Full Project Imman Raja

INTRODUCTION AND DESIGN OF THE STUDY
INTRODUCTION
Media in India, experience newspaper media, are undergoing significant changes in
the current liberalized environment. Newspaper is a publication that appears regularly and
frequently. It carries news about a wide variety of current events. The newspaper publishes
have an overall control by its business and news operations
“The press is the Guardian Angel of Democracy”. A forceful and prosperous press
is the guarantor of popular rights. To most people “The press” means the daily newspaper,
but although re-eminent in influence daily newspapers is only a small part of the press is
usually applied to the publications devoted mainly for recording current events and the term
“periodicals” to magazines, “reviews” to journals.
In reality the press is a private industry and a public service. No other force in public
life operates so persistently and extensively in its range of appeal. Newspapers have a unique
dimension of social responsibility, which means the newspaper industry is different from
every other industry. But business success is vital to this industry as to any other.
A newspaper is a periodical publication containing written information about current
events. Newspapers can cover a wide variety of fields such as politics, business, sports and
art often include materials such as opinion columns, weather forecasts and reviews of local
services, obituaries, birth notices, crosswords, editorial cartoons, comic strips and advice
columns. Most newspapers are businesses and they pay their expenses with a mixture of
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subscription revenue, newsstand sales and advertising revenue. Newspapers have
traditionally been published in print (usually on cheap, low-grade paper called newsprint).
However, today most newspapers are also published on websites as online newspapers and
some have even abandoned their print versions entirely. Newspapers developed in the 17th
century, as information sheets for businessmen. By the early 19th century, many cities in
Europe, as well as North and South America published newspapers. Some newspapers with
high editorial independence, high journalism quality and large circulation are viewed as
newspapers of record.
DEFINITIONS
Public accessibility
Its contents are reasonably accessible to the public, traditionally by the paper being
sold or distributed at newsstands shops and libraries. Since the year 1990 made available over
the Internet with online newspaper websites. While online newspapers have increased access
to newspapers by people with Internet access, people without Internet or computer access
(e.g., homeless people, impoverished people and people living in remote or rural regions may
not be able to access the Internet and thus will not be able to read online news). Literacy is
also a factor which prevents people who cannot read from being able to benefit from reading
newspapers (paper or online).
Periodicity
They are published at regular intervals, typically daily or weekly. This ensures that
newspapers can provide information on newly-emerging news stories or events.
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Currency
Its information is as up to date as its publication schedule allows. The degree of up-to-
date-news of a print newspaper is limited by the need of time to print and distribute the
newspaper. In major cities, there may be a morning edition and a later edition of the same
day's paper, so that the later edition can incorporate breaking news that has occurred since the
morning edition was printed. Online newspapers can be updated as frequently as new
information becomes available, even a number of times per day, which means that online
editions can be very up-to-date.
Universality
Newspapers cover a range of topics, from political and business news to updates on
science and technology, arts, culture and entertainment.
IMPORTANCE OF THE NEWSPAPERS
 The news and features are recorded on the newspaper. So they can be accessed
whenever necessary and can be discussed elaborately.
 Newspapers reach remote areas where the other media is not accessible.
 The local news and information locally can cover in the news papers.
 The items like application formats, examinations results etc. can be given only
through the newspapers.
 Newspapers are the cheapest medium for advertisers to reach a large number of
people.
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 The newspaper can be expended in terms of pages to accommodate more news, give
extra supplements and other features.
 The newspaper can give news, information and advertisements at the same time on
the same page. This enables different people to access different item or features at the
same time
STATEMENT OF PROBLEM
We known well Knowledge is power to all the human beings “In today’s world there
is an increasing demand of knowledge. The people have chosen the news paper as one of the
source for developing the knowledge.
Most of them have preferred the newspapers for gathering the news. They consume
newspapers at every morning. At the same time their thought is it’s one of the less expensive
media compare with others meanwhile no one could not carry the other source of media at
everywhere except newspapers.
Although the printed media of will become very competitive throughout the country.
Because in every day there are lot of printed Medias are circulated. So the scope of the study
is areas to know the preference towards The Hindu Newspaper. It will also help to know the
attributes which made the increase to preference Hindu newspapers for the customers.
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OBJECTIVES OF THE STUDY
 To find out the customer satisfaction towards the newspapers.
 To analyze the satisfaction and perception towards supplements of the
newspapers.
 To analyze the buying behavior and reading time.
 To find out the satisfaction of availability of the newspapers.
NEED FOR STUDY
 So many companies are aiming for high satisfactions because of students. Who are
just satisfied still find it easy to switch when a better offer comes along. Those
who are highly satisfied are much less to switch. High satisfaction or delight creates
an emotional bond with the brand not just a rational preference. The result is high
student’s loyalty.
 To understand the existing preference of the customers. It is imperative to investigate
and suggest ways and means to improve the customer satisfaction.
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SCOPE OF THE STUDY
 In the highly competitive media market. The outcome of the study will help the
organization to understand the customer preference and to serve them in a better way.
 The research focuses on the several features of newspapers and in awareness and
suggestion in the market which may help the company in further development of the
newspaper.
LIMITATION OF THE STUDY
 The sample size is only 100.
 The period of study is limited to a month
 Under the study only literate people included.
 The result of analysis made in the study depends fully on the accuracy reliability of
information’s given by respondents.
 The market has to be literate and able to understand difficult sentences.
 The subscription is a regular expense i.e. the customer has to pay for every month.
 The time of delivery and its value becomes more as the day goes on.
 The price of the newspaper is less than the cost of production.
 Hot news cannot be given immediately and the readers have to wait till the next
morning.
 Effort has to be put in by the reader to read the news paper.
 The newspaper is geographically oriented.
 Journalism is not literature and is short lived.
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 The interference of the press into the private lives of individuals, both high and low is
criticized.
 In places where here is no freedom of press the newspapers becomes more tools of the
government.
Role of Newspapers to the students
The power of the press is felt on student’s activities. The press has rightly been called
the “Fourth Estate”. Such an influential organ has to shoulder great responsibilities the
power, unless used with great care will cause server damage. The first and foremost duty of
the press is to furnish uncolored news, but at the same time; it should furnish news on all
fields such as science, economic, politics etc. The news should not be suppressed due to any
reasons. Some sensational newspaper now a day’s print unimportant and trivial news in the
front pages, while worldwide important news are not given place in the first page. Another
great responsibility of the press is to represent public opinion without fear or favors. As the
press is called the eyes and ear of the world, it has to keep an eye on what happens and
reflects views of the people on those happenings. The press is a medium not only to give
news to the public but also to express the public opinion.
The letters of the students published under “Letters to the Editors”, “Yours Views”
etc. Initiate debates on controversial issues. It will help definitely to bring out the best of
it. Thus the press is not only a mirror of what the people thinks, but it is also a source of
guidance to the common people.
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COMPANY PROFILE
THEORIES RELATED TO NEWS PAPER’S
Overview
Newspapers are typically published daily. News magazines are also weekly, but they
have a magazine format. General-interest newspapers typically publish news articles and
feature articles on national and international news as well as local news. The news includes
political events and personalities, business and finance, crime, weather and natural disasters,
health and medicine, science and computers and technology, sports and entertainment,
society, food and cooking, clothing and home fashion and the arts.
Usually the paper is divided into sections for each of those major groupings (labeled
A, B, C and so on, with pagination prefixes yielding page numbers A1-A20, B1-B20, C1-
C20and so on). Most traditional papers also feature an editorial page containing editorials
written by an editor (or by the paper's editorial board) and expressing an opinion on a public
issue, opinion articles called "op-ends" written by guest writers (which are typically in the
same section as the editorial)and columns that express the personal opinions of columnists,
usually offering analysis and synthesis that attempts to translate the raw data of the news into
information telling the reader "what it all means" and persuading them to concur. Papers also
include articles which have no byline; these articles are written by staff writers.
A wide variety of material has been published in newspapers. Besides the
aforementioned news, information and opinions, they include weather forecasts; criticism and
reviews of the arts (including literature, film, television, theater, fine arts and architecture)
and of local services such as restaurants; obituaries, birth notices and graduation
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announcements; entertainment features such as crosswords, horoscopes, editorial cartoons,
gag cartoons and comic strips; advice columns, food and other columns; and radio and
television listings (program schedules). As of 2017, newspapers may also provide
information about new movies and TV shows available on streaming video services like
Netflix. Newspapers have classified ad sections where people and businesses can buy small
advertisements to sell goods or services; as of 2013, the huge increase in Internet websites for
selling goods, such as Craigslist and eBay has led to significantly less classified ad sales for
newspapers.
Most newspapers are businesses and they pay their expenses with a mixture of
subscription revenue, newsstand sales and advertising revenue (other businesses or
individuals pay to place advertisements in the pages, including display advertisement,
classified advertisement and their online equivalents). Some newspapers are government-run
or at least government-funded, their reliance on advertising revenue and on profitability is
less critical to their survival. The editorial independence of a newspaper is thus always
subject to the interests of someone, whether owners, advertisers, or a government. Some
newspapers with high editorial independence, high journalism quality and large circulation
are viewed as newspapers of record.
Many newspapers, besides employing journalists on their own payrolls, also subscribe
to news agencies (wire services) (such as the Associated Press, Reuters or Agency France-
Pressed). Which employ journalists to find assemble and report the news then sell the content
to the various newspapers? This is a way to avoid duplicating the expense of reporting from
around the world. Circa 2005, there were approximately 6,580 daily newspaper titles in the
world selling 395 million print copies a day (in the U.S., 1,450 titles selling 55 million
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copies). The late 2000s–early 2010s global recession, combined with the rapid growth of free
web-based alternatives, has helped cause a decline in advertising and circulation, as many
papers had to retrench operations to stanch the losses. Worldwide annual revenue approached
$100 billion in 2005-7and then plunged during the worldwide financial crisis of 2008-9.
Revenue in 2016 fell to only $53 billion, hurting every major publisher as their efforts to gain
online income fell far short of the goal.
The decline in advertising revenues affected both the print and online media as well as
all other mediums; print advertising was once lucrative but has greatly declined and the prices
of online advertising are often lower than those of their print precursors. Besides remodeling
advertising, the internet (especially the web) has also challenged the business models of the
print-only era by crowd sourcing both publishing in general (sharing information with others)
and, more specifically, journalism (the work of finding, assembling and reporting the news).
In addition, the rise of news aggregators, which bundle linked articles from many online
newspapers and other sources, influences the flow of web traffic. Increasing pay walling of
online newspapers may be counteracting those effects. The oldest newspaper still published is
the Ordinary Post Tijdender, which was established in Stockholm in 1645.
General newspapers cover all topics, with different emphasis. While at least
mentioning all topics, some might have good coverage of international events of importance;
others might concentrate more on national or local entertainment or sports. Specialized
newspapers might concentrate more specifically on, for example, financial matters. There are
publications covering exclusively sports, or certain sports, horse-racing, threat and so on,
although they may no longer be called newspapers.
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Technology
Print
For centuries newspapers were printed on paper and supplied physically to readers
either by local distribution, or in some cases by mail, for example for British expatriates
living in India or Hong Kong who subscribed to British newspapers. Newspapers can be
delivered to subscriber’s homes and/or businesses by a paper's own delivery people, sent via
the mail, sold at newsstands, grocery stores and convenience stores and delivered to libraries
and bookstores. Newspaper organizations need a large distribution system to deliver their
papers to these different distributors, which typically involves delivery trucks and delivery
people. In recent years, newspapers and other media have adopted to the changing technology
environment by starting to offer online editions to cater to the needs of the public. In the
future, the trend towards more electronic delivery of the news will continue with more
emphasis on the Internet, social media and other electronic delivery methods. However, while
the method of delivery is changing, the newspaper and the industry still have a niche in the
world.
Online
Online newspaper as of 2007, virtually all major printed newspapers have online
editions distributed over the Internet which, depending on the country may be regulated by
journalism organizations such as the Press Complaints Commission in the UK. But as some
publishers find their print-based models increasingly unsustainable, Web-based "newspapers"
have also started to appear, such as the Southport Reporter in the UK and the Seattle Post-
Intelligencer, which stopped publishing in print after 149 years in March 2009 and became an
online-only paper.
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Since 2005 in the UK more than 200 regional newspapers have closed down resulting
in 50 percentage decline in the number of regional journalists. A 2016 study done by King's
College London found that the towns which lost their local newspapers receded from the
democratic values and experienced the loss of public faith in the authorities.
A new trend in newspaper publishing is the introduction of personalization through
on-demand printing technologies or with online news aggregator websites like Google news.
Customized newspapers allow the reader to create their individual newspaper through the
selection of individual pages from multiple publications. This "Best of" approach allows
revival of the print-based model and opens up a new distribution channel to increase coverage
beneath the usual boundaries of distribution. Customized newspapers online have been
offered by My Yahoo, I-Google, CRAYON, ICurrent.com, Kibboko.com, Twitter. With these
online newspapers, the reader can select how much of each section (politics, sports, arts, etc.)
they wish to see in their news.
Format
Most modern newspapers are in one of three sizes
 Broadsheets
 Tabloids
 Berliner or Midi
Broadsheets
600 mm × 380 mm (23 1⁄2 in × 15 in), generally associated with more intellectual
newspapers, although a trend towards "compact" newspapers is changing this. Examples
include The Daily Telegraph in the United Kingdom.
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Tabloids
Half the size of broadsheets at 380 mm × 300 mm (15 in × 11 3⁄4 in)and often
perceived as sensationalist in contrast to broadsheets.[citation needed] Examples include The
Sun, The National Enquirer, The Star Magazine, New York Post, the Chicago Sun-Times,
The Princely State, The Globe.
"Micro daily" is infrequently used to refer to a tabloid-sized free daily newspaper that
offers lower ad rates than its broadsheet competitors. The content of a micro daily can range
from intense local news coverage to a combination of local and national stories.
Berliner or Midi
470 mm × 315 mm (18 1⁄2 in × 12 1⁄2 in) used by European papers such as Le Monde
in France, La Stamp in Italy, El País in Spain and, from 2005 until 2018, The Guardian in the
United Kingdom.
Newspapers are usually printed on cheap, off-white paper known as newsprint. Since
the 1980s, the newspaper industry has largely moved away from lower-quality letterpress
printing to higher-quality, four-color process, offset printing. In addition, desktop computers,
word processing software, graphics software, digital cameras and digital prepress and
typesetting technologies have revolutionized the newspaper production process. These
technologies have enabled newspapers to publish color photographs and graphics, as well as
innovative layouts and better design.
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To help their titles stand out on newsstands, some newspapers are printed on colored
newsprint. For example, the Financial Times is printed on a distinctive salmon pink paper and
Sheffield's weekly sports publication derives its name, the Green 'Un, from the traditional
color of its paper. The Italian sports newspaper La Gazzetta dello Sport is also printed on
pink paper while L'Équipe (formerly L'Auto) is printed on yellow paper. Both the latter
promoted major cycling races and their newsprint colors were reflected in the colors of the
jerseys used to denote the race leader; for example the leader in the Gyro d'Italia wears a pink
jersey.
Journalism
Since newspapers began as a journal (record of current events), the profession
involved in the making of newspapers began to be called journalism. In the yellow journalism
era of the 19th century, many newspapers in the United States relied on sensational stories
that were meant to anger or excite the public, rather than to inform. The restrained style of
reporting that relies on fact checking and accuracy regained popularity around World War II.
Criticism of journalism is varied and sometimes vehement. Credibility is questioned because
of anonymous sources; errors in facts, spelling and grammar; real or perceived bias; and
scandals involving plagiarism and fabrication.
In the past, newspapers have often been owned by so-called press barons and were
used for gaining a political voice. After 1920 most major newspapers become parts of chains
run by large media corporations such as Gannett, The McClatchy Company, Hearst
Corporation, Cox Enterprises, Landmark Media Enterprises LLC, Morris Communications,
The Tribune Company, Hollinger International, News Corporation, Swift Communications,
etc. Newspapers have, in the modern world, played an important role in the exercise of
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freedom of expression. Whistle-blowers and those who "leak" stories of corruption in
political circles often choose to inform newspapers before other mediums of communication,
relying on the perceived willingness of newspaper editors to expose the secrets and lies of
those who would rather cover them. However, there have been many circumstances of the
political autonomy of newspapers being curtailed. Recent research has examined the effects
of a newspaper's closing on the reelection of incumbents, voter turnout and campaign
spending.
Opinions of other writers and readers are expressed in the op-ed ("opposite the
editorial page") and letters to the editors sections of the paper. Some ways newspapers have
tried to improve their credibility are: appointing ombudsmen, developing ethics policies and
training, using more stringent corrections policies, communicating their processes and
rationale with readers and asking sources to review articles after publication.
Media of India
Consist of several different types of Indian communications media: television,
cinema, newspapers, magazines and Internet-based Web sites. Many of the media are
controlled by large, for-profit corporations which reap revenue from advertising,
subscriptions and sale of copyrighted material. India also has a strong music and film
industry. India has more than 70,000 newspapers and over 1600 satellite channels (more than
400 are news channels) and is the biggest newspaper market in the world - over 100 million
copies sold each day.
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The first Indian media were established in the late 18th century with the newspaper
Hick’s Bengal Gazette, founded in 1780. Augusta and Louis Lumière moving pictures were
screened in Bombay during July 1895; and radio broadcasting began in 1927. Indian media—
private media in particular—have been "free and independent" throughout most of their
history. The period of emergency (1975–1977), declared by Prime Minister Indira Gandhi,
was the brief period when India's media were faced with potential government retribution.
The French NGO Reporters without Borders compiles and publishes an annual
ranking of countries based upon the organization’s assessment of its Press Freedom Index. In
2011-12 India was ranked 131st out of 179 countries, which was a setback from the
preceding year, while Freedom house, a U.S.-based NGO rates India, in its latest report, as
"Partly Free".
History of Newspaper in India
The first newspaper in India was published on 29 January, 1780 by James Augustus
Hacky under the British Raj and its name was ‘The Bengal Gazette’. It was also called as
‘Calcutta General Advertiser’ and people simply remember it as ‘Hicky’s Gazette’.
It was very small two sheet weekly newspaper. And the paper was filled with lots of
advertisements with the name- The Calcutta General Advertiser. In fact, its front page was
filled with advertisements only.
After few months of Hicky’s paper Messer B Messinck and Peter Read brought out
the ‘Indian Gazette’ in November 1780. Many other newspapers were also started, namely
Calcutta Gazette (1784), The Bengal Journal (1785).
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In 1785, Richard Johnson in Madras brought out ‘Madras Courier’ in English
language. R. William’s ‘Madras Gazette’ in 1795 and Humphrey’s ‘India Herald’ in 1796.
- In Bombay first newspaper was ‘Bombay Herald’ in 1789‘, Bombay Courier’ in
1789 and ‘Bombay Gazette’ in 1791.
- This period was marked by strict government control and censorship. If some
newspapers print any news against the government then the strict punishment was given.
Role of Newspapers
- During the British rule Indian newspaper came into existence and played an
important role in the country’s freedom struggle. In fact newspaper worked as ‘mouth pieces’
of the freedom struggle whether at the national and regional level.
- Bal Gangadhar Tilak brought Kesari and Mahratta newspaper, Mahatma Gandhi
started Young India and Harijan. Jawaharlal Nehru started the National Herald.
- Now, after Independence, Indian newspapers started playing the role of a
‘watchdog’ and also have been playing the role of catalytic agent to hasten the process of
social and economic development in the country.
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- However, Indian newspapers are characterized by their overt emphasis on politics
and crime. But now, Indian newspapers have a lot of entertainment content in their columns,
with color pages and new designs.
Freedom of Press
Freedom-of-the-press source: www. eilvandokkum.files.wordpress.com - From the
trials of Tilak in 1897 and 1908, Mahatma Gandhi in 1922 , Vernacular Press Act of 1878,
the Newspapers Incitement to offences Act of 1908, the Indian Press Act 1931, the Press
Objectionable Matter Act of 1951, the Newspaper Price and Page Act of 1956 bear testimony
of the suppressive and oppressive measures taken against the Indian newspapers.
However, all these suppressions and oppression reached brutal heights during the
1975-77 Emergency regime of Indira Gandhi. But later the conditions of Press changed and
reached to its zenith. Freedom of the press is a very important and also news-media, press
enjoys greater freedom in a democratic country.
Current scenario and future of newspaper
As television and the new media, internet emerges, it is said that newspapers are
becoming irrelevant in terms of providing the latest news. But now a day’s many newspapers
in India and in the world to some extent started providing analysis of news as well.
Daily newspapers like Daily Thanthi, Dinakaran, The Hindu, Dina Malar Pormurasu,
Thina mathi, Mathimugam, Murasoli, etc. have become the most circulated newspapers in the
country.
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We all know that newspaper acts as an important check on Government and
Administrators plans and policies. Press also raise their voice if anything went wrong in the
society. They raise voice against dictatorship, corruption and malpractices. They also keep us
informed of what is happening in the country. It plays a vital role in strengthening the
sovereignty and integrity of a nation. It also makes us aware of the problems faced by the
people.
With the help of number of agencies information is fed to the newspapers. The Press
Bureau to give information on the government policies, programmers and activities. It also
receives feedback from the people. Do you know that India has four major news agencies
namely Press Trust of India united News of India. Also, the newspapers are published in
English, Hindi and other regional languages. The need of print media is to understand the
importance of its power and reach. So, they should provide the true picture of the society as a
whole.
The first Tamil newspapers
The recent celebration of its fourth anniversary by THE HINDU, as I choose to call it,
transliterating its title, had me recalling that though, for well over a century, The Hindu stable
did not have a Tamil paper, it significantly contributed to pioneering Tamil dailies. How
many today remember that G Subramania Aiyer, a founder of The Hindu in 1878 and its first
editors played a lead role in spreading the idea of a Tamil daily.
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The first Tamil newspapers providing hard news and writing on politics, both started
by Salem Pagadala Narasimhalu Naidu, were Salem Desabhimani, the year The Hindu started
and Coimbatore Kalanidhi in 1880. In 1882, Subramania Aiyer founded his own Tamil
weekly, Swadesamitran. When he left The Hindu in high dudgeon in 1898, he made his
journal a tri-weekly and the next year, a daily. Speaking at its Silver Jubilee celebrations,
Naidu said: “The reputation of ‘The Hindu’ as a paper read all over India and even in
England is well-known. However, Subramania Aiyer was conscious that those with a
knowledge of English are a small number and those with a knowledge of Indian languages
the vast majority. He felt unless our people were told about the objectives of British rule and
its merits and defects in the Indian languages, our political knowledge would never develop.
It was because of this conviction that he founded ‘Swadesamitran’ in Tamil.”
Tamil, however, was not Aiyer’s strong point. He ‘learnt’ to write forcefully in it. In
the process, he created numerous words and phrases to express modern political thought. A
senior Swadesamitran journalist once said, “If it is considered (by some) that the style of
‘Mitran’ is not beautiful, it is not right to hold Aiyer responsible. The shortcoming is in the
language. Our language has been used mainly for expressing religious ideas and for poetry. It
does not have a wealth of vocabulary in political matters. ...Prose as such is not common in
Tamil. It is a newcomer ... It is only after Thandavaraya Mudaliar and Arumuga Navalar that
prose has been recognized as a limb of Tamil...Under the circumstances, it is more difficult to
write a flawless prose piece than to write a political one.”
Despite this – and possibly due to Subramania Bharati’s later contribution – Mitran
became the most successful Tamil daily well into Independence. Naidu has the last word:
“Aiyer’s ‘Mitran’ not only decorates the drawing-rooms of the rich and the palaces of the
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zamindars, it also is seen in the hands of Sanga Boyan and Rama Boyan as well as of women
of all shades. It also goes to Africa, America, Europe, Burma and other places...”
Alas, the Swadesamitran is no more, but what the paper and G Subramania Aiyer did
for Tamil journalism – flourishing today – deserves to be recorded in much greater length
than has been done.
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Dina Thanthi (or) Daily Thanthi
Dina Thanthi (English: Daily Mail); known as Daily Thanthi in English) is a Tamil
language daily newspaper. It was founded by S. P. Adithanar in Madurai in 1942. Dina
Thanthi is India's largest daily printed in the Tamil language and the ninth largest among all
dailies in India by circulation. It is printed in 16 cities across India and also prints an
international edition in Dubai.
S. P. Adithanar
S.I. Balasubramania Athithan (also known as S.I. Ba. Adithanar ) 27 September 1905
– 24 May 1981), popularly called as "Adithanar", was an Indian lawyer, politician, minister
and founder of the Tamil daily newspaper Dina Thanthi. He was the founder of the We
Tamils (Tamil: நாம் தமிழர்) party. He served as a member of the Madras Legislative
Council for two terms and as a member of the Tamil Nadu Legislative Assembly for four
terms. He was the Speaker of the Assembly during 1967–68 and Tamil Nadu's minister for
Cooperation in the M. Karunanidhi cabinets of 1969 and 1971. In his memory, two Tamil
literary awards were created and are awarded annually by his son, Sivanthi Adithanar (
Former Director of the Dina Thanthi group).
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Sivanthi Adithan
Sivanthi Adityan (24 September 1936 – 19 April 2013) was an Indian media baron
who ran Tamil newspapers Daily Thanthi and Maalaimalar. Sivanthi started the first evening
Tamil Daily Maalai Murasu at Tirunelveli in 1959. He was an educationist, an industrialist
and a philanthropist. He was awarded the Padma Shri by the Government of India. He was
popularly called "Chinna Ayya" as a mark of respect by the people. In 2012 Adithan bought
the NDTV Hindu news channel and renamed it as Thanthi TV. He was the President of
Indian Olympic Association from 1987 to 1996.
S. Balasubramanian Adityan
India Cements Ltd has informed BSE that the Board of Directors of the Company at
its meeting held on December 07, 2015, appointed Mr. S. Balasubramanian Adityan
(Director, Daily Thanthi, a leading Tamil daily) as an independent Director of the Company
taking the total number of independent directors to 6 out of Company's total Board strength
of 12.Source: BSE
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PROFILE OF DAILY THANTHI NEWSPAPER
FOUNDER SUBRAMANIAN IYER IN 1878
CO-FOUNDER VEERA RAGHAVACHARIAR
TAMIL VERSION 1942
ENGLISH VERSION 2015
CIRCULATION 8 MILLIONS
CONSUMERSHIP 8 MILLIONS
ANNUAL TURNOVER 76,713 BILLIONS
ONLINE EDITION 1999
PRINTING MAIN EDITION CHENNAI
PRINTING CENTER COIMBATORE, BANGLORE, PONDICHERRY,
CUDDALOR, ERODE, MADURAI, NAGERCOIL
SALEM, THANJAVUR, TIRUCHIRAPPALLI,
TIRUNELVELI, TIRUPUR, VELLORE
MUMBAI.
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CIRCULATION BY EDITION
Edition Average
Chennai 4,98,188
Madurai 1,27,182
Coimbatore 1,23,910
Vellore 67,981
Trichy 1,02,751
Tirunelveli 1,32,083
Salem 1,25,528
Cuddalore 68,811
Bangalore 62,040
Puducherry 30,536
Erode 57,552
Nagercoil 1,08,571
Thanjavur 94,754
Dindigul 52,290
Tirupur 43,119
Mumbai 19,447
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SUPPLEMENTS
 On Sunday
• Gnayiru Malar
• Kudumba Malar
 On Tuesdays
• Aruldharum Anmeegam
 On Wednesdays
• Plus 2, SSLC model Questions (Aug to Feb)
 On Fridays
• Siruvar Thanga Malar
• Velli Malar
 On Saturday
• Muthucharam
• Ilaignar Malar
• Mugavari (real-estate and construction technology news)
26
CHAPTER SCHEME
A study on student’s preference towards Daily Thanthi news paper in Tindivanam
Town is presented into from five chapters.
CHAPTER – I
The first chapter is “Introduction”. This chapter includes the Introduction, Statement
of the problem, Objectives, Scope, Area of study, Limitation, profile of the company and
Chapter scheme.
CHAPTER – II
The second chapter deals with the Concept & Review of Literature.
CHAPTER – III
The third chapter gives the Research Design, Methodology.
CHAPTER – IV
The fourth chapter deals with Analysis and Interpretation of Data.
CHAPTER – V
The final chapter deals with Finding Suggestion and Conclusion of the Study.
27
REVIEW OF LITERATURE
There are not many studies of Tamil Press to understand the nature of relationship
between the importance the newspapers and readers give to the different news categories and
subject matters of news.
This however is not to deny the presence of large number of content analysis studies
conducted by journalists, academics and students. In this chapter, some of these studies have
been grouped and presented fewer than four sections. The first section details the findings of
studies relating to the divergent content of the newspapers, especially Tamil dailies.
The second section focuses on a couple of experimental studies designed to
understand the importance of certain news values at the level of the readers. The third section
reviews a few studies that investigated readers' preferences in reading the contents
programmed by the Tamil dailies. The fourth and last section focuses on a summary of the
gate keeping studies to point out the general mismatch between readers' interest and judgment
of the editors.
In "Newspaper Readership Patterns", Weaver, David H. and Mauro, John B
(1978)1 Report that men and women generally prefer to read the same types of subject-matter
content within newspapers but prefer to use different kinds of newspaper material for getting
at this subject matter.
1
Weaver, David H. and Mauro, John B, "Newspaper Readership Patterns", 1978.
28
Bain, Chic and Weaver, David H (1979)2 Find in their research paper, "Newspaper Design
and Newspaper Readership.", that the newspaper readership has followed a jump, though it is
comparatively more among those who are beginners of journalism profession than others.
Burgoon, Judee K. and Burgoon, Michael (1980)3 Conclude in "Predictors of Newspaper
Readership." that age and income are significantly related to readership as well as to
satisfaction with a newspaper.
Burgoon, Judee K.(1981) 4 Concludes in "Writing Style as Predictor of Newspaper
Readership, Satisfaction and Image." that ease of reading and lexical diversity and story
length are related to reader perceptions of a newspaper's trustworthiness and competence.
5
Meyer, Philip and Lynn, Jerry R. (1982) Find out in their articles entitled
"Psychographics Made Simple and Newspaper Readership and Proximity to Metropolitan
Markets. American Newspaper Publishers Association (ANPA) News Research Report No.
34" how psychographic measures can be used to describe newspaper readers' lifestyles and to
distinguish readers of different newspapers in a market. It reports the findings of a study
revealing that in three markets, different psychographic profiles emerged for readers of
morning and afternoon newspapers along with details of a statewide survey of newspaper
readership in non-metropolitan areas in Tennessee, revealing that newspaper readers in
2
Bain, Chic and Weaver, David H, "Newspaper Design and Newspaper Readership", 1979
3
Burgoon, Judee K. and Burgoon, Michael, "Predictors of Newspaper Readership", 1980
4
Burgoon, Judee K, "Writing Style as Predictor of Newspaper Readership, Satisfaction and Image", 1981
5
Meyer, Philip and Lynn, Jerry R, "Psychographics Made Simple and Newspaper Readership and Proximity to
Metropolitan Markets", 1982
29
counties adjacent to major metropolitan areas found the newspaper news reporting to be more
trustworthy than that of television. The survey reports that these readers were more apt than
were readers in more remote counties to rate newspapers' news coverage as more thorough
than television's, and that metropolitan area readers were more affluent and more likely to be
regular readers of entertainment news than were rural readers.
On dimensions of Content readership, Burgoon, Judee K. (1983)6 Argues in "Dimensions of
Content Readership in 10 Newspaper Markets" that newspaper readership is a dependent
factor of the socio-economic and other classifications of society as he finds the difference in
readership based on 12 to 15 reader interest clusters across newspaper markets.
Geraci, Phillip C. (1984)7 While examining pictures used in "USA Today" and its readership
data, concludes in "Newspaper Illustration and Readership: Is "USA Today" on Target?" that
men are influenced by the pictures used in newspapers and due to such an influence, there has
been an increase in newspaper readership and hence, it is edited primarily for men.
8
Lain, Laurence B. (1984) Attempted to determine the elements which most influence
newspaper subscribership. While analyzing levels of news media use, extent of exposure to
news media during childhood, and strength of certain socio-psychological needs, and to
record lifestyle and demographic characteristics which are here called life situations, the
author suggested the presence of needs of three types: Surveillance of events of local, state,
6
Burgoon, Judee K, "Dimensions of Content Readership in 10 Newspaper Markets", 1983
7
Geraci, Phillip C, "Newspaper Illustration and Readership: Is 'USA Today' on Target?", 1984
8
Lain, Laurence B, "Determining Elements Which Most Influence Newspaper Subscribership", 1984
30
and national character, the desire for Companionship, and the need for Stimulation. Further,
according to him, being white, male, and younger were the best predictors of the Surveillance
need and lower levels of news media exposure in childhood is the strongest predictor of the
Companionship need; being white and female are also significant and the sole predictor of the
Stimulation need is a lower level of exposure to news media in childhood. The author finds
four discriminating variables viz; higher levels of community attachment, older, more
education, and greater surveillance need. Hence, he suggests that to attract and hold
subscribers most effectively, newspapers should focus more on what they do best, presenting
local news in some depth, and should be less concerned about competition from television.
Moreover, younger adults present a rich potential market because of their generally higher
educational attainment and their stronger surveillance need.
Wayne M. (1985) 9 In direct replication of a previous study investigating newspaper
readership and uses-and-gratifications statements, Towers, “A Replication and Reduction
Approach to Weekday and Sunday Newspaper Readership and Some Uses and
Gratifications" suggested that newspaper subscribers were concerned with getting immediate
knowledge of big news events from both weekday and Sunday papers, and that nonreaders of
Sunday papers tended to regard newspapers as a way to pass time that was occasionally
useful if a particular occurrence was of interest to them and uses- and-gratifications research
is not the single perspective that explains newspaper readership. However, the study
highlighted the importance of classical replications as a way of evaluating and refining
research insights.
9
Towers, Wayne M, "A Replication and Reduction Approach to Weekday and Sunday Newspaper Readership
and Some Uses and Gratifications", 1985
31
Lain, Laurence B (1986) 10 Concludes in "Steps Towards a Comprehensive Model of
Newspaper Readership" that people who are older, more educated, and have a high
surveillance need, are more likely to be newspaper subscribers than other people.
McCombs, Maxwell E's (1987)11 Noting that the decline in adult newspaper readership does
not match the growth in the number of educated adults, study entitled "Predicting Newspaper
Readership from Content Characteristics: A Replication"queried (1) Which characteristics of
news items most strongly predict readership levels? (2) Is there any difference in the best set
of predictors for the different age groups (older than and younger than 35)? The study
analyzed that the front page of a section is the key variable in predicting readership for all
news items in the paper for both age groups. Other key predictors of readership were topic,
source of story, total space, upper half of the page placement, and page number placement,
including notes, references, and tables of data.
Richardson, Brian E's (1987)12 Paper "Newspaper Readership and Individual Estimation of
Public Opinion: Do People Pay Attention to Poll Stories?" examined mass media use and
ability to predict public support for two heavily publicized Florida referenda -- casino
gambling and a statewide lottery -- and found that that voters who read newspapers that
publish election public opinion poll stories will be better able to predict support for the issues
than voters who rely on friends and family for election information.
10
Lain, Laurence B, "Steps Towards a Comprehensive Model of Newspaper Readership", 1986, pp 69-74.
11
McCombs, Maxwell E, "Predicting Newspaper Readership from Content Characteristics: A Replication", 1987
12
Richardson, Brian E, "Newspaper Readership and Individual Estimation of Public Opinion: Do People Pay
Attention to Poll Stories?", 1987
32
Oates, Rita Haugh's (1988)13 Study based on a simple hypothesis "Reading ease as a factor
in newspaper readership research: A new application of the Cloze procedure" reveals that
newspaper audiences read more of the contents that they can read more easily than of
contents they find more difficult.
The author analyzed that there is a weak and limited relationship between readership
and either reading ease or the perceived difficulty measure. Readers' reported enjoyment of
various contents, however, is frequently associated with readership.
Thompson (1993)14 A conducted study on mass communication and newspaper of the future.
The author anticipated a possible future method of newspaper design and delivery. According
to him, some newspapers may include multimedia content—computer-based information that
includes audio and video presented by interactive technology systems. Using an experimental
approach, the author examined the interface between people, modality (paper, computer and
multimedia) and three types of news stories (news, sports, entertainment). The tests
conducted on 'primacy of print' theory, assuming that information is recalled better when
presented in print than in other media by him finds that the assumption does not support the
primacy of the print theory.
The analysis of Ganahl, Richard Joseph, Ill's (1994)15 Study, "Newspaper readership and
credibility: An application of media uses and gratification theory" reveals three types of
readers viz the engaged readers, the TV isolate and the occupied outsiders. Concerning the
13
Oates, Rita Haugh, "Reading Ease as a Factor in Newspaper Readership Research: A New Application of the
Cloze Procedure", 1988
14
Thompson, "Mass Communication and Newspaper of the Future", 1993
15
Ganahl, Richard Joseph, III, "Newspaper Readership and Credibility: An Application of Media Uses and
Gratification Theory", 1994
33
relationship between newspaper readership and newspaper credibility, the study concludes
that newspaper credibility is both an explanation of media use, and a measure of the
satisfaction generated through the use of media. According to him, as an explanation of
newspaper readership, credibility describes the purpose of the reader's use of media and as a
measure of the satisfaction derived through newspaper readership, credibility describes the
level of satisfaction achieved through newspaper readership.
Quinton (1995)16 Addressed the topic of ethics as applied to the job - related responsibilities
of newspaper advertising sales people examined in three areas viz. the salesperson's
responsibility to the newspaper's readers; to the newspaper's advertisers; and to the
newspaper and the research on this subject indicates a clear need and a desire within the
newspaper advertising industry to adopt a formal, written code of ethics by the US
newspaper.
Southern Opinion Research (1996) 17 Newspaper readership indicated that newspaper
reading was a consistent and important part of the lives of the vast majority of adults. Young
people, those with less education and income, and minorities; all had strong newspaper
reading habits. Newspaper advertising was an effective and preferred means by which
students got information on the availability of products, the prices of those products, and the
decision like where to shop. In general, the study finds that people prefer newspapers as a
means of getting information through television, radio, suppers and direct mail.
16
Quinton, "Ethics as Applied to the Job-related Responsibilities of Newspaper Advertising Sales People", 1995
17
Southern Opinion Research, "Newspaper Readership", 1996
34
Roland's (1997)18 Conducted a study on newspaper sectional reading and found that 30.7
per cent of all persons read' Sunday newspapers and the most popular newspaper section is
"local/domestic/national news" (read by 65 per cent of the readers), followed by "sports"
(read by 59 per cent), "home and decoration" (read by 13 percent) and "Letters from the
readers (read by 12 per cent). The author also found that as many as 16 per cent of all readers
read 10 or more sections and concluded that: "Some sections indeed go unread altogether,
which is a complete waste. However, he assumes that someday, the online newspapers may
be customized on a one-to-one basis to meet personal needs. Until then, the garbage dumps
will be overflowing, the recycling plants will be running overtime ..."
According to a Pan Latin American kids study (1998) 19 20.8 per cent of Latin American
kids between the ages of 7 and 11 read a weekday newspaper and 18.1 per cent read a Sunday
newspaper and newspaper readership is correlated with the educational level of the head of
household and the socio-economic level of that household.
Cheever, Nancy Ann (1999)20 Argued that as young people age, they become older, stable,
and mature newspaper readers, and that a cohort analysis approach is needed to understand
this phenomenon.
The author looked at newspaper readership and its predictors both cross-section ally
and through cohort analysis over the 25-year period from 1972 to 1996.
18
Roland, "Newspaper Sectional Reading", 1997
19
Pan Latin American Kids Study, 1998
20
Cheever, Nancy Ann, "Newspaper Readership Behaviour", 1999
35
The study concludes that cohort analysis is a useful tool in understanding how people
age into the newspaper reading habit, and that this analysis may help the newspaper industry
better understand its readers.
Lin, Carolyn A. (2000)21 In "Information Utility, Reader Interest, Publication Rating and
Student Newspaper Readership" investigates student motivation for reading a college student
newspaper, including evaluations of performance and content preferences and finds that
general support for expectations derived from utility theory; that localism (i.e. campus news)
remains one of the strongest niches for an urban college paper; and that heavier readers
perceived higher utility and evaluation ratings of the newspaper across all of its component
sections.
Malthouse and Calder (2003)22 Revealed the newspaper readership is usually measured by
a single variable such as frequency of use, amount of use, etc. They argue that readership
cannot be fully described by a single measure and suggested treating it as a latent variable
reflecting the time, frequency and completeness of readership on both Sundays and
weekdays.
Kidd, Eve (2004)23 Opines that in his research "Luring the young: Have attempts to "grow"
young newspaper readers been successful?" that for several decades, newspaper readership
has slowly but steadily declined. Many people in the industry felt that the key to stop the
21
Lin, Carolyn A, "Information Utility, Reader Interest, Publication Rating and Student Newspaper Readership",
2000
22
Malthouse and Calder, "Measuring Newspaper Readership", 2003
23
Kidd, Eve, "Luring the Young: Have Attempts to 'Grow' Young Newspaper Readers been Successful?", 2004
36
decline was attracting younger readers. With this goal in mind, the Newspapers in Education
programmed debuted in the early 1950s as a way to bring newspapers into children's lives. In
1992, The New York Times increased its efforts to promote the programmed in middle and
high schools in New York and neighboring states and as a consequence, throughout the '90s,
newspapers nationwide tried to attract young readers.
24
Wilson, Brenda Chaffin (2007) In a sample of college students at Tennessee
Technological University indicates weak newspaper usage among college students and finds
that on an average, the participants read a newspaper about 15 minutes, once a week, family
newspaper literacy practices are strong while K-12 newspaper exposure and civic interest are
moderate. According to the scholar, students' other media use and preferences include
Internet and television, although they rank newspapers as more accurate and credible than
these sources of information.
Devendra Kumar et.al (2011) 25

Conducted a study on “Newspaper reading habits of
University students. A case study on Chaudhary Charan Singh University, India.” It is
concluded that majority of the students spent time in reading newspapers is one to two hours
daily. Students prefer to read editorial sections, followed by sports and political news.
Majority of the students read newspapers to get information and improve their general
knowledge in recent study.
24
Wilsn, Brenda Chaffin, "Weak Newspaper Usage among College Students", 2007.
25
Kumar, D and et al (2011). Newspaper reading habits of University students. A case study of Chaudhary
Charan Singh University, India, Library Philosophy and Practice. Paper 470.
37
Chung Joo (2012) 26 indicated that, expertise and trustworthiness, traditionally considered
sub constructs of traditional Newspaper credibility has contributed to the credibility of Online
News Sites.
Ravanan, C., Murugan, K and Lawyed Stephen. (2013) 27 The investigated a study on
“Reading Habits among the Users of Vellore District Public Library, Tamil Nadu: A Survey.”
The Study of data collected from 120 users by administrating questionnaires among them to
elicit their attitude towards reading habits and purpose of the visiting of libraries at Vellore
District Public Library Tamil Nadu. It indicates the purpose of reading, preference of
language, form of library collection, assistance from the library staff in the use of resources
and services necessary to help users meet their information requirements. The findings are
that people are unable to visit the library regularly due to lack or shortage of time, and
literature is mostly read by the serious users and magazines and newspapers are the most
common forms preferred by the readers.
Murugan K. (2014) 28 A study on “An Analytical Study of Reading Skills among Library
Users in Universal College of Engineering and Technology.” The paper explains a survey of
the reading skills of the Universal College of Engineering and Technology with 40 faculty
members and 50 students in Vallioor was conducted. Studies on the used the library, Visiting
the library, Purpose of using for reading, library printed materials for using reading skills, E-
resources for using reading, Time spent in the library, Opinion for the reading skills,
26
Chung, Joo., (2012). Exploring Online News Credibility: The Relative Influence of Traditional and
Technological Factors, Journal of Computer Mediated Communication, Vol. 17 (2).
27
Ravanan, C., Murugan, K and Lawyed Stephen.(2013).Reading Habits among the Users of Vellore District
Public Library, Tamil Nadu: A Survey, e-Library Science Research Journal, 2(2), 1-8.
28
Murugan K. (2014).An Analytical Study of Reading Skills among Library Users in Universal College of
Engineering and Technology, ISST Journal of Advances In Librarianship, Vol. 5 No. 2,.1-6.
38
Adequate number of reading materials and Different type of formats used in reading, were
selected aspects taken into study.
Murugan K. (2015) 29 “A Study on Reading Habits of students in University VOC College
of Engineering Anna University Thoothukudi Campus Library users.”The present study aims
to find out reading habits in University VOC College of Engineering Anna University
Thoothukudi Campus Library users. The samples of 166 students selected randomly were
studied. Most of the respondents are time spent for reading habits in engineering students in
Thoothukudi 85 (51.20%) up to 1 hour, 65(39.16%) of the engineering students are
mentioned they are using the get the up to date information, 41(24.70%) are using the Text
books and 41 (24.70%) use of printing materials frequently.
Rani.I and Murugan.K. (2016)30 presented a paper entitled on “A Study on Reading Habits
of PG Students in Special Reference by Anna University Regional Centre in Tirunelveli
Library Users.” Today library has changed traditional library to hybrid library. The library
users are promoting Reading habits in the situation taken too many ways. This study
collected from the 87 respondents. The research concluded that most of the 51.73% are II
year students, majority of the students visit the library daily (59.78%), use of printed
materials for reading students are use in news papers (31.06%) and use in web searching for
reading communication (21.84%),
29
Murugan K. (2015).A Study on Reading Habits of students in University VOC College of Engineering Anna
UniversityThoothukudi Campus Library users. Indian Journal of Science, 21(71), 13-19
30
Rani.I and Murugan.K. (2016). A Study on Reading Habits of PG Students in Special Reference by Anna
University Regional Centre in Tirunelveli Library Users, Proceeding of Two days National Conference on
"Evolving Role of Libraries and Librarianship organized by Sarada College for Women, Tirunelveli on 22nd to
23rd January
39
RESEARCH DESIGN
RESEARCH METHODOLOGY
Marketing research is the systematic design, collection, analysis and reporting of data
and finding of data and findings relevant to a specific marketing situation facing the
company.
Research Process
Define the
Problem & Develop the research Collection of Analyze the
Research Plan Information Information
Activities
Present the
findings
Data for the proposed study on market potential for the Newspapers, through a mix of
data source like.
1. Primary Source
2. Secondary Sources.
40
Primary Source
The primary data are those which are collected a fresh and for the first time and thus
happens to be original in characters.
It is obtained either through observation or through direct communication with the
respondents.
Thus marketing data base is an organized collection of comprehensive data about
individual customer, prospects or suspects that is current, accessible and actionable for
marketing purpose such as lead generations, lead qualification and sale of a product or
service or maintenance of relationship.
Survey Research
Surveys are best suited for research. Companies undertake surveys to learn about
people’s knowledge, beliefs, preferences, satisfaction and to measure these magnitudes in the
general population.
RESEARCH DESIGN
A research design is the specification of methods and procedures for acquiring the
information needed. It is the overall operational pattern or framework to the project that
stipulates what information is to be collected from which source and by what procedures.
Research design was aimed at relevant information. It was conceptual structured with in
which research was conducted.
41
RESEARCH INSTRUMENTS
QUESTIONNAIRES
Entire data collected through questionnaires. A questionnaire consists of a set of
questions presented to respondents for their answers.
Because of questionnaire flexibility, the questionnaire is by far the most common
instrument used to collect primary data questionnaires need to be carefully developed, tested
and debugged before they are administered on a large scale.
Finally questionnaire should be simple, direct, unbiased wording and should be tested
with a sample of respondents.
SECONDARY SOURCES
The secondary data means data that is already available i.e., they refer to the data,
which has already been collected and analyzed by someone else.
It includes periodically, magazines, newspapers, company newsletters, reports and
broachers etc., through liabilities and previous projects for guidance.
Inside
Newsletters,
Company
Documents, etc.
Secondary data
Source
Outside Libraries,
Company Magazines, etc.
Data Source
Primary Data
Source
42
 Research Design
o Research Design is descriptive as well as analytical.
 Primary data collection
o Primary data was collected with the help of a structured questionnaire. The
questionnaires were administered to the selected 100 respondents.
 Technique of data collection
o The questionnaire has been designed and used to collect the needed primary data.
Both open ended and close ended questions were used.
 Area of the study
o The study on student’s preference towards has been limited to student’s located in
Tindivanam only.
 Period of the study
o The period of the study covers 9 weeks (APRIL 2019).
 Sources of Data
o The validity of any research is based on the data collected for the study. The
present research is based on both primary as well as secondary data. The primary
data is collected from the selected sample respondents in the study area. Simple
random sampling method was used in selecting the respondents.
43
 Sample Size
o The sample size selected for the study is 100 respondents. The respondents are
selected by simple random sampling method.
The information collected by both primary and secondary data.
1. Meeting the customers directly collected information.
2. Through magazines and newspapers.
 SAMPLING PROCEDURES
o It is a procedure requires from defining a population to the actual selection of
the sampling.
 SAMPLING TECHNIQUES
o Data on the various aspects directly and indirectly related to the investigation were
gathered through questionnaires to the respondents. The questions are necessary to
ensure the reliability of the information. The questions were simple to understand
so that information can be collected from various respondents easily. It should be
seen that parties are not biased or prejudiced and are mentally sound.
44
STATISTICAL TOOLS
• Percentage Analysis
Hypothesis of Project
Report Trying to find out best criteria which customer select while purchasing the
newspaper, I found ten criteria to be tested. The sample size was 100 and I assumed mean for
the acceptance as 100 respondents.
1. Null Hypothesis – (H0) = the most important criteria in selecting financial
newspaper are its supplements.
2. Alternative Hypothesis- (H1) = the most important criteria in selecting financial
newspaper is its Market analysis.
PERCENTAGE ANALYSIS
In the project Percentage analysis test was used. The percentage method is used to
know the accurate percentages of the data we took. The following formula was used
No. of respondents favorable
Percentage of respondent = -------------------------------------------- x 100
Total no. of respondents
From the above formula, we can get percentages of the data given by respondents
45
TABLE NO: 01
AGE OF THE RESPONDENTS
FACTORS NO. OF RESPONDENTS PERCENTAGE
I Year 34 34
II Year 29 29
III Year 37 37
Total 100
Source: Primary Data
INTERPRETATION
 It is inferred that maximum of the respondents are in the age group III rd years 37
Percentage who read “Daily Thanthi” news paper regularly.
 Minimum 29 Percentage of the respondents who belong to the age group II nd year
read Daily Thanthi regularly.
46
CHART NO: 01
40
35
30
NO. OF RESPONDENTS
25
20 NO. OF RESPONDENTS
, 37
15
10
0
I Year II Year III Year
FACTORS
47
TABLE NO: 02
GENDER OF THE RESPONDENTS
Male 58 58
Female 42 42
Others 00 00
Total 100
INTERPRETATION
 It is inferred that maximum 58 Percentage of the respondents preferring “Daily
Thanthi” newspaper belong to male category.
 Minimum 42 Percentage of the respondents preferring “Daily Thanthi” newspaper
belong to female category.
48
CHART NO: 02

Male Female Others
0%
42%
58%
49
TABLE NO: 03
READ NEWS PAPER OF THE RESPONDENTS
Daily 30 30
Weekend 20 20
Particular day 13 13
Specific occasion 17 17
Others 20 20
Total 100
INTERPRETATION
 It is inferred that maximum 30 Percentage of the respondents prefer to read daily
Newspaper.
 Minimum 13 Percentage of the respondents prefer to read particular day newspaper.
50
CHART NO: 03
READ NEWS PAPER OF THE RESPONDENTS
READ NEWS PAPER
30
25
20
NO. OF RESPONDENTS
15
NO. OF RESPONDENTS
10
0
Daily Weekend Particular Specific Others
day occasion
FACTORS
51
TABLE NO: 04
READING TIME OF NEWSPAPER
Factors NO. OF RESPONDENTS Total
Female Male
Less than 10 min 12 14 26
>10 – 30 min 15 11 26
>30 - 45 min 03 11 14
>45 min-1 hr 05 09 14
Above 1hr 07 13 20
Total 42 58
INTERPRETATION
 It is inferred that maximum 26 Percentage of the respondents reading less than 10 to
30 minutes time to read daily newspaper.
 Minimum 14 Percentage of the respondents reading less than 45 to 1 hour time to read
newspaper.
52
CHART NO: 04
READING TIME OF NEWSPAPER
READ THE TIME FOR NEWS PAPER
17%
28%
Less than 10 min

12% >10 – 30 min
>30 - 45 min
>45 min-1 hr
Above 1hr
7%
36%
53
TABLE NO: 05
RANKING THE FOLLOWING NEWS PAPER ACCORDING
TO RESPONDENT PREFERENCE
NEWS PAPERS NAME NO. OF RESPONDENTS PERCENTAGE
Daily Thanthi 42 42
Dinakaran 28 28
The Hindu 17 17
Dina Malar 13 13
Total 100
INTERPRETATION
 It is inferred that maximum 42 Percentage of the respondents prefer to read daily
“Daily Thanthi” Newspaper.
 Minimum 13 Percentage of the respondents prefer to read“Dinamalar” newspaper.
54
CHART NO: 05
RANKING THE FOLLOWING NEWS PAPER ACCORDING TO
RESPONDENT PREFERENCE
RANKING THE FOLLOWING NEWS PAPER ACCORDING TO

RESPONDENT PREFERENCE
45
40
35
NO. OF RESPONDENTS
30
25
20
10
5
0
Daily Thanthi
Dinakaran
The Hindu
Dina Malar
NEWS PAPERS NAME
55
TABLE NO: 06
RESPONDENT PREFERENCE “DAILY THANTHI”
WHEN COMPARED TO OTHER TAMIL DAILIES
Yes 73 73
No 27 27
Total 100
INTERPRETATION
 It is inferred that maximum 73 Percentage of the respondents prefer “Daily Thanthi”
rather than other newspapers.
 Minimum 27 Percentage of the respondents don’t prefer “Daily Thanthi” rather than
other newspaper.
56
TABLE NO: 06
RESPONDENT PREFERENCE “DAILY THANTHI”
WHEN COMPARED TO OTHER TAMIL DAILIES
RESPONDENT PREFERENCE “DAILY THANTHI” WHEN

COMPARED TO OTHER TAMIL DAILIES
80
70
NO. OF RESPONDENTS
60
50
40
20
10
0
Yes
No
FACTORS
57
TABLE NO: 07
RANKING THE FEATURES MAKE RESPONDENT TO
PREFER “DAILY THANTHI”
Price 23 23
Quality and reputation 19 19
News Coverage 35 35
Supplementary Issues 17 17
Others 06 06
Total 100
INTERPRETATION
 It is inferred that maximum of 35 Percentage of the respondents opted for the news
coverage feature as the preferred one to read “Daily Thanthi” news paper regularly.
 Minimum 6 Percentage of the respondents prefer other features to read “Daily
Thanthi”.
58
CHART NO: 07
RANKING THE FEATURES MAKE RESPONDENT TO
PREFER “DAILY THANTHI”
RANKING THE FEATURES MAKE RESPONDENT TO PREFER “DAILY

THANTHI”
35
30
25
NO. OF RESPONDENTS
20
15
NO. OF RESPONDENTS
10
NO. OF RESPONDENTS
FACTORS
59
TABLE NO: 08
RATING NEWS PAPERS ACCORDING TO RESPONDENT OPINION
Rating
Excellent Good Average Poor Very poor

Name of Total
news paper’s
Daily Thanthi 56 34 04 05 01 100
Dinakaran 39 27 16 10 08 100
Daily Thanthi 35 29 14 12 10 100
Dina Malar 27 30 23 12 08 100
INTERPRETATION
 It is inferred that maximum Percentage of the respondents to read “Daily Thanthi”
news paper regularly.
 Minimum Percentage of the respondents prefer to read “Dinakaran newspaper”
regularly.
60
CHART NO: 08
60
50
40
Daily Thanthi
Rating
30 Dinakaran
The Hindu
Dina Malar
20
10
0
Name of news paper’s
61
TABLE NO: 09
ADVERTISEMENTS AVAILABLE IN NEWS PAPER
HELPFUL FOR RESPONDENTS
Yes 41 41
No 59 59
Total 100
INTERPRETATION
 It is inferred that maximum 59 Percentage of the respondents prefer that
advertisements are not useful while reading newspaper.
 Minimum 41 Percentage of the respondents prefer that advertisements are useful
while reading newspapers.
62
CHART NO: 09
ADVERTISEMENTS AVAILABLE IN NEWS PAPER
HELPFUL FOR RESPONDENTS
ADVERTISEMENTS AVAILABLE IN NEWS PAPER HELPFUL FOR

RESPONDENTS
No
FACTORS
NO. OF RESPONDENTS
Yes
0 10 20 30 40 50 60
NO. OF RESPONDENTS
63
TABLE NO: 10
STANDARD OF DAILY THANTHI NEWS PAPER COMPARED
TO OTHER NEWS PAPER OF THE RESPONDENTS
Satisfied 48 48
Highly satisfied 21 21
Neither satisfied nor 16 16

dissatisfied
Dissatisfied 11 11
Strongly dissatisfied 04 04
Total 100
INTERPRETATION
 It is inferred that 48 Percentage maximum of the respondents feel that “Daily
Thanthi“ newspaper standard is satisfying
 Minimum 4 Percentage of the respondents are dissatisfied with Daily Thanthi.
64
CHART NO: 10
STANDARD OF DAILY THANTHI NEWS PAPER COMPARED
TO OTHER NEWS PAPER OF THE RESPONDENTS
STANDARD OF DAILY THANTHI NEWS PAPER COMPARED TO OTHER NEWS

PAPER OF THE RESPONDENTS
50
45
40
35
30
NO. OF RESPONDENTS
25
NO. OF RESPONDENTS
20
15
10
0
Satisfied Highly Neither Dissatisfied Strongly
satisfied satisfied nor dissatisfied
dissatisfied
FACTORS
65
TABLE NO: 11
RATING FOR ATTRIBUTE OF DAILY THANTHI OF THE
RESPONDENTS
Rating
Very
Excellent Good Average Poor Total
poor
Attributes
Language 19 42 27 09 03 100
Content 15 39 22 11 13 100
Presentation 17 10 52 18 03 100
Advertisement 14 35 32 08 11 100
Services 15 24 34 17 10 100
INTERPRETATION
 It is inferred that maximum 42 Percentage of the respondents attribute for the
language of “Daily Thanthi” newspaper.
 Minimum 3 Percentage of the respondents attribute very poor service from “Daily
Thanthi” newspaper.
66
CHART NO: 11
RATING FOR ATTRIBUTE OF DAILY THANTHI OF THE
RESPONDENTS
RATING FOR ATTRIBUTE OF DAILY THANTHI OF THE RESPONDENTS
Very poor
Poor
Services
Advertisement
Rating
Average Presentation
Content
Language
Good
Excellent
0 10 20 30 40 50 60
Attributes
67
TABLE NO: 12
RESPONDENT THINKING ABOUT QUALITY OF
INFORMATION OF “DAILY THANTHI”AS
COMPARE TO OTHER TAMIL NEWS PAPER
Excellent 34 34
Good 42 42
Fair 13 13
Poor 07 07
Very poor 04 04
Total 100
INTERPRETATION
 It is inferred that maximum 42 Percentage of the respondents are said “Daily Thanthi”
is good compare to others.
 Minimum 4 Percentage of the respondent’s opinion are very poor compare to others.
68
TABLE NO: 12
RESPONDENT THINKING ABOUT QUALITY OF
INFORMATION OF “DAILY THANTHI”AS
COMPARE TO OTHER TAMIL NEWS PAPER
RESPONDENT THINKING ABOUT QUALITY OF INFORMATION OF “DAILY

THANTHI” AS COMPARE TO OTHER TAMIL NEWS PAPER
45
40
35
30
NO. OF RESPONDENTS
25
20
15
10
0
Excellent Good Fair Poor Very poor
FACTORS
69
TABLE NO: 13
RESPONDENT AGREE “DAILY THANTHI” HAS LESS
COVERAGE OF REGIONAL NEWS COMPARED
TO OTHER NEWS PAPER
Strongly agree 52 52
Agree 31 31
Agree nor disagree 09 09
Disagree 03 03
strongly disagree 05 05
Total 100
INTERPRETATION
 It is inferred that maximum of the respondents are in the 52 Percentage are strongly
agree that there are less coverage of regional news.
 Minimum 3 Percentage of the respondents is disagreeing with less coverage of
regional news.
70
TABLE NO: 13
RESPONDENT AGREE “DAILY THANTHI” HAS LESS
COVERAGE OF REGIONAL NEWS COMPARED
TO OTHER NEWS PAPER
RESPONDENT AGREE “DAILY THANTHI” HAS LESS COVERAGE OF REGIONAL

NEWS COMPARED TO OTHER NEWS PAPER
Strongly agree
3% 5%
9% Agree
52% Agree nor disagree
31%
Disagree
strongly disagree
71
TABLE NO: 14
RATING THE FOLLOWING SUPPLEMENTARY ISSUES OF DAILY
THANTHI COMPARED TO ITS COMPETITORS.
Rating
Highly
___________ Highly Neither satisfied Dissatisf
Satisfied dissatisfi Total
Supple satisfied nor dissatisfied ied
ed
-mentary
Education 42 27 19 09 03 100
Job / career 39 22 15 15 09 100
Real estate / 10 52 17 18 03 100
property
Times life 35 32 14 10 09 100
Business 24 36 15 17 08 100
INTERPRETATION
 It is inferred that maximum 52 Percentage of the respondents are satisfied with real
estate
 Minimum 34 Percentage of the respondents are highly dissatisfied with education.
72
TABLE NO: 14
RATING THE FOLLOWING SUPPLEMENTARY ISSUES OF DAILY
THANTHI COMPARED TO ITS COMPETITORS.
RATING THE FOLLOWING SUPPLEMENTARY ISSUES OF DAILY THANTHI

COMPARED TO ITS COMPETITORS.
180
160
140
120
100
Rating
Business
Times life
80
Real estate / property
Job / career
60 Education
40
20
0
Highly satisfied Satisfied Neither Dissatisfied Highly
satisfied nor dissatisfied
dissatisfied
Supple mentary
73
TABLE NO: 15
FOR THE RESPONDENT WILLINGNESS TO DEPOSIT FOR
THE ADVANCE SUBSCRIPTION
FACTORS YES NO PERCENTAGE
Male 36 22 58
Female 25 17 42
Total 61 39
INTERPRETATION
 It is inferred that maximum 36 Percentage of the respondents are agreed with prepaid
subscription.
 Minimum 17 Percentage of the respondents are not agreed with the prepaid
subscription.
74
TABLE NO: 15
FOR THE RESPONDENT WILLINGNESS TO DEPOSIT FOR
THE ADVANCE SUBSCRIPTION
FOR THE RESPONDENT WILLINGNESS TO DEPOSIT FOR THE ADVANCE

SUBSCRIPTION
40
35
30
25
FACTORS
20
15
10
0
Yes No
Male 36 22
Female 25 17
75
TABLE NO: 16
THINGS THAT RESPONDENT DISLIKE IN DAILY THANTHI
More advertisement 21 21
Images 42 42
Small font size &congested 19 19
appearance
Paper quality 14 14
none 04 04
Total 100
INTERPRETATION
 It is inferred that maximum 42 of the respondents dislikes images in thandhi news
paper.
 Minimum 4 Percentage of the respondents no idea about disliking thandhi news
paper.
76
CHART NO: 16

45
40
35
30
NO. OF RESPONDENTS
25
15
10
0
More Images Small font size Paper quality none
advertisement &congested
appearance
FACTORS
77
TABLE NO: 17
SEGMENT OF DAILY THANTHI IS BETTER THAN MOST
OF ITS COMPETITORS
News coverage 23 23
Advertisement 08 08
Supplementary issues 21 21
Service 12 12
Price 15 15
language 17 17
others 04 04
Total 100
INTERPRETATION
 It is inferred that maximum 23 Percentage of the respondents are said that news
coverage is better than other.
 Minimum 08 Percentage of the respondents said that news coverage is better than
other.
78
TABLE NO: 17
SEGMENT OF DAILY THANTHI IS BETTER THAN MOST
OF ITS COMPETITORS
SEGMENT OF DAILY THANTHI IS BETTER THAN MOST OF ITS

COMPETITORS
25
20
15
NO. OF RESPONDENTS
10
FACTORS
79
TABLE NO: 18
DAILY THANTHI MET RESPONDENT SATISFACTION AS A WHOLE
Optional / Satisfied Highly Neither Dissatisfied Strongly Percentage
Factors satisfied satisfied nor dissatisfied
dissatisfied
Male 21 11 17 06 03 58
Female 15 09 12 04 02 42
Total 36 20 29 10 05
INTERPRETATION
 The maximum 36 Percentage of respondent are satisfied with daily thanthi
newspaper.
 Minimum 5 Percentage of respondent are strongly dissatisfied with daily
thanthi newspaper.
80
TABLE NO: 18
Male Female
21
17
15
12
11
4
3
2
Satisfied Highly satisfied Neither satisfied Dissatisfied Strongly dissatisfied

nor dissatisfied
81
TABLE NO: 19
IF RESPONDENT RECOMMENDS DAILY THANTHI TO FRIENDS
OR RELATIVES THAN OTHER NEWS PAPER
NO. OF RESPONDENTS
FACTORS Male Female PERCENTAGE
Yes 49 36 85
No 09 06 15
Total 58 42
INTERPRETATION
 It is found that maximum 49 Percentage of the respondents are will refer to their
friends and relatives.
 Minimum 6 Percentage of the respondents is will refer to their friends and relatives.
82
TABLE NO: 19
IF RESPONDENT RECOMMENDS DAILY THANTHI TO FRIENDS
OR RELATIVES THAN OTHER NEWS PAPER
IF RESPONDENT RECOMMEND DAILY THANTHI TO FRIENDS OR

RELATIVES THAN OTHER NEWS PAPER
50
45
40
35
30
NO. OF RESPONDENTS
25 Yes
No
20
15
10
0
Male Female
NO. OF RESPONDENTS
FACTORS
83
TABLE NO: 20
FOR THE RESPONDENTS BELIEVE EVERYTHING TO READ
IN THE NEWSPAPERS
Male Female
Yes 35 38 73
No 23 04 27
TOTAL 58 42
INTERPRETATION
 It is inferred that maximum 73 Percentage of the respondents are agreed with-it.
 Minimum 27 Percentage of the respondents are not agreed with-it.
84
TABLE NO: 20
FOR THE RESPONDENTS BELIEVE EVERYTHING TO READ
IN THE NEWSPAPERS
FOR THE RESPONDENTS BELIEVE EVERYTHING TO READ IN THE

NEWSPAPERS
40
35
30
25
FACTORS
20 Yes
No
15
10
0
Male Female
NO. OF RESPONDENTS
NO. OF RESPONDENTS
85
TABLE NO: 21
NEWSPAPERS FORMAT TO THE RESPONDENTS PREFER READING
Compact 18 18
Tabloid 15 15
Broadsheet 24 24
Online newspapers 43 43
Total 100
INTERPRETATION
 It is inferred that maximum 43 Percentage of the respondents are prefer to online
newspaper.
 Minimum 15 Percentage of the respondents are prefer to tabloid.
86
TABLE NO: 21

NO. OF RESPONDENTS
43
24
18
15
Compact
Tabloid
Broadsheet
Online newspapers
87
TABLE NO: 22
SECTION RESPONDENTS OF NORMALLY LOOK FOR IN A NEWSPAPER
The News Section 26 26
The Opinion Section 18 18
The Sport Section 21 21
The Classified Section 08 08
The Entertainment Section 15 15
I don’t look for any particular Sections 12 12
Total 100
INTERPRETATION
 It is inferred that maximum 26 Percentage of the respondents are looking for news
section.
 Minimum 12 Percentage of the respondents don’t look for any particular section.
88
TABLE NO: 22
SECTION RESPONDENTS OF NORMALLY LOOK FOR IN A NEWSPAPER
SECTION RESPONDENT OF NORMALLY LOOK FOR IN A NEWSPAPER
12% The News Section

26%
The Opinion Section
15%
The Sport Section

8%
18% The Classified Section
21%
The Entertainment Section
I don’t look for any particular

Sections
89
TABLE NO: 23
MAIN REASONS FOR READING NEWSPAPERS OF THE RESPONDENTS
To get the latest updates and news 27 27
To time pass 19 19
It has become a habit 22 22
Entertainment purposes 17 17
Other, please pacify 15 15
Total 100
INTERPRETATION
 It is inferred that maximum 27 Percentage of the respondents are to know about latest
update of news.
 Minimum 15 Percentage of the respondents are specified their own opinion.
90
TABLE NO: 23

NO. OF RESPONDENTS
27
22
19
17
15
To get the latest To pass time It has become a habit Entertainment Other, please pecify
updates and news purposes
91
TABLE NO: 24
FOR THE RESPONDENTS CHANNEL OF UPDATE
WITH CURRENT AFFAIRS AND NEWS
Online 23 23
News papers 32 32
Social networking 18 18
Television 27 27
Total 100
INTERPRETATION
 It is inferred that maximum 32 Percentage of the respondents are update the news
from newspapers.
 Minimum 18 Percentage of the respondents are update from social media.
92
TABLE NO: 24
FOR THE RESPONDENTS CHANNEL OF UPDATE
WITH CURRENT AFFAIRS AND NEWS
FOR THE RESPONDENTS CHANNEL OF UPDATE WITH CURRENT

AFFAIRS AND NEWS
23%
27%
Online
Newspapers
Social networking
Television
18%
32%
93
TABLE NO: 25
THAT THE RESPONDENTS PREFER FICTION OR NONFICTION
FACTORS FICTION NON-FICTION TOTAL
Male 36 22 58
Female 25 17 42
INTERPRETATION
 It is inferred that maximum 36 Percentage of the respondents are prefer fiction.
 Minimum 17 Percentage of the respondents non-fiction
94
TABLE NO: 25
40
35
30
25
NO. OF RESPONDENTS
Male
20
Female
15
10
0
FICTION NON-FICTION
FACTORS
95
TABLE NO: 26
THE SOURCE OF NEWSPAPER FOR THE RESPONDENTS
Self-Subscription 21 21
Library 30 30
Hostel 17 17
public place 13 13
Shop 19 19
Total 100
INTERPRETATION
 It is inferred that maximum 30 Percentage of the respondents are received source of
news from library.
 Minimum 13 Percentage of the respondents are received source from public place.
96
TABLE NO: 26
30
25
20
NO. OF RESPONDENTS
15
, 19
0
Self-Subscription Library Hostel public place Shop
FACTORS
97
TABLE NO: 27
RESPONDENTS FOR THE MEDIUM OF NEWSPAPER
Print copy 41 41
Internet version 59 59
Total 100
INTERPRETATION
 It is inferred that maximum 59 Percentage of the respondent’s medium are internet
version.
 Minimum 41 Percentage of the respondent’s medium is print copy.
98
CHART NO: 27

70
60
50
40
NO. OF RESPONDENTS
30
20
10
0
Print copy Internet version
NO. OF RESPONDENTS 41 59
99
TABLE NO: 28
SOURCE OF INSPIRATION OF READING FOR MALE AND FEMALE
Opinion/Factors Parents Teachers Friends Self Percentage
Male 20 14 17 07 58
Female 15 12 10 05 42
Total 35 26 27 12
INTERPRETATION
 The maximum 35 Percentage of respondent are inspired by their parents
 Minimum of 12 Percentage of respondent are inspired by themselves.
100
CHART NO: 28
SOURCE OF INSPIRATION OF READING FOR MALE
AND FEMALE
SOURCE OF INSPIRATION OF READING FOR MALE AND FEMALE

25
20
15
Opinion
Male
Female
10
0
1 2 3 4
Factors
101
TABLE NO: 29
FOR THE RESPONDENT INTEND TO READ MORNING
NEWSPAPER OR EVENING NEWSPAPER
Morning 73 73
Evening 27 27
Total 100
INTERPRETATION
 It is inferred that maximum 73 Percentage of the respondents are intend to read
morning news paper.
 Minimum 27 Percentage of the respondents is intended to read evening newspaper.
102
TABLE NO: 29
FOR THE RESPONDENT INTEND TO READ MORNING
NEWSPAPER OR EVENING NEWSPAPER
FOR THE RESPONDENT INTEND TO READ MORNING NEWSPAPER OR EVENING NEWSPAPER
80
70
60
NO. OF RESPONDENTS
50
40
30
20
10
0
NO. OF RESPONDENTS
Morning
Evening
Morning Evening
NO. OF RESPONDENTS 73 27
103
TABLE NO: 30
NOTICED THE INTERCULTURAL COMMUNICATION
BECAUSE OF NEWSPAPER FOR THE FRSPONDENTS
Festivals 27 27
Seminars 32 32
Local functions 24 24
Interreligious dialogue 17 17
Total 100
INTERPRETATION
 It is inferred that maximum 32 Percentage of the respondents notice intercultural
communication from seminar.
 Minimum 17 Percentage of the respondents notice intercultural communication from
interreligious dialogue.
104
TABLE NO: 30
NOTICED THE INTERCULTURAL COMMUNICATION
BECAUSE OF NEWSPAPER FOR THE FRSPONDENTS
NOTICED THE INTERCULTURAL COMMUNICATION BECAUSE OF

NEWSPAPER FOR THE FRSPONDENTS
35
30
25
20
15
10
0
Festivals
Seminars
Local functions
Interreligious
dialogue
NO. OF RESPONDENTS
105
TABLE NO: 31
PARTS THAT RESPONDENTS DISLIKE IN NEWSPAPER
News 28 28
Entertainment 19 19
Sports 24 24
Business 13 13
others specify 16 16
Total 100
INTERPRETATION
 It is inferred that maximum 28 Percentage of the respondent are disliked news
newspaper.
 Minimum 13 Percentage of the respondents are disliked business.
106
CHART NO: 31
PARTS THAT RESPONDENTS DISLIKE IN NEWSPAPER
PART THAT RESPONDENTS DISLIKE IN NEWSPAPER
30
25
20
NO. OF RESPONDENTS
15
10
0
News Entertainment Sports Business others specify
FACTORS
107
TABLE NO: 32
FOR THE RESPONDENTS LIKE TO BE PART OF NEWSPAPER
Editorial 10 10
Sensational news 23 23
Politics 21 21
Cinema 17 17
Sports 15 15
Business 12 12
Advertisement 02 02
Total 100
INTERPRETATION
 It is inferred that maximum27 Percentage of the respondents liked sensational news in
newspaper.
 Minimum 02 Percentage of the respondents are liked advertisement.
108
CHART NO: 32
25
20
15
NO. OF RESPONDENTS
NO. OF RESPONDENTS
10
FACTORS
109
SUMMARY, FINDINGS, SUGGESTIONS AND CONCLUSION
SUMMARY
The significance of Advertising and Communication in today’s scenario cannot be
overlooked. Marketing Mix includes the four Ps like the Product, Price, Place, and Promotion
which plays a major role in the market. Marketing Mix decisions must be made for
influencing the trade channels as well as the final students.
In the present study it is observed that the subscribers rating of New Indian Express
in comparison with the competitors was satisfactory. The company has followed the
procedure which included all the four Ps in accordance with the rules and regulations.
Awareness of the people was traced through informal interviews. The scope of growth of the
employees is through a combination of experience and merit which is a challenging phase for
the company. It was also found that the newspaper has not lost its importance with the rapid
development of other media and many responded that newspapers have become the food for
upgrading knowledge.
110
FINDINGS
1) It is inferred that maximum of the respondents are in the age group III rd years 37
Percentage who read “Daily Thanthi” news paper regularly.
2) It is inferred that maximum 58 Percentage of the respondents preferring “Daily
Thanthi” newspaper belong to male category.
3) It is inferred that out of 30 Percentage of the respondents prefer to read daily
Newspaper.
4) It is inferred that out of 26 Percentage of the respondents reading less than 10 to 30
minutes time to read daily newspaper.
5) It is inferred that maximum 42 Percentage of the respondents prefer to read daily
“Daily Thanthi” Newspaper.
6) It is inferred that maximum 73 Percentage of the respondents prefer “Daily Thanthi”
rather than other newspapers.
7) It is inferred that out of of 35 Percentage of the respondents opted for the news
coverage feature as the preferred one to read “Daily Thanthi” news paper regularly.
8) It is inferred that maximum Percentage of the respondents to read “Daily Thanthi”
news paper regularly.
9) It is inferred that maximum 59 Percentage of the respondents prefer that
advertisements are not useful while reading newspaper.
10) It is inferred that 48 Percentage maximum of the respondents feel that “Daily
Thanthi“ newspaper standard is satisfying
11) It is inferred that maximum 42 Percentage of the respondents attribute for the
language of “Daily Thanthi” newspaper.
111
12) It is inferred that maximum 42 Percentage of the respondents are said “Daily Thanthi”
is good compare to others.
13) It is inferred that maximum of the respondents are in the 52 Percentage are strongly
agree that there are less coverage of regional news.
14) It is inferred that maximum 52 Percentage of the respondents are satisfied with real
estate
15) It is inferred that out of 36 Percentage of the respondents are agreed with prepaid
subscription.
16) It is inferred that maximum 42 of the respondents dislikes images in thandhi news
paper.
17) It is inferred that out of 23 Percentage of the respondents are said that news coverage
is better than other.
18) The out of 36 Percentage of respondent are satisfied with daily thanthi newspaper.
19) It is found that maximum 49 Percentage of the respondents are will refer to their
friends and relatives.
20) It is inferred that maximum 73 Percentage of the respondents are agreed with-it.
21) It is inferred that maximum 43 Percentage of the respondents are prefer to online
newspaper.
22) It is inferred that out of 26 Percentage of the respondents are looking for news section.
23) It is inferred that out of 27 Percentage of the respondents are to know about latest
update of news.
24) It is inferred that out of 32 Percentage of the respondents are update the news from
newspapers.
25) It is inferred that out of 36 Percentage of the respondents are prefer fiction.
112
26) It is inferred that out of 30 Percentage of the respondents are received source of news
from library.
27) It is inferred that maximum 59 Percentage of the respondent’s medium are internet
version.
28) The out of 35 Percentage of respondent are inspired by their parents
29) It is inferred that maximum 73 Percentage of the respondents are intend to read
morning news paper.
30) It is inferred that out of 32 Percentage of the respondents notice intercultural
communication from seminar.
31) It is inferred that out of 28 Percentage of the respondent are disliked news newspaper.
32) It is inferred that out of 27 Percentage of the respondents liked sensational news in
newspaper.
113
SUGGESTIONS
The following are the suggestion offered to increase the satisfaction level of Daily
Thanthi news paper based on the reader’s opinion and analysis of the data.
 Most of the students expressed dissatisfaction over the number of advertisement both
commercial and cinema should be taken by the publishers to reduce the advertisement
coverage and add more sports news, IT news, job opportunities etc.
 As regards availability of newspapers the highest number of respondents is satisfied,
but a few respondents in rural areas dissatisfied because of non-availability of Tamil
newspapers like Daily Thanthi and the Indian Express. Hence newspapers should
reach rural areas also.
 A few respondents are dissatisfied about reliability of news. So reporters must verify
the news before they are published
114
CONCLUSIONS
Newspapers play an important role in our day-to-day life. They have contributed not
only for the growth of democracy in a country but also for development of the economy.
Indian newspapers enjoy large circulations. It is an influential organ shouldering great
responsibilities and should furnish uncolored news without suppressing the facts and care
should be taken to satisfy the needs of students.
115
BIBLIOGRAPHY
a) Books
1. Ahuja B.N, (1979), “Theory and Practice of Journalism”, Surjeet Publications, 7-K,
Kolhapur Road, Delhi-110007.
2. David W. Cravens, Gerald E, Hills, Robert B. Woodruff, (1996), “Marketing
Management”, A.I.T.B.S. Publishers, J-5/6 Krishan Nagar, Delhi-51.
3. James F. Engel, Roger, Paul W. Miniard, (1990), “Consumer Behaviour”, The Dryden
Press, CBS Publishing Japan Ltd.
4. Kamath M.V., (1980), “Professional Journalism”, Vikas Publishing House Pvt., Ltd.,
20/4, Industrial Area, Ghaziabad, U.P.
5. Kumar K.J., (1986) “Mass Communication in India”, Xavier Institute of
Communication, St. Xavier’s College, Bombay – 400 001.
6. Pillai & Bhagavathi R. S.N. ‘Modern marketing’ New Delhi, RamNager, S.Chand &
company Ltd, 2001
7. V. S. Sivankutty and J. Sudhakaran, The use of online newspapers among librarians in
India, Library Hi Tech News, 28(1), 2011, 10 – 12.
116
b) Websites
 www.Presscounsil.nic.in
 www.wikipedia.com
 www.thehindubusinessline.com
 www.worldpressinstitute.org
 www.google.com
117
QUESTIONNAIRE
“A STUDY ON STUDENT’S PREFERANCE TOWARDS DAILY

THANTHI NEWS PAPER IN TINDIVANAM TOWN”
PERSONAL INFORMATION:
Name :
Age Group :
a) I st year [ ]
b) II nd year [ ]
c) III rd year [ ]
Gender :
a) Male [ ]
b) Female [ ]
c) Others [ ]
STUDENTS PREFERENCE ABOUT DAILY THANTHI
1) How often you read news paper?
a) Daily [ ]
b) Weekend [ ]
c) Particular day [ ]
d) Specific occasion [ ]
e) Others _________ [ ]
118
2) How much time in a day you spend on reading news paper?
a) Less than 10 min [ ]

b) >10 – 30 min [ ]
c) >30 - 45 min [ ]
d)>45 min-1 hr [ ]
e) Above 1hr [ ]
3) Rank the following news paper according to your preference?
a) Daily Thanthi [ ]
b) Dinakaran [ ]
c) The Hindu [ ]
d) Dina Malar [ ]
4) Do you prefer “Daily Thanthi” when compared to other Tamil dailies?
a) Yes [ ]
b) No [ ]
5) Rank the features which make you to prefer “Daily Thanthi”?
a) Price [ ]
b) Quality and reputation [ ]
c) News Coverage [ ]
d) Supplementary Issues [ ]
e) Others…………… [ ]
119
6) Rate news papers according to your opinion about them?
Rating

Name of
news paper’s
Daily Thanthi
Dinakaran
The Hindu
Dina Malar
7) Are advertisements available in news paper helpful?
a) Yes [ ]
b) No [ ]
8) How is the standard of Daily Thanthi news paper when compared to other news
paper?
a) Satisfied [ ]
b) Highly satisfied [ ]
c) Neither satisfied nor dissatisfied [ ]
d) Dissatisfied [ ]
e) Strongly dissatisfied [ ]
120
9) How do you rate following attribute of Daily Thanthi ?
Rating
Attributes
Language
Content
Presentation
Advertisement
Services
10) What do you think about quality of information of “Daily Thanthi” as compare to
other Tamil news paper?
a) Excellent [ ]
b) Good [ ]
c) Fair [ ]
d) Poor [ ]
e) Very poor [ ]
11) How far you agree “Daily Thanthi” has less coverage of Regional news compared
to other news paper?
a) Strongly agree [ ]
b) Agree [ ]
c) Agree nor disagree [ ]
d) Disagree [ ]
e) strongly disagree [ ]
121
12) Rate the following supplementary issues of Daily Thanthi compared to its
competitors?
Rating
Neither
Highly Highly
Satisfied satisfied nor Dissatisfied
Supple satisfied dissatisfied
dissatisfied
-mentary
Education
Job / career
Real estate /
property
Times life
Business
13) Are you willing to deposit for the advance subscription?
a) Yes [ ]
b) No [ ]
14) Anything you dislike in Daily Thanthi ?
a) More advertisement [ ]
b) Images [ ]
c) Small font size &congested appearance [ ]
d) Paper quality [ ]
e) none [ ]
122
15) Which segment of Daily Thanthi is better than most of its competitors?
a) News coverage [ ]
b) Advertisement [ ]
c) Supplementary issues [ ]
d) Service [ ]
e) Price [ ]
f) language [ ]
g) others_________ [ ]
16) How far Daily Thanthi met your Satisfaction as a whole?
a) Satisfied [ ]
b) Highly satisfied [ ]
c) Neither satisfied nor dissatisfied [ ]
d) Dissatisfied [ ]
e) Strongly dissatisfied [ ]
17) Would you recommend Daily Thanthi to your friends or relatives than other
news paper?
a) Yes [ ]
b) No [ ]
18) Do you believe everything you read in the newspapers?
a) Yes [ ]
b) No [ ]
123
19) Which newspapers format to you prefer reading?
a)Compact [ ]
b) Tabloid [ ]
c) Broadsheet [ ]
d) Online newspapers [ ]
20) What section do you normally look for in a newspaper?
a) The News Section [ ]

b) The Opinion Section [ ]
c) The Sport Section [ ]
d) The Classified Section [ ]
e) The Entertainment Section [ ]
f) I don’t look for any particular sections [ ]
21) What are your main reasons for reading newspapers?
a) To get the latest updates and news [ ]

b) To pass time [ ]
c) It has become a habit [ ]
d) Entertainment purposes [ ]
e) Other, please pecify [ ]
22) How do you keep up to date with current affairs and news?
a) Online [ ]
b) Newspapers [ ]
c) Social networking [ ]
d) Television [ ]
23) Do you prefer fiction or nonfiction news?

a) Fiction [ ]
b) Non-fiction [ ]
124
24) How do you receive the source of newspaper?
a) Self-Subscription [ ]
b) Library [ ]
c) Hostel [ ]
d)public place [ ]
e) Shop [ ]
25) What is your medium of newspaper?

a) Print copy [ ]
b) Internet version [ ]
26) What is the source of inspiration for reading?

a) Parents [ ]
b) Teachers [ ]
c) Friends [ ]
d) Self [ ]
27) Do you intend to read Morning Newspaper or Evening newspaper?

a) Morning [ ]
b) Evening [ ]
28) Have you ever noticed the intercultural communication because of Newspaper?
a) Festivals [ ]
b) Seminars [ ]
c) Local functions [ ]
d) Interreligious dialogue [ ]
125
29) Which part do you dislike?
a) News [ ]
b) Entertainment [ ]
c) Sports [ ]
d) Business [ ]
e) others specify [ ]
30) Which part of the newspaper do you like to read?

a) Editorial [ ]
b) Sensational news [ ]
c) Politics [ ]
d) Cinema [ ]
e) Sports [ ]
f) Business [ ]
g) Advertisement [ ]
_________________________ Thank You ____________________________
126

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INTRODUCTION AND DESIGN OF THE STUDY

Media in India, experience newspaper media, are undergoing significant changes in

have an overall control by its business and news operations

“periodicals” to magazines, “reviews” to journals.

A newspaper is a periodical publication containing written information about current

newspapers (paper or online).

newspapers can provide information on newly-emerging news stories or events.

editions can be very up-to-date.

science and technology, arts, culture and entertainment.

IMPORTANCE OF THE NEWSPAPERS

whenever necessary and can be discussed elaborately.

through the newspapers.

extra supplements and other features.

source for developing the knowledge.

everywhere except newspapers.

 To find out the customer satisfaction towards the newspapers.

 To analyze the satisfaction and perception towards supplements of the

 To analyze the buying behavior and reading time.

 To find out the satisfaction of availability of the newspapers.

NEED FOR STUDY

 To understand the existing preference of the customers. It is imperative to investigate

and suggest ways and means to improve the customer satisfaction.

LIMITATION OF THE STUDY

 The sample size is only 100.

 The period of study is limited to a month

 Under the study only literate people included.

information’s given by respondents.

 The market has to be literate and able to understand difficult sentences.

 The price of the newspaper is less than the cost of production.

 Effort has to be put in by the reader to read the news paper.

 The newspaper is geographically oriented.

 Journalism is not literature and is short lived.

Role of Newspapers to the students

news to the public but also to express the public opinion.

guidance to the common people.

THEORIES RELATED TO NEWS PAPER’S

A wide variety of material has been published in newspapers. Besides the

television listings (program schedules). As of 2017, newspapers may also provide

subscription revenue, newsstand sales and advertising revenue (other businesses or

individuals pay to place advertisements in the pages, including display advertisement,

or at least government-funded, their reliance on advertising revenue and on profitability is

subject to the interests of someone, whether owners, advertisers, or a government. Some

are viewed as newspapers of record.

online income fell far short of the goal.

the Ordinary Post Tijdender, which was established in Stockholm in 1645.

others might concentrate more on national or local entertainment or sports. Specialized

although they may no longer be called newspapers.

publishers find their print-based models increasingly unsustainable, Web-based "newspapers"

A new trend in newspaper publishing is the introduction of personalization through

offered by My Yahoo, I-Google, CRAYON, ICurrent.com, Kibboko.com, Twitter. With these

they wish to see in their news.

Most modern newspapers are in one of three sizes

newspapers, although a trend towards "compact" newspapers is changing this. Examples

include The Daily Telegraph in the United Kingdom.

perceived as sensationalist in contrast to broadsheets.[citation needed] Examples include The

The Princely State, The Globe.

printing to higher-quality, four-color process, offset printing. In addition, desktop computers,

typesetting technologies have revolutionized the newspaper production process. These

innovative layouts and better design.

Since newspapers began as a journal (record of current events), the profession

Criticism of journalism is varied and sometimes vehement. Credibility is questioned because

scandals involving plagiarism and fabrication.

Corporation, Cox Enterprises, Landmark Media Enterprises LLC, Morris Communications,