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Performance objective
The student will demonstrate the ability to ensure delivery of quality service through handling customer complaints,
monitoring team performance, and intervening to develop team abilities to overcome difficulties in providing quality
customer service.
Assessment description
You will use scenario information (provided) to address customer service issues through:
monitoring customer service team performance to identify causes of customer service shortfalls
addressing a complex customer complaint
coaching an underperforming customer service employee in a role-play.
Procedure
Part A
1. Review the information about Innovative Widgets that you gathered in Assessment Task 1.
2. Read the scenario provided in Appendix 1 of this task.
3. Review the customer service call data in Appendix 2 and analyse data to identify possible causes of
customer service shortfalls.
4. Write a brief report (no more than 1 page) to the board of Innovative Widgets to:
a. summarise customer service team performance
b. identify possible causes of customer service shortfalls
c. identify options to address the problem/s.
5. Follow the customer complaints policy and procedures provided in Appendix 3 of this task to draft an email
to Yore Mine Co. to clear up the misunderstanding and address their concerns. Ensure that your support of
the customer provided is consistent with principles of customer service set out in the Innovative Widgets
business plan and the customer service plan you develop in Assessment Task 1.
Part B
1. Prepare to participate in a role-play with Mary (your assessor) to address her performance issues. You need
to prepare to:
a. run structured coaching session
b. ask questions to understand and clarify Mary’s perspective
c. describe the policy and procedures for handling customer complaints
d. outline techniques for dealing with different types of customers according to their needs (e.g. dealing
with small customers compared to dealing with significant customers such as Yore Mine Co.)
e. explain techniques for solving customer complaints
f. document the coaching session and its outcomes in accordance with the recordkeeping policy and
procedures developed in Assessment Task 1.
2. Arrange a time with the assessor to complete the coaching role-play and complete the role-play.
3. Submit the required documents for assessment as per the specifications below. Be sure to keep a copy for
your records.
Specifications
Deliver:
You are a customer service manager. It is currently December, and over the last few months, you have been
receiving feedback from customers that customer service is just ‘not what it used to be’. The board of Innovative
Widgets has been made aware of the decrease in customer service quality and wants to know what you’re going
to do to fix the problem.
Mary is a member of your customer service team at Innovative Widgets. Her role is to receive telephone enquiries
and complaints.
● Mary has been rude to customers on several occasions. This behaviour contravenes company policy on the
knowledge of the importance of friendly service to customers of Innovative Widgets.
● Mary has recently developed a habit of letting the phone ring and then placing customers on hold. This
behaviour contravenes company policy on the knowledge of the importance of prompt service to customers
of Innovative Widgets.
● Yesterday Mary received a complaint from a customer:
‘I work as a buyer for the state’s largest supplier of mining equipment, Yore Mine Co. We provide a lot of
business to Innovative Widgets.
I ordered 1,000 x 7mm widgets for delivery last Friday. I was promised that the delivery would arrive
within three days. It’s now a week later and they still haven’t arrived. My production manager just
telephoned me to say he might fail to deliver a major order unless the widgets arrive in the next four days.
A few weeks ago a consignment of widgets arrived from Innovative Widgets, but they were 6mm widgets
rather than the 7mm I had ordered on that occasion.
I am considering going to another supplier for your widgets even though Innovative Widgets are the only
Australian supplier. I could get them cheaper from China, but the saving isn’t great when you add in the
extra shipping costs.
I’m going to begin legal action if the widgets don’t arrive today. I might order the widgets from China from
now on.'
● Mary misunderstood and thought that the customer had ordered the products yesterday and argued with
him. She accused the customer of being unreasonable as Innovative Widgets is an industry leader in
guaranteeing three-day delivery.
When the misunderstanding was eventually cleared up, Mary wasn’t sure how to track orders or reorder the
products. She said there was nothing she could do as Innovative Widgets’ procedures didn’t seem to cover
this issue.
As the customer service manager, you will need to write an email to Yore Mine Co. to clear up the
misunderstanding and address their concerns.
You will also need to demonstrate your knowledge of how to develop team members and coach Mary to improve
the quality of her customer service.
Use the Innovative Widgets Complaints policy and procedures document in Appendix 3 of this task to assist you.
Vision statement
To keep every Australian business running smoothly using safe, quality widgets.
Mission statement
Innovate new ways of manufacturing and testing widgets
Deliver consistently high-quality customer service internally and externally
Keep Australian businesses buying Australian widgets through quality products and second-to-none
customer service
Have the best safety record of any widget company.
Appendix 2: Customer Service Data
Number of calls 1200 1150 1320 1300 1260 1320 1380 1350 1400 1480 1560 -
Variation in number of –2% –2% +3.5% –1.5% –0.5% +4% +4.5% +3.5% +7% +10% +12%
calls from previous year
Supervisor John John John John John John John John John (Annua (Annua John
l leave) l leave)
Customer service officer Mia Mia Mia Mia Mia Mia Mia Mia Mia Mia Mia Mia
Customer service officer Nitin Nitin Nitin Nitin Nitin Nitin Nitin Nitin Nitin Nitin
(quit)
Customer service officer Jonas Jonas Jonas Jonas Jonas Jonas Jonas Jonas Jonas Jonas Jonas Jonas
Innovative Widgets
Complaints Policy and Procedure
Purpose The purpose of this policy is to ensure the management of complaints is carried
out consistently, fairly and transparently and in accordance with organisational
requirements.
Scope The scope of this policy covers the management of customer complaints by
employees and contractors of Innovative Widgets.
Resources Specific procedures for the implementation of this policy are available below and
on the company intranet.
Responsibility Responsibility for the implementation of this policy rests with employees and
management of Innovative Widgets with responsibility for managing customer
complaints.
Relevant legislation
Privacy Act 1988 (Cwlth)
etc.
Equal Opportunity Act 2010 (Vic)
Competition and Consumer Act 2010 (Cwlth).
ISO 10002:2014; Quality management -- Customer satisfaction --
Guidelines for complaints handling in organizations
https://www.iso.org/standard/65712.html
https://www.iso-9001-checklist.co.uk/tutorial/8.2.1-customer-
satisfaction.htm
Disability Discrimination Act 1992 (Cwlth)
Racial and Religious Tolerance Act 2001 (Vic).
Racial Discrimination Act 1975 (Cwlth)
Updated/authorised 10/2011 – John Doe CFO
To manage complaints – customer service representatives
b. describe what Innovative Widgets is going to do at a systems level to prevent or minimise these types
of mistakes for all customers in the future.
c. Describe what Innovative widgets is going to do to solve the customer’s specific problem immediately
d. Describe when you will follow-up with the customer to see if their problem has been resolved
e. Ask if there is anything else the customer needs to resolve the situation or repair the relationship.