
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
┼ ┼ ┼┼
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
▲ ▲ x x x ▼ x Competitive Analysis
(0=Worst, 5=Best)
Our Company

Quality Characteristics Conventional jam

(a.k.a. "Functional
Requirements" or
Max Relationship Value in Row

Peanut butter

Processing techniques (drying)

"Hows")
Weight / Importance (1-5)

Nutella

Cheddar cheese

Conventional jam
Relative Weight

Cheddar cheese
Packing format

Cream cheese
Sugar content

Our Company
Use real fruits
Fruit ripeness
Cream cheese

Peanut butter
Serving size
Ingredients
Demanded Quality
(a.k.a. "Customer

Nutella
Row #

Requirements" or
"Whats") 0 1 2 3 4 5

1 9 15.0 3.0 Sweet taste Θ Ο Θ Θ 4 4 3 4 0 1

2 9 25.0 5.0 Visual fruits bits/pulp Θ 4 4 0 0 0 0

3 9 20.0 4.0 No added preservatives Θ Θ ▲ 4 3 3 3 2 2

4 9 15.0 3.0 Individual serving Θ Θ 5 0 0 0 5 0

5 9 15.0 3.0 Low calories Ο Ο Θ 4 4 3 1 1 2

6 9 10.0 2.0 Moist, not too sticky Θ Ο Θ 3 4 1 2 1 2

content less than 55%
Ripe fruit with at least

contains at least 35%

No sodium benzoate,

of bread, thickness of
Size of average slice
Individually wrapped
Include at least 10%

Final product sugar

of real fruit besides

fruit origin (dry wt)

moisture content
20 degrees Brix

within 20-30%
Final product
fruit puree

slices

1mm

Target or Limit Value

Max Relationship Value in Column 9 9 9 9 9 9 9

Weight / Importance 45 54 78 54 27 36 58
Relative Weight 12.8 15.3 22.2 15.3 7.7 10.2 16.5