Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 3 –Understand
technology commercialization
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☐ No ☐
enabled
Number of Credits 3

2. Description of the activity

Numbe
Type of the
Individual ☒ Collaborative ☒ r of 4
activity:
weeks
Unit
Moment of
Initial ☐ Intermediate ☒ Final ☐
evaluation
:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning and
activity: 90 Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
05/04/2019 02/05/2019
Competence to develop:

The student is capable of developing a negotiation of technologic assets

from products, processes, and systems innovation, with the aim of
achieving the organization social and business goals.

Topics to develop:

Unit 3: Technology negotiation:

  Negotiation
 Negotiation tactics
 Technologic contracts
 Licensing

Steps, phases of the learning strategy to develop

Step 3 - Understand technology commercialization

Activities to develop

Individual:

The students must develop the following activities:

1. Read the following references for Unit 3 at the Knowledge

Environment:

Dolan, J. P. (2017). How to Overcome the Top Ten

Negotiating Tactics.

World Intellectual Property Organization (WIPO) & International

Trade Centre (ITC), (2010). Exchanging Value – Negotiating
Technology Licenses, A Training Manual (pp 82-85).

Based on the readings:

Draft a PowerPoint presentation including:

A general description of the top ten negotiating tactics, including

pictures.

A flow chart evidencing the main aspects of the negotiation

process including the three phases:

 The preparation
 The discussion
 The proposing and bargaining
2. Read the following references for Unit 3 at the Knowledge
Environment:

Mc Manus, J. P. (2012). Intellectual Property : From Creation to

Commercialisation: A Practical Guide for Innovators &
Researchers. Negotiation and Licensing.

Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].

Based on the readings:

Draft two concept maps, one for each reading, including all main
topics explained.

3. Performing technological surveillance is one of the key activities to

success in technology negotiations, part of it is identifying patents
that have been registered, allowing engineers to understand what
has been done and what are real opportunities to innovate.

According to the computer program described by each student in the

video presented in the Step 2 - Create value from technologic
innovation, the following activities must be developed:

Visit the Practice Learning Environment, Educational resources

use guide - Guide for the use of educational resources –
Patentscope

Develop a search in PATENTSCOPE database identifying 5 patents

related to the software identified previously

Consolidate the findings in the following chart:

PATENTSCOPE search chart

Patent Date Key Title of Relation between
No of words/ the the patent and
search search patent the software
words proposed in step
2
1.
2.
 3.
4.
5.

4. Individually, each student must consolidate a PowerPoint

presentation to be submitted to the Monitoring and Evaluation
Environment according to the guidelines given below in section
Products to deliver by student, and name it with the following
structure:

 VNT_Step 3_Student Name

Collaborative:

5. In order to develop a research, one of the main aspects is the design

of the methodology. Taking into account that, the course is carrying
out a diagnosis based on the information gathered from the
enterprises, each student search in internet, libraries or other reliable
sources and post on the Collaborative Learning Forum an infographic
including its name, describing an appropriated research methodology
to understand the current situation of the problem of study.

6. Research involve the methodology description as a crucial step,

therefore, each group member must read the following
complementary reference from unit 3 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 59-60).

Based on the reading and taking into account the proposals posted
by each student, each group must define a research methodology
according to the following chart:

Research Methodology
Group 212032_Group number
number
Type of On paragraph maximum 200 words
research including statistics (only one per group)
 Phases of At least four phases including the
the information collection and the final
methodology presentation of results.
References Use APA guidelines

7. In the Collaborative Learning Environment forum, consolidate all

evidences in a PDF document, according to the guidelines given
below in section Products to deliver by student, and name it with the
following structure:

 VNT_Step 3_Group number

Environment
Collaborative Learning, Monitoring and Evaluation
for the
Environment
development

Individual:
Each student submits to the Monitoring and Evaluation
Environment a PowerPoint presentation named
VNT_Step 3_Student Name including:

 Cover
 Introduction
 Top ten negotiating tactics IP (Activity 1)
 Negotiation process flow chart (Activity 1)
 Technology license and contracts concept
Products to maps (Activity 2)
deliver by  PATENSCOPE search chart (Activity 3)
student  Conclusions
 References (Use APA guidelines)

Collaborative:

Each group, through the student that choose the role

Deliveries, posts on the Collaborative Learning
Environment forum a PDF document, using APA
guidelines for references, named VNT_Step 3_Group
number, including:

● Cover
 ● Introduction
● Objectives
● Table of contents
● Research methodology infographic screenshot
per student (Activity 5)
● Research methodology chart (Activity 6)

General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute.
the
● Participate on due time posting relevant
development
information on the forums.
of
collaborative ● Respect copyright, citing the sources.
work ● Use correct English grammar and spelling
● In case of doubt, ask in advance to the due date

Roles to
● Compiler
perform by
● Reviewer
the student
● Evaluator
in the
● Deliveries
collaborative
● Alerts
group
Compiler: Consolidate the document constituted as
the final product of the debate, taking into account that
the contributions of all the participants have been
Roles and included and that only the participants who participated
responsibilit in the process are included.
y for the
delivery of Reviewer: Ensure that the writing complies with the
products by rules of presentation of work required by the teacher.
students
Evaluator: Ensure that the document contains the
criteria present in the rubric. You must inform the
person in charge of the alerts so that you inform the
 other members of the team in case any adjustments
have to be made on the subject.
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to the
other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
Use APA format. Edition 6th
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
Use of sixth edition of the Manual of the APA Rules, such as
references references, quotations, elaboration and presentation of
tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page

http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

In the agreement 029 of December 13, 2013, article

99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
“To plagiarize is to present as your own work the
Plagiarism whole or part of a writing, report, task or document of
policy invention performed by another person. It also implies
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.
 The academic punishments that the student will face
are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

8. Evaluation rubric

Evaluation rubric

Collaborat
Activity type: Individual Activity ☒ ive ☒
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Performance levels of the individual
Assessed activity Scor
Aspects e
High score Media score Low score
The student The student The
submits to the submits to the student
Monitoring and Monitoring and does not
Planning and
Evaluation Evaluation submit any
development
Environment a Environment a file to the 20
of successful
PowerPoint .PowerPoint Monitoring
negotiations
presentation presentation and
describing the describing just Evaluation
negotiation a general Environme
 process along information nt,
the three phases, related to the describing
evidencing the negotiation the
top ten tactics to process or negotiation
succeed tactics, but it is process
not following and its
the given tactics
guidelines
(up to 20 (up to 10 (up to 0
points) points) points)
The student
The student
submits to the
submits a
Monitoring and
document The
Evaluation
including just student
Environment a
Understandin part of the does not
PowerPoint
topics to be submit any
g the mains presentation,
summarized, to presentatio
aspects of including two
have an n
intangible concept maps
understanding describing 20
assets evidencing a
of licensing and licensing
negotiation synthesis of the
technologic and
main topics to
contracts, or, it technologic
understand
is missing some contracts
about licensing
of the given
and technologic
guidelines
contracts
(up to 20 (up to 10 (up to 0
points) points) points)
The student
The student
submits to the
submits a The
Understandin Monitoring and
document student
g of Evaluation
including just does not
technology s Environment a
part of the submit any
urveillance PowerPoint 10
PATENSCOPE finding
mechanisms presentation,
search chart or, from the
including the
it is missing PATENTSC
PATENSCOPE
some of the OPE search
search chart
given guidelines
evidencing five
 inventions that
allows the
understanding of
the technology
market
(up to 10 (up to 5 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
The student
The student posts in the
posts in the Collaborative
Collaborative Learning forum
Learning forum a research The
Design a an infographic methodology student
research that includes proposal does not
methodology student´s name, forgetting the post any
to solve the evidencing a infographic, or research 20
digital clear research the proposed methodolo
transformati methodology to methodology is gy
on problem solve the digital not clear or
transformation appropriate for
problem a diagnosis
research
(Up to 20 (Up to 10 (Up to 0
points) points) points)
The student The student The
submits the PDF submits the PDF student
document to the document to does not
Collaborative the submit the
Learning Collaborative PDF
Strength wri Environment Learning document
tten commun 20
forum, including Environment to the
ication skills a complete forum, but it Collaborati
research does not ve Learning
methodology present a clear Environme
chart, methodology for nt,
evidencing the research or describing
 proper spelling it is missing the
and grammar, some of the research
following all given guidelines methodolo
given guidelines gy
(Up to 20 (Up to 10 (Up to 0
points) points) points)
Final score 90