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C1 C2
Performe
Supplier Input Process Output Customer
r
Customer Specifications – As per modern way, the customer specifications are added at the
SIPOC. We have added the customer specifications at the following SIPOCs of single
process of manufacturing of Paithani.
Controls – The arrows before and after the Process (C 1 and C 2) are of controls established
pre and post the Process. The controls are also discussed in details in the following SIPOCS
of single processes of manufacturing of Paithani.
Exhibit 4.3 - SIPOC 2. The Process of Silk Dyeing performed by the Dyer
C1 C2
Customer Specifications – Color combination of warp and weft for saree, border and
pallav
Process –
o Degumming: The gum is removed from silk threads by submerging silk in the
hot water. This reduces the weight of silk bundle to 75% and assures the
quality of dyeing.
o Dyeing: The silk is submerged in the desired color dye for stipulated time.
o Drying: Proper Washing and Drying of silk assures the quality of silk dye and
saree too.
Controls –
o C1- the silk yarn is weighed before dyeing.
o C2 – the silk yarn is weighed after dyeing. One kilogram of silk yarn weighs
0.75 Kg after degumming because of loss of gum from the silk. This works as
quality control of degumming process. Proper degumming gives better results
of shine and quality of dyeing of silk.
Exhibit 4.4 - SIPPOC 3. The Process of Preparation (Pre-Weaving activities) for Paithani
weaving
C1 C2
Custom
Supplier Input Process Performer Output
er
Sorting of Dyed 2 / 3
Zari Silk yarn ply silk
Jari for warp Family threads
Traders / weft mebers of
or Yeola Weavers
/ Surat Cones / Reels
of silk for
Dyed Silk warp
bundles Silk Weaver
winding Reels and
Bobbins of
Loom silk for weft
Cones / workers
Dyers of
Reels of of Yeola
Yeola
silk for Warping /Paithan Loom with
warp New warp
Customer Specifications – Quantity Reels for weft and warp cones are prepared by
the color and design specified by the customer / weaver.
Process –
o Sorting of Silk: Warp threads are separated from dyed silk yarn and given for
winding on ‘Asari’ or reeling machines and silk cones / reels are produced for
warp.
o Winding of Silk: Weft threads are separated from dyed silk yarn and winded
on cones and then on bobbins.
o Warping and Sizeing: Warping is manual fixing of the warp reels on the warp
frame ‘Tansaal’. New warp is joined to previous warp with gum.
Controls –
o C1- Simple test of burning silk thread is conducted for quality assurance of
silk yarn. C2 - NA
Exhibit 4.5 - SIPPOC 4. The Process of Weaving of Paithani
C1 C2
Supplier Input Process Performer Output Customer
Pre Weaving 1 - Silk sorting, silk cleaning and Silk winding done by weaver's family
Input cost - Output cost Returns - % return
Rs 2000 - Rs 2000 Rs 0 - 0%
Dyeing - Dyeing of silk to give beautiful colors to Paithani, which is one of important USP
Input cost - Output cost Returns - % return
Rs 2000 - Rs 2100 Rs 100 - 5%
Pre weaving 2 - other sundry expenses like loom joining, transport, electricity, rent of place
etc
Input cost - Output cost Returns - % return
Rs 2100 - Rs 2200 Rs 100 - 5%
Weavers' enterprise profit - working and functioning of Paithani weaving unit and selling to
trader by master weaver
Input cost - Output cost Returns - % return
Rs 3200 - Rs 4000 Rs 800 - 25%
Trading - purchase from weaver, stock and sell to customer, marketing, advertising
Input cost - Output cost Returns - % return
Rs 4000 - Rs 6000 Rs 2000 - 50%
Exhibit 4.10 Value added, Processing Cost, actual Returns as well as Expected (by weavers)
at various levels of Manufacturing
Silk & Jari Trader - Convenience and availability of silk at local market place of Yeola
Actual Input Output Expected Input Output
Cost (Rs) 1500 2000 Cost (Rs) 1500 1700
Returns (%) 500 33.33% Returns/ (%) 200 13.33%
Pre Weaving 1 - Silk sorting, silk cleaning and Silk winding done by weaver's family
Actual Input Output Expected Input Output
Cost (Rs) 2000 2000 Cost (Rs) 1700 1850
Returns (%) 0 0% Returns/ (%) 150 9%
Dyeing - Dyeing of silk to give beautiful colors to Paithani, which is one of important USP
Actual Input Output Expected Input Output
Cost (Rs) 2000 2100 Cost (Rs) 1850 2050
Returns (%) 100 5% Returns/ (%) 200 11%
Pre weaving 2 - expenses like loom joining, transport, electricity, rent of place etc
Actual Input Output Expected Input Output
Cost (Rs) 2100 2200 Cost (Rs) 2050 2300
Returns (%) 100 5% Returns/ (%) 250 12%
Weavers' enterprise profit - working and functioning of Paithani weaving unit and selling
to trader by master weaver
Actual Input Output Expected Input Output
Cost (Rs) 3200 4000 Cost (Rs) 3400 4500
Returns (%) 800 25% Returns/ (%) 1100 32%
Trader - purchase from weaver, stock and sell to customer, marketing, advertising
Actual Input Output Expected Input Output
Cost (Rs) 4000 6000 Cost (Rs) 4500 6000
Returns (%) 2000 50% Returns/ (%) 1500 33.33%
Exhibit 4.15 Gandhi Road of Kanchipuram
Quality Assurance of Silk and Jari at Kanchipuram by Weaver’s Co-operatives
When we took a walk across Gandhi Road of Kanchipuram city, we come across all major silk
trading shops of Kanchipuram silk. Out of 34 ‘Authorised Users’ recently (in the year of 2009 &
2012) registered under Kanchipuram GI (application no 15), 24 are the weaver’s co-operatives
and 10 are private traders. Out of active 24-25 weavers co-operatives, 5 are the giants with more
than 1000 weavers. The giants are Murugan Silk Co-op, Arignar Anna Silk Co-op, Pallavar Silk
Co-op and few more. We can see the ‘Silk Mark’, ‘Handloom Mark’, and Co-op Society Marks
are used on products, on the packaging and even on the receipts. Customers are also provoked to
ask for Silk mark for the quality assurance of the silk. Jari testing certificate is mentioned in the
shop. The use of such marks is followed more strictly by weaver’s co-operatives than the private
traders. Handloom Co-operatives are not allowed to sell anything other than handloom.
Display of Silk Mark, Handloom Mark, Co-operatives Mark on the Saree, Receipt and Packaging.
Source: Photos taken by the researcher at the market of Gandhi Road, Kanchipuram.
Exhibit 4.7 Trimurty Paithani Center, Paithan, Maharashtra.
The Maharashtra Small Scale Industries Development Corporation Ltd., popularly known as MSSIDC,
was established on October 19, 1962 with a view to give a new orientation and strength to the
development of Small Scale Industries in the State of Maharashtra. A Paithani Training and production
center was established at Paithan in 1968 with a view to promoting the weaving of the Paithani.
MSSIDC took over its management in 1973.
The activities conducted at Trimurty Paithani center are training of Paithani weaving to the new
weavers, Paithani production and sales of the self woven Paithanis at the center counter.
At present the number of looms at the center is 38 and about a hundred and fifty Paithanis, both
traditional and brocade are produced annually. All the fabrics produced at the center are marketed by
MSSIDC through its Marhati emporia at Mumbai and New Delhi.
MSSIDC is doing its best to improve the living and working conditions of the weavers, by making
available to them raw material and looms. Besides, if they wish to work at the looms in the shed of the
weavers’ complex they are allowed to do so. The new Paithani training scheme evolved by MSSIDC has
attracted the younger generation. The training period was for 16 months, a higher stipend was
offered, and the trainees were absorbed in the production programme on completion of training.
On 20th September 2011, Industries minister Narayan Rane had decided to promote the traditional
Paithani saree with its new name 'Marhati Paithani saree'. Paithani saree which has won worldwide
recognition as ancient handicraft has now been renamed by the Maharashtra government as 'Marhati
Paithani'. The State textile ministry has directed that the textile product associated with the ancient
Paithan town should be popularized and promoted at various exhibition centers with its new brand
name. The ‘Trimurty Paithani Center’ is renamed as ‘Marhati Paithani Center’.
The MSSIDC runs Paithani sales centers at Paithan, Mumbai and Delhi. These centers too have
been renamed as ‘Marhati Emporium’.
Source: http://ec.europa.eu/agriculture/quality/schemes/logos/index_en.htm
Exhibit 4.14 Case of Khadi Trademark by Germany
Trademark War: Government’s battle against Khadi Naturprodukte
After turmeric, basmati and neem, Government of India is preparing for trademark battle
against Germany’s company ‘Khadi Naturprodukte’. MSME Ministry has noticed that ‘khadi’ is
registered as trademark in Germany, Spain and Hungary. Government is taking this issue to
European authorities as IPR Infringement evidence as Khadi is being registered in Indian under
KVIC Act, 1956. In India there are around 90 trademarks which have been registered by several
entities which includes brands and labels such as 'Khadi', 'Khadi Gramodyog' and 'Khadi Bharat'.
The Khadi & Village Industries Commission (KVIC), an arm of the ministry of micro, small & medium
enterprises, has sought cancellation of the trademark given to the company by Belgium-
headquartered Office for Harmonization in Internal Markets, an organisation responsible for trademark
and design registration in EU. The Department of Industrial Policy and Promotion has urged KVIC to
register the khadi brand for its range of products in the US and the EU. The international trademark
system is governed by two treaties: the Madrid Agreement Concerning the International Registration of
Marks (1891) and the Madrid Protocol Relating to the Madrid Agreement Concerning the International
Registration of Marks (1989).
The department of industrial policy and promotion has suggested that KVIC should seek an international
trademark under the World Intellectual Property Organization's Madrid Protocol. But for that KVIC and
the government need to ensure that the brand is not registered elsewhere. The GI application of Khadi is
also pending at GI office.
Effective capture of potential IPRs of India within the country and abroad hence has become the need of
an hour.
Source:http://timesofindia.indiatimes.com/business/india-business/Trademark-war-Khadi-registered-in-Germany-
Spain/articleshow/45029601.cms
http://articles.economictimes.indiatimes.com/2014-11-04/news/55757826_1_trademark-battle-kvic-khadi-village
Exhibit 4.16 Case of Tamil Nadu Zari Limited, Kancheepuram
Tamil Nadu Zari Limited, Kancheepuram, an ISO 9002 company, is a Public Limited concern established
in 1971 by the Government of Tamil Nadu, under the Companies Act 1956 with the objectives to
produce and supply Zari to cooperative handloom weavers of the silk industry in the State and to
provide protection to the silk handloom weavers cooperative societies in the State engaged in the
weaving of silk by making available the required quality of zari at the reasonable rates to save them
from stiff competitions of the monopoly of the zari merchants in and outside of the State. The Institute
also carry out issue of certificates by testing zari by conducting three separate tests for silk, gold, silver
and copper contents in the zari.
Source: http://www.tn.gov.in/hhtk/dht/zari/zari-home.htm
Photos by researcher.
Exhibit 4.17 Case of TANSILK, Kancheepuram
Tamil Nadu Co-operative Silk Producers Federation Ltd., Kancheepuram was registered on 17.4.1978 as
a State level Co-operative Society and it started functioning with effect from 9.9.1978.
Objectives :
The main object of the federation is to procure raw silk yarn and twisted silk and market the
same to its members like weavers co-operative Societies and other bulk consumers in the quasi-
government sector such Khadi and Village Industries Board and Sarvodaya Sanghs. The
federation is unique in its set up, in which both producers and consumers are members.
The operations of the Anna Silk Exchange has stabilised the silk reeling industry and has
encouraged more investment in the reeling industry by private entrepreneurs. This can be seen
by the increasing transactions in the cocoon markets. It has also eliminated middlemen such as
financiers and commission agents and has been able to establish a direct link between the
producers and the consumers of silk in Tamilnadu.
Source: http://www.tn.gov.in/hhtk/Sericulture/seri-tansilk.htm
Exhibit 4.18 Case study of ‘Bastralaya’ or ‘Sambalpuri Bastralaya Handloom Cooperative Society
Limited’ (SBHCSL)
It provides raw material to weaver members, pays scheduled fair conversion charges, collects finished
goods and markets through own sales outlets and commission agents. It has its own logistics van and
in-house dyeing unit called ‘Rang Ghar’. Bastralaya produces sarees, dhotis, lungis, bed covers and
dress material etc. Promotion is done by expos, fairs and exhibitions. Weavers elect Directors of the
managing board and Secretary is a paid employee.
It has established quality check system with set tolerance levels and deviation levels for acceptance,
acceptance with penalty and rejection for the products. Stock audit is done in month of April.
Weaving and dyeing training programs are also arranged for weavers.
Exhibit 4.19 Actual photos of front and rear side of powerloom imitation product ‘Semi-Paithani’
15 Kanchipuram Silk TN 4 No
Silk
GI GI Name Goods State Journal Photo (from web) Logo
No No
19 Kullu Shawl Wool HP 7
(Logo Added
later in Journal
52)