Project Report On

“A Study On Customer Perception With Special Refrence

To Amway ”

Submitted In Partial Fulfillment For Award Of The Degree Of Masters Of

Management Studies (MMS) (Under University Of Mumbai)

Submitted By

Mr :- SUJITA JSISWAR

(Roll. No.31581728)

Under The Guidance Of

Prof. RIYAAZ SHAIKH

2017-2019

Pramod Ram Ujagar Tiwari

Saket Institute of Management

 CERTIFICATE
This is to certify that project titled ““A Study On Customer Perception With Special Refrence
To Amway ” ”” is successfully completed by Mrs SUJITA JSISWAR during the IV semester, in
partial fulfillment of the Masters Degree in Management Studies recognised by University of Mumbai
for the Academic Year 2018-2019 through Pramod Ram Ujagar Tiwari Saket Institute of
Management.

This project is original and not submitted earlier for award of any degree, diploma or associateship of
any other university or institute.

Name: Prof. RIYAAZ SHAIKH

Date: (Signature of the Guide)

 DECLARATION

I hereby declare that this Project Report submitted by me to Pramod Ram Ujagar Tiwari Saket
Institute of Management is a bonafide work undertaken by me and it is not submitted to any other
University or Institution for award of any degree, diploma/certificate or published any time before.

Name: SUJITA JSISWAR

Roll. No. : 31581728 (Signature of the Student)

 Acknowledgements

The success and final outcome of this project required a lot of guidance and assistance from
many people and I am extremely privileged to have got this all along the completion of my
project. All that I have done is only due to such supervision and assistance and I would not forget
to thank them.

I respect and thank Mr Saket Tiwari , for providing me an opportunity to do the project work in
Saket Gyanpeeth and giving me all support and guidance which made me complete the project
duly. I am extremely thankful to him for providing such a nice support and guidance, although he
had busy schedule managing the corporate affairs. I also thank Mrs. Shobha Nair the C.E.O of
Saket Gyanpeeth.

I owe my deep gratitude to my project guide Prof. Saumyabrata Nath, who took keen interest on
our project work and guided me all along, till the completion of our project work by providing all
the necessary information.

I am thankful to and fortunate enough to get constant encouragement, support and guidance from
all Teaching staff and Director Sanoj Kumar of Pramod Ram Ujagar Tiwari Saket Institute of
Management who helped me in successfully completing my project work.
 Table of Contents
Chapter Headings Page

Number No.

1 Introduction 1

2 Review of Literature 32

3 Methodology 37

4 Results 44

5 Discussion 57

6 Conclusion 59

7 Bibliography/References 60