Documente Academic
Documente Profesional
Documente Cultură
INTRODUCTION
2. VISION, MISSION AND VALUES
3. FOUNDERS
4. COMPANY HISTORY
5. FLIPKART WAREHOUSES
6. FOLLOWERS OF FLIPKART
7. FUNDINGS
8. ACQUISITIONS
9. CHALLENGES FACED BY FLIPKART
10. WHAT WENT RIGHT FOR FLIPKART?
11. USER INTERFACE
12. MARKETING STRATEGIES
13. MARKETING MIX
14. REVENUES AND INVESTMENTS
15. LONG TERM OBJECTIVES
• Online Retail Industry
• 4600+ employees.
Mission
“Providing a delightful and memorable customer
experience”.
Objective
“Completely hassle free shopping experience with
best prices in India”.
SACHIN BANSAL
BINNY BANSAL
Sachin Bansal
CEO and Co-founder
Sachin spent his early years in Sachin Bansal
CEO and Co-founder
Chandigarh.
He graduated from IIT-Delhi with a
degree in Computer Engineering.
In 2006 he joined Amazon.com in India which
he later left to set-up Flipkart.
As CEO, Sachin oversees all the customer
facing activities of the company ranging from
technology to marketing.
He is also in charge of Flipkart's corporate
divisions which include the finance and
legal departments.
An avid gaming enthusiast, Sachin likes to
spend most of his free time with his family.
Binny Bansal
COO and Co-founder
Born and raised in Chandigarh, Binny Bansal
COO and Co-founder
Junglee.com
Snapdeal Homeshop18
EBay Shopclues
Jabong.com Yebhi.com
“Bookstore at your door”
“The store at your door”
“Jo dikhta hai wo bikta hai”
“No kidding, no worries”
“Shopping ka naya address”
THE JOURNEY TILL 2015
The first and foremost was that we Indians were discarding
our stone-age ways and beginning to shop online.
POSITIONING
Youth Generation Current buyer
Educational Socially
institutes connected people
Internet friendly
Shopaholic
people
Different section for men
Different section for women
Different section for kids wear depending upon
the age like
a.0-2 yrs.
b.2-4 yrs.
c.4-8 yrs.
d.8-12 yrs.
e.12 and above
More focus in metro cities near to airports.
Much focus on tier-1 cities
Only focus in India
Maximum contribution of sales from tier -1 cities.
Less contribution by rural area due to lack of
internet knowledge
Sales
8%
16%
Tier 1
Tier2
Tier 3
55%
Rural
21%
Cash on delivery
EMI option
Promo coupons
2000
1000
500
4 20 75
Snapdeal
EBay
Shopclues
www.flipkart.com
www.wikipedia.com
www.economicsonline.org
www.medianama.com
www.techcirlce.vcircle.com