Documente Academic
Documente Profesional
Documente Cultură
ON
T HARI KUMAR
ROLL NO: 131449
MERCHANT BANKING is defined as…
“an institution which covers a wide range of activities such
as management of customer services, portfolio
management, credit syndication, acceptance credit,
counselling, insurance etc.”
Need for merchant banking was felt with rapid growth in
number & size of issues made in primary market.
Product 0.3
Price 0.2
Place 0
Promotion 0.1
People 0.4
Comparison of organizations under each element (P’s)
Comparison on the Basis of Comparison on the Basis
Product of Price
Attribute Weight Co - Elements of Marketing Attribute Weight Co -
Elements of Marketing Mix Efficient Mix Efficient
SBICAP 0.5 SBICAP 0.33
I – Sec 0 I – Sec 0
DSP – ML 0.33 DSP – ML 0.33
KMCC 0.17 KMCC 0.33
Comparison on the Basis of Comparison on the Basis
Place of Promotion
Attribute Weight Co - Name of the Attribute Weight Co –
Name of the Organisation Efficient Organisation Efficient
SBICAP 0.33 SBICAP 0.33
I – Sec 0 I – Sec 0.17
DSP – ML 0.33 DSP – ML 0.17
KMCC 0.33 KMCC 0.33