Chapter 1

INTRODUCTION OF THE STUDY

Background of the Study

The Philippines’ good weather condition and its nature make a triumphant

sound to the ear of individuals. The beach and other water escapades attract the

tourists to come and experience the wonders of the country. It is called paradise

for the sun lover, surfer and those who desire piece in its deepest meaning.

The whole province of Negros has 38 registered Beach Resorts. The truth

of the matter is that some of them had been neglected due to lack of facilities and

manpower.

Through these things, the proposal of establishing a resort in the area

could create a great impact not just for the people but also as an essential part to

promote and assess the economic growth of the town. It would also be a tool to

advertise the said location with its essence and existence. To be known not only

in the Philippines but also outside the country. That is the reason why the

researcher come up with a proposed Beach Resort with recreational activities

and variety of amenities to cater the wants of the target market and would create

niche marketing. This also aims to understand more about the project and its

application.

1
Historical Background

Barangay San Miguel in Bacongis known for its unique fiesta celebration

of Sinulog de San Miguel. The string of beaches is a point of touristic interest in

the length of San Miguel, Bacong thus, the researchers see’s it as advantage to

put a up a beach resort together with water activities for recreation.

Name of the Study

The name of the proposed project is Adventure Recreational Beach

Resort. “Adventure” connotes excitement or remarkable experience. It is named

in a manner that will entice those who are adventurous in nature and the general

public. The said business caters “Recreational” activities for them to indulge with

and enjoy. Adventure Recreational Beach Resort offer not just a haven for a

break of the people’s busy lives but also bonding activities for lovers, friends and

family.

Location of the Project

Adventure Recreational Beach Resort will be located in San Miguel,

Bacong. It is 8.5 km away from Dumaguete City. Tourists frequently visit the

south part of the province, both local and international, for its beach resorts. The

researchers strategically plan to put up Adventure Recreational Beach Resort in

2
Bacong. It is actually an edge since it’s near the city capital of the province where

people frequently visits and first place tourist comes to.

Nature of the Project

Adventure Recreational Beach Resort, as the name suggest, is a beach

resort that caters to those who seek not just relaxation but also fun and

adventure. It provides the kind of amenities that is suited for recreational

activities that will indulge their craving for excitement, something different from

the usual beach getaway that other resorts offer here in Negros Oriental.

Adventure Recreational Beach Resorts offers variety of activities such as

skim boarding, banana boat ride, jet ski, snorkeling, scuba diving among others

as well as a massage service to relax and put their stress away. The resort is

fully equipped with amenities that the prospective customers, clients, and tourists

can enjoy at reasonable prices that are expected to yield high customer

satisfaction.

Modes of Financing

The said project will adopt a partnership type of organization. The

proposed business will be funded by investors namely Gina Santos, an owner of

a beach resort in Bohol, and Marianne Melon Clamonte who works at Dimara

International in Dubai, both of them are related to one of the researcher.

3
Objective of the Study

The primary objective of the project intends to determine the feasibility of

proposed Adventure Beach Resort in San Miguel, Bacong. Towards this end, the

Adventure Beach Resort aims :

 To determine the consumer demand for the project proposal;

 To gather information as to how the target market would responds

to the proposed location;

 To measure the effectiveness of the business proposal in terms of

Marketing, Socio-economic, Technical and Financial facets;

 To identify the advantages and disadvantages of having a wide-

range of service for a proposed project; and

The Problem

Statement of the Problem

The study seeks to determine the feasibility of putting up Adventure

Recreational Beach Resort in San Miguel, Bacong Negros Oriental.

The specific areas that will be considered in the study are the following:

1. How feasible is the marketing aspect of the proposed project?

2. How feasible is the management aspect of the proposed project?

3. How feasible is the financial aspect of the proposed project?

4
 4. How workable is the technical outlook of the proposed project?

5. How practical and acceptable is the proposed socio-economic point of

view?

Significance of the Study

This study aims to contribute and give impact to the fast growing trend and

recreational and adventurous life of individuals. The major contributor and the

important personalities are the following:

The community:

 To provide job for residents of Bacong.

 To help boost the tourism industry of Bacong

 To help develop the local’s businesses of Bacong

Prospect customers:

 To provide a haven for relaxation, fun and adventure for

busy individuals

 Enable the target market avail the variety of amenities of the

proposed project.

The Researchers:

 As compliance to the requirements for graduation as

students of the College of Business Administration of

Foundation University

5
Scopes and Limitations

The study will cover the towns of Bacong, Valencia, Sibulan and

Dumaguete City. The researchers gather relevant data and information with the

respondents who are residing of the said towns and city as well as tourists and

are believed to be students, young professionals and financially capable

individuals aging from 15 - 65 years old for the consumer demand and success

of the proposed project. Attempt of one’s said project is also made at identifying

the needs of potential market and best site location in San Miguel, Bacong

Negros Oriental. However, the site and the respondents selected need not to be

perfect in terms of all parameters.

Methodology

The research results presented in this paper are from an ongoing study on

the viability and as to how the 5 aspects (Marketing, Management, Financial,

Technical and Socio-economic) would respond to the proposed Beach Resort

project. Initially, the lack of knowledge and information on the under study are

made it extremely difficult to make fundamental connections between the current

location and the anticipated impacts of the proposed project. To overcome this

limitations quantitative method of research was employed. The researcher will

use quantitative technique for data gathering wherein questionnaire will be the

instrument in doing so. The researchers used questionnaires as instrument in

6
conducting feasibility study. It is a highly efficient tool in obtaining data for both

structured and unstructured nature.

Research Environment

The study will coverthe distinct places of Dumaguete and its developing

adjacent towns, namely, Sibulan in the north, Bacong in the south and Valencia.

The growing number of businesses of Dumaguete and its nearby towns indicates

the economic growth and the increase of buying power of the people living in the

said city/towns which is also the key to make the project possible.The

researchers also chose to have the four towns/city in order to come up with the

best result for the survey conducted, for in the survey lies the

probability/feasibility of the new project to be established and to the existing ones

which need to be developed.

7
 Figure 1

Map of Negros Oriental

8
Map of San Miguel Bacong

Figure 3

9
 Figure 2

Site Location

Purok 5 , Brgy. San Miguel

10
Research Respondents

The researchers identified the qualified respondents as the population

living inDumaguete and to its adjacent towns-Sibulan, Bacong, and Valencia and

these respondents belongs to the 15-65 age groups, the researchers used

random sampling in order to give everyone an equal chance or opportunity to

participate in the survey.

Research Instruments

The data for this research were collected using a survey questionnaire.

The survey was created using suitable questions modified from related research

and individual questions formed by the researcher. The survey was comprised of

8 questions, which were related to the participant’s perception regarding

Adventure Recreational Beach Resort.The researchers assured confidentiality of

the survey sheets since the identities are not important. The researchers also

understood that people’s consciousness may also affect their honesty and

effectiveness in answering the survey, and so, the researchers gave people the

option of being anonymous.

The technique is used for the outcome or result of the survey and will be

able to use as an essential source to interpret the demand and availability of

machineries to be prepared. The instrument will also help the researcher to meet

11
its success with the interest of the project proposal and provides other relevant

information related to the study

Data Gathering Procedure

The populations were determined by identifying the total populations of the

proposed project city/town of Negros Oriental(Dumaguete City, Valencia,

Bacong, and Sibulan). The samples of four hundred (399) is derived from a total

population of 236,165 of 15-65 age groups by using the Sloven’s Formula, as

shown below:

Sloven’s Formula:

n= N .
1+N (e)*2

Where: n= sample size

N= population

e= margin error

12
 Table 1

Respondents Table

CATEGORY COMPUTATION SAMPLE

BACONG (32,286/236,165)*399 55
DUMAGUETE (120,883/236,165)*399 204
VALENCIA (31,477/236,165)*399 53
SIBULAN (51,519/236,165)*399 87
TOTAL 236,165 399

Statistical and Financial Treatment of Data

In the interpretation of the data collected, the following statistical tools used:

 Frequency distribution- was used in determining the distribution of

responses in particular category with respect to the other categories.

 Percentage- was used in describing the responses of the respondents in

a particular category with respect to the other categories.

In determining and interpreting the project’s liquidity and profitability, the

researcher used the following tools:

 The Projected Income Statement- were used to summarize the

operating activities of business over a given period of time.

 The Projected Cash Flow- were used to show the cash that were

anticipated to be generated or expended over a chosen period of time in

the future.

13
  The Projected Balance Sheet- were used to forecast anticipated assets,

liabilities and equity and compare them with historical values.

 The Payback Period- was used to determine the number of years it takes

to recover all the capital invested.

 The Return on Investment (ROI)- was calculated to determine the

profitability of the business on annual basis.

Formula ROI= Net income after tax/investment where investment is defined as

the sum of working capital and non-current assets.

 The income tax computed using the provisions stipulated under

RA842, otherwise known as the tax reform Act of 1997.

 The profit net worth ratio was used to measure the rate if returnon

the owners investment.

Formula Profit to Net Worth Ratio= Net Income after Tax/Equity

Operational Definition of Terms

In order to facilitate proper understanding of the services and activities,

the following terms are defined as used in the study:

Spa Therapy- a variety of body treatments administered in spas. Herbal wraps,

loofah body scrubs, parafango, salt scrubs, seaweed body wraps, hydrotherapy

treatments, etc.

14
Massage Therapy- is the manipulation of superficial and deeper layers of

muscle and connective tissue using various techniques, to enhance function, aid

in the healing process, decrease muscle reflex activity, inhibit motor-neuron

excitability, promote relaxation and well-being, and as a recreational.

Manicure/Pedicure– is a cosmetic beauty treatment for the fingernails and

hands performed at home or in a nail salon. A manicure consists of filing,

shaping of the free edge, treatments, andmassage of the hand and the

application of polish. There are also manicure services that are specialties for the

hands and feet. For the hands, the soaking of a softening substance and the

application of a lotion is a common specialty. When applied to the toenails and

feet, this treatment is referred to as a pedicure.

Scuba diving- is a form of underwater diving in which a diver uses a self

contained underwater breathing apparatus (scuba) to breathe underwater).

Wakeboarding- is a surface water sport which involves riding a wakeboard over

the surface of a body of water.

Parasailing- is a recreational kitingactivity where a person is towed behind

avehicle (usually a boat) while attached to a specially designed canopy wing that

reminds one of a parachute, known as aparasail wing.

Skim boarding- is a boardsport in which a skimboard (a smaller counterpart to

a surfboard without fins) is used to glide across the water's surface to meet an

incoming, breaking wave, and ride it back to shore.

Jet-skiing-a jet-propelled boat ridden like a motorcycle.

15
Flying fish ride-an exciting ride as you are pulled along by a

speedboatwhile riding a huge inflatable fish.

Boating- is a water sled and often referred to simply as a banana, anunpowered,

inflatable recreational boat meant for towing.

Speed Speed Boating- is a Rodeo style jet boating with enough high-

speedtwists and turn.

Snorkeling- is the practice ofswimming on or through a body of water while

equipped with a diving mask, a shaped tube cared a snorkel, and usually fins.

16
 CHAPTER II

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Marketing Aspect

Marketing is an essential element towards success of a business. It is also

an important tool in gaining prospect’s attention, building product or service

demand and winning customers. It is the core of every business because without

it business wouldn’t be productive and profitable.

This aspect includes the following topics product, price, place and

promotion.

The goal of the proposed project is to delight the customers of every

adventurous activity the proposed business will offer, not just by meeting their

expectation but rather exceeding and going extra mile. Marketing aspect serves

as the basis of the financial section through the projected demand. There can be

no discussion of profitability or of the other aspects of a study, if in the first

place, there is no demand or market. Every business is practically aspiring for

productivity but practically in order to last in the business world the first thing to

take into consideration is the target market. The customers will be the key factor

to achieve the objectives of the organization. Finding opportunities and spotting

the right market are both important in establishing a business.

17
Demand

Base on the survey conducted, there is quite a high demand for a

luxurious yet affordable beach resort. The proposed project is the first resort to

offer these water activities here in Negros that can only be experienced in high-

class resorts in other famous places such as Boracay.

Marketing Mix

Product/Service

The services offered by Adventure Recreational Beach Resort are those

that can’t be found in ordinary resorts here in Negros. The resort will have mini-

hotel for accommodation, resort-bar, spa and massage service, swimming pools,

kiddie pools, water sports as well as other water activities.

Price

The prices set by Adventure Recreational Beach Resort is reasonable and

worthy to every single penny the customers has to pay and of course profitable

for the management.

Place

The location of Adventure Recreational beach resort will be in Purok V,

Barangay San Miguel, Bacong. The said barangay is quite accessible and is only

18
a few meters away from the town proper. It can be reached via private or public

utility vehicles.

Promotion

Adventure Recreational Beach resort will use the four major areas of

promotion, public relations and personal selling. With the advent of technology,

Adventure Recreational Beach Resort could also make use of the internet and

social networks in advertising. Tarpaulins, flyers and brochures will be used for

advertising. Promo packages such as family bundles, “barkada” bundles will be

offered to entice or catch the attention of customers.

Survey Results and Interpretation

The results are presented in figures for a better understanding of the

results gathered from the survey.

19
 Are you fond of going to the beach?

Figure 4

13%(52)

Yes

87% (347) No

Figure 4 above shows that 87% or 357 of the respondents are fond of going to the beach and only 13% or 52 respondents

are not fond of going to the beach. It implies that the said project is feasible due to the huge number of respondents who

answered positively.

20
 What amenities do you want a beach resort to have?

Figure 5

30%

25%

20%

15% 242
(27%) 193
177
10% (22%)
(20%)
110
(13%) 89
5% 72
(10%)
(8.%)

0%
Rooms Swimming Spa and Kiddie Resto-bar Yacht
pool massage pool rentals
service

Figure 5 shows that 27% or 242 respondents chose swimming pool kind of

amenities, followed by resto-bar which gained 22% or 193 respondents,

20%(177) for Rooms for accommodation, 13%(110) for spa and massage

service, 10%(89) for kiddie pool and 8%(8) for yacht rentals. The percentage of

having rooms for accommodation, swimming pool and resto-bar is quite high and

is essential for a resort to have, spa and massage service and kiddie pool

appeals to women specially the mothers, however yacht rentals should be

crossed – out due to less demand and high cost.

21
 What other services do you want to indulge and avail in a beach

resort?

Figure 6

16%
14%
12%
10%
8% 16%
13% 13%
6% 12%
10% 10% 10% 9%
4% 7%
2%
0% 0

Figure 6 shows that 16%(185) of respondents want to avail or indulge Scuba

diving activity in a beach resort, 13%(154) for Snorkeling, 13%(148) for

Wakeboarding, 12%(138) for Speed Boating, 10% 10%(122) for Skim boarding,

10%(116) for Banana Boating, 9%(105) for Jet-skiing, and 7%(86) for Flying fish

ride service or activity.

The Resort should have more equipments for activities who have greater

demand and a only few for the lesser in demand activities.

22
 What price bundles or packages are you willing to avail for the entrance

fee/ amenities/ water activity?

Figure 7

entrance+ 3 meals+
over night
40% accommodation+ all
water activities
entrance+ 3 meals+
35%
over night
accommodation+ 1
30% water activity
entrance+3 meals+
25% over night
accomodation
20% entrance13 meal+over
night accomodation
15%

10% entrance+meal+1
particular water
activity)
5%
39% 19% 11%
9% 9% 5% 2% 6% entrance+meal+cottag
0% 0 e

entrance+1meal

entrance only

Figure 7 above shows the price bundles or packages the customers wants to

avail for the entrance fee/ amenities/ water activities, 39%(161) respondents

want to avail 100-150 ( entrance only), 19% (81) 150-250 (entrance+1 meal),

11% (46) 250-500 (entrance+1meal+cottage, 9% (36) 1,000-1,500

(entrance+1meal+1wateractivity),9%(36)1,500-2000(entrance+3meals+overnight

23
accommodation), 6% (24) 2,000-2,500 (entrance+3meals+over night

accommodation+1wateractivity), and 2%(12)3,000-5,000 (entrance+3meals+over

night accommodation+all water activities. This means that respondents are

willing to pay for entrance only and would prefer to pay for every additional

service, product or activities than paying it in bundles.

24
Are you willing to pay for a trainer/ guide for these water activities?

Figure 8

32.8% (131)
Yes

67.1% (268)
No

Above figure, figure 8 illustrate that 67% or 268 respondents are willing to

pay for a trainer/guide for the water activities, and 33% or 131 are not

willing to pay for a trainer/guide. The gathered data shows that there are

lots of respondents who doesn’t know how to use or do such activities and

are willing to pay in order to enjoy such.

25
 How many times in a month do you likely visit a beach?

Figure 9

40%

35%

30%

25%

20%

15%

10%
25%
5% 26% 36%
12%
1%
0%
Once Twice Three More than Others
times three times

Figure 9 illustrates that 36% or 143 respondents visits a beach resort more than

three times in a month, 26% or 103 respondents visits twice, 25% or 99

respondents visits once, 12% or 49 visits three times, and 1% or 5 respondents

visits at other times.

This table shows how much people loves to go to beaches as part of their habit

and celebrations.

26
 On what occasions do you most likely visit a beach resort?

Figure 10

25%

20%

15%
25%
10% 17%
12% 13%
5% 7% 7% 7% 8%
2% 2%
0% 0

Figure 10 gives an idea or shows that 25% (277) of respondents most likely

visited a beach resort during Birthdays, 17% (192) during Summer, 13% (145)

during Weekends, 12% (140) during Christmas Season, 8% (93) during Easter

Sundays, 7% (80) on Valentine’s Day, 7%(78) on New Year Season, 7%(67)

during Graduation Days, 2% (27) on Holloweens, and 2% (25) on other holidays.

The resort should operate whole year round and not just during summer or its

peak season since respondents are inclined to celebrating birthdays in a beach

resort as well as other important holidays and other occasions.

27
 What factors would influence your choice in choosing a beach resort?

Figure 11

25%

20%

15%
22% 21%
10%
17%
14% 13%
5%
6% 6%
0% 0 1%

Figure 11 illustrates that 22% or 277 respondents answer pricing is one of the

factors that influence their choice in availing a beach resort services, 21% or

207 prefered quality of service, 17% or 175 in quality of products, 14% or 145

in special offers, 13% or 127 respondents chose atmosphere, 6% or 63 in

customer reviews, 6%(60) in customer reccommentions, and 1% or 10

respondents on other factors. All of these factors should be observed upon

operation, even those who have lesser percentage like that of customer

reviews and recommendations because word of mouth is already proven

effective in advertising product and services. Opinions of the customers would

surely matter and affects the integrity of the resort.

28
Management Aspect

The management aspect of this feasibility study plays a vital role for it

implies a clear and precise identification of duties and responsibilities, flow of

authority and manpower level requirement. It set up for optimum effectiveness

towards the success of a certain business. It includes planning of all activities

for the company to become productive and competitive industry through

human resource, financial capability and new technologies. It is also a way to

make every action to achieve goals and objectives.

Type of Business Ownership

The proposed project bears the name Adventure Recreational Beach

Resort will be organized under the partnership of Gina Santos, the owner of

Vergin (trade name) Beach Resort in Bohol and Marianne Melon Clamonte

who works in Dimara International, Dubai.

Project Time Table

In order for the project sets accordingly to its plans, the activities are

shown through Gantt chart.

29
 Table 2

Project Time Table

2013 2014 2014 2014

Month 2014 2015
Nov.- January- July- October-
April-June Jan.
Dec. March September December
Activities
2 3 1 2 3 1 2 3 1 2 3 1 2 3 1
Feasibility
Study
Secure
Financing
Processing of
Legal
Requirements
Building and
Construction
Acquisition of
Equipments
and Supplies
Selection and
Hiring of
Personnel
Advertising
and
Promotion
Normal
Operation

The proposed business will operate after 1 year and 3 months. The feasibility

study took two months. After finding the feasibility of the said project, two

months will be alloted in securing the finances and another two for the

processing of legal requirements. Builiding and construction would take up

five months time and two months for acquisition of equipments and supplies

for the interior decoration. Selection and Hiring of personnel should only take

a month.By the last two months advertising and promotion should take place

and normal operation would start at the end of the this year.

30
 Figure 12

Organizational Structure

Store
Manager

Supervisor
1

House Scuba Kitchen Cashier

Front
Keepers Diving Stewards 2
Desk
2 Instructor
1

Guest
Service
Attendant Cook Crew/
4 Waiter
1 4

Janitor
2
Aesthetic Assistant
Staff Cook
1

Manicurist/ Spa/Massage
Pedicurist Therapist
2 2 31
Recruitment Program

Job Analysis

Job analysis is a corner stone or a pillar of the human resource

management for it strengthen the foundation of the organizational work force. It

is also essential because it helps the organization obtain information about jobs

by determining its duties, tasks, and activities wherein it systematically

investigate jobs by following predetermined steps and help the organization

establish the job-relatedness of its selection and performance requirement. The

job analysis serves as the key tool for the selection and recruitment process and

it is use in order to improve the organizational performance and productivity.

Job Description and Job Specification

Position/ Job Title: Manager

Job Specification:

 Male or Female, 25-50 years old

 Bachelor's or College Degree- Marketing,

Management, Hotel and Restaurant Management

 At least 5 years of experience in relation to beach

resort

 Excellent management and supervisorial skills

 Open minded, responsible, fair and consistent

 Ability to relate to all levels of management and

staff

 Effective mentor and leader

32
Job Description:

 Maintains staff by recruiting, selecting, orienting, and

training employees; maintaining a safe, secure, and

legal work environment; developing personal growth

opportunities.

 Accomplishes staff results by communicating job

expectations; planning, monitoring, and appraising job

results; coaching, counseling, and disciplining

employees; developing, coordinating, and enforcing

systems, policies, procedures, and productivity

standards.

 Establishes strategic goals by gathering pertinent

business, financial, service, and operations

information; identifying and evaluating trends and

options; choosing a course of action; defining

objectives; evaluating outcomes.

 Accomplishes financial objectives by forecasting

requirements; preparing an annual budget; scheduling

expenditures; analyzing variances; initiating corrective

actions.

 Maintains quality service by enforcing quality and

customer service standards.

33
  Analyzing and resolving quality and customer

service problems; identifying trends;

recommending system improvements.

Position/ Job Title: Supervisor

Job Specification:

 Male or Female, 24 – 35 years of age

 Candidate must possess a degree in any Business

Course

 At least 1 year working experience in the related field

is required for this position.

 Preferably with background in supervising a beach

resort

 Excellent analytical and communication skills.

 With strong leadership skills

Job Description:

 Maintains staff by recruiting, selecting, orienting, and

training employees; developing personal growth

opportunities.

 Maintains quality service by establishing and

enforcing organization

 Creates and revises systems and procedures by

analyzing operating practices, record-keeping

34
 systems, forms of control, and budgetary and

personnel requirements; implementing change.

 Maintains safe and clean work environment by

educating and directing personnel on the use of all

control points, equipment, and resources; maintaining

compliance with established policies and procedures.

 Maintains working relationship with the union by

following the terms of the collective bargaining

agreement.

 Resolves personnel problems by analyzing data;

investigating issues; identifying solutions;

recommending action.

 Contributes to team effort by accomplishing related

results as needed.

Position/ Job Title: Guest Service Attendant

Job Specification:

 Bachelor's or College Degree

 Preferably with experienced as Guest Service

Attendant

 Male or Female; With pleasing personality

 Has an excellent customers skills.

35
  Can handle pressure and can work with less

supervision

Job Description:

 Maintain an organized and clean appearance in all

work areas

 Deliver messages; wash/laundry; ironing boards; etc.

to guest rooms.

 Post the daily events in appropriate lobby location(s).

 Ability to respond to guest questions and answer

information on local attractions, events and daily

activities in the hotel.

 Ability to understand group resumes; aware of in-

house V.I.P.’s and repeat guests. Greet them by

name. Thank for patronage.

 Maintain knowledge of all Emergency Procedures,

including guest related responsibilities and evacuation

procedures. Assist in the event of an emergency.

 Friendly; warm; sincere greeting of all arriving and

departing guests. Open vehicle and hotel doors.

 Perform check-in and check-out calls, including

luggage handling and the escorting of guests to/from

their rooms. Explain all hotel facilities, their location in

the hotel, hours of operation, and answer all

36
 questions about these facilities and other hotel

questions.

 Call over taxis as needed; assist guest in acquisition

of transportation needs.

12. Perform pick-ups and drop-offs at the airport, etc.

(if property provides service) for the guests in a timely

and friendly manner. Perform all vehicle

inspections/safety checks in accordance with hotel

guidelines.

 Maintain the cleanliness of Guest service Areas

including: lobby entrance; valet parking area; parking

garage structure; and luggage storage areas.

Maintain cleanliness of entrance doors & windows.

 Determine and utilize name during guest interaction.

15. Park & retrieve guest vehicles in a timely and

courteous manner; use claim tickets to ensure

appropriate documentation of vehicle damage,

arrival/departure dates; valet/self parking option;

vehicle location; other property specific needs.

 Move from door post to and from other guest service

areas throughout the hotel in response to customer

needs.

37
Position/ Job Title: Front desk

Job Specification:

 Male/Female; 20-23 years old

 College Graduate of any 4 year course

 With pleasing personality

 With at least 1 year working experience working in a

hotel, reataurant or beach resort

Job Description:

 Process guest arrivals and departures, including all

necessary payments

 Handle & coordinate room assignments and pre-

arrivals

 Handle guests' concerns

 Offer referral for services and handle requests for

information

 Handle and store luggage

 Assist with the check-in and check-out of groups and

tours

 Assist other departments as required

38
Position/ Job Title: Waiter/Crew

Job Specification:

 Male/Female

 20-29 years old

 Bachelor’s/College Degree

 With 6 months minimum work experience

 Has an excellent customers skill

 Can handle pressure and can work with less

supervision

Job Description:

 Responsible for providing courteous and efficient food and

beverage services to the guests.

 To present menu, take order, suggest and recommend

appropriately.

 To attend and respond to guests’ needs promptly and

professionally.

 To present bills to diners, collect payment and give to the

cashier, return change or credit card to diners.

 To perform general housekeeping and cleaning duties,

including sweeping, mopping, cleaning glasses,furniture &

fittings, laying of tables and up-keeping of rest room etc.

 Any other appropriate duties and responsibilities as

assigned.
39
Position/ Job Title: Scuba Diving instructor
Job Specification:
 Male
 23-40 years old
 Must possess a scuba diving certificate

Job Description:

 In conjunction with the team organize/supervise the daily

diving and snorkeling activities.

 Maintenance of all diving related equipment, including boat,

outboard engines and compressors.

 Responsible for all aspects of scuba diving safety, enforcing

when necessary the strict

 Barefoot Conservation diving standards.

 Keep accurate records of all diving equipment and spares,

including making regular stock takes.

Position/ Job Title: Spa/massage therapist

Job Specification:

 Male/Female

 20-30 years old

 With certicates/ diploma of any related course

 With at least 6 months minimum work experience.

40
Job Description:

 Provide consistent professional spa massage and

body treatments.

 Handle guests’ queries and concerns efficiently and

politely

 Uphold the standards of hygiene and sterilization as

directed by law and the spa’s policies and procedures

 Provide exact, suitable and instant responses to all

requests by guests

 Possess the aptitude to work with no direct

supervision

 Perform prep work, correctly clean and restock room

as necessary

 Have an enthusiasm and possess excellent customer

service skills

 Take pleasure in working with people and have a

welcoming and outgoing personality

Position/ Job Title: Cook

Job Specification:

 Male or Female

 20-40 years old

41
  Candidate/s should have completed at least 2nd Year

College with a course related to Food Technology,

Nutrition and Dietetics, Food & Beverage Services

Management.

 Must be able to read and follow a recipe

unsupervised

 Must be able to communicate clearly with managers,

kitchen and dining room personnel.

 Be able to work in a fast paced kitchen environment

 Experience working in any fine dining restaurant is an

advantage

Job Description:

 Undertake menu planning

 Oversee and participate in the preparation and

cooking and serving of main meals, snacks, cakes,

etc. in accordance with specified menus

 Ensure menus are displayed showing choices.

 Determine quantities to be cooked and size of portions

to be served, taking into account.

 Check quantity and quality of stock received and notify

suppliers of deficiencies and oversee the packaging of

the meals.

42
  Oversee washing and cleaning of floors, crockery,

utensils, work surfaces and other kitchens equipment

to ensure that the necessary hygiene and health and

safety standards are maintained in the kitchen and

dining room as appropriate

Position/ Job Title: Janitor/Janitress

Job Specification:

 Male/Female

 20-30 years old

 With 6 months minimum work of experience

 Candidate must possess at least a High School

Diploma.

 At least 1 year of working experience in the related

field is required for this position.

 Must be hardworking, honest and responsible.

 Can work with minimum supervision.

Job Description:

 Maintains the cleanliness of the surroundings

 Cleans the pool regularly

 Maintains the cleanliness of the beach

43
Position/ Job Title: Security Guard

Job Specification:

 Male

 23-38 years old

 At least with vocational diploma/ short courses

 Must have a license in related field

Job Description:

 Patrol industrial and commercial premises to prevent

and detect signs of intrusion and ensure security of

doors, windows, and gates.

 Answer alarms and investigate disturbances.

 Monitor and authorize entrance and departure of

employees, visitors, and other persons to guard

against theft and maintain security of premises.

 Write reports of daily activities and irregularities, such

as equipment or property damage, theft, presence of

authorize persons, or unusual occurrences.

 Call police or fire departments in cases of

emergency, such as fire of presence of unauthorized

persons.

 Circulate among visitors, patrons, and employees to

preserve order and protect property.

44
Position/ Job Title: Manicurist/Pedicurist

Job Specification: Female

20-40 years old

Graduate/Completed any cosmetology or any

vocational course related

Job Description:

 Clean and sanitize tools and work environment.

 Remove previously applied nail polish using liquid

remover and swab

 Clean customers’ nails in soapy water, using swabs,

files, and orange sticks.

 Shape and smooth ends of nails, using scissors, files,

or emery sticks.

 Apply undercoat and clear or colored polish onto nails

with brush.

 Advise clients on nail care and use of products and

colors.

 Assess the condition of clients; hands remove dead

skin from the hands and massage them.

 Soften nail cuticles with water and oil, push back

cuticles, using cuticle knife, and trim cuticles, using

scissors or nippers.

45
  Brush powder and solvent onto nails and paper forms

to maintain nail appearance and to extend nails, then

remove forms and shape and smooth nail edges

using rotary abrasive wheel.

 Maintain supply inventories and records of client

services

 Treat nails to repair or remove strength and resilience

by wrapping, or provide treatment to nail biters.

 Roughen surfaces of fingernails, using abrasive

wheel.

 Promote and sell nail care products.

 Attach paper forms to tips of customer’s fingers to

support and shape artificial nails.

 Polish nails using powdered polish and buffer.

 Whiten underside of nails with white paste or pencils.

 Decorate clients’ nails by piercing or attaching

ornaments or designs.

Training and Development

The quality of employees and their development through training and

education are major factors in determining long-term profitability of a

small business. If you hire and keep good employees, the management

46
should invest in the development of their skills, so they can increase their

productivity.

The Training Methods include:

 On-the-job training is delivered to employees while they perform

their regular jobs.

 Off-the-job techniques include lectures, special study, films,

television conferences or discussions, case studies, role playing,

simulation, programmed instruction and laboratory training.

 Orientations are for new employees.

The Recreational Adventure Beach Resort have a clear defined

strategy and set of objectives that direct and drive all the decisions made

especially for training decisions.

Training Program

We aim to ensure that we have the right people with the right skills to

achieve our business goals. Training and development for employees helps

to fill any skills gaps as well as providing an enriching work environment for

our people. We support the training and education of our people in a number

of ways.

All employees receive a performance appraisal once a year to provide

constructive feedback on their performance and avenues for future

47
 development. We support on-the-job training via apprenticeships and other

trainee programs such as student work placements, and we help fund study

for employees at external institutions.

Organizational Policy

Work Policy

Management is firmly committed to a policy enabling all work

activities to be carried out safely, and with all possible measures taken to

remove (or at least reduce) risks to the health, safety and welfare of

workers, customers, visitors, and anyone else who may be affected by the

resort’s operations.

It is the management’s responsibilities to maintain and ensure employees

the following:

 a safe working environment

 safe systems of work

 facilities for the welfare of workers

 information, instruction, training and supervision that is reasonably

necessary to ensure that each worker is safe from injury and risks to

health

 a commitment to consult and co-operate with workers in all matters

relating to health and safety in the workplace

48
  a commitment to continually improve our performance through

effective safety management.

Technical Aspect

This aspect covers the services that will be offered by the business,

the equipment and facilities that will be used by the business before and during

the operation as well as the service process, waste disposals and the rules and

regulations

Product/Service

The management of Adventure Recreational Beach Resort’s

primary concern is to satisfy the guests or customers by the products and

services as well as enjoy the exciting activities offered by providing excellent

service. Prices are set accordingly and are guaranteed to be worth to every

penny they pay.

Product and Services offered:

 Spa and Massage Service

 Rooms for accommodation

 Food and Beverages at the Restobar

 Water Activities

49
Service Process

A customers’ experience depends on the resorts atmosphere, menu and

service. Adventure Recreational Beach Resort will give customer satisfaction by

treating the customers with respect and meeting their needs in upmost service.

The proposed business focuses around the customer to give them a rewarding,

memorable dining experience. For the business to do so, Process Service Flow

Chart created.

Figure 13

Service Flow in Receiving Guest

Attendants welcomes the guest and guides them to the information desk

States/ Fills out the data sheets for the activities or amenities they want to enjoy

Attendants guides guest to their cottage

Payments will be done at the cashier upon check-out

50
 Figure 14

Checking-in Process

The Guest Attendants welcomes the guest and guides them to the

Information Desk

Guest fills out the check-in form given by the Attendant at the Information

Desk and pays initial payment

Check-In

Guest check-out and pays at the cashier

Attendant assist guest in checking out

51
 Figure 15

Service Flow in the Restobar

GREETING AND SEATING

ORDER TAKING

FOOD SERVING

PAYMENT

52
 Figure 16

Service Flow in Acquiring Spa and Massage Service

The guest calls the info-desk service hotline for Spa and Massage Service

Attendant shall inform the massage therapist for the particular service

Massage therapist knocks on the guests’ room door

The guest receives the service

53
Rules and Regulations

Adventure Recreational Beach Resort sets rules and regulations for the

business and these are as follows:

DEADLY MATERIALS

Customers are not allowed to bring any deadly materials in the

place such as knives, guns, etc.

PETS

Pets are not allowed on the premise

NIGHT TIME PERIOD

In consideration to other guests, kindly refrain from loud music or any noise

between 10:00 pm to 7:00 am. Karaokes and mobile sound systems are

allowed only during exclusive pre-arranged functions.

SMOKING

Smoking is not allowed in all enclosed areas. Ashtrays are provided in

designated areas

WATER

Please help conserve water at all times.

CLEANLINESS

Please help keep the premises clean and sanitary at all times.

COOKING

Coking is not allowed within the resort

54
 GARBAGE DISPOSAL

Please observe segregation of garbage. Trash bins are provided in strategic

areas marked: Biodegradable (green)/ Non

PARKING

All vehicles must be parked at designated parking areas only. Vehicles are not

allowed to park at the front beach

Working Capital and Operational Expenditures

The capital invested by the business partners is worth 5 million. This working

capital is coming from their personal savings and business income. The

respondents have the capacity to invest in the proposed business since one is

working outside the country and compensated big and the other managed and

owned a beach resort in Bohol.

Recreational Beach Resort’s finances is presented in a tabular form can be found

in the appendices.

Store Utilities

NORECO would be the main source of electricity of the proposed business while

the Municipality of Bacong would be the source of water. The Adventure

Recreational Beach Resort will install Sky Cable as there source of internet

connection and TV channels and PLDT landline for the telephone connection.

55
Waste Disposal

The customer of every business is always a priority. The Adventure and

Recreational Beach Resort gives one hundred percent satisfaction and the

maintenance of cleanliness in all areas of the store is included in the customer

requirements. So Adventure Recreational Beach Resort encourages all the

members of the organization especially with the proper disposal of waste. The said

business will have its proper drainage and garbage disposal. There will be trash

bins for biodegradable and non-biodegradable in order for the garbage disposal

will be segregated properly. There are also trash bins which are intended for

special waste and waste for pick-up and disposed everyday depending on the

schedule of the city waste management service in Bacong.

56
Project Layout and Perspective

Figure 17

Perspective

57
Figure 18

58
Financial Aspect

There are major assumptions of different financial information affirmed to

have a clear understanding on financial aspect. It determines the viability of the

study. Financial aspect furthermore adds the feasibility of the study. It makes a

study to be more concrete in terms of establishing in the market.

Capital Requirements

The capital needed for the business to operate is 5, 000,000 this money is

coming from the proponent’s personal savings and business income. A large

portion of the money is used for the construction of the building. A portion of the

money also will be used in some expenses of the business. The proponents

believe that the money is worth enough in establishing the business.

Financial Assumptions

Recreational Beach Resort sets financial assumptions in a five years time.

1. The quantity sold increases 5% every year.

2. 43R The Salaries expense increases 2% every year.

3. The SSS & Philhealth increases 2% every year.

4. The Utilities Expense increase 2% every year.

5. The useful life of Equipment and Machinery and Furniture and Fixture is

10 years.

6. The useful life of the building is 125 years.

7. It is compounded quarterly.

59
Financial Analysis

The succeeding pages shows the presentation of the financial

statements of the proposed Recreational Adventure and Beach Resort

which composed three namely; income statement, cash flow and balance

sheet.

Financial Evaluation

The projected financial statements were made in order to determine

the financial feasibility of the proposed business. It also measures the

financial strength, performance and liquidity of the company. This will

determine the profitability, computation in evaluating the business. The

succeeding pages show the mentioned computations.

60
 Table 6

Projected Income Statement

For the Year ended 1-5

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

REVENUE:

Income for Food 9,317,834.50 9,784,342.10 10,274,561.70 10,789,212.20 11,329,659.90

Income from Service 1,719,288.00 1,864,968.00 2,012,448.00 2,159,928.00 2,309,208.00

Cost of Service 7,167,565.00 7,526,417.00 7,903,509.00 8,299,394.00 8,715,123.00

GROSS INCOME 3,869,557.50 4,122,893.10 4,383,500.70 4,649,746.20 4,923,744.90

OPERATING EXPENSES:

Salaries and Wages 1,422,373.16 1,450,820.62 1,479,837.04 1,509,433.78 1,539,622.45

SSS & PhilHeath
Contribution 194,382.00 198,269.64 202,235.03 206,279.73 210,405.33

loss on operation 9,317.83 9,784.34 10,274.56 10,789.21 11,329.66

Utilities Expense 372,800.00 380,256.00 387,861.12 395,618.34 403,530.71

Advertising Expense 6,600.00 6,600.00 6,600.00 6,600.00 6,600.00

Repairs and
Maintenance 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Office Supplies Expense 84,729.76 86,424.36 88,152.84 89,915.90 91,714.22

61
 License Expense 9,000.00 9,000.00 9,000.00 9,000.00 9,000.00

Depreciation 431,439.46 431,439.46 431,439.46 431,439.46 431,439.46

Other Expense 143,351.30 150,528.34 158,070.18 165,987.88 174,302.46

Total Operating
Expenses 2,678,993.51 2,728,122.76 2,778,470.23 2,830,064.30 2,882,944.29

Income before tax 1,190,563.99 1,394,770.34 1,605,030.47 1,819,681.90 2,040,800.61

Income tax 357,169.20 418,431.10 481,509.14 545,904.57 612,240.18

NET INCOME 833,394.79 976,339.24 1,123,521.33 1,273,777.33 1,428,560.43

62
 Table 7

Projected Statement of Financial Position

December 31 of Year 1-5

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

ASSETS
Current Assets
Cash (1,129,811.44) 375,911.27 1,976,461.21 3,751,486.93 5,676,174.99
Inventory 376,006.00 395,075.00 424,854.00 435,936.00 451,957.00
Total Current Assets (753,805.44) 770,986.27 2,401,315.21 4,187,422.93 6,128,131.99

Non-Current Assets
Fixed Assets 6,228,720.51 6,228,720.51 6,228,720.51 6,228,720.51 6,228,720.51
Acc. Depn. 345,439.46 690,878.92 1,036,318.38 1,381,757.84 1,727,197.30
Fixed Assets,net 5,883,281.05 5,537,841.59 5,192,402.13 4,846,962.67 4,501,523.21
Furnitures and
fixtures,net 774,000.00 688,000.00 602,000.00 516,000.00 430,000.00
Land 500,000.00 500,000.00 500,000.00 500,000.00 500,000.00
Total Non-Current Assets 7,157,281.05 6,725,841.59 6,294,402.13 5,862,962.67 5,431,523.21

TOTAL ASSETS 6,403,475.61 7,496,827.86 8,695,717.34 10,050,385.59 11,559,655.20

LIABILITY AND EQUITY

VAT Payable 212,911.62 268,662.73 280,952.84 297,448.34 311,821.91
Income Tax Payable 357,169.20 418,431.10 481,509.14 545,904.57 612,240.18

63
 Total Liability 570,080.82 687,093.83 762,461.98 843,352.91 924,062.09

Equity
Partner A 2,916,697.39 3,404,867.01 3,966,627.68 4,603,516.34 5,317,796.56
Partner B 2,916,697.39 3,404,867.01 3,966,627.68 4,603,516.34 5,317,796.56
Total Equity 5,833,394.79 6,809,734.03 7,933,255.35 9,207,032.68 10,635,593.11

TOTAL LIABILITY AND

EQUITY 6,403,475.61 7,496,827.86 8,695,717.34 10,050,385.59 11,559,655.20

64
 Table 8

Projected Statement of Cash Flows

Year 1-5

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Net Income 833,394.79 966,360.04 1,123,521.33 1,273,777.33 1,428,560.43
(Increase)Decrease in Inventory (376,006.00) (19,069.00) (29,779.00) (11,082.00) (16,021.00)
Increase(Decrease) in VAT Tax
Payable 212,911.62 55,751.11 12,290.11 16,495.50 14,373.56
Increase(Decrease) in Income Tax
Payable 357,169.20 56,985.11 67,354.84 64,395.43 66,335.62
Depreciation 431,439.46 431,439.46 431,439.46 431,439.46 431,439.46
Cash flow from operating Activities 1,458,909.07 1,491,466.72 1,604,826.74 1,775,025.72 1,924,688.07

Partner A's Investment 2,500,000.00 - - - -

Partner B's Investment 2,500,000.00
Equipment and Machineries (977,524.00) - - - -
Office Building Acquisition (4,623,876.51) - - - -
Water Equipments (627,320.00) - - - -
Land Acquisition (500,000.00) - - - -
Furnitures & Fixtures (860,000.00) - - - -
Cash flow from Investing Activities (2,588,720.51) - - - -

Net Cash Flows (1,129,811.44) 1,491,466.72 1,604,826.74 1,775,025.72 1,924,688.07

Beginning Cash,January 1 - (1,129,811.44) 361,655.27 1,966,482.01 3,741,507.73

Ending Cash, December 31 (1,129,811.44) 361,655.27 1,966,482.01 3,741,507.73 5,666,195.79

65
 Table 9

PAYBACK PERIOD
CASH CASH NO. OF
INFLOW OUTLFOW BALANCE YEARS

YEAR 0 (5,000,000.00) (5,000,000.00)

YEAR 1 928,594.79 (4,071,405.21) 1

YEAR 2 1,071,539.24 (2,999,865.97) 1

YEAR 3 1,218,721.33 (1,781,144.65) 1

YEAR 4 1,368,977.33 (412,167.32) 1

YEAR 5 412,167.32 - 0.27

Total No. of Years 4.27

Remaining 412,167.32
0.27
Months=
1,523,760.43

The payback period is 4 years, 3 months and 7 days.

66
 Table 10

PROFITABILTY RATIOS
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
NET PROFIT MARGIN

Net Income 833,394.79 976,339.24 1,123,521.33 1,273,777.33 1,428,560.43

Net Sales 3,869,557.50 4,122,893.10 4,383,500.70 4,649,746.20 4,923,744.90

0.22 0.24 0.26 0.27 0.29

* During year 1 there is a gain of 0.24; year 2, 0.26; year 3, 0.28; year 4, 0.29; year 5, 0.31 from from P1.00 net sales we could say that there is an efficient
of net income from net sales.

RETURN ON TOTAL ASSETS

Net Income 833,394.79 976,339.24 1,123,521.33 1,273,777.33 1,428,560.43

7,496,827.8
Total Assets 6,403,475.61 6 8,695,717.34 10,050,385.59 11,559,655.20

0.13 0.13 0.13 0.13 0.12

* During year 1 there is a 0.15;year 2, 0.14; year 3, 0.14; year 4, 0.13; year 5, 0.13 from P1.00 of Average total assets we could say that
hardware’s total assets is productive in generating income.

67
 Table 11

SOLVENCY RATIOS
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
DEBT TO EQUITY RATIO

Total Liabilty 570,080.82 687,093.83 762,461.98 843,352.91 924,062.09

Total Equity 5,833,394.79 6,809,734.03 7,933,255.35 9,207,032.68 10,635,593.11

0.10 0.10 0.10 0.09 0.09

* During year 1 there is 0.10; year 2, 0.10; year 3, 0.10; year
4, 0.09; year 5, 0.09 liability from P 1.00 of equity seeing
from these figure
we could say that the proponent is safe from insolvency meaning there is enough capital to pay current obligations.

DEBT TO ASSET RATIO

Total Liability 570,080.82 687,093.83 762,461.98 843,352.91 924,062.09

Total Assets 6,403,475.61 7,496,827.86 8,695,717.34 10,050,385.59 11,559,655.20

0.09 0.09 0.09 0.08 0.08

* During year 1 there is 0.09; year 2, 0.09; year 3, 0.09; year
4, 0.08; year 5, 0.08 liability from total assets we could say
that the
proportion of liability is small from total assets meaning paying of liabilities from assets obtained is easy.

68
 Table 12

RETURN ON INVESTMENT
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Return on Investment

Net Income after Tax 833,394.79 976,339.24 1,123,521.33 1,273,777.33 1,428,560.43

Total Investment 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00

0.17 0.20 0.22 0.25 0.29

* During year 1 there is 0.19; year 2, 0.21; year 3, 0.24; year
4, 0.27; year 5, 0.30 return money from P1.00 investment
we could say
that the company is operating well.

69
 Table 13

Projected Profit Sharing

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Partner A Partner B Partner A Partner B Partner B Partner B Partner A Partner B
(50%) (50%) (50%) (50%) Partner A(50%) (50%) Partner A (50%) (50%) (50%) (50%)
Beg.
Investment 2,500,000.00 2,500,000.00 2,916,697.39 2,916,697.39 3,404,867.01 3,404,867.01 3,966,627.68 3,966,627.68 4,603,516.34 4,603,516.34
Share in Net
Income 416,697.39 416,697.39 488,169.62 488,169.62 561,760.66 561,760.66 636,888.66 636,888.66 714,280.21 714,280.21

Partner's Equity 2,916,697.39 2,916,697.39 3,404,867.01 3,404,867.01 3,966,627.68 3,966,627.68 4,603,516.34 4,603,516.34 5,317,796.56 5,317,796.56

70
Socio Economic Aspect

Socio Economic Desirability of the Project

Socio economic aspect tackles the different benefits of the proposed project’s

contribution to the society and to the economy of the Municipality of Bacong

and the Province of Negros Oriental. It also discusses how the proposed

business generates employment in the municipality, as well as its social

desirability.

Contribution to the Philippine Economy

The business will contribute a lot to the Philippine economy because it will

increase the revenue of the government. Besides, the revenue that will be

earned by the government will be used widely in financing infrastructures and

other related government expenditures.

Employment Generation

The proposed Recreational Beach Resort will generate employment in the

place. The business will improve the employment stability of Bacong, Negros

Oriental since the unemployment rate of the municipality will decrease.

It will provide employment opportunities to the local people of the Municipality

of Bacong. The proposed business will generate income to its employees

71
because of the existence of the proposed Adventure Recreational Beach

Resort.

Social Desirability

Since the business is beneficial to the place and is not contrary legally, the

social desirability of the proposed Adventure Recreational Beach Resort is

positive. The business is socially acceptable to its environment because of the

high standards of hospitality service.

Direct Economic Benefits

As mentioned, the establishment of the proposed business creates job

opportunities to its local people in the municipality of Bacong. The business

will generate income which will help its personnel to increase their standard of

living. The income tax payable by the business, as well as its staff, will

contribute in raising of government revenues, which is a direct economic

benefit as well. It will boost the tourism industry of the local destination.

Indirect Economic Benefit

Because of the employment the business will create, local people have the

chance to be employed. The result of this is the decrease of unemployed

people in the Municipality of Bacong. The income tax payable by the business

and its personnel will increase government revenue. This revenue will help

72
the government to finance or fund public expenditures. An increase in income

generation will result to an increase in spending as well.

73
 Chapter III

Project Summary

Name of the Project

The name of the proposed project is Adventure Recreational Beach

Resort. “Adventure” connotes excitement or remarkable experience. It is

named in a manner that will entice those who are adventurous in nature and

the general public. The said business cater “Recreational” activities for them

to indulge with and enjoy. Adventure Recreational Beach Resort offer not just

a haven for a break of the people’s busy lives but also bonding activities for

lovers, friends and family.

Location of the Project

Adventure Recreational Beach Resort will be located in San Miguel,

Bacong. It is 8.5 km away from Dumaguete City. Tourists frequently visit the

south part of the province, both local and international, for its beach resorts.

The researchers strategically plan to put up Adventure Recreational Beach

Resort in Bacong. It is actually an edge since it’s near the city capital of the

province where people frequently visits and the first place tourist comes to.

74
Description of the Project

Adventure Recreational Beach Resort offers services for relaxation

such as massage treatment and foot spa as well as activities like scuba

diving, wakeboarding, parasailing, skim boarding, jet-skiing, flying fish ride,

banana boating, speed boating and snorkeling for those who seeks fun and

adventure. It has pool amenities for kids and adults and a resto-bar to satiate

the customers thirst and hunger.

Nature of the project

Adventure Recreational Beach Resort, as the name suggest, is a

beach resort that caters to those who seek not just relaxation but also fun and

adventure. It provides the kind of amenities that is suited for recreational

activities that will indulge their craving for excitement, something different from

the usual beach getaway that other resorts offer here in Negros Oriental.

Adventure Recreational Beach Resorts offers variety of activities such

as skim boarding, banana boat ride, jet-ski, snorkeling, scuba diving among

others as well as a massage service for their relaxation. The resort is fully

equipped with amenities that the prospective customers, clients, and tourists

can enjoy at reasonable prices that are expected to yield high customer

satisfaction.

Project Time Table

In order for the project sets accordingly to its plans, the activities are

shown through Gantt chart.

75
 Table 14

Project Time Table

2013 2014 2014 2014

Month 2014 2015
Nov.- January- July- October-
April-June Jan.
Dec. March September December
Activities
2 3 1 2 3 1 2 3 1 2 3 1 2 3 1
Feasibility
Study
Secure
Financing
Processing of
Legal
Requirements

Building and
Construction
Acquisition of
Equipments
and Supplies
Selection and
Hiring of
Personnel
Advertising
and
Promotion
Normal
Operation

The proposed business will operate after 1 year and 3 months. The

feasibility study took two months. After finding the feasibility of the said project,

two months will be alloted in securing the finances and another two for the

processing of legal requirements. Builiding and construction would take up five

months time and two months for acquisition of equipments and supplies for the

76
interior decoration. Selection and Hiring of personnel should only take a month.

By the last two months advertising and promotion should take place and normal

operation would start at the end of the this year.

Summary of the Findings

The following are the findings on determining the feasibility of the study.

Marketing Aspect

The marketing aspect of the proposed business identifies its market

suitability and the availability of the target market. This is also determines how

the business infiltrates to the business industry of the province because of

several strategies. Based on the analysis, this business is feasible in this aspect

because our target populations are willing and capable of availing our products

and services. The eagerness of the respondents to avail the services was also

identified. This aspect also contains the marketing strategy that the business will

use.

Management Aspect

Adventure Recreational Beach Resort is a partnership form of business

ownership which will handle the management of the business. This aspect

determined the number of people or staff to be involve in the operation of the

business. There is a store manager who is over all in charged for the day-to-day

operation of the business and 24 staff. The business will be operate through an

77
organized organizational structure and also based on the technical know-how of

the manager.

Technical Aspect

This aspect determines the technical viability of the proposed project. It

covers the services that will be offered by the business, the equipment and

facilities that will be used are illustrated by the business before and during the as

well as the service process. waste disposals and the rules and regulations is also

discussed. Customers satisfaction is an utmost priority making this aspect

feasible/

Financial Aspect

The capital invested by the business partners is worth 5 million. This

working capital is coming from their personal savings and business income. After

calculating and analyzing the financial statements and ratios, is found to be

feasible financially.

Socio Economic Aspect

The Adventure Recreational Beach Resort and its existence in the

municipality of Bacong andin the entire province will have a big contribution. The

business will be able to help the municipality’s economy by paying their taxes.

The business generates employment opportunities to the municipality and

increase employees and its respective families’ standard of living.

78
Investment Cost and Mode of Financing

As mentioned, the proponent contribution is 50:50 ratio and the overall

investment comes from their personal savings and income. All the proponents

have the capacity since all of them are financially secured and operates a

business of their own.

Long-Range Objectives

All organization exists to achieve certain goals. To make the goals

effective and efficient, objectives are important. Recreational Adventure Beach

resort sets long-range objectives for the business and its target market. These

are:

 To instill great experience and build positive impression to its customers.

 To have positive cash flow

 To build long term image and relationship to its customers.

 To meet and even surpass the satisfaction of the target market

 To be able to expand the business in other areas in its five years of

operation.

79
Conclusion

Based on the findings, the following conclusions were made:

o There is eagerness and adequate demand of the market to avail

the products and services of the proposed project.

o The management aspect is quite workable in terms of its

organizational structure.

o The proposed business is said to be feasible in the financial aspect

and will start earning profits on the 4th year of operation.

o The availability of the resources that is needed in the operation of

the business suggest that it is feasible in the technical aspect.

o The proposed business is feasible in the socio-economic aspect

since the business will create job opportunities as well as it helps

increase the income of the local government.

80
Recommendations

The recommendations of the researchers for the proposed Adventure

Recreational Beach Resort are as follows:

 The business should be pursued as soon as possible.

 The business must be customer-oriented type in order to maintain and

increase the customer’s satisfaction.

 The business should have a well organized area and must provide

excellent quality service to its target market.

 The management should have to adopt different marketing strategies to

maintain its loyal customers and to increase its target population.

 The business should establish connection with the Tourism office to keep

track of tourist demands.

81