Evidencia 2: Market Projection

Actividad de aprendizaje 3

Presentado Por:

Johan Esteban Rojo Ramirez

SERVICIO NACIONAL DE APRENDIZAJE

SENA – 2019

NEGOCIOS INTERNACIONALES
 8 STEPS FOR THE SUCCESS OF A MARKETING

Marketing
success.

You need combination

of these 8 steps.

Explorer Analyse your Analyse your Analyse yourself

customers customers

You need to explore

Instead of asking
the current trends of Who are your Business plan this
questions to others,
the industry, the competitors and what step comes first.
ask questions to
future expectations, are they doing to You need to think of
your own customers
government attract customers?. customer acquisition
and you will get the
involvement, major strategies. Thus the
best answers and
changes, You need to outlook of the
the best advice
technological know your customers marketing plan
possible. In fact, not
advancement etc. and your competitors changes as you
listening to your
as well as the market analyse yourself.
customers is a sure
shot way to achieve scenario.
Marketing failure

Explore other Follow up Implement Prepare your

opportunities marketing plan

Follow up need not while implementing, be in Marketing plans are

Your customers do
be too complicated. touch with the market as made months in
not expect the same
In fact, it should be well as people involved advance.
things again and
again from you. On as simple as and anticipate any
possible. We are all negativities as well as Now is the stage
the contrary the where you need to
more varied you good at starting. capitalize on anypositives
Very few are good at which develop during use your data and
keep it, the better is formulate a strategy.
the response from advancing. Learning implementation. By doing
customers. to do a good follow- this you are ensuring a
up helps you smooth flow of the
improve in this marketing plan.
2. Market Share Projection for Small Businesses

Every small business wants to increase sales and grow market share. To be successful
requires the ability to assess the company’s current business, quantify the business that
remains, and then adopt strategic planning initiatives that increase sales. However a
company might determine the size of their market by calculating how many units all their
customers could purchase in a given year.

Once the small business has determined all the variables, the entire process to
determining market share is pretty simple. The problem is accumulating the data
on the size of a given market. To help, there are several sources of information that
can be used. Some of these include: trade magazines, industry or market
publications, the internet itself and getting the information directly from customers.