CHAPTER I

INDUSTRY ANALYSIS

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1.1 Introduction
Today e-commerce has become an integral part of everyday life. Accessibility to e-commerce
platforms is not a privilege but rather a necessity for most people, particularly in the urban areas.
There are alternative e-commerce platforms available (instead of the traditional physical
platforms) for almost every aspect of our lives, starting from purchasing of everyday household
items to online brokage. Mail order or catalogue shopping has been in existence in the United
States since 1980. This was the predecessor of online commerce, which started in India post
2000.1 Today the number of internet users in the world is close to 3 billion.2 Out of this, India
has a total of 259.14 Million internet and broadband subscribers.3 This penetration of internet
coupled with the increasing confidence of the internet users to purchase online, has led to an
enormous growth in the e-commerce space, with an increasing number of customers registering
on e-commerce websites and purchasing products through the use of mobile phones.4 It is not
surprising, therefore, that India is in a prime position for the growth and development of the e-
commerce sector. In particular, e-commerce presents one of the greatest opportunities in the
retail sector since it provides a dramatic change from brick and mortar establishments to virtual
shops which could operate for a fraction of the cost. According to a report provided by Forrester
5 Research, social networks play an important role in driving consumers online and getting them
to engage with brands. This would gain specific significance in light of facts such as India being
ranked as Facebook’s second largest audience after the US.6 However, it should be kept in mind
that there still exists a form of ‘digital divide’ in India where the benefits of internet have not
fully percolated to non-urban areas. In this scenario, mobile connections would play a very
important role. India has close to 914.92 Million wireless subscribers.7 Mobile phones have been
and will be a key tool in helping users connects in a market where overall internet penetration
may be low. The Indian Government has approved projects for providing broadband connectivity
to the local and village level government bodies (i.e. the Gram Panchayats). The Government’s
plan is to enable broadband connectivity at the rural levels. This is further likely to boost e-
commerce in India.
Though there exists no standard definition for the term e-commerce , it is generally used in the
sense of denoting a method of conducting business through electronic means rather than through
conventional physical means. Such electronic means include ‘click & buy’ methods using
computers as well as ‘m-commerce’ which make use of various mobile devices or smart phones.
This term takes into account not just the act of purchasing goods and / or availing services
through an online platform but also all other activities which are associated with any transaction
such as:

￭ Delivery, ￭ Payment facilitation, ￭ Supply chain and service management

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1.2 History
The history of e-commerce seems rather short but its journey started over 40 years ago in hushed
science labs.
E-commerce has revolutionized the way we live our lives today, most of us have used it to
purchase products of some description online in fact, over 66% of us have. This statistic is set to
rise to 85% over the next 5 years. If you are one of the few who haven't statistics show you have
used it to research any number of products before purchasing elsewhere.
Its early beginnings started during the cold war years when the world was racing to build missile
defense systems but, the history of modern Ecommerce is relativity short having its beginnings
in the mid 1990s.
In the 1960s, very early on in the history of e-commerce, its purpose was to exchanging
electronic data long distance. In these early days of e-commerce, users consisted of only very
large companies, such as banks and military departments, who used it for command control
communication purposes.
This was called EDI, and was used for electronic data interchange.
In the late 1970s a new protocol was developed known as ASC X12 which was used for the
exchange of business documents and information electronically.
Another system was being developed at the same time by the Military known as ARPAnet, and
was the first to use the "dial up" method of sending information via telephone networks. It was
considered the grandfather of the modern Internet. I guess we can thank the cold war for
something!
In 1982 Transmission Control Protocol and Internet Protocol known as TCP & IP was
developed. This was the first system to send information in small packets along different routes
using packet switching technology, like todays Internet! As opposed to sending the information
streaming down one route.
These were amongst the largest developments in the history of Ecommerce that set the stage for
a revolution in the exchange of electronic data, but it was not for another quarter of a century that
e-commerce became accessible to everyday people like you and me.
Beginnings Of An Electronic Revolution
The Internet took a giant leap into the modern age in 1991 when a computer scientist working
under contract for CERN "Tim Berners-Lee" made a huge advancement by communicating via
the Internet using HTTP.
He is now considered the father of the World Wide Web. This opened up the door for everyday
people like you and me to use this wonderful new technology, however it was not until 1994 that
the first truly user friendly browser was developed with built in security protocol to protect
peoples personal information online.

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This made way for secure transactions to be conducted on the internet. A year later 3rd party
credit card payment services became available to the still small online community. The stage was
set, and the future of Ecommerce was about to take off.

1.3 The Revolution Takes Off

In 1995, with the introduction of online payment methods, two companies that we all know of
today took their first steps into the world of Ecommerce. Today Amazon and Ebay are both
amongst the most successful companies on the Internet!
One month after selling his first book online, founder of Amazon Jeff Bezos was selling to every
state in the U.S and over 40 other countries. Ecommerce allowed the easy processing of orders
and shipping also enabling him to buy directly from the publishers.
Ebay saw growth that was just as staggering. By allowing anyone to buy and sell online, in just a
few short years the company became a household name with a turnover of hundreds of millions a
year.
From its humble beginning in 1995 modern Ecommerce has become the fastest growing area of
business, showing continued growth year after year.
Technology has advanced further making it so much more accessible to people from all walks of
life, and entire industries have been built around Ecommerce which are today, the who's who of
the business world.
Today virtually anything can be purchased online, from your pizza to your car. And people love
to shop online, figures show that in the U.S over 60% of adults have purchased goods online this
is a figure that is set to explode over the coming years as the youth of today mature fast, being
the first to have been raised with this exciting environment interwoven into all aspects of life. If
there is one thing we can learn from the history of Ecommerce it is that anyone given a little
motivation and drive can become successful. It has never been easier to get a foothold into the
exciting online world of Ecommerce, all anyone needs is an internet conection a computer and an
idea. The advantages of Ecommerce are endless.
Ecommerce has become the great leveler, giving anyone the ability to build an Ecommerce
website, and sell to a world wide market with outstanding results.
The history of Ecommerce has shown us just how fast people can embrace a new technology, It
has evolved in leaps and bounds to become what it is today and the future is looking bright.

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1.4 Recent Development

Some of the major investments that have been witnessed recently are as follows:

￭ Flipkart, raised $1 billion from Tiger Global Management and Naspers. Singapore’s sovereign
wealth fund, GIC, along with existing investors Accel Partners, DST Global, ICONIQ Capital,
Morgan Stanley Investment Management and Sofina, also participated in this latest financing
round.

￭ The financial service arm of the Japanese telecommunication and internet corporation,
SoftBank Internet and Media, Inc. committed $627 million funding in New Delhi-based online
marketplace, Snapdeal. Following the investment, SoftBank became the biggest stakeholder in
the company.

￭ In February 2014, Kunal Bahl-led Snapdeal amassed $133 million funding led by eBay,
Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama
Capital.

￭ Mukesh Bansal-led Myntra secured $50 million (about Rs.300 crore) investment led by Premji
Invest along with existing investors Accel Partners and Tiger Global.

￭ Grocery etailer Bigbasket snapped up $33 million from Helion Ventures, Ascent Capital,
Zodius Capital and Lionrock Capital in September 2014.

￭ Fashion e-commerce major Jabong secured $27.5 million (Rs 173 crore) from British
development finance institution CDC in a deal in February 2014.

￭ Furniture etailer Urbanladder closed $21 million (approx Rs.120 crore) Series B funding from
Steadview Capital along with the existing investors, SAIF Partners and Kalaari Capital, in
January 2014.

1.5 The Indian Scenario

A report by the Internet and Mobile Association of India has revealed that India’s e-commerce
market expected to grow by 37% to reach USD 20 Billion by 2015.
E-commerce revenues in India will increase by more than five times by 2016, jumping from
USD 1.6 billion in 2012 to USD 8.8 billion in 2016.

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India Online Retail Revenues (B2C & C2C), 2012 & 2016.
US$ 8.8 billion

US$ 1.6 billion

2012 2016
Source: Forrester Research Online Retail Forecast, 2011 To 2016 (Asia Pacific)
Source: Forrester Research, Inc.

1.6 Future Growth Prospects

The growth of the e-commerce industry over the last few years is definitely undisputable, at the
same time it is important to understand that success stories of e-commerce as a model have been
observed in certain specific industries. According to recent news reports13, the travel industry
accounts for nearly three-fourths of the commerce that takes place online (approximately 71 %
and e-tailing taking the second spot with a small share of 16%. In fact e-commerce has radically
changed the travel industry to the extent that making travel plans is just a click away as is evident
from the increasing number of users of IRCTC i.e. the website for booking tickets for Indian
Railways. Even though the surge in the use of e-commerce was primarily with respect to booking
tickets online, now, even related activities such as hotel accommodation and car rental are also
catching on.

The fact that only a small market share is attributable to the e-tailing industry does not defy the
growing influence that online shopping has on people. In recent times, e-tail businesses are
adopting various technologies to create a near virtual world to overcome the biggest hurdle that
e-tailing faces, namely, the direct connection that the customer has with the goods.14 In the
initial years e-tailing seemed more popular for purchase of computer products and it still does
contribute to a majority of e-tailing, but lifestyle shopping seems to be the new found trend for
internet users. These businesses have capitalized on the convenience factor that online trading
offers to customers and this has been the success mantra not just for Flipkart but host of other
websites. Financial services have also seen a sizeable growth in the use of e-commerce model.

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This sector which did not have much of share in the e-commerce industry in 2008 is now pretty
much on par with e-tail businesses in its share of the e-commerce industry.

1.7 Government Policies Framed on E-commerce

Source (deity.gov.in/esdm/policies)

 Information Technology Act, 2000

 Semiconductor IC layout design Act 2000
 Semiconductor IC layout design rules 2001
 National policy on electronics, Deity , 2012
 National telecom policy, Department of telecom,2012
 National manufacturing policy (2012), Department of industrial policy & promotion
(Dipp), ministry of commerce & industry 2012.
 The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal)
Act, 2013
 Usage of brand “ Electronics India” logo, Deity, June 2014
 Deity logo for electronic system design and manufacturing (ESDM)

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E-commerce business is flourishing at a great speed in India. Most of the e-commerce
entrepreneurs are concentrating upon commercial aspects with an eye upon profit motive. In this
race they are ignoring techno legal requirements that may affect their rights in the long run.

For instance, e-commerce laws in India are spread across multiple legal frameworks and they are
seldom followed by Indian e-commerce stakeholders. Even foreign e-commerce players and
portals are required to be registered in India and comply with Indian laws.

Similarly, e-commerce players are required to comply with cyber law and cyber
security regulatory compliances in India. A dedicated law for cyber security breaches
disclosures is also in pipeline that would impose stringent obligations upon e-commerce players
operating in India. Companies that would fail to comply with the cyber law due
diligence requirements in India may be punished according to Indian laws.

India's ecommerce sector, according to government estimates, is expected to touch Rs 50,400

crore in sales by 2015-16 excluding tickets and online sales, up from around Rs 13,900 crore in
2012-13 — an annual growth clip of 50-55%. A recent report by Japanese bank Nomura forecast
Indian ecommerce to be worth $43 billion in five years, of which nearly $23 billion will come
from online retail. The principal protagonists in the sector have raised copious amounts of cash
in 2014 — Flipkart, for instance, received about $1.9 billion in funding last year and saw its
valuation leap nearly ten-fold in the space of ten months to $11 billion.

Despite the heady growth, the ecommerce sector is still just 0.5% of the overall retail industry,
indicating the large headroom it has to grow.

The consumer affairs department's note highlighted that government agencies were increasingly
complaining about issues in accessing data on servers or data centres of online retailers while
investigating online fraud and also about the lack of mechanism for registration of online
retailers due to which monitoring and supervision of the industry was very difficult. Certain
wings of the government also felt that due to the inherent anonymity and dynamic nature of the
Internet, advertising laws and mechanisms that apply to print and electronic media platforms do
not work well when it came to the ecommerce sector.

Various trade associations, consumer fora as well as members of Parliament have raised
concerns about the functioning of ecommerce websites.

Traditional retailers have complained that the growth of online retail in the absence of specified
regulations or permissions from local and state authorities was threatening their survival and
thereby jeopardising the employment of 3.3 crore people.

The move to explore greater regulation in India comes at a time neighbouring China, home to the
world's biggest ecommerce firm Alibaba Group, has also cracked down on the sector.

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1.8 Porter’s Five Force Analysis

Michael Porter has postulated that the intensity of competition in an industry is determined
byi t s u n d e r l yi n g e c o n o m i c s t r u c t u r e . A n d h e f u r t h e r c o n t e n d s a s w e s a w
a b o v e , t h a t t h e industry structure is shaped by five basic competitive forces:
the threat of the new product into
t h e i n d u s t r y, t h e b a r g a i n i n g p o w e r o f s u p p l i e r s t o t h e i n d u s t r y, t h e
t h r e a t o f s u b s t i t u t e products or services, the bargaining power of customers or
buyers, and the Rivalry among Existing Firms.

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Competition In The Industry

Aurospaces software private limited is a software industry where it serves all types of
handyman services to the customer at door step.As it is a startup competition faced by the
company is big but it challenged competitors with its competence in service delivery
channels and posing competition to the other service provider’s like following:

 house joy
 near
 smart fix
 oddjobzz
 door mint
 bestmaintain
 handy fix
 jackonblock
 portea
 apnacare

Potential of new entrants into industry

Bengaluru is considered to be the “Silicon Valley of India”. So the potential of new

entrants in to the market is high and aurospaces software private limited is also a new
enterant to industry.

Power Of Suppliers

Aurospaces is providing services to the customer’s at their door step so the suppliers of
various services at low price is wanted by the company which is a challenging job to the
company. But company managed suppliers by providing more sales to the suppliers at
low commission to the company. Power of suppliers is high.With ideas provided by the
suppliers the company is implementing the order execution process to the simplest as
many of the suppliers are not studied and advanced in techonoligically.

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Power Of Customers

Aurospaces is customer based company so customers play a crucial role in deciding the
position of the company in the market. For maintaining customer base company is
providing the attractive offers at low prices than the competitor’s.

Aurospaces is a planning to promote company services through event management in

customer event celebrations so the recall rate is high and E-Mail marketing to the
targeted customers on weekdays, by these type promotions company has not got major
response.

Threat Of Substitute Products

Threat of substitute products/Services is high because most of the consumers are

habituated to the common traditional service delivery persons for fulfilling their services.
But when coming to the point of unknown service delivery persons there is less chance
that customers can turn to the company website for fulfilling their needs.

Most of the teenagers and job holders are intersted to book a online healthcare service
because they don’t have much time to find out quality service men for health and house
handy jobs as a result company targeted this segment for it’s sevice delievery. The
existence of close substitute products increases the propensity of customers
to switch toalternatives in response to price increases. Buyer propensity to
substitute,relative price, performance of substitutes,buyer switching costs and perceived
level of product differentiation.

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 CHAPTER II
COMPANY ANALYSIS

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About The Company

Auro means “ consciousness” and space means “ emptiness” In other words Aurospaces means
turning emptiness into consciousness.

2.1 History
A lazy IITian wanted to change the world with smart technologies. Therefore, he patented a
technology in neighbourhood to build a platform for local businesses. He understood the
day to day problems faced by the Indian Janta in accessing basic services. Endless phone calls,
reference checking, long queues and traffics,safety issues and the list is endless.The result was
the development of Aurospaces Software Private Limited to provide all professional and
vocational services at the comfort of ones home/office.

Aurospaces is a mission to build an organised one stop platform for all services. Organization
want to enable professionals and vocationally skilled people to get the best marketplace for their
skills and services.

Therefore, Organization continually invest in patents and technology to make your life easy and
smooth. We believe in being smart and helping you live a lazy and easy life. They connect you to
best of the professionals from your neighbourhood at your doorstep -quicker and safer.

They heard many people say that it is impossible to find a doctor / nurse / yoga teacher /
plumber / electrician / carpenter etc. who is reliable and can do a quality job.

This set them to thinking why the current search directories don't work. The reasons were many

 They were paid listings

 Reviews were fake / not reliable
 And once they leave our contact number with search directories, they would get a
plethora of calls making my life hell

Moreover, we still don't have a clue of which service provider to engage with as there is no
guarantee of quality of work, fair pricing and the provider coming on time to do the job.

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This set them to think why this process has to be so painful. Why can’t they buy local services,
the way they buy products from ecommerce sites on the click of a button.Aurospaces was
conceived to solve precisely this pain area.

2.2 How Organization Will Do It

They aggregate quality suppliers and ensure availability, quality and reliability.
To ensure that each service provider is certified for skills, we do this by an extensive certification
provided by a third party.
organization will further ensure your safety by doing a complete background check on our
service providers for address verification and criminal history check.
They provide the technology platform for service providers to accept jobs and reach the
customer location on time. The customer is able to track the movement of the service provider
and know exactly the estimated time of arrival.
The pricing is absolutely transparent with no hidden costs and mentioned upfront for the job
(Labour Charges). Material cost would be charged on actuals and is to be paid directly to the
service provider.

Aurospaces is a fast growing company for solving problems faced in day to day activities at
homes & offices. Be it the loose door lock ,the burnt power point and health problem they
provide skilled and trained vendors for all kind of upkeeping and Healthcare Services.

The passion behind starting Aurospaces is to provide a fixed income to the biggest sector of
workforce called the Unorganized Sector. They are turning this work force to Auro and making
unemployed employed with a secure future. That is how this began, and that is their
commitment.

On the other hand Auro prime objective remains to rectify lack of professionalism in
Healthcare,home-repair and maintenance service space. Their target to furnish needful services
to all: whenever they need at the affordable price which is estimated by us & agreed by customer
beforehand. The key to their success is least pricing and service on time which makes us more
affordable. They don’t just target business.They also look to serve everyone who needs a hand
of Aurospaces for their home and office.

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 BASIC DETAIL OF COMPANY

Incorporation Date Registration Number

077409
24/11/2014

Company Type Listing Type

Private Unlisted

Industry Category Company Nature

Business Services Company limited by shares

Company Sub Category Registering Authority

Indian Non-Government Company Registrar of Company-Bangalore

2.3 Terms And Conditions Of Aurospaces.

Information Technology Act, 2000 and rules there under as applicable and the amended

provisions pertaining to electronic records in various statutes as amended by the Information

Technology Act, 2000. This electronic record is generated by a computer system and does not
require any physical or digital signatures.

This document is published in accordance with the provisions of Rule 3 (1) of the Information
Technology (Intermediaries guidelines) Rules, 2011 that require publishing the rules and
regulations, privacy policy and Terms of Use for access or usage of www.aurospace.in website.

This Terms and Conditions for Use / Service of Aurospaces, is a legal agreement between you
and Aurospaces Software Private Limited , (hereinafter referred to as 'Aurospaces', 'our', 'us',
'we') providing, among other things, the terms and conditions for your use of Aurospaces's online
services through the website located at www.aurospace.in (the 'Website') This Agreement shall
be applicable to the Users of Aurospaces's Service through other channels such as mobile and
offline engagements. (collectively "Services")

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2.3.1 User(s) Eligibiliity

Their Services are available only to those individuals or companies who can form legally binding
contracts under the applicable law. Therefore, user(s) must not be a minor as per Indian Law; i.
e. user(s) must be at least 18 years of age to be eligible to use our Services.

Aurospaces advises its users that while accessing the application, they must follow/abide by the
related laws. Aurospaces is not responsible for the possible consequences caused by your
behaviour during use of application. Aurospaces may, in its sole discretion, refuse the service to
anyone at any time.

2.3.2 User(s) Agreement

This agreement applies to user(s) if user(s) are visitors, registered - free or paid user(s) who
access the application for any purpose. It also applies to any legal entity which may be
represented by them under actual or apparent authority. User(s) may use this site solely for their
own personal or internal purposes.

This agreement applies to all Aurospaces’ Services offered on the application, collectively with
any additional terms and condition that may be applicable to the specific service used/accessed
by user(s).In the event of a conflict or inconsistency between any provision of the terms and
conditions mentioned herein with those of the particular service, the provisions of the terms and
conditions applicable to such specific Services shall prevail.

2.3.3 Amendment To User(s) Agreement

Aurospaces may change, modify, amend, or update this agreement from time to time without any
prior notification to user(s) and the amended and restated terms and conditions of use shall be
effective immediately on posting. If they do not adhere to the changes, customers must stop
using the service. Your continuous use of the Services will signify your acceptance of the
changed terms.

2.3.4 Intellectual Property Rights

Everything located on or in this website and/or other channels, is the exclusive property of
aurospaces and can be used with express permission of the copyright and/or trademark owner.
any copying, distributing, transmitting, posting, linking, deep linking, or otherwise modifying of
this site or any of the microsites without the express written permission of aurospaces is strictly
prohibited. any violation of this policy may result in a copyright, trademark or other intellectual
property right infringement that may subject user to civil and/or criminal penalties.

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2.3.5 Copyright

Aurospaces reserves the right to terminate its agreement with any user who repeatedly infringes
third-party copyright rights upon prompt notification to aurospaces by the copyright owner.

2.3.6 Trademark

Aurospaces is a trademark of aurospaces software private limited. all rights in respect of this
trademark are hereby expressly reserved. unless otherwise indicated, all other trademarks
appearing on aurospaces are the property of their respective owners.

2.3.7 Link To Third Party Sites

Aurospaces, similar to an internet service provider, is not a publisher of content supplied by third
parties and users. accordingly, aurospaces has no editorial control over such content. any
opinions, advice, statements, services, offers, or other information or content expressed or made
available by third parties, including information providers, or any other end users are those of the
respective author(s) or distributor(s) and not of aurospaces.

2.3.8 Termination

The content and some of the features on the application are made available to visitors free of
charge. However, aurospaces reserves the right to terminate this agreement at any time without
limiting the foregoing, aurospaces shall have the right to immediately terminate any passwords
or accounts of user in the event of any conduct by user which aurospaces, in its sole discretion,
considers to be unacceptable, or in the event of any breach by user of this agreement with or
without notice.

2.3.9 Disclamier

The information contained in the website is for general information purposes only the
information is provided by aurospaces and while we endeavour to keep the information up to
date and correct, we make no representations or warranties of any kind, express or implied, about
the completeness, accuracy, reliability, suitability or availability with respect to the app or the
information, products, services, or related graphics contained on the app for any purpose any
reliance you place on such information is therefore strictly at your own risk. in no event will we
be liable for any loss or damage including without limitation, indirect or consequential loss or
damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or
in connection with, the use of this app.

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2.3.10 Security

We are committed to ensuring that your information is secure in order to prevent unauthorized
access or disclosure we have put in place suitable physical, electronic and managerial procedures
to safeguard and secure the information we collect online.

2.3.11 Miscellaneous

Force Majeure.

Without prejudice to any other provision herein, aurospaces shall not be liable for any loss,
damage or penalty as a result of any delay in or failure to deliver or otherwise perform hereunder
due to any cause beyond the aurospaces's control, including, without limitation, acts of the user,
embargo or other governmental act, regulation or request affecting the conduct of aurospaces's
business, fire, explosion, accident, theft, vandalism, riot, acts of war, strikes or other labor
difficulties, lightning, flood, windstorm or other acts of god.

Entire Agreement.

This agreement and any operating rules for the website established by aurospaces constitute the
entire agreement of the parties with respect to the subject matter hereof.

Waiver.

No waiver by either party of any breach or default hereunder is a waiver of any preceding or
subsequent breach or default the failure of either party to exercise any of its rights under this
agreement shall not be deemed a waiver or forfeiture of such rights or any other rights provided
hereunder.

Headings

The section headings used herein are for convenience only and shall be of no legal force or
effect.

Severability.

If any provision of this agreement is held invalid by a court of competent jurisdiction, such
invalidity shall not affect the enforceability of any other provisions contained in this agreement
and the remaining portions of this agreement shall continue in full force and effect.

Governing Law.

This agreement will be governed by laws of india, subject to the courts in bangalore, without
reference to conflict of laws principles, if any visit our website www.aurospaces.com

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2.4 Vision

Switch all the services under one platform and to reach the masses

2.5 Mission

To build an organised one stop platform for all services. We want to enable professionals and
vocationally skilled people to get the best marketplace for their skills and services.

2.6 Objective

Reach out to a larger audience - internet access is becoming so mainstream now that our service can
reach almost everyone on the planet with a internet-enabled device.

2.7 Quality Policy

Geeting the right professional merchant for its services.

Quality is very important at any Ecommece Business and it is the root of their foundation.
Quality should be an investment and not an expense. Any Ecommerce Business firm should have
a quality process management system that ensures the creation of only the strongest websites.
They should work closely with their best team of specialists and provide a quality control system
that begins with the first phase of the project and continues till they will meet their end result.
our policy is to achieve a quality of service that surpasses our client's needs and expectations. By
adopting procedures that are compliant with ISO 9001:2000 we can ensure that all staff are
suitably selected, trained and resourced.
It is the duty of all staff to ensure that our services meet the quality criteria set by the company.
Our client's needs are paramount; our staff are our greatest asset; and our innovation, investment
and technology give us our competitive edge.
Qualiteam has always maintained a strict and professional approach to our client's information.
Over the years we have been involved at the highest level within companies and in many large
scale mergers and acquisitions in the commercial sector which have required absolute and total
confidentiality. Our reputation and business depend on adherence to these self imposed
standards.

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2.8 Company Service Policy
Welcome to the web site (the "Site") of Aurospaces (doing business as aurospaces). This Site is
operated by Aurospaces and has been created to provide information about our company and the
Aurospaces services, whether accessible to you via web, mobile app or other platform (our
services, together with the Site, are the "Services") by visitors and users of the Services ("you"
and/or "your").
This Privacy Policy sets out Aurospaces policy with respect to information, including in
particular information which identifies you personally and other information that is collected
from visitors and users of the Services.
Please read this privacy policy carefully so that you understand how we will treat your
information. By using any of our Services, you confirm that you have read, understood and agree
to this privacy policy. If you do not agree to this policy, please do not use any of the Services. If
you have any queries, please email us at www.aurospaces.com
Aurospacces (doing business as Aurospaces), a Bangalore based company with our current head
office at #218, 1st floor, 9th main, HSR Layout Sector 6, Bangalore - 560034, empire hotel.We
will refer to these companies together as "Aurospaces", "we", "us" and/or "our".

2.8.1 Information Collected by Company

When you interact with us through the Services, we may collect Personal Data and other
information from you, as further described below:
Personal Data That You Provide Through the Services:
The company collect Personal Data from you when you voluntarily provide such information,
such as when you contact us with inquiries, respond to one of our surveys, register for access to
the Services or use certain Services, which typically includes your:

 Name
 Telephone Number
 Email Address
 Home Address
 Information about your home which you give us
 Your payment details
 Your IP address and
 Any other personal information which you give us in connection with the Services.

Wherever Aurospaces collects Personal Data we make an effort to provide a link to this Privacy
Policy.

20
By voluntarily providing us with Personal Data, you are consenting to our use of it in connection
with the Services and in accordance with this Privacy Policy.
Non-Identifiable Data: When you interact with Aurospaces through the Services, we receive and
store certain information which does not identify you personally. Such information is collected
passively using various technologies. This includes:

 Technical or other details about any device which you use to access the Services,
including: Internet and/or network connection; your Media Access Control (MAC); any
device Unique Device Identifier (UDID) or equivalent; your operating system, browser
type or other software; your hardware or mobile device details (including your mobile
device type and number and mobile carrier details), if applicable; or other technical
details. This is technical data about our users and their actions and patterns, which we do
not believe identifies any individual;
 Details of your use of our Services including, but not limited to: metrics information
about when and how you use the Services; traffic data; and your geographical location
data.

Aurospaces may store such information itself or such information may be included in databases
owned and maintained by Aurospaces affiliates, agents or service providers. The Services may
use such information and pool it with other information on an anonymised and generalised basis
to track, for example, the total number of users of our Services, the number of visitors to each
page of our Site and the domain names of our visitors' Internet service providers. It is important
to note that no Personal Data is available or used in this process.

2.8.2 Use of Your Personal Data and Other Information

By providing us with the information about you discussed above, you consent for us and our
subsidiaries and affiliates (the "Aurospaces Related Companies to use that information in the
following ways:
1) To implement and monitor any Aurospaces bookings which you make using our
Services.
2) To share your Personal Data with Aurospaces professionals in order to carry out your
Aurospaes bookings using our Serviecs.
3) To ensure that content from our Services is presented in the most effective manner
for you and for your computer or other device from which you access the Services.
4) To provide you with information, products or services that you request from us or
which we feel may interest you.

21
 5) To carry out our obligations arising from any contracts between you and us.
6) To allow you to participate in interactive features of our Services, when you choose
to do so.
7) To notify you about changes to our Services.
8) To improve or modify the Services, for example based on how you use our Services.
9) To calculate conversion rates and other elements of Services' performance and
10) For marketing purposes.

2.8.3 Company Disclosure of Your Personal Data and Other Information

Aurospaces is not in the business of selling your information. We consider this information to be
a vital part of our relationship with you. There are, however, certain circumstances in which we
may share your Personal Data with certain third parties, as set out below:
Cleaning Services: We will share your Personal Data with cleaning service providers as
necessary for them to provide their cleaning services to you.
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the
event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may
be part of the transferred assets.
Related Companies: We may also share your Personal Data with the Aurospaces Related
Companies if we need to do so to fulfil this Privacy Policy.
Agents, Consultants and Related Third Parties: Aurospaces, like many businesses, sometimes
hires other companies to perform certain business-related functions. Examples of such functions
include mailing information, maintaining databases and processing payments. When we employ
another company to perform a function of this nature, we only provide them with the information
that they need to perform their specific function and under the same standards and protections as
in this privacy policy.
Legal Requirements: Aurospaces may disclose your Personal Data if required to do so by law or
in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii)
protect and defend the rights or property of Aurospaces (iii) act in urgent circumstances to
protect the personal safety of users of the Services or the public, or (iv) protect against legal
liability.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the
Services, Aurospaces conducts research on its user demographics, interests and behavior based
on the Personal Data and other information provided to us. This research will be compiled and
analyzed on an aggregate basis, and Aurospaces may share this aggregate data with its affiliates,
22
agents and business partners. This aggregate information does not identify you personally.
Aurospaces may also disclose aggregated user statistics in order to describe our Services to
current and prospective business partners, and to other third parties for other lawful purposes in
fulfilment of this privacy policy.
Marketing and advertising: Aurospaces and its affiliates may use Personal Data to contact you in
the future to tell you about services we believe will be of interest to you. If we do so, each
communication we send you will contain instructions permitting you to "opt-out" of receiving
future communications. In addition, if at any time you wish not to receive any future
communications or you wish to have your name deleted from our mailing lists, please contact us
as indicated below.
We do not disclose personal information about identifiable individuals to advertisers, but we may
provide them with aggregate and/or anonymised information about our users to help advertisers
reach the kind of audience they want to target. We may make use of the information we have
collected from you to enable us to comply with our advertisers' wishes by displaying their
advertisement to that target audience.

2.8.4 Your Choices

You can visit the Services without providing any Personal Data. If you choose not to provide any
Personal Data, you may not be able to use certain Aurospaces Services.

2.8.5 Links to Other Web Sites

This Privacy Policy applies only to the Services. The Services may contain links to other web
sites not operated or controlled by Aurospaces.The policies and procedures we described here do
not apply to the Third Party Sites. The links from the Services do not imply that Aurospaces
endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for
information on their privacy policies.
2.8.6 Security
Aurospaces takes reasonable steps to protect the Personal Data provided via the Services from
loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet
or e-mail transmission is ever fully secure or error free; any transmission is at your own risk. In
particular, e-mail sent to or from the Services may not be secure. Therefore, you should take
special care in deciding what information you send to us via e-mail. Please keep this in mind
when disclosing any Personal Data to Housejoy via the Internet. Once we have received your
information, we will use strict procedures and security features to try to prevent unauthorised
access.

23
Registered Aurospaces users will have an account name and password which enables you to
access certain parts of our Services. You are responsible for keeping them confidential. Please
don't share them with anyone.

2.8.7 Other Terms and Conditions

Your access to and use of the Services is also subject to the Terms of Use at
www.aurospaces.com

2.8.8 Changes to Aurospaces Privacy Policy

The Services and our business may change from time to time. As a result, at times it may be
necessary for Housejoy to make changes to this Privacy Policy. Therefore, we may update this
privacy policy from time to time (for example, to reflect changes in our business or the law).
Any changes we may make will be posted on this page and we will highlight to you any material
changes which we make. This Privacy Policy was last updated on the date indicated above. Your
continued use of the Services after any changes or revisions to this Privacy Policy shall indicate
your agreement with the revised terms.
2.8.9 Access to Information; Contacting Aurospaces
To keep your Personal Data accurate, current, and complete, please contact us as specified
below. We will take reasonable steps to update or correct Personal Data in our possession that
you have previously submitted via the Services.
Please also feel free to contact us if you have any questions about Aurospaces Privacy Policy or
the information practices of the Services.
You may contact us as follows: www.aurospaces.com.

2.9 Enviornment
2.9.1 Macro Enviornment
The macro environment refers to the external factors that are outside the control of the firm.
These factors are often analyzed under the acronym:
PEST
P for political
E for economic
24
S for social and cultural
T for technological

The macro environment includes:

 Government policies.
 Increasing health insurance penetration.
 Higher purchasing power of the population.
The rising purchasing power of Indians has significant implications, since healthcare spend
comes just after household routine provisions and clothes. Most of the medicine cost is borne
from personal resources. The trend of Govt. pharmacies or other institutions, which provide free
medicines or low cost medicines is another economic macro environmental factor.
P in PEST refers to the political (including legal) factors that affect marketing policy, strategy
and results of online healthcare.
E in PEST is the economic dimension of the macro environment.
S in PEST are the social and cultural forces of change

25
Many other social or cultural factors influence market habits for consumption of healthcare
products. There are many people who prefer to seek guidance of an outstation familiar doctor
rather than the neighborhood doctor, and patients look at medical advice for diagnostic tests or
emphasis on particular brands prescribed by doctors, with a sense of suspicion. Social and
cultural attitudes affect healthcare and pharmaceutical marketing outcomes.
T in PEST are the technological trends cause seismic shifts in market trends.

2.9.2 Micro Enviornment

Micro environment factors, are factors close to a business that have a direct impact on its
business operations and success.

Customers

As all businesses need customers. The company marketing plans are aim to attract and retain the
customers through services that meets their "wants and needs" and excellent customer service.

26
Employees

Employing staff with relevant skills and experience is essential. This process begins at
recruitment stage and continues throughout an employee's employment via ongoing training and
promotion opportunities. If a business employs staff without motivation, skills or experience it
will affect customer service and ultimately sales of the organistaions.

Suppliers

Suppliers provide businesses with the materials they need to carry out their business activities. A
supplier's behavior will directly impact the business it supplies. For example if a supplier
provides a poor service this could increase timescales or product quality.

Media

Positive media attention can “make” an organization and negative media attention can “break”
an organization. Organizations need to manage the media so that the media help promote the
positive things about the organization and reduce the impact of a negative event on their
reputation.

Competitors

Competitors of the Aurospces are Housejoy,Oddjoz,Portea,Near.in,etc. which has an influence

on the organiastions.

2.10 Product Offered

27
As they have explained above that aurospaces is service based company but they have launched
a special product called ‘MAGIC BOX’ In other words it’s a gadget with some exicting features.
Name of this product is very interesting because it has some interesting features which is very
useful and helpful for promotional activities.
When it was placed in market automatically attract attentions of people towards it. When they
have seen this for the first time they have this curiosity to know about this magic box and
questions will arise in their mind that what is this, how it work,what are the features etc.
It’s a touch screen gadget which work as playstation,wi-fi,internet surfing, browsing etc, with
help of this 20 people can connect their smart phones at a time and they play game in their smart
phones. For wi-fi it has its 10 meter radius in which we can enjoy the wifi facility and if you
connect your smart phone to this device then you can use your smart phone on big screen of
magic box. And the most important part of this magic box that it can be useful to promote its
own company as well as others companies product and services because when anyone use this
magic box a flash aid will conitnously run on top of the screen of different company, product and
services and it also promotes its own company called Aurospaces which helps to promte it.
Aurospaces has been already placed this product in the market for the demonstarations to see the
response of people towards it and also to see that is it really attract people or not. It will be
placed in some target areas like pizza hurt, dominos, Mc donallds, big bazzar, and mall etc.
because young age people will mostly vists to these places so they can use this and specially
childrens.
2.11 Services Offer

• Nurse
• Physiother • Attender
apist • Aaya's
• Yoga,Gym
Trainner Health Care Care Taker

Upkeeping Pathology

• Carpenter • Blood test

• Plumber • Tools
• Electrician testing

28
OTHER SERVICES

 Beauty
 Car detaining
 Fabrication
 Pet care
 Pest control

 Comming Soon
 Chartered Accountatnt
 Lawyer

29
2.12 Customers

Targeted Customers

Aurospaces primarily targeted premium customers and job holders inorder to create awareness
about company services to public.

Segmentation of Services
Segmentation of customers are done on the basis of their income:
1. High income group.
2. Average income group.
3. Low income group.

Product Postioning
For positioning their services, the company did the following steps:
1. Advertisement in the newspaper to the targeted areas.

30
 2. Effective marketing plans like sponsorship, campaigns and contest.
3. Key messages about the services offered by the organizations through communication
channels like social media for the targeted audience.

2.13 Competitors

S.NO Name Logo

Jackonblock
1

2 Near.in

3 Smart fix

31
4 Oddjobzz

5 Bestmaintain

6 Doormint

7 House joy

32
8 Handy fix

9 Portea

10 Apnacare

33
2.14 Finance Department

There exists an inseparable relationship between finance and other functional Departments such
as marketing, HR, IT etc. Almost all kinds of business activities, directly or indirectly involve
the acquisition and use of funds. The business manager is responsible for the functions of the
department and the accountants help the business manager. The finance function of raising and
using money although has a significant effect on other functions, yet it needs not necessarily
limit or constraint the general running of the business.

The functions of finance department in the Aurospaces are:

 Proper use and allocation of funds.

 Taking sound financial decisions.

Improving profitability through proper financial controls. Finance functions are performed
simultaneously and in the normal course of the Business and they need skillful planning, control.

The company has an authorized capital of Rs 25,00,000.00 and paid-up capital of Rs

11,11,110.00.

Capital Details

Authorized Capital Paid-up Capital

Rs. 25,00,000.00 Rs.11,11,110.00

34
2.15 Organizational Hierarchy

Remaining teams Process administrator, Advertisment developer, marketing interns will report
to CEO.

2.15.1 Roles and Responsibilities

 CEO is in top level management and he conducts meeting every morning and assigns
task to every one in the organization. CEO kept full control on the following departments
 Engineering,
 Testing,
 Andriod application developers,
 Alogarthim developer.
 Human resources manager.

 Because to attain the good results in short period of time and these departments will be
showcasing the company in general public and targeted customers.

35
 Chief category manager is the head of marketing team and she assigns tasks to the
Assistant Category manager, Assistant Marketing manager, Advertisement designer,
Process administrator and marketing interns.

 On the daily basis she gave the target to all marketing marketing team.

 Assistant managers has to give the guidelines to all marketing interns and marketing
members.

 CEO roles and resposbilites is to maintain the aglity for customer orders and to bulid a
bottle neck free service delievery process.

 Enegineering department roles and resposblities is to develop company website

according to the needs of management and general public.

 Testing department roles and responsblities is to check the work of enegineering

department and give the feedback on the work.

 Andriod application developer roles and responsblities is to create a company application

which will work in both android and mac mobiles according to the preferences of
management.

 To create mobile application to service vendors to know about the order execution
process status for both management and end user.

 Alogarthim developer roles and responsibilities is to create an alogarthim by which the

company can know the business done by individual service men using the company
website and mobile application.

 Human resource manger roles and responsbibilites is to bring a effective worker to

organization by screening all qualified applicants to the particular desigination.

 Assistant category manager roles and responsibilities is to maintain the record of

documents provided by service vendor and to market the company services to various
service vendors in different fields.

36
  Assistant marketing manger roles and responsibilities is to gather the various service
vendors to the company platform and should create awareness about the company
services to general public.

 Process administrator roles and responsibilities is to intimate end user about the service
vendor status and to assign the end user task to near by service vendors.

 Advertisement developer roles and responsibilities is promote company services by

various promotion tools which are legally accepted by government.

2.16 SWOT Analysis.

A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses,
opportunities and threats involved in a project or in a business venture.

STRENGTH
 Healthy relationship with service vendors.
 Various monetary and non monetary benefits to service vendors.
 Orientaion program to new service vendors.
 Skilled and efficient web page developers.

WEAKNES
 Company website is still developing.
 Android application yet to be launched.
 The company started-up with limited resources which limited its range of expainson.

37
OPPROTUNITIES

 Good scope for company to expand it’s business in future.

 Patented technology so it can strat it’s operations in aborad also.

Threats
 The company is strangulated by new companies coming up in the sector.This has let to
stiff competition and lowering of share.
 Start – up company has also led to stiff competition by which every firm in sector is
competing to makes it ends meet.
 The company strives on limited resources so when pulling of resources the place is
detrimental to the company.
 Being a start-up company is yet to get firm grip on the customer based and build a
goodwill.

38
 CHAPTER III
TASKS ACCOMPLISHED DURING
INTERNSHIP

39
 The internship was carried out in Aurospaces Software Private Limited from Apirl 8th to june
5th,2015

3.1 Role And Responsibilities.

 To give information about Aurospaces to various service vendors and make them to join
the company neighbourhood to work for company orders.
 To make a list of all vendors of our particular service in south Bangalore.
 To provide the market cost for all services in online and offline.
 To maintain record of all services.
 To maintain all vendor profiles.
 To arrange meetings to assistant manager with different service vendors.
 To maintain the database of registered vendors according to the engineering team
requirements.
 To convey about company and its services to all service vendors through all modes of
communication.
Eg. I have given presentation to all vendors, Demonstration and shown some videos.
 To maintain healthy relationships with registered service vendors of a aurospaces and
unregistered service vendors.

3.2 Description Of Tasks Handled

I did mapping of residential areas around the health care service vendor location by using
google earth.Which is new software launched by google and Mr. Raj Mohan (ceo) has
taught me how to use and create mapping by using various tools available in the software
it was first learning for me in internship period.

For explaining about company services to various service vendors I created a powerpoint
presentation which present about company in detail.

Made list of residential available in H.S.R Layout by using google maps and made a list
of number of flats in various apartments by using builder sites.

Made a list of various service vendors in South Bangalore by using just dail (JD) as
primary search engine and From the list I made calls to JD verified various service
vendors and explained about company and its services.

Maintained both registered and unregistered service vendors data base by using excel
sheet in the format required by the engineering team and updated the same sheet in

40
Google documents created by Anchita Babun(Chief assistant category mangaer)

Made a list of printing press shops available in Bangalore and made calls to listed
printing press shops to findout the cost of printing company pamphlets in A3 size and
suggested the cheap price quotation shop to the management.

Made a list of advertisement cost for various time slots in local Bangalore radio channels
such as Radio mirchi,Radio one, South Asia F.M. Big FM. Radio indigo, Radio city,
Feve and Air Bangalore.

Made a list of advertisement cost in Times of India. Found the advertising department
number in its website.

Marketed magic box to business which is not sold by the company but it is given to
business men on the basis of franchising. I explained about product and procedure of
franchising to various business men in detail.Marketed magic box only to the list of
business man which is given by the company.

Arranged service vendor meeting which is arranged by company to explain about the
work delivery process.

Made a list of BPO candidates with help of some employee consulting sites and
references provided by my friends for Human Resource manger.

Made a list of newspaper agencies in Bangalore by using just dial and made calls to the
listed agencies and found the cost for pamphlet insert in newspapers.

Arranged various service vendors such as plumber, carpenter, painter, fabrication, event
management, pet groomer, car detaining, pest controller, phsyiotherapy, care taker,
nursing agencies face to face meeting to assistant managers of Aurospaces.

Auropspaces purchased database of south Bangalore agencies from database providers

and I divided the database numbers in to Do not disturb registered and Do not disturb not
registered by using www.DNDcheckonline.com

41
3.3 Contribution to the Organization

 I had recommended the company to launche pet groomer service, yoga and Zumba dance
in Aurospaces neighbourhood platform to end consumers.
 Given suggestions on various services which will come handy to vendors.
 Promoted about magicbox to business units.
 Provided experienced service vendors in all handy man services to the company.

42
 CHAPTER IV
ANALYSIS OF THE RESEARCH
UNDERTAKEN

43
4.1 Introduction

Conceptual introduction to the research topic

Consumer Behaviour is the study of individuals, groups, organizations and the
processes they use to select, secure, use, and dispose of products, services, experiences,
and ideas to satisfy needs and the impacts that these processes have on the consumer
and society. It attempts to understand the decision-making processes of buyers, both
individually and in groups such as how emotions affect buying behaviour.
It studies characteristics of individual consumers such as demographics and behavioural
variables in an attempt to understand people's wants. It also tries to assess influences on
the consumer from groups such as family, friends, sports, reference groups, and society
in general.
Customer behavior study is based on consumer buying behavior, with the customer
playing the three distinct roles of
User,
Payer,
Buyer.
Research has shown that consumer behavior is difficult to predict, even for experts in
the field. Relationship marketing is an influential asset for customer behaviour analysis
as it has a keen interest in the re-discovery of the true meaning of marketing through the
re-affirmation of the importance of the customer or buyer.
A greater importance is also placed on consumer retention, customer relationship
management, personalisation, customisation and one-to-one marketing. Social functions
can be categorized into social choice and welfare functions.
The black box model shows the interaction of stimuli, consumer characteristics,
decision process and consumer responses. It can be distinguished between
interpersonalstimuli , intrapersonal stimuli.
The black box model is related to the black box theory of behaviourism, where the
focus is not set on the processes inside a consumer, but the relation between the stimuli
and the response of the consumer.
The marketing stimuli are planned and processed by the companies, whereas the
environmental stimulus are given by social factors, based on the economical, political
and cultural circumstances of a society.

44
 The buyer's black box contains the buyer characteristics and the decision process, which
determines the buyer's responses.
The black box model considers the buyer's response as a result of a
conscious, rational decision process, in which it is assumed that the buyer has
recognized the problem. However, in reality many decisions are not made in awareness
of a determined problem by the consumer.

Environmental factors Buyer's black box

Buyer's
response
Marketing Environmental Buyer
Decision Process
Stimuli Stimuli Characteristics

Problem Product
Economic Attitudes recognition choice
Product Technological Motivation Information search Brand choice
Price Political Perceptions Alternative Dealer choice
Place Cultural Personality evaluation Purchase
Promotion Demographic Lifestyle Purchase decision timing
Natural Knowledge Post-purchase Purchase
behaviour amount

Health which is also known as eHealth is a relatively recent term for healthcare practice
supported by electronic processes and communication, dating back to at least 1999. Usage of
the term varies. A study in 2005 found 51 unique definitions .

Some would argue it is interchangeable with health informatics with a broad definition covering
digital processes in health while others use it in the narrower sense of healthcare practice using
the Internet.
It can also include health applications and links on mobile phones, referred to as

45
m-health or mHealth. Since about 2011, the increasing recognition of the need for better cyber-
security and regulation may result in the need for these specialized resources to develop safer
eHealth solutions that can withstand these growing threats.

4.2 Froms of E-Health

The term can encompass a range of services or systems that are at the edge of
medicine/healthcare and information technology, including:

 Electronic health records enabling the communication of patient data between different
healthcare professionals
 Computerized Physician Order Entry: a means of requesting diagnostic tests and treatments
electronically and receiving the results
 ePrescribing access to prescribing options, printing prescriptions to patients and sometimes
electronic transmission of prescriptions from doctors to pharmacists
 Clinical Decision Support providing information electronically about protocols and standards
for healthcare professionals to use in diagnosing and treating patients
 Consumer health informatics use of electronic resources on medical topics by healthy
individuals or patients;
 Health knowledge management e.g. in an overview of latest medical journals, best practice
guidelines or epidemiological tracking
 Virtual healthcare teams consisting of healthcare professionals who collaborate and share
information on patients through digital equipment
 mHealth or m-Health includes the use of mobile devices in collecting aggregate and patient
level health data, providing healthcare information to practitioners, researchers, and patients,
real-time monitoring of patient vitals, and direct provision of care.
 Medical research using Grids are powerful computing and data management capabilities to
handle large amounts of heterogeneous data
 Healthcare Information Systems also often refer to software solutions for appointment
scheduling, patient data management, work schedule management and other administrative
tasks surrounding health

46
 4.3 E–Health Data Exchange
One of the factors blocking the use of e-Health tools from widespread acceptance is the concern
about privacy issues regarding patient records, most specifically the Electronic patient record
(EPR). This main concern has to do with the confidentiality of the data.
There is also concern about non-confidential data however. Each medical practise has its own
jargon and diagnostic tools. To standardize the exchange of information, various coding
schemes may be used in combination with international medical standards. Systems that deal
with these transfers are often referred to as Health Information Exchange (HIE). Of the forms of
e-Health already mentioned, there are roughly two types; front-end data exchange and back-end
data exchange.
Front-end exchange typically involves the patient, while back-end exchange does not. A
common example of a rather simple front-end exchange is a patient sending a photo taken by
mobile phone of a healing wound and sending it by email to the family doctor for control. Such
an actions may avoid the cost of an expensive visit to the hospital.
A common example of a back-end exchange is when a patient on vacation visits a doctor who
then may request access to the patient's health records, such as medicine prescriptions, x-ray
photographs, or blood test results. Such an action may reveal allergies or other prior conditions
that are relevant to the visit.

4.4 Pros and cons

E-healthcare has a number of advantages such as being low cost, easily accessible and providing
anonymity to users. However, there are also a number of disadvantages such as concerns
regarding treatment credibility, user privacy and confidentiality. Online security involves the
implementation of appropriate safeguards to protect user privacy and confidentiality. This
includes appropriate collection and handling of user data, the protection of data from
unauthorized access and modification and the safe storage of data.
E-healthcare has been gaining momentum in the academic research as well as practical arenas in
a wide variety of disciplines such as psychology, clinical social work, family and marriage
therapy, and mental health counseling. Testifying to this momentum, the E-Healthcare
movement has its own international organization, The International Society for Healthcare
Online.

47
4.5 Research Design

4.5.1 Statement of the problem

The company has entered into recent development of health care so in this online health care
project their objective is to find out wether the general public are interested in this type of service
or not.

4.5.2 Objectives of research problem

 To find out the perception of consumers towards E – Healthcare.

 To enquire how do people get to know about online healthcare services.
 To analyze the customers ratio through online and offline bookings.

4.5.3 Scope of the study

 The study is conducted in Aurospaces software private limited company at

Bangalore.
 This is cross sectional study conducted during the period from April 8th 2015
to june 5th 2015.
 The study has to findout the consumer behavior on e healthcare services.

4.5.4 Limitations of study

 The baises of the respondent may have been reflected while answering the
questions.
 There is limited time Period.
 Limited area is there for this study like HSR Layout, Kormangla and Bellandur.

48
4.5.5 Statistical tools
Pie Chart

4.5.6 Methodology

Sample Size

Sample size of the study is 80. These respondents are working proffesion,students from HSR
layout, Bellandur, Kormangala

Sampling Method

Non Probability convenience sampling was used to select respondents.

Data collection

The study has collected responses for the questionnaire and converted responses in to data. For
data collection it completely based on primary data for which it is created through google
document and restricted one user to enter only one response.

49
4.6
Analysis of Data
a) Gender

Table.1 Particular Frequency Percentage

Male 60 75%
Female 20 25%
Fig. a

Gender

Female, 20,
25%
Male
Female

Male, 60, 75%

This study got 75% responses from male and 25% responses from female as questionnaire has
been circulated to all respondents through online social networking sites.Interpertation:
In the above graph of gender male respondents are more than female respondents.

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 b) Age group

Table.2
Particular Frequency Percentage
18 – 25 58 74%
25 – 30 11 14%
30 – 40 5 6%
40 and above 6 7%

Fig. b

AGE GROUP

5, 6%
6, 8%
18-25
11, 14% 25-30
30-40

58, 72% 40 and above

According to this study the responses are in this proportions 18-25 years age group we got
responses from 72% respondents, 25-30 years age group we got responses from 14%
respondents, 30-40 years age group we got responses from 6% respondents, 40 years and above
only 8% respondents.

Interpretation

Major of the respondents are in the age group of 18 – 25 years and least are in the age group of
40 and above.

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 c) Have you faced any difficulty for finding qualified and experienced doctor?

Particular Frequency Percentage

Table.3
YES 33 41%

NO 47 59%
Fig.c

FINDING OF QUALIFIED DOCTOR

YES
41% YES
NO
NO
59%

The study got responses in this proportion 59% respondents said they have not faced any
difficulty in finding qualified and experienced doctor and 41% respondents said they have faced
difficulty in finding qualified and experienced doctor.
Interpretation

Majority of the respondents are not facing any problem in finding qualified and experienced
doctor.

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 d) How would you like to book healthcare service?
Table.4

Particular Frequency Percentage

Telephone 54 70%

Online 12 15%

Mobile applications 10 13%

Other methods 4 2%

Fig.d

HEALTHCARE BOOKING
MOBILE
OTHERS
APPLICATIONS
2%
13%

ONLINE
15%

TELEPHONE
70%

TELEPHONE ONLINE MOBILE APPLICATIONS OTHERS

The responses in the proportion of 70% respondents like to book the health care service by
using telephone calls, 15% respondents like to book health care service by using online websites
of concerned hospitals, 13% respondents like to book health care service by using mobile
application, only 2% respondent like to book health care services through other methods.
Interpretation:
Based on the above diagram it is clear that most of the respondents are interested to book a
health care service in traditional method i.e Telephone calling to book a health care service.

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 e) Which mode of payment would you prefer for E – Health care services?
Table.5 Particular Frequency Percentage

Cash on delievery 50 62%

Online payments 20 25%

Cheques 0 -

Demand drafts 0 -

Others 10 13%
Fig.e

MODE OF PAYMENT PREFERED

13%
CASH ON DELIEVERY
0%
ONLINE PAYMENTS
25% CHEQUES
62% DEMAND DRAFTS
OTHERS

As per this study they got responses in the proportion of 62% respondents likes to pay cash by
using cash on delivery for E - Health care services,25% respondents like to pay cash by using
online payment mechanisms, 13% respondents like to pay cash by using other methods.
Interpretation:

Most of the respondents like to pay for E-Health care services by using cash on delievery instead
of online payments and other methods.

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 f) Have you experienced E- Health care services?

Table.6
Particular Frequency Percentage

Yes 23 29%

No 57 71%

Fig.f

E- HEALTH CARE EXPERIENCE

YES
29% YES
NO

NO
71%

The study show responses in the proportion of 29% respondents have experienced the E- Health
care services , 71% respondents did not experienced theE- Health care services.
Interpretation:
Most of the respondents not experienced the E-Health care services .

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 g) How did you come to know about the online service availability for doctors
and caretakers services at your door step?

Table.7 Particular Frequency Percentage

Advertisement 23 29%
Friends 17 21%
Print media 20 25%
Online website 15 19%
Others 5 6%

Fig.g

E- HEALTH CARE AVAILABILITY

OTHERS
6%

ADVERTISEMENT
ONLINE WEBSITE 29%
19%

PRINT MEDIA
25% FRIENDS
21%

ADVERTISEMENT FRIENDS PRINT MEDIA ONLINE WEBSITE OTHERS

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Study got responses in the proportion of 29% respondents came to know about the online
service availability for doctors and care takers through advertisements, 21% respondents came
to know about the online service availability for doctors and care takers through friends, 25%
respondents came to know about the online service availability for doctors and care takers
through print media,19% respondents came to know about the online service availability for
doctors and care takers through online websites. 6% respondents came to know about the online
service availability for doctors and care takers through other media.
Interpretation:

Most of the respondents came to know about online service availability for health care through
advertisements and print media.

h) Are you interested in placing an online order for doctor and caretaker at
your doorstep?

Table.8 Particulars Frequency Percentage

Yes 42 52%
NO 30 38%
Cannot say 8 10%

Fig.h

INTEREST IN E- HEALTH CARE

CANNOT SAY
10%

YES
NO 52%
38%

YES NO CANNOT SAY

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The study got responses in the proportion of 52% respondents are interested in placing an order
in online for doctor and caretaker to their home, 38% respondents are not interested in placing an
order in online for doctor and caretaker to their home, 10% respondents are saing cannot say.

Interpretation:
It is clearly understood that most of respondents are interested in E- Health care

i) Please select the following statement which suits you?

Table.9
Particulars Frequency Percenatge

online order for doctors and 20 25%

care takers
Ask about doctrs and 25 31%
caretakers to friends
Search for near residence for 25 31%
health care service men
Other’s 10 13%

Fig.i

SENTENCE MATCHING online order

Other’s for doctors
13% and care
takers
25%

Search for
near residence
for health care
service men
Ask about
31%
doctrs and
caretakers to
friends
31%

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The study got responses in the proportion of 25% respondents said Frist option of table suits
their personality, 31% respondents said second option of table suits their personality, 31%
respondents said third option of table suits their personality,13% respondents said fourth option
of table suits their personality.
Interpretation:

Most of the respondents are self driven so they used to ask friends for health care service men or
used to search for the health care service men near their residence.

j) How will you rate online healthcare services?

Table.10 Particulars Frequency Percentage

Excellent 20 25%

Good 19 24%

Average 21 26%

Poor 1 1%

Cannot say 19 24%

Fig.j

RATING FOR E- HEALTH CARE

Cannot say Excellent

24% 25%

Poor
1%

Average Good
26% 24%

Excellent Good Average Poor Cannot say

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 This research got responses in the proportion of 25% respondents rated E- Health care as
excellent, 24% respondents rated E- Health care as good, 26% respondents rated E- Health care
as average, 1% respondent rated E- Health care as poor, 24% respondents are not in a postion to
say about E- Health care.

Interpretation

Most of the respondents are favourable to the E- Health care services.

4.7 Findings

 Majority of the people are not facing any difficulty in finding qualified and
experienced doctor.
 Most of the people like to book health care services by using telephone calls
instead of online websites and mobile applications.
 Many of the people like to pay for online health care services by cash on
delivery instead of online payment cheques and demand drafts.
 Majority of the people did not experienced the online health care services.
 Most of the people came to know about the online service availability on
doctors and care takers by advertisements and through friends
 Majority of the people are interested in placing an order for doctor and care
taker through online.
 Majority of the people like to ask friends/ neighbors for qualified doctors and
care takers address
 Majority of the people are not in a position to rate the online health care
services.

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4.8 Recommendations

On the basis of the research the following recommendations are suggested:

 They should go in for deeper penetration of the services offered by them.

 Adopt techniques to create more awareness for different kinds of services that
the company offers.

 Take up sales promotional activities like giving reward points to customers

for recommending the services to their friends etc.

 Offer speedy service to people so that they feel Online service can save a lot
of their time.

4.9 Conclusions

 Most of the people prefer booking for healthcare services through telephone
calls instead of the modern aids.

 Majority of the people felt comfortable with cash on delivery mode of payment
instead of Online Payments,Demand draft etc.

 A large section of the respondents knew about online healthcare services

through advertisement and friends.

 Maxmimum people in the sample have not experience online healthcare

services and they like taking suggestion for qualified doctors from their
friends,peers etc.

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