Documente Academic
Documente Profesional
Documente Cultură
I. Accommodation Sector
II. Adventure Tourism and Recreation
Sector
III. Attraction Sector
BSHM – I Block 2
I. ACCOMMODATION SECTOR: TRENDS AND ISSUES
Basing on the aforementioned trends and issues of Accommodation sector, what I can truly say is that the
modernization and globalization of technologies today have paved way to the development of the
accommodation sector. It has greatly impacted booking, and payment systems of hotels and likewise have
promoted a wide-ranged and cost-effective marketing strategy to hotels that accustomed to newly
develop automations. However, the aid of modernized technology to hotel industry have caused
increased hidden charges in hotels. It has also affected ROI of hotels who are yet to incorporate digital
technology to hotel industry.
Trends:
1. High-tech hotels
Properties will need to provide top of the line Wi-Fi, audiovisual equipment and other digital
equipment. These amenities are now necessities.
2. Luxurious in-airport accommodations
No more trying to sleep in stiff chairs at the gate during layovers. Yotel and Minute Suites offer hour-
by-hour or overnight hotel rooms inside airport terminals. This provides convenience and comfort in
one hub.
Issues:
1. Customes Expectation
Rahim B. Kanani: “Just as luxury operators today are continually trying to differentiate themselves in
a very competitive industry, this will continue well into the future. Guests will become more and more
demanding for a personalized, exclusive and emotional experience, and luxury hotels will continue to
invest in building out guest profiles to ensure those demands are met…”
2. Competition
The rise of online booking sites like AirBnb and Traveloka draw a competition between peer-to-peer
accomodation market and in an online marketplace. It is different when guests walk into a hotel room,
which offers a total different consistent experience.
3. Sustainability
“Going Green” remains an important issue for the fast growing tourism destinations around the world.
It is important that hotel managers try to redesign the product/services offered, so that they need
fewer environmentally harmful or resource-depleting raw materials.
II. ADVENTURE TOURISM AND RECREATION SECTOR: TRENDS AND ISSUES
Source: (PDF) Adventure tourism: Opportunities and management challenges for SADC destinations. Available from:
https://www.researchgate.net/publication/258529916_Adventure_tourism_Opportunities_and_management_chall
enges_for_SADC_destinations [accessed Aug 23 2018].
Insight
Adventure tourism is one of the most rapidly growing segments or niches of the global tourism economy.
The rapid growth of this sector aids in the development of Hospitality industry in general. Presently, the
adventure and recreation undertaken by most travelers are not only for mere fun and enjoyment but
instead most travelers bask into adventure and recreation that allows themselves to reshape their minds,
body and soul. As time passes by, adventure travelers are also taking action for the environment and
biodiversity through sustainable adventure travel
Issue:
Trends:
“A lot of people don’t realize how many people are using travel agents,” Lungmus said. He also added
that, Adventure travel is definitely a trend among our suppliers, and it’s gotten the attention of our
agents. As the adventure travel market continues to evolve, the opportunities for both consumers
and travel agents are infinite.
Insight:
With the increasing demand from tourist for customized, individual experience new technologies and
innovation are used in the Attraction Sector. It includes Mobile Applications, Virtual Reality, Retail
Entertainment and even escape rooms. The increasing demand of customization from tourists allow the
development of Attraction Sector. Customized demand have paved way to the integration of Modernized
automation to attraction sector. However unexpected concern of undertourism has been brought about
by global modernization.
Issues:
Trend:
1. Attractions and Activities are the new ‘it’ thing
Companies like TripAdvisor/Viator and Expedia have gotten all the big players in the
attraction arena onboard. They are now switching their strategy to adding smaller attractions,
seasonal venues, and activities such as wine and beer tasting tours. Think of Viator as an
additional ticket booth for your attraction. It is also a good place to promote some unique
upscale experiences.