STRENGTHS WEAKNESSES

1. Updated and unique 1. Low emphasis in R&D

equipment and tools 2. Currency rate dependency
2. Healthy brand awareness in 3. Weak employee training
the market system
3. Product line variety 4. Inefficient MIS
4. Numerous ISO certifications 5. High reliability on export
5. Big number of manpower sales
6. Privately owned power 6. "Private" company culture -
generation system Single proprietorship
7. Big key accounts
8. Huge share in export
market
9. Implication of Green
Procurement Policy.
10. Connective distribution
system throughout the
country

OPPORTUNITIES SO STRATEGIES WO STRATEGIES

1. The firm can also enter in

the new market with
foreign apparel maker and
formed joint venture
company.
2. Expand the market by
penetrating a low-income
segment.
3. Due high presence in the
women clothing market the
firm can invest in the
cosmetic industry and
formed new brand.
4. They can invest in different
segments like sportswear
and western clothing etc.
which has a high demand in
local and international
market.
5. Increase Research and
development due to
frequent change in fashion
trends
6. New styles and trends in
the apparel and textile
industry.
THREATS ST STRATEGIES WT STRATEGIES
1. High cost of exchange rate
effects cost of production
2. Current Energy crisis has a
huge impact on production
of textile.
3. No Sustainable competitive
advantage in market
4. Strong Direct competitors
like Gul-ahmed, Nishat and
lucky.
5. High Infrastructure cost in
textile industry
6. Shortage of skilled labor in
textile industry.
.