II. Do the following tasks.

A. Discuss the two tests that when new

C Enumerate the major parts of the business plan.
D. Explain the sections in the Introduction of the business plan.
E. Find a partner and do the following. Follow the below
1. Think of three possible names of your small business. Rank them according your
preferences.
2. Indicate the proposed complete address of your business.
3. Write your names as owners of the business.
4. Make a brief description of your business. You include the product or service that you
plan to sell or serve.
5. Cite the reason for choosing the location.
6. Based on the nature and type of your proposed small business, determine the initial
funding requirement.
7. State also the possible source/s of funds.
F. With the same partner in Activity E, do the following
1. Prepare the introduction of your business plan I be cover page of final output will appear as
follow:
BUSINESS PLAN

(Name and Address of Your Proposed Business)

JYNAPHI PROCESSING COMPANY
216 JALIPA STREET, POBLACION I
PICCAWAYAN, COTABATO
www.jynaphi@yahoo.com

OWNED BY:

(Your Names as the Owners)

ANGEL TOLEDO
PRINCESS MALAZARTE
2. Use the guide for the format of the Introduction section of your business Plan.
INTRODUCTION

This section of the business plan presents the description of the business, its location, and the
total funding requirements and the possible funding source.

Description of the Business

Location of the Business

Funding Requirement and Source of Funds

The requirement for spacing, paragraph indention, font size and style, margins, and other
technical writing requirements will be subject to the policy of the school or may be patterned
after other research activities of the school.
II. Do the following tasks:
A. Discuss the concept of marketing mix.
B. Enumerate and explain the different elements comprising the modified framework of
marketing mix.
C. Identify the most common tools used by a business venture to promote its product or service
to the target consumer.
D. Name and describe the pricing strategy that is most appropriate to use when the product is in
its introductory stage.
E. Choose a partner and visit at least five local manufacturers or producers (e.g., furniture shop,
candy or chocolate stores, handicraft business, etc.) in your community. Write a letter to the
entrepreneur asking permission to conduct an interview about how the price of the product is set.
Use the following questions as a guide:
1. What is the pricing method used for a newly introduced product, if there is any?
2. How is the price set for a product that is similar to other products in the market?
3, How often do changes in the price occur?
4. What factors primarily contribute to the price change?
Remember the following tips when interviewing.
1. Never make any adverse comment on the answer of the entrepreneur or respondent while
conducting the interview.
2. Always observe courtesy when talking to the respondent.
3. Ask permission from the entrepreneur if you can tape or videotape the interview.
4. Do not to forget to express your gratitude to the interviewee for making time for the
interview.
Share the results of your interview in class. Listen to the output of the other pairs. Are there
conflicting views on the pricing of similar products? Why do you think so?
F. Form groups of five. Think of a possible entrepreneurial venture that you want to open
because of business opportunities. Determine what product to produce or sell. Prepare a
television, radio, print, or digital advertisement to promote your product to the target consumers.
II. Do the following tasks:
A. Discuss the three environmental layers of the external or macro environment of the
entrepreneurial venture.
B. Identify the different forces existing in the industry environment.
C. Analyze and describe the industry environment using the forces of competition model.
D. Enumerate and explain the barriers to the forces of competition.
III. Get a clean bond paper and divide it into two columns. Label the left side as the
"Primary Product" and the right side as the "Substitute Product." Think of two products
that you consider similar, one of which is the primary product and the other the substitute
product. Write the names of the products in their respective columns. Then, describe and
differentiate them.
Primary Product Substitute Product
(Name of Product) (Name of Product)
Describe the product. Why Describe the product.
is it Describe the primary Why is it considered a
product? substitute product?

IV. Form groups of five members each, preferably from the same neighborhood. Select one
existing business in your locality that produces or manufactures a finished product. For example,
it can be a furniture shop, a toy shop, or a detergent soap manufacturer. Make a simple industry
analysis using the Competitive Forces Matrix. Share your findings in class.
II.
A. Discuss the flow of entrepreneurial benefits from the individual Filipinos to the
Philippine economy. Use two other examples of small businesses.
B. Suppose that in one local community, there are 5 small businesses while in another
locality, there are 30 small businesses. Which of two localities do you think has improved
economic activities? Which of the two localities do you want to live in? Explain your
answers.
III. Form dyads. With a partner, pick one business in your local community. Evaluate its
daily activities and determine whether it provides entrepreneurial benefits to the owner,
the local community, and the Philippine economy. Report your findings in class.
B. Research on additional contributions of entrepreneurship to the lives of the Filipinos,
the local community, and the Philippine economy.
C. Research on the following statistical data of two major cities of your choice for years
2010 and 2015. Compare and interpret the data that you gather.
1. Number of establishments
2. Number of employed workers
3. Total compensation of the workers
II. Do the following tasks:
A. Identify the different procedural steps that must be performed by the entrepreneur in
order to know the buying behavior of the consumer.
B. Describe the three types of the research that must be conducted by the entrepreneur to
determine the buying behavior of the consumer.
C. Differentiate the following
1. Quantitative data from qualitative data
2. Primary data from secondary data
D. Identify the commonly used research tool in gathering data.
E. Enumerate the common buying behavior of the Filipino consumer.
F. Visit a local dealer of cars or motorcycle in your local community. Interview at least three
prospective buyers about how they gather data information and what factors they consider in
deciding to buy their cars or motorcycle. Write your findings in the table below. Share your
output and get their reaction.
Perspective Product Means of gathering Factors affecting
consumer information their decision
Chapter 3
II. Enumerate and explain the elements of the physical environment.
Ill. Perform the following:
A. Bring a picture that generally describes your local community. It may show a heap of
garbage, a dirty canal, a busy city street, rice paddies, farm animals, farmers, employees, and
buildings, among others.
B. List all the possible business opportunities that you can identify in your community based on
the picture that you provided. Write all the ideas that come into head. There are no right or
wrong answers.
C. From the different possible business opportunities that you have identified, pick out the
1. Most creative, 3. Most costly, and
2. Most difficult, 4. Most common
D. Form groups of five members each, preferably from the same neighborhood. Observe the
climatic conditions in your local community for one week. Take note also of the raw materials
that are present in your locality. Based on your observations, determine appropriate business
venture to open in your community. Explain your answer.
II. Differentiate an entrepreneur from an owner of an ordinary small business in the
following areas:
1. Motive in opening a business
2. Perception of risk in the business
3. Vision for development and growth
III. Form groups of six members each with members preferably coming from community. Do the
following tasks.
A. Choose one small business in your neighborhood. Conduct a guided owner. Elicit the primary
reason why he/she opened the she manages the business as an entrepreneur or as an owner of a
small business.
B. Discuss among yourselves how vow react to changes in the for there is a change in your class
schedule or a chance in the Report on your common reaction to changes in the environment
C. Share to the class any personal experiences in selling that you may have.
Chapter 5
II. Do the following tasks:
A. Discuss the concept of consumer buying behavior.
B. Identify some environmental factors that will assist in determining the buying behavior of the
consumers.
C. Explain the steps involved in the buying decision process.
D. Give the significance of post-purchase analysis to the entrepreneur.
E. Visit a mall and observe the buying behaviors of at least five consumer. Assess their social
classes. Write your observation in the table below share your output in class.
Consumer Item/s Environmental factors influencing the buying Social class of the
purchased behaviors social class of the consumer consumer
1
2
3
4
5
II. A. Discuss why entrepreneurship is an art and not a science.
B. Differentiate wealth-creating venture from an income-generating venture.
C. Discuss why profit is not a good measure to determine the success of an entrepreneurial
venture.
D. Describe who determines whether the goods or services are valuable.
E. Differentiate how an entrepreneur and an ordinary businessperson handle business risk.
Ill. Form groups of four members each. As much as possible, group members should come
from the same community. Choose one activity from the list. Brainstorm about it and
report your findings in class.
1. Pick one small business existing in your neighborhood. Observe the day-to-day activities of its
owner. Interview him/ her. Evaluate if the business is a wealth-creating venture.
2. Recall an invention that you think has significantly changed your lifestyle. Evaluate how
creative and valuable it is to you.
3. Pick one of your present activities that you consider risk-taking. Tell how you minimize the
risk.
4. Bring a product to the class like a bag, a pair of shoes, paper, and a paper fastener. Enumerate
its uses and explain its value to you. Tell also if it is valuable to others.
Chapter 2 | Entrepre- Character Traits, Skills, and Competencies
II. Do the following tasks:
A. Enumerate the skills and identify their sources
B. Describe the significance of core competency.
C. Discuss the skills that must be acquired and developed in the practice of entrepreneurship
D. Explain the concept of entrepreneurial competency and its importance in the practice of
entrepreneurship.
III. Pair up with your seatmate and select a product that you will present to the class.
Prepare your presentation using any available materials, media, and resources. Show the
importance of your product in terms of health benefits, preservation of the environment,
and other related social concerns. Use a PowerPoint presentation if possible.
IV. Identify your present cognitive skills and those that you wish to acquire and develop and list
them down in a table. Follow the format below. Afterwards, share with the class how you are
going to enhance your present skills and how you are going to acquire the others.
My Present Cognitive/ Technical/ Cognitive Skills that I Want to Acquire and
Interpersonal Skills Develop
II. A. Discuss the need to have a correct understanding of the concept of entrepreneurship.
What advantages will it provide to a person who is interested in becoming a successful
entrepreneur?
B. Enumerate the reasons why there is no universally accepted definition of the term
entrepreneurship.
C. Distinguish between an entrepreneur and an ordinary businessperson.
Ill. Pretend that you will be putting up a small business. Follow the instructions below.
1. Tell what kind of business venture you intend to open and why you have chosen it.
2. Explain briefly how you can be an entrepreneur and not merely a businessperson.
II. Do the following tasks.
A. Differentiate goal from objective. Give examples for each one.
B. Identify the set of character traits under the achievement, planning, and from each cluster,
choose one character trait that in your opinion best describes Provide one personal experience for
each that demonstrates that trait.
C. Describe the importance of knowing oneself in the field of entrepreneurship.
III. Perform the following:
1. On a manila paper, write your goals and objectives in life, the time you aim t accomplish
them, and the possible problems that you may encounter. Label output "I am the captain of my
ship." Follow the format below. Post your output the board as you explain your answers.
I.AM THE CAPTAIN OF MY SHIP
Goals Objectives Expected time to Possible problems
accomplish

2. Copy the format below on a clean bond paper and fill the blanks in each column.

I KNOW MYSELF
My strengths How I will use my My weaknesses How I will
strengths to conquer strengthen my
opportunities weaknesses
II. Do the following tasks:
A. Differentiate the three forms of entrepreneurial venture.
B. Describe the different businesses according to nature.
C Identify the three important factors in the production system.
D. Explain the four Ms in the production of goods.
Ill. Form groups of four members each, preferably those from the same community.
A. Write at least ten businesses existing and operating in your local community. Classify them as
to form and nature. Follow the format below. Then share your findings in class by answering
these questions.
1. What is the most common form and nature of entrepreneurial ventures in your community?
2. What do you think are the probable reasons?
Trade name of the Classification as to form Classification as to nature
business
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

B. Work with the same group. Research about manufacturing business. Gather information about
its production system as to input, manufacturing process and output. Follow the format below in
plotting your findings take picture pertinent to the business. Share work in your class.
Input Manufacturing Process Output
1.

2.

3.
II. Do the following tasks:
A. Describe the internal or micro environment of the business.
B. Identify the commonly-used environmental scanning tools to evaluate the internal
environment.
C. Differentiate the following:
1. Entrepreneurial competency and business competency
2. Business core competency and distinctive business competency
II. Do the following tasks:
A. Differentiate needs from wants.
B. Enumerate and explain the five categories or levels of needs based on Maslow's hierarchy of
needs. Discuss the importance of this theory from the perspective of entrepreneurship.
C. Discuss the importance of branding in the practice of entrepreneurship.
D. Identify some branding strategies used by large businesses in the Philippines
E. List down on a clean bond paper your present needs and wants. See the example below.
Needs Level of needs Wants Brand of the product
(if applicable)
Food Physiological Spaghetti Shakeys
Education Security Private school Ateneo de Davao
University
II. Do the following task:
A. Discuss the primary objective of the marketing plan.
B. Identify the important factors describe in the marketing plan and financial plan.
C. Explain the significance of assumption in the preparation of the projected financial statement.
D. State the importance of the financial statement analysis.
II. Do the following tasks.
A. Enumerate and discuss the external environment where the business operates.
B. Identify the possible sources of entrepreneurial ideas.
C. The government is promoting the use of organic fertilizer instead of the inorganic one. What
product can you think of because of this new government's thrust?
Ill. A mechanical machine that you assembled with substantial cost can no longer be used
since its only buyer has closed shop. Form groups of four and discuss the possible business
opportunity that may arise from this situation.
F. Visit grocery store in your local community and of compare two competing consumable
product. Evaluate the value proposition of each product and analyze whether the benefits or
value that each product offer is easily identifiable in its packaging or label.
Write your answers in the table below

Brand of the product Possible product attribute

Product 1

Product 2

Discuss the result of your evaluation about the product in class. Then answer these questions.
1. How are the products perceived by your classmates?
2. Do you have the same perceptions with your classmates?
G. Think of a product that you want to create because of an existing opportunity. It can be a new
product in the market or similar to an existing commodity product. Develop the benefit or value
that your product will offer to your target consumers. Identify the value of your product which
makes it distinct in the minds of your target consumers. Using the positioning or perceptual map,
illustrate the market position of your product and your competitor on a sheet of paper.
D. Get a clean bond paper divide it into three sections. Label the first column as “Family
Resources” the second as " Family culture” and the third column as “Family Structure”. On top
of the columns, write "The Family Micro Environment”
The Family Micro Environment
Family resources Family structure Family culture

E. List down the resources and culture of the family in the appropriate column. Describe your
family structure in terms of leadership, communication, and order. Share your output in class.
E. This time consider only the strengths of the three forces in your family.
The Strengths of the Family in Micro Environment
Strengths in family resources Strengths in family culture Strengths in family structure

Assess the strengths of your family in terms of resources, culture, and structure. Will they
provide the family with the advantage or capability to open a small business in the local
community? Share your output in class.
F. Using the SWOT analysis, plot the family strengths and weaknesses and the opportunities and
threats in your local community. Write them on a manila paper. Refer to the format that follows.
Afterwards, present your output in class.
Strengths Family strengths Family weaknesses
and Weaknesses
1. 1.
2. 2.
Opportunities
and Threats

Opportunities in the local How will you use the family How will you overcome the
community strengths to take advantage of family weaknesses by taking
1. the opportunities in the local advantage of the
2. community? opportunities in the local
community?

Threats in the local How will you use the family How will you minimize the
community strengths to avoid or family weaknesses to avoid or
1. minimize the threats in the lessen the threats in the local
2. local community? community?
C. With the same group and using your output in Activity B, brainstorm on what innovations you
can do to produce your own product that is different and competitive in the market. Follow the
format below. Share your output in class
My proposed product Commonly produced product Proposed innovation
1.

2.

3.

D. Think of a product with several product lines that you wish to manufacture, for example.
Furniture such as tables and chairs. Determine the segmenting approach that you decent
appropriate to use. Follow this format in making your report. Share your answers in class.
Cosmetics Method used for segmenting
Lipstick

Face powder

Eyeliner
II. Do the following tasks:
A. Identify the three ways of identifying the intended market.
B. Discuss the concept of market segmentation and how the total market is segmented
C. Watch and observe three products being advertised or promoted on television. Evaluate the
segmenting methods used by the producers of the particular products. Follow this format in
making your report. Share your answers in class.

Product brand name Method used for segmenting

Product 1

Product 2

Product 3

D. Think of a product with several product lines that you wish to manufacture, for example,
furniture such as tables and chairs. Determine the segmenting approach that you deem
appropriate to use. Follow this format in making your report. Share your answer in class.
II. Do the following tasks:
A. Identify the important areas to be included in the executive summary of the business plan
B. State the three major section of the environmental analysis.
C. Enumerate the different variables in the societal analysis.
D. Describe the three related tasks in the industry analysis.
E. With your partner in the previous lesson, do the following:
1. Prepared the executive summary of your proposed business plan. Use the example below as
your guide.
Executive Summary

This section presents the VMGO, business model, the business and production position,
wealth improvement approaches, and the parties supporting the study.

Vision, Mission, Goals, and Objective

Business Model

Business and Production Position

Wealth Improvement Approaches

Parties Supporting the Business

 1. Share your output in class and compare it with those of your classmates. Do you have
similar needs, wants, and preferred brands?
2. Suppose you intend to open a small entrepreneurial venture, which of those needs and
wants would you want to serve? What will be the brand name of your product?
F. Choose one particular product. Take note of three advertisements either on TV, radio, or print
that promote that product. You may also visit some grocery stores and look for that product on
display. Determine whether the company advertises the features, benefits, or values of the
product. Write your observations in the following format. Would you suggest another brand
name for the product? Why?

Line product category Brand name Company Qualit being

advertised
Milk product ABC Powdered Milk XYC Company Attributes (easily
dissolved, very

G. Pretend that your entrepreneurial venture has been making and selling one product for the past
five years. Plan to make additional three products. These may be in the same categorv as the first
product or not. What brand extension strategy are you going to adopt? Indicate your reason for
your decision. Use the following format for your output.

Suggested brand Brand extension Reason for adopting

name/s strategy the strategy
Original product

New product 1

New product 2

New product 3
II. Do the following tasks:
A. Describe the societal environment of the business.
B. Define environmental scanning. Name some reasons why environmental scanning is
important.
C. Identify the environmental scanning tools used to evaluate and analyze the societal
environment.
Ill. Pair off and perform the following with your partner:
1. Draw one big circle and another small circle on a big piece of paper. Place the small circle at
the center of the big circle. Label the big circle as "Societal Environment" and the small circle as
"My Proposed Business."
2. Choose your proposed business. Write it in the small circle.
3. Gather news clippings that illustrate the various social forces. Identify them. Paste them at
random in the big circle.
4. Post your output in front of the class. Take turns with your partner in explaining your answer.
IV. With your partner in Activity Ill, recreate the pictures of the social forces on another
big piece of paper by drawing them. Analyze them using the environmental forces matrix.
Present your work in front of the class. Explain why you classify the societal forces as high,
moderate, or low in terms of frequency of occurrence and level of effect on your proposed
entrepreneurial venture.
G. With your partner in activity F, visit any radio or television station and interview or research
the station manager regarding advertising. The following are some points of interest that you can
ask about.
1. Rate of advertising per minute
2. Frequency of airine the advertisement
3. Time of airing the advertisement
4. Length of advertisement
5. Ethical considerations about the message/content of the advertisement
Share your findings and experience in class. Is advertising worth it for the business that _vou
plan to open?
II. Do the following tasks:
A. Discuss the concept of market targeting.
B. Identify the two basic processes involved in market targeting.
C. Enumerate the important factors to be considered in evaluating the segrnent.
D. Discuss the four marketing strategies relative to market segmentation.
E. Look for at least three commodity products in your local grocery stores. Try to
evaluate the applicable marketing strategies for the products. Follow the format
below in listing vou answers. Share them in class.

Commodity Products Marketing Strategies

II. Do the following tasks:
A. the important areas that must be properly described in the
B. Name the critical areas that must be included in the production plan and the
operation plan.
C. State some factors that must be considered in selecting the form of organization
the best suited to the business.
D Enumerate the factors involved in selecting the machinery and equipment for the
production of goods.
E Work with your partner in the previous lessons. Do as instructed.
1. Prepare the organization plan of your proposed small business using the
format below as a guide
ORGANIZATION PLAN
This section describes the form of the business organization, the liability
of the owner, the organizational structure, the role of the owner, and proposed
salary.

Form of Business Organization

Liability of the Owner

Organizational Structure

Role of the Owner

Proposed Salary
2. Prepare the production plan of your proposed business using format below as
guide.
PRODUCTION PLAN

This section presents the production schedule, production Required, sources of

materials, and estimated process, equipment required production cost.

Production Schedule

Production Process

Equipment Required

Sources of Materials

Estimated production cost

Proposed Proposed Name/s Brief Reason/s Initial Possible
business address of description for funding source/s
name owner/s of the choosing requirement of funds
business the
location
3. After preparing the environmental analysis, prepare the business description the
example below can be used as a guide.
BUSINESS DESCRIPTION

This section shall describe the product to produce, the equipment needed in the
small business, the size of the business in terms of capitalization and scope, and
the personnel required to handle the operation.

Product Description

Equipment/Materials Needed

Size of the Business

Personnel Requirement
E. Work with your partner in the previous lesson. Prepare the marketing proposed
small business. Follow the sample below.
MARKETING PLAN

This section contains the following factors of the marketing mix: product, place,
price, promotion, people, packaging, positioning.

Product

Place

Price

Promotion

People

Packaging

Positioning
F. Form a five members. Visit one store in your local community. Make sure that
there who promote the brand of their product. Observe how marketers try to
influence the buying decision of the grocery shoppers. Try to at (preferably one for
each member). Write your observation in the table below.
Consumer Brand of the Consumer Buys Value Proposition
Product Value Proposition Promoted
or Not the Brand
Promoted
Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5
2. After preparing the executive summary, you may now prepare next maior
section of the business plan which is analysis. Follow the example below.
ENVIRONMENTAL ANALYSIS

This section presents the industry analysis covering the following forces directly
affecting the proposed business. the trend in the industry, the consumers, the
competitors, market forecast, market share, market position, and marketing
strategy.

Trend in the Industry

Consumer Analysis
 Market segmentation and targeting
 Demand analysis

Competitor Analysis
 Supply analysis

Market Forecast
 Demand and supply forecast

Market Share

Market Position

Marketing Strategy