PSA: Animals Get Cold Too | Protect The Strays

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Winter scene: a single car driving in the
snow, obvious poor weather conditions
Shot Number: 1
Shot Type: B-roll
Timing: 3 seconds
Announcer: [n/a]
Music/SFX: car driving, winter/nature
sounds, whistling wind, moving trees
Someone sitting cozily inside their house A pet, cat or dog, looking outside at the
looking outside at the snow and cold snow and cold weather
weather
Shot Number: 3
Shot Number: 2 Shot Type: B-roll
Shot Type: B-roll Timing: 3 seconds
Timing: 3 seconds Announcer: Are even your pets ready
Announcer: Sick of the cold weather? for spring?
Music/SFX: winter/nature sounds, Music/SFX: winter/nature sounds,
whistling wind, moving trees whistling wind, moving trees

Transition: Jump cut into Transition: Fade into Transition: Jump cut into
Stray cats and dogs outside in the hard Phone number in white text across a black
Organization’s information in black text
cold weather and snow screen
across a white screen
Shot Number: 4 Shot Number: 5
Shot Type: B-roll Shot Type: Image Shot Number: 6
Timing: 6 seconds Timing: 12 seconds Shot Type: Image
Announcer: Cats and dogs without homes Announcer: Call 877-433-2288 to report Timing: 3 seconds
are ready for warmth too, but their lives lost or neglected animals in your area so Announcer: [n/a]
actually depend on it. Protect The Strays can help save them from Music/SFX: [n/a]
Music/SFX: faint sad violin instrumentals the cold and give them the home they
deserve.
Music/SFX: faint sad violin instrumentals