Scania Identity Manual - 160523 - FINAL - Draft PDF

2016.05.
23
scania Identity
manual 1.0
Table of contents
Introduction Brand assets

Introduction 4 1A. Scania wordmark 2. Scania typography 5. Image style
Overview — Primary assets 5 Introduction 10 Introduction 39 Introduction 79
Overview — Secondary assets 6 Primary 11 Versions 40 Micro/Macro 80
Ten brand principles 7 Clear space 12 Scania Sans Headline 41 Categories 81
Size 13 Scania Sans 42
Versions 14 Scania Sans Condensed 43 6. Icons
Settings 44 Introduction 83
1B. Scania symbol Glyph overview 45 Overview 84
Introduction 16 Replacement fonts 46 Clear space 85
Primary, full-colour 17 Don’ts 47
Secondary, monochrome 18 7. Materials
Clear space 19 3. Scania colours Introduction 87
Sizes 20 Introduction 51 Specifications 88
Versions 21 Brand colours and primary supporting colours 52
Secondary colours 53 8. Cropped griffin
1C. Vertical lock-up logotype Proportions and hierarchy 54 Introduction 90
Introduction 23 Contrast 55 Application 91
Full-colour and monochrome 24 Do’s and don’ts 56 Replacements 92
Clear space 25
Sizes 26 4. Scania grid
Versions 27 Introduction 58 Appendix
Landscape grid 59
1D. Horizontal lock-up logotype Landscape grid – Examples 62 9. Contacts
Introduction 29 Portrait grid 64 End note 94
Full-colour and monochrome 30 Portrait grid – Examples 67 Scania Identity helpdesk 95
Clear space 31 Portrait grid – Left & right page ads 69
Sizes 32 Brochure grid 70
Versions 33 Brochure grid – Examples 72
Placement 34 Odd formats 74
Don’ts 35 How to scale 76
Branding vs. communication 36 Don’ts 77
Branding vs. communication – Examples 37
Scania Identity Manual 1.0 — Brand assets 2

SCANIA IDENTITY Manual
introduction

Introduction General information
The Scania Brand Identity has been designed Single Brand Strategy marking vehicle-related products,
Scania pursues a single brand parts, accessories, software and
to unite and contemporize the brand expression strategy. The Scania brand is fluids should be directed to Scania
and to bring the desired brand position to life. always the same, regardless of CV AB, department Parts and
geographical market or product Service (products.parts@scania.
segment. The visual identity reflects com).
Unify Clarify the brand strategy, consistently
With few, very strong brand assets The aim is to bring clarity to the use promoting the single brand, Scania Identity manual reference
we can ensure global consistency of all brand assets and to create and conveying the brand values standard
and a coherent brand expression a solid framework for precise Pride, Trust and Dedication. This In the case of ambiguities and
across all channels. communication. is acheived by following the rules uncertainties resulting from
defined in this manual and the language translations, the English
Simplify Dignify principles described of the Brand version of the Scania identity
With easy-to-use brand assets and The brand identity has been Platform. The importance of proper manual should be used as the
a clear manual everyone can come developed with precision to enable and consistent use of our corporate ultimate reference and guide for
together to create a uniform brand. us to communicate the pride, trust trademark – the wordmark, all relevant matters regarding the
and dedication that permeates all symbol and logotype – cannot be Scania brand.
Amplify that we do. overstated.
All the brand assets have been Ordering artwork
polished and improved to reach One Scania Permission to use Artworks for wordmark, symbol and
their full potential in order to Treat the brand assets with great the symbol and logotype logotype are available on Scania
effectively and successfully respect and follow the instructions The Scania wordmark, symbol Media Provider (https://media.
communicate the Scania brand. with great care. The result will be and logotype may only be used scania.com) or ordered from Scania
”One Scania” in every interaction by Scania CV AB, subsidiaries of CV AB, Brand Communication via
with the brand. Scania CV AB, and companies that identity@scania.com
are authorised to market the Scania
products and services or otherwise Trademark protection
licensed to use the Scania symbol The Scania name, wordmark,
and logotype. There are numerous symbol and logotype are registered
players across markets who may trademarks of Scania CV AB and
want to use the Scania trademark are protected by international
in various ways: Manufacturers of copyright law.
parts and accessories, bodywork
suppliers, contracted workshops, Questions
dealers, etc. To prevent misuse, Questions regarding this manual
you are required to obtain special and the Scania brand identity are
permission several areas of use. submitted to Scania CV AB, Brand
Questions and applications for Communication, through Scania
permission are submitted to Scania Identity helpdesk at:
CV AB, Brand Communication. Any identity@scania.com
questions regarding licensing and
Overview
Primary assets
The brand asset toolbox is divided 4. The Scania font family “Scania 1 Wordmark — p. 9 4 Typography — p. 38
into primary and secondary assets. Sans” has been developed
The primary assets are Scania’s
strongest branding tools and can
to create a coherent brand
expression in all communication.
SCANIA SANS HEADLINE BOLD
be used across all channels at all The typeface is bespoke, and the SCANIA SANS HEADLINE REGULAR
times. The secondary assets exist design is inspired by the Scania
to support the primary assets and wordmark. Scania Sans Bold Scania Sans Condensed Bold
to enable a more dynamic brand Scania Sans Regular Scania Sans Condensed Regular
expression. 5. The four Scania brand colours
are derived directly from the Scania Sans Italic Scania Sans Condensed Italic
1. Unique and distinct, the Scania lock-up logotype, and effectively
wordmark has been engineered establish, represent and
to express pride, trust and communicate the brand. These 2 Symbol, 3D — p. 15 5 Primary colours — p. 50 6 Grid system — p. 57
dedication. It can be set in are, in turn, supported by grey
a positive or negative colour tones as well as black.
depending on the background.
6. The twelve-column grid system
2. The Scania symbol conveys is designed to support text/copy,
quality and robustness, and is a using the symbol and wordmark
link to the products. A secondary placement as a communications
monochrome symbol version is sender.
also available.
7. The images are categorised
3. The lock-up logotypes consists into six groups. All of them are 3 Vertical & horizontal lock-up logotypes, 3D — p. 22 + 28 7 Image style — p. 78
of the Scania wordmark and taken with a holistic or detailed
symbol, pre-set with a fixed size perspective; a holistic view
relationship/proportions. Two (a bigger picture in a realistic
lock-up logotype versions are context) or a detailed view
available; vertical (primary) and (a close-up on the product
horizontal. Used for impactful or application).
branding where they will clearly
and visibly stand out. It can be
set with a positive or negative
colour depending on the
background.

Overview
Secondary assets
1. A secondary monochrome 4. The Scania secondary 1 Symbol, monochrome — p. 18 4 Secondary colours — p. 53 5 Cropped griffin — p. 89
symbol version is used when supporting colors are used
technical requirements limit to vary and highlight content.
the use of the primary full- The secondary color palette is
colour version. The secondary limited to a few useful colours
monochrome version may be in order to unify the brand
reproduced in blue, white, experience.
silver and black. It can also be
debossed or embossed. 5. The use of the “cropped” Griffin
is restricted to products only.
2. A secondary monochrome For consistency and effective
lock-up logotype version is used branding, all other applications
when technical requirements are to be executed primarily 2 Vertical & horizontal lock-up logotypes, monochrome 6 Materials — p. 86
limit the use of the primary with the Scania symbol full- — p. 24 + 30
full-colour version. The lock-up colour versions, or secondary
logotypes consist of the Scania monochrome versions.
wordmark and symbol, pre-set
with a fixed size relationship/ 6. The material palette is derived
proportions. Two lock-up from the Scania industry and the
logotype versions are available; industries Scania work for.
vertical and horizontal. The
secondary monochrome version
may be reproduced in blue,
white, silver and black. It can
also be debossed or embossed.
3. An icon system enables

clear and instantaneous
3 Icons — p. 82
communication for information
graphics and sales support.
The line drawings are designed
with the Scania font and product
DNA.

Ten brand principles
This manual is a comprehensive document 1. Branding vs. 4. The horizontal 8. Text is always
outlining the necessary rules and visual communication solid wordmark left-aligned
principles to manage and cultivate the In all branding activities the The Scania workmark is We know where we come
Scania brand. Anyone engaged in branding logo-lockup is used. But in always solid with no outline. from —> Always align text to
communication the symbol It is always horizontal, the left. See p. 40.
or communication for Scania must pay close and wordmark are separated readable. See p. 10–14.
attention to the top ten brand principles. to frame the message.
9. The art of
See p. 36.
5. Cropped griffin balancing colour
2. First impression farewell
Primarily use the blue and the
lasts The cropped griffin is no grey tones for backgrounds
longer allowed in branding and dominant elements.
When establishing Scania as and communication, and can The supporting colours
the sender of a message for only be used on the product and Scania Red are used
the first time, both the symbol itself (on the truck). See p. 89. modestly to inject energy and
and the wordmark must be highlight particular elements.
present. Then, for example See p. 54.
inside a presentation,
6. One typeface
a building or a truck, the to rule them all: 10. Respect the grid
symbol and the wordmark
can be used individually.
Scania Sans
The Scania grid is applied to
See p. 10.
The Scania Sans font all applications and is a key
family is used in all market brand identity element.
3. The full color communication. See p. 40. See p. 57.
symbol is primary
7. Monochrome text
The full colour symbol is used
for all communication and Never use more than one
branding. The monochrome colour in text. See p. 49.
symbol is secondary and
should only be used when full
colour print is not possible.
See p. 16.

scania brand identity manual
BRand assets

BRAND assets
1A. scania wordmark

Scania wordmark
The Scania wordmark. Unique and

distinct. Engineered to express
pride, trust and dedication.
—
Please note!
First impressions last. The symbol
and the wordmark must always
be presented together when first
establishing Scania as the sender
such as on brochure covers, ads,
magazines, exterior signage etc.
Once Scania has been established

as the sender the symbol and the
wordmark can be used individually.

Scania wordmark
Primary version
The wordmark – Scania – is the
most direct and effective asset in
communicating the brand. It is an
important graphic identifier of the
brand identity. It must always be
treated with care and respect to
maintain its value.
The wordmark must always be

reproduced in its entirety. Do not
use the wordmark in body text
– write Scania in the same typeface
as the body text, but not in capital
letters.
Colour
The wordmark is available in
Scania Blue, Scania White or Scania
Black and should contrast with
the background. It can also be
executed in silver foil, debossed
or embossed.
—
See page 14 for all available
versions of the Scania wordmark.

Scania wordmark
Clear space
To ensure its visibility and impact,
the Scania wordmark is always
surrounded by a minimum clear
space. This area should be free
of other graphic elements or text.
The minimum clear space of the

wordmark is a square with the
same size as the width of the ‘I’
in the Scania wordmark.
—
All artwork files include minimum
clear space.
X = The width of “I” in Scania.

Scania wordmark
Size
The Scania wordmark is clear
and bold – a wordmark that can
be visible in almost all sizes. This
gives us a range of options when
it comes to size and printing
technique. Always double-check
the actual size and techniques
with the printing house before
production.

Scania wordmark
Versions
The wordmark is available in the
following versions:
— scania_wordmark_blue_cmyk_c.ai scania_wordmark_blue_cmyk_u.ai
All files can be downloaded via — For full-colour print, on coated paper — For full-colour print, on uncoated paper
Scania Media Provider
https://media.scania.com
or ordered from Scania CV AB,

Brand Communication via
identity@scania.com
scania_wordmark_blue_np.ai scania_wordmark_blue_pms.ai
— For newspaper print — For monochrome print only, with or without monochrome symbol
scania_wordmark_blue_rgb.ai scania_wordmark_blue_rgb.png scania_wordmark_white_rgb.ai scania_wordmark_white_rgb.png

— For all digital platforms — For all digital platforms — For all digital platforms — For all digital platforms
scania_wordmark_black.ai scania_wordmark_white.ai
— For b/w print — For all printed matters

BRAND assets
1b. scania symbol

Scania symbol
The Scania symbol conveys quality

and robustness, emphasizing these
aspects of the products. A second-
ary monochrome symbol version
is also available.
—
Please note!


Scania symbol
Primary version,
full-colour
The full-colour version of the
Scania symbol should be used
across all channels. It can be
applied on to both light and dark
backgrounds, as long as enough
contrast is preserved. The full-
colour symbol is available in CMYK
for printed materials and RGB for
digital use.
The symbol must always be

reproduced in its entirety and
may not be divided. It may not be
combined with other logotypes,
symbols or text. Do not use the
Scania symbol in body text.
Sizes
The symbol in full-colour is
available in three sizes; S, M and L.
See page 20 for the size guide.
—
versions of the Scania symbol.

Scania symbol
Secondary,
monochrome
The monochrome symbol should
only be used if there are a limited
number of colours available for
reproduction, or if the quality of
colours is questionable.
One colour
The monochrome symbol is
available in Scania Blue or Scania
White and Scania Black (PMS,
CMYK and RGB). It should contrast
well with the background and it can
be executed in silver foil, debossed
or embossed. It must always be
set in the same colour as the
wordmark.
—
versions of the Scania symbol.

Scania symbol
Clear space
the Scania symbol is always
surrounded by a minimum clear
space. This area should be free of
other graphic elements or text.

symbol is a square with the same
size as 1/4 of the width of the
symbol.
—
clear space.
X = 1/4 of the symbol width.

Scania symbol
Sizes, full-colour
The Scania symbol is available in
three different sizes, optimized
so that it can be identically
reproduced in different sizes.
Always double-check the actual
size and techniques with the
printing house before production to
ensure the correct reproduction of
the symbol.
Medium
The large size can be applied to
12 mm–25 mm
signage, walls, event materials, etc.
The medium size is the most

commonly used size, for
communication materials such
as ads, brochures, merchandise,
presentations and documents.
The small size is for web

Small
applications and very small
5 mm–11 mm
merchandise items like pens,
tie holders, etc.
Monochrome
The monochrome symbol comes in Large
one version for all sizes. It has small 26 mm–1 600 mm
detailing so make sure these are
distinguishable before printing Monochrome
in any given media. The size (S, M, L) equals the width of the symbol. One size only
—
For formats larger than 1 600 mm,
please contact:
identity@scania.com

Scania symbol
Versions
The symbol is available in the
following versions:
—
All files can be downloaded via

identity@scania.com
scania_symbol_cmyk.pdf (S, M, L) scania_symbol_cmyk_np.pdf (S, M) scania_symbol_rgb.png (S, M, L)

— For full-colour print — For newspaper print — For all digital platforms
scania_symbol_mono_pms.ai scania_symbol_mono_white.ai scania_symbol_mono_black.ai

— For monochrome print only, with or without — For monochrome print only, with or without — For b/w print
monochrome wordmark monochrome wordmark

BRAND assets
1c. vertical
lock-up logotype

Vertical lock-up logotype
The lock-up logotypes consist of

the symbol and wordmark locked
together as a fixed asset.
Two lock-up logotypes are available

for impactful branding – where they
will clearly and visibly stand out.
The vertical Scania lock-up

logotype is primary and should be
used in all instances, except when
odd formats require the horizontal
lock-up logotype version.
The Scania lock-up logotypes are

used for branded surfaces only and
should never be used together with
copy-based messages.
—
Please note!


Full-colour
and monochrome
The Scania vertical lock-up
logotype is used primarily for
branding items such as signage,
vehicle striping, merchandise, etc.
This is a fixed artwork. Never
attempt to create your own version.
Colour
The vertical lock-up logotype
should primarily be used in
full-colour, as CMYK or RGB. It
is available with the wordmark
in Scania Blue or Scania White
and should contrast with the
background. The monochrome
versions should only be used if
there are a limited number of
colours available for reproduction,
or if the colour quality is
questionable.
Sizes
The full-colour vertical lock-up
logotype is available in three sizes:
S, M, and L. See page 26 for the
size guide.
1. Primary (full-colour) 2. Secondary (monochrome)
—
versions of the vertical lock-up
logotype.

Clear space
the Scania lock-up logotype is
always surrounded by a minimum
clear space. This area should be
free of other graphic elements or
text.

logotype is a square with the same
size as the width of the
“I” in SCANIA.
—
clear space.

Sizes, full-colour
The Scania symbol has smaller
details and is therefore available in
three different sizes and optimized
so that it can be reproduced in
different sizes. Always double-
check the actual size and
techniques with the printing
house before production. The size
Medium
measurements are equal to the
36 mm–78 mm
width of the logotype. The large
size can be applied to signage,
walls, event materials, etc. The
medium size is the most commonly
used size, for communications
materials such as ads, brochures,
merchandise, presentations and
documents. The small size is for
web applications and very small
merchandise items such as pens,
tie pins, etc.
Small
15 mm–35 mm
Monochrome
The monochrome lock-up logotype
comes in one version for all sizes.
It has small detailing so make sure
these are distinguishable before Large
printing in any given media. 79 mm–5 000 mm
—
please contact: Monochrome
identity@scania.com The size (S, M, L) equals the width of the logotype. One size

Versions
The vertical lock-up logotype is
available in the following versions:
—
All files can be downloaded via
scania_lock-up_v_pos_cmyk.pdf (S, M, L) scania_lock-up_v_pos_cmyk_np.pdf (S, M) scania_lock-up_v_pos_rgb.png (S, M, L)
or ordered from Scania CV AB, — For full-colour print — For newspaper print — For all digital platforms
identity@scania.com
scania_lock-up_v_neg_cmyk.pdf (S, M, L) scania_lock-up_v_neg_cmyk_np.pdf (S, M) scania_lock-up_v_neg_rgb.png (S, M, L)

scania_lock-up_v_mono_blue_pms.ai scania_lock-up_v_mono_white.ai scania_lock-up_v_mono_black.ai

— For monochrome print only — For monochrome print only — For b/w print

primary assets
1d. horizontal
lock-up logotype

Horizontal lock-up logotype
The lock-up logotypes consist of

the symbol and wordmark locked
together as a fixed asset.
Two lock-up logotypes are available

for impactful branding – where they
will clearly and visibly stand out.
The Scania lock-up logotypes

are used for branded surfaces
only and should never be used in
communication together with copy-
based messages.
The horizontal lock-up logotype

should only be applied to formats
where the vertical lock-up logotype
is too small, as in the case of long
or narrow formats like extended
horizontal signage, a pen or
a tie pin.
—
Please note!


Full-colour
and monochrome
should only be applied to formats
where the vertical lock-up logotype
is too small, as in the case of long
or narrow formats like extended
horizontal signage, a pen or
a tie pin.
Colour
should primarily be used in full-
colour, as CMYK or RGB.
It is available with the wordmark
in Scania Blue or Scania White
and should contrast with the
background. The monochrome
versions should only be used if
there are a limited number of
colours available for reproduction,
or if the colour quality is
questionable.
Sizes
The full-colour horizontal lock-up
logotype is available in three sizes:
S, M, and L. See page 32 for the
1. Primary (full-colour). 2. Secondary (monochrome).
size guide.
—
versions of the horizontal lock-up
logotype.

Clear space
the Scania lock-up logotype is
always surrounded by a minimum
clear space. This area should be
free of other graphic elements or
text.

logotype is a square with the same
size as the width of the “I” in the
Scania wordmark.
—
clear space.

Sizes, full-colour
The Scania symbol has smaller
details and is therefore available in
three different sizes and optimized
so that it can be reproduced in
different sizes. Always double-
check the actual size and
techniques with the printing
house before production. The size
measurements are equal to the
width of the logotype. The large
size can be applied to signage,
walls, event materials, etc. The
medium size is the most commonly
used size, for communications
materials such as ads, brochures,
merchandise, presentations and
documents. The small size is for
web applications and very small
merchandise items like pens, tie
holders, etc.
Monochrome Large
102 mm–6 500 mm The size (S, M, L) equals the width of the logotype.
The monochrome symbol comes in
one version for all sizes. It has small
detailing so make sure these are
distinguishable before printing in
any given media.
—
please contact:
Medium Small Monochrome
identity@scania.com
49 mm–102 mm 20 mm–48 mm One size only

Versions
The horizontal lock-up logotype is
available in the following versions:
—
All files can be downloaded via scania_lock-up_h_pos_cmyk.pdf (S, M, L, XL) scania_lock-up_h_pos_cmyk_np.pdf (S, M) scania_lock-up_h_pos_rgb.png (S, M, L, XL)
Scania Media Provider — For full-colour print — For newspaper print — For all digital platforms

identity@scania.com
scania_lock-up_h_neg_cmyk.pdf (S, M, L, XL) scania_lock-up_h_neg_cmyk_np.pdf (S, M) scania_lock-up_h_neg_rgb.png (S, M, L, XL)

scania_lock-up_h_mono_pms.ai scania_lock-up_h_mono_white.ai scania_lock-up_h_mono_black.ai

— For monochrome print only — For monochrome print only — For b/w print

Lock-up logotype
Placement
Some examples of branded
surfaces.

Scania logotype
Don’ts
Don’t use the dark wordmark on dark backgrounds. Don’t use the light wordmark on light backgrounds. Don’t add outlines to the wordmark or symbol. Don’t tilt, skew or add effects to the wordmark or symbol.
Don’t use different printing techniques for the wordmark and symbol, on any logotype. Don’t re-colour any wordmark, symbol or logotype. Don’t use two colours for any monochrome logotype.
Don’t print the full-colour symbol as black and white. Don’t alter the perspective Don’t rotate any of the Don’t alter the dimensions, spacing or placements on Don’t use any gold colour or gold foil on the symbol or
Use the monochrome version. or direction of the symbol Scania logotypes. any element on any logotype. wordmark.
or wordmark.

Branding vs. communication
– Use of logotype
The use of logotype varies Branding Communication

depending if you engage – Use lock-up logotype – Use separate wordmark and symbol
in branding or communication. In branding activities the lock-up In any other type of communication, There are four ways to separate
logotype is always used. Examples where an additional message is the wordmark and the symbol:
include signage, merchandise and attached, Scania separates the
display materials. Here the vertical symbol and the wordmark and use 1. Vertical right 4
lock-up is primary; the horizontal them to frame the message. This 2. Horizontal
lock-up is secondary (used only creates a contemporary look and 3. Front and back
on odd formats such as pens or increases the flexibility of the brand 4. Vertical centered
signage where the primary identity.
lock-up cannot fit).
1 2

Branding vs. communication
– Examples
Folders Outside/inside Roll-ups

A branded folder/broschure. A folder with copy-based Once Scania has been established A branded roll-up; use the lock-up logotype.
The lock-up logotype is used as communication. The wordmark and as the sender, the symbol and the A roll-up with copy-based communication; the wordmark
there is no copy-based message symbol are separated – framing the wordmark can be used individually, and symbol are separated – framing the message.
present. message. as in this PowerPoint-template.
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BRAND assets
2. scania sans
typography

Scania Sans typography
A bespoke and unique Scania font

family, “Scania Sans”, has
been developed for a stronger
and unified brand expression.
The typeface design is based
on the Scania wordmark and the
letters are specifically engineered
and drawn to answer all needs.
—
Please note that text should
always be left-aligned.

Versions Scania Sans Headline
SCANIA SANS HEADLINE BOLD

The Scania Sans typeface family
has three fonts:
Scania Sans Headline

Scania Sans
Scania Sans Condensed SCANIA SANS HEADLINE REGULAR
The font family comes in eight
different cuts and weights, and all
Scania Sans
fonts are available for use across
all media.
The font variations are simplified

– always use upper case for the Scania Sans Bold
Scania Sans Regular
headlines and sub-headlines.
All other texts should be written
in upper and lower case.
All text should be left-aligned.

Exceptions include extremely
stretched formats and some online
Scania Sans Italic
channels.
Scania Sans Condensed
Scania Sans Headline and Scania
Sans are the new basic fonts for
Scania Sans Condensed Bold

all text. Scania Sans Condensed is
a space-efficient font and should
only be used when it is important
Scania Sans Condensed Regular

to maximize space or in small sizes
(e.g in manuals, tables and graphs).
Scania Sans Condensed Italic

Scania Sans Headline Scania Sans Headline Bold
ABCDEFGHIJKLMNOPQRST
Scania Sans Headline is closely
linked and associated with the
Scania wordmark. It comes in two
weights: Bold and Regular. Both
weights are developed in upper
case for use when the headlines
are written in all caps. The two
UVWXYZÅÄÖ—1234567890
weights should be used to convey
different tonalities depending on
the text. They also create contrast Scania Sans Headline
between headlines and sub-
ABCDEFGHIJKLMNOPQRST
headlines and should support each
other when both fonts are needed.
Scania Sans Headline Bold

When using the Scania Sans
Headline Bold in large sizes,
the headline must be short and
UVWXYZÅÄÖ—1234567890
should not surpass three rows/
lines. If necessary, use a sub-
headline to complete and clarify
the message.
Scania Sans Headline Regular

This alternative gives the headlines
a softer tonality, and may also
be used for longer headlines and
sub-headlines. If necessary, use
a sub-headline to complete and
clarify the message.
—
For examples, see page 44–46.

Scania Sans Scania Sans Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
Scania Sans is primarily for body
copy, intro texts, quotations and
graphs but may also be used for
PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
secondary headlines. It comes in
three weights: Bold, Regular and
Italic. All of these weights have
1234567890€$¢£¥!?&@©®™+−×÷=%
been developed in both upper and
lower case. When using Scania
Sans the text should always be
written in upper and lower case.
The italic weight is only for use in
highlighting specific words. Scania Sans Regular
Scania Sans Bold
Use this weight for sub and
secondary headlines or as an
alternative when better legibility
is needed on various backgrounds
(i.e., for quotations, intro texts, etc.).
Scania Sans Regular

Use Scania Sans Regular for
body copy, intro text, graphs
1234567890€$¢£¥!?&@©®™+−×÷=%
and quotations.
Scania Sans Italic
Scania Sans Italic
This weight can be used to highlight
specific words in the body copy
when necessary.
—
For examples, see page 44–46. PpQqRrSsTtUuVvWwXxYyZzÅåÄäÖö
1234567890€$¢£¥!?&@©®™+−×÷=%
Scania Sans Scania Sans Condensed Bold

Condensed
Scania Sans Condensed is an
efficient font and is excellent to
use to maximize space and in small
sizes (e.g., in manuals, reports and
graphs).
Scania Sans Condensed Bold
The Bold weight is for headlines
1234567890€$¢£¥!?&@©®™+−×÷=%
and sub-headlines but can be used
to improve legibility on certain
backgrounds.

The Regular weight is used for body
copy and may be used in graphs.
The italic weight is used mainly
for highlighting specific words
in body copy. 1234567890€$¢£¥!?&@©®™+−×÷=%
—
For examples, see page 45.
1234567890€$¢£¥!?&@©®™+−×÷=%
Settings 1
Typographic settings
1 tailor-made applications
The typography was developed 1,5 X
long
with legibility in mind. In other
1. Scania Sans Headline
words, all the weights have
Regular
tailor-made kerning tables.
Text: upper case
For a consistent typographical
Kerning: 0 / metric
expression, fixed values are set.
Word spacing: 100%
haulage
Leading: 95% 2 X = 95% Leading
Font sizes
2. Scania Sans Headline Bold
Scania Sans Headline Text: upper case
The size of the headline should Kerning: 0 / metric
not be smaller than the logotype. Word spacing: 100%
The sub-headline must be smaller Leading: 95%
than the headline, approximately
1/3–1/5 size of the headline. 3. Scania Sans Regular 3 X
Text: upper and lower case
Scania Sans and Kerning: 0 / metric
Officid ut fugiaest aci undus sum sequias ut id quae vel eum ipsaperem quos dicae liquibus
Scania Sans Condensed Word spacing: 100%
eatusae nis experspit quatibus et est, int evelicia sunt eaquiasseri rem eos alitatus dolessim
Adjust body copy, intro texts, Leading: 125% 3
de dolore odit inum sin et et, qui omnimusanti occum ea volentur? Qui dolum que eos corese
quotations and graphs to fit the
et quis es magnis consequis reicae nullit molorione labo. Am, quis et ipsanti occuptatur?
headline and the format. Remember 4. Scania Sans Regular and Bold
to ensure legibility. Generic text can be used for secondary
should not be smaller than 6 pt. headlines, intro text, body
For optimum legibility the number
of characters in one line should be
copy, quotations, and graphs.
Scania Sans Bold may be used
X = 125% Leading
approximate 50–70. as a secondary headline
3 X
When needed, supported by an intro text,

4
written in Scania Sans Regular. Scania Sans
Bold may be an alternative when better
legibility is needed on various backgrounds.
2 X
Xercimusam, solectet aut occaes aut eum hitatur, seque ere
debis dolum quam utet occati volum voluptaque consequae
con rehento doluptas pores numquaspe nonest, es sa erum
quatur audaetac cum est et laut quis et eos et quam, cum di
omnimi, sita voluptam lautatibus.

Settings 2
Scania Sans Condensed is
Typographic settings
1
Consolidated statement
X = 125% Leading
of changes in equity
a supporting font designed for
1. Scania Sans Condensed
maximum effectiveness when
Text: upper and lower case
space is limited. Use the example
Kerning: 0 / metric
on the right as a guide for
Word spacing: 100%
secondary headlines and intro texts 3 X
Leading: 125%
(i.e., in a manual or report).
Numbers: columns are available
In Note 14 there is a description of the consolidated
Font sizes 2. Example of table
equity items and information about the company’s shares.
Scania Sans Condensed
Adjust body copy, intro texts,
The equity of the Scania Group has changed as follows:
quotations and graphs to the 2 X
format and columns. Remember to
ensure legibility. The text should
not be smaller than 4.5 pt and
2 Financial overview Full year 2015 Q4
Condensed should not be used in Trucks and buses, units 2015 2014 Change % 2015 2014 Change %
large sizes. It is only designed to be Order bookings 77 091 82 984 -7 19 199 20 683 -7
used in smaller sizes, approximately Deliveries 76 561 79 782 -4 21 626 23 589 -8
4.5–14 pt.
Net sales and earnings EUR m.*
For optimum legibility, the number Net sales, Scania Group, SEK m. 10 388 94 897 92 051 3 25 211 26 413 -5
of characters in one line should be Operating income, Vehichles and Services SEK m. 942 8 601 7 705 12 2 349 2 134 10
approximately 50–70. Operating income, Financial Services, SEK m. 114 1 040 1 016 2 246 231 6
Operating income, SEK m. 1 056 9 641 8 721 11 2 595 2 365 10
Income before taxes, SEK m. 998 9 109 8 322 9 2 420 2 306 5
Net income for the period, SEK m. 740 6 753 6 009 12 1 813 1 642 10
Operating margin % 10,2 9,5 10,3 9,0
Return on capital employed, Vehicles and Services 19,3 19,9
Cash flow, Vehicles and Services, SEK m 479 4 376 4 690 -7 3 156 2 477 27
* Translated to EUR soley for the convenience of the reader at a closing day rate SEK 9.1350 = EUR 1.00. Unless otherwise stated, all comparisons
refer to the corresponding period of the preceding year.

Settings 3 (A4)*
1 Page header – Optional
General settings
Kerning: 0 / metric
Word spacing: 100%
1. Page header 5. Subheadline
Mus eaquia
Scania Sans Bold Scania Sans Bold
Sizes: 9–12 pt Sizes: Same size as body copy
Leading: 125% Leading: 125% 2
2. Headline 1
Scania Sans Headline Bold
6. Highlight copy
Scania Sans Italic
volore solu
Sizes: 36 pt and up Sizes: Same size as body copy To in pa asin pe similit il incipsanda
Leading: 95% Leading: 125% dolest unt modicip idundandusto
3
blaborerspe natur susciis sit quibus
dis experit officae. Nam alitatur.
3. Intro text 7. Page footer
Scania Sans Regular Scania Sans Regular/Bold
Emquiandit quae. It lique lacestiistis quid ut molo expelenis perum lit et, cus ”Omnis ad qui
Sizes: 14–16 pt Sizes: 6–7 pt eumquas volorere, et apit am iminus ut apernatqui voluptat.
am ut lab imet explaborem voluptatinto Pudae odi dolor aut ipsa quae reicid dolest pos
Leading: 125% Leading: 125% quaecto min reremporios et molest qui ipsande rionem assi con nis incias iunte nestem
liquas es volor aborerundam faccaeriae comniate et re mod qui doloremos es
earumque volorem poriatet eate dessin re ma erferru ptaquaspis eaquis
et quam
poriber itatqui blaut et ommodia ideri endis inisquo vel endiam, nulparum iusam et la
4. Body copy 8. Quotes dendam entum ne quibusa ndaepudam faccupt aquatur sed quis es sa qui quis andicium
4 eosa et quodis sitio. Tem secaborepe ut abor arum cus aut ius et quo quat
velit, unt
Scania Sans Regular Scania Sans Bold sum voluptatur magnate as am as
quatemp oreptae re pore, omnim alias
re cusapedi nobit asperer estiunde
demporro tempero te dolor sunto qui perepra.”
Sizes: 8–12 pt Sizes: 12–14 pt volore coratus aut utem atet omnim
quam quae nonest aliquatur, officid
derum num simpos molest, optat.
Itaquis eum ellant dolupta essinim
quibus molores tentis ab ilis magnatet fuga. Igeni accae conetur? Quis eos
Leading: 125% Leading: 125% erro et diati cumquid uciditibus et que veratur maiorerion nitatisit,
doluptatur, qui dipsam, ommolorume nis doluptae vendisimet et utet odit,
rempore perio. cora et ipsum haruptatur audios eum
sit laccum, con nos mosaerro doloreh
5 Itas es nis nihilli endit, nos eos et ad qui dolupta tempor
Tionsec torpos aut earchicia deriber magnian delecta sequidelique im quae
umenita doloriorecae aut dolorum pre lam sum simi, sum fugia idigentis
qui am in remquat enditatia duntiis alictotaque cus restia voluptatet autem
sendips untiunto iusant ra quis que comnimagniam explabo. Tis conse
doluptis endandia voluptat as simusani eos si se sam, odic tet eture ommolor
denisciatia suntenti is aspe di dendi iatquo blab int, sitae res sequas
omnihiciet qui occuptatur, expelia autesseque nem eium quae. Lecto omni
nimolo expedio quatet et aut restrum, si dit, illuptas et, estium nonsequae et alit
audam que sitem fuga. Cab inullatquaes accusapic te ventemposam int eicium
6 essima et repedio nseque ommoditiati iligendam aborepero blam vel in erem
dollatetus, con natis debis enihil im ea qui dolor aut evelest, volessitam
ipsandis mi, sus niasint. doluptas qui ipiet es de autet lab inveriti
Conecae. Equi consequam dolum est, imin porat. Occaecus vide
faccumquam nonse con nem. Os qui ventem rerum, occullor audis id quo
quam, custrum, eate qui berum eum dollit magnatus et il ipsant eliqui.
* These settings are optimized for A4

format. For bigger or smaller formats, 7 02 Page footer – Optional
adjusted settings are advised.

13

Glyph overview
Upper case ABCDEFGHIJKLMNOPQRSTUVWXYZ Case-sensitive forms: ()[]{-–—‹›«»¿¡
Lower case abcdefghijklmnopqrstuvwxyz Currency, mathematical operators: €$¢£¥ ¼ ½ ¾ % ‰ µπ

+−±×÷=≠≈<>
Proportional, mono figures 1234567890
Superscripts, fractions, ordinals: ¼½¾°
Scania Sans accented ÀÁÂÃÄĀĂÅĄÆĆČĊÇĎĐÈÉÊĚËĒĖĘ
– Standard Western
– Latin ĞĠĢĦÌÍÎÏĪİĮĶĹĽĻŁŃŇÑŅŊÒÓÔÕÖŌŐ
ØŒŔŘŖŚŠŞȘŤŢȚŦÙÚÛÜŪŮŰŲẀẂ
ŴẄỲÝŶŸŹŽŻÐÞàáâãäāăåąæćčċçď
đèéêěëēėęğġģħìíîïīiįķĺľļłńňñņŋòó
ôõöōőøœŕřŗśšşșťţțŧùúûüūůűųẁẃŵ
ẅỳýŷÿźžżðþ fi fl ß
Punctuation .,:;…-–—_!?¡¿‘’“”‚„’”‹›«»/|\()[]{}•·#
&@©®™*¶§

Replacement fonts Helvetica Neue (Mac)
When technical restrictions or
special glyphs for languages
limits the use of the Scania Sans
typeface, a replacement font is
used.
1234567890€$¢£¥!?&@©®™+−×÷=%
Use the “Helvetica Neue” typeface
as the replacement font on Apple
computers.
Use the “Arial” typeface as the

replacement font on PC computers. Arial (PC)
1234567890€$¢£¥!?&@©®™+−×÷=%

Don’ts
headline too tight different weights

headline too wide alternating colours
Don’t use too little or too much tracking and/or word spacing for any typography. Don’t mix weights or colours for any typography.
Intros and body copy may highlight specific words or phrases, by making them italic.
subheadline too close
correct headline very cool effects

subheadline too far away and gradients
Don’t place typographic elements too close or too far away from each other. Don’t add any kind of effects or gradients to any typographic element.
headlines may never Ad qui cum fuga. Ita consequi re Ad qui cum fuga. Ita consequi re Ad qui cum fuga. Ita consequi re
surpass three rows.

vendel id que as sequat officiis vendel id que as sequat officiis vendel id que as sequat officiis
es a doluptiam, culleni hiliquis
doloreh endante dunt aditati es a doluptiam, culleni hiliquis es a doluptiam, culleni hiliquis
choose scania sans

rerum que derunt ducima corat doloreh endante dunt aditati doloreh endante dunt aditati
milia aut quiamust, ommolliqui rerum que derunt ducima corat rerum que derunt ducima corat
dusae velesenis debis diatem et milia aut quiamust, ommolliqui milia aut quiamust, ommolliqui
headline regular aut omnima precto cone rectet dusae velesenis debis diatem et
aut omnima precto cone rectet
dusae velesenis debis diatem et
aut omnima precto cone rectet
instead.
porissequunt occust, ut vendi
porissequunt occust, ut vendi porissequunt occust, ut vendi
alignat expligent, nimint la consecti alignat expligent, nimint la consecti alignat expligent, nimint la consecti
ipsa non recae rae. Etusam aut. ipsa non recae rae. ipsa non recae rae.
Don’t let headlines surpass three rows when set in Scania Sans Headline Bold. For longer Don’t use too little or too much Don’t justify, center or right align any copy. Only headlines and
headlines, use a subheadline to devide the message, or choose Scania Sans Headline leading for any typography. subheadlines may be centered for specific stretched formats.
Regular, set in smaller size.

BRAND assets
3. scania coloUrs

Scania colours
Introduction
The Scania brand colours are
derived from the lock-up logotype
and effectively establish, represent
and communicate the brand.
Scania Blue and Scania White

should primarily be used for text, Scania Blue Scania Silver
backgrounds and on inked paper.
Blue is the colour of stability. Silver is the colour of purity.
It stands for authority, truth, It stands for premium, engineering
Scania Red is represented by the
tradition and trust. and represents metal and ingenious
griffin in the Scania symbol. It must
engineering.
be used with great care and only as
a highlight or accent colour, never
to steal attention from the griffin.
Silver is used as metallic PMS or

silver foil. Never simulate silver in
digital applications or in print.
White Scania Red

White is the colour of purity Red is the colour of commitment.
and light. It is associated with It stands for power, heat, love,
perfection, goodness, honesty, energy, fighting spirit – and pride.
and things that are new.

Scania colours
Brand colours
and primary
supporting colours
The Scania brand colours are
supported by primary supporting
colours and a secondary colour
palette. All Scania colours must Scania Blue Scania White Scania Red Scania Silver
be represented as outlined by the
colour codes in this manual, and PMS 282 C PMS White C PMS 2035 C PMS Silver C
never in any other tint (%) or hue. PMS 282 U PMS White U PMS 2035 U FOIL Kurz Alufin Satingloss
CMYK C 100_90_13_62 CMYK C 0_0_0_0 CMYK C 0_100_90_3 RAL 9006
The primary supporting colours in CMYK U 100_90_5_55 CMYK U 0_0_0_0 CMYK U 0_100_80_0
grey offset the brand colours and CMYK NP 100_90_0_50* RGB 250_250_250 RGB 214_0_28
form the primary background of the RGB 4_30_66 HEX #FAFAFA HEX #D6001C
colour scheme. HEX #041E42 NCS S 0500-N NCS S 1085-Y90R
NCS S 7020-R70B RAL 9003 RAL 3028
When using coloured text, always RAL 5013
use the same colour throughout.
Please find all neccessary colour
values to the right. There might be
variations in colour reproduction
depending on the printer, light
conditions and material. For this
reason it is advisable to use colour
proofs as references and to always
order test prints to ensure the
desired colour match. Scania Light Grey Scania Medium Grey Scania Dark Grey Scania Black
PMS Cool Grey 3 C PMS Cool Grey 7 C PMS Cool Grey 11 C PMS Black C
PMS Cool Grey 3 U PMS Cool Grey 7 U PMS Cool Grey 11 U PMS Black U
CMYK C 8_5_7_16 CMYK C 20_14_12_40 CMYK C 56_47_41_46 CMYK C 0_0_0_100
CMYK U 8_5_7_16 CMYK U 20_14_12_40 CMYK U 56_47_41_46 CMYK U 0_0_0_100
RGB 200_201_199 RGB 151_153_155 RGB 83_86_90 RGB 0_0_0
HEX #C8C9C7 NCS S 4500-N HEX #53565A HEX #2D2926
* For newspaper (np) print NCS S 2000-N RAL 7004 NCS S 7500-N NCS S 9000-N
RAL 7047 RAL 7015 RAL 9005

Scania colours
Secondary colours
Scania’s secondary colour palette
is designed to be used to vary or
highlight content.
Orange communicates news,

innovation and power. The greens
and beige are natural colours Scania Orange Scania Beige Scania Pale Green Scania Green
that reinforce Scania’s image as
a grounded, reliable organization, PMS 166 C PMS 7502 C PMS 5635 C PMS 350 C
and a leader in the shift towards a PMS 166 U PMS 7501 U PMS 5645 U PMS 350 U
sustainable transport system. CMYK C 0_75_100_0 CMYK C 15_24_49_3 CMYK C 40_15_35_10 CMYK C 80_21_79_64
CMYK U 0_60_95_0 CMYK U 15_24_49_3 CMYK U 40_15_35_10 CMYK U 80_15_80_55
Please find all neccessary colour RGB 227_82_5 RGB 206_184_136 RGB 148_165_150 RGB 44_82_52
values to the right. There might be HEX #E35205 HEX #CEB888 HEX #94A596 HEX #2C5234
variations in colour reproduction NCS S 1080-Y60R NCS S 2020-Y10R NCS S 4010-G10Y NCS S 7020-G10Y
depending on the printer, light RAL 2004 (exhibition engines)
conditions and material. For this RAL 2002 (engine production)
reason it is advisable to use colour
proofs as references and to always
order test prints to ensure the
desired colour match.

Scania colours
Proportions
and hierarchy
As they are featured in the logo
and symbol, the Scania brand colours
are always naturally at the center
of things. They are crucial
in communicating the brand.
The primary supporting colours offset

the brand colours and are the primary
base of the colour scheme.
The secondary supporting colours are

used to vary and highlight content.

Scania colours
Contrast Scania Black Scania White Scania Blue Scania Dark Grey Scania Black Scania White Scania Blue Scania Dark Grey
Aniandiot et Aniandiot et Aniandiot et Aniandiot et

Scania Blue Officitel quis Scania Silver Officitel quis Officitel quis Officitel quis
background del idustiora background del idustiora del idustiora del idustiora
poremporuc poremporuc poremporuc poremporuc
Aniandiot et Aniandiot et Aniandiot et * Black type

Scania on Orange is
Dark Grey
Officitel quis Scania Orange Officitel quis Officitel quis only allowed
del idustiora background del idustiora del idustiora
background in tables and
poremporuc poremporuc* poremporuc charts.

Scania
Medium Grey
Officitel quis Scania Beige Officitel quis Officitel quis Officitel quis
del idustiora background del idustiora del idustiora del idustiora
background
Aniandiot et Aniandiot et Aniandiot et Aniandiot et Aniandiot et *Black type on

Scania Scania Pale Green is
Light Grey
Officitel quis Officitel quis Officitel quis Pale Green
Officitel quis Officitel quis only allowed
background del idustiora del idustiora del idustiora background del idustiora del idustiora in tables and
poremporuc poremporuc poremporuc poremporuc* poremporuc charts.

Scania White Officitel quis Officitel quis Officitel quis Scania Green Officitel quis
background del idustiora del idustiora del idustiora background del idustiora

Scania colours
Do’s Do’s Don’ts
Page header Page header

Other Currency
contributed Hedge translation Retained Total Scania Noncontrolling
2014
headline
Share capital capital reserve reserve earnings share holders interest Total Equity
this is Equity,1 Jan

this is headline 2
2,000 1,120 0 -2,410 36,345 37,055 57 37,112
headline
IV – Tier 4f 1
INDUSTRIAL ENGINES
Ique sitatat autae volore corerum lab in erum et, sum voluptat earit,
Stage
harum iducipsus, con pliaes eoste sequiatem dolorae sequi blacepe
dessitiam ipienis as ipsuntem ribus, comnihilit est laudigent dolut
quis endemqui ullabo. Tur aute ommodignihil ipisquos mo et aped
nihit, si dolecatur sit a si dolum et quae. Ehenimp eribusam rem cus
Exchange differences on translation 942 942 9 951

quas magnate modit, quat venihil adis apienis ipis rentore scius, ipsa
Technical specifications 2016 laceritecus minum resequi dendand delit quam que ommo iunt, comnis
aecesedi vent, archili quaspeles
Volupta nobiscienime que plaut aut min nonsequid accustibust, ad earcium, quunt.
”Mod molla pel imos
Eriorum eniminctem ditiosae
magniet lati nonsequis aut fugiate eos ea distotate sitiatiur? num sam quis ni velicae natquam simusam eosincium
Qui occaboressim qui doluptae. Ita aborerit resto ium volum doluam maximin
headline
enderum illenda nobis rere veni
doloris apicto is apelentiis voluptiam
Change in value related to cash flow hedge

quoditiaes di corumqu iatium facienet ad moluptatur maione reiusda venis ea seque officae
essequaspit.”
vel ipiet illatia estrumtis di quiam, sandit dolesci dolupta storepedis doloreri qui conem
volorum con evelest, omnimilles siminit ea vendis explis cones
tectatem sin num nobiscienis eatus. By Name Namesson
recognised in other comprehensive incom -23 -23 -23
exceat volutat iaspel et am lam rem ulparum quodi alit volorat emodit
dolut dolorem. Nam, tendis es sed mod maio. Neque nonsequam aut
ulparchita imperupis cus suntur harum debit etusae nobitem alit
a porerep eliassit quos dellaboris raturerum qui tem serit lanihit alit
maximin num, storepedis nectae. escipsunt id exped qui berumet
Ique sitatat autae volore corerum harum cones ulparum quodi alit volorat emodit mod Ut et quae nimusam soluptur, et que esequo corit ab ipisis ea seque
iducipsus, con pliaes eoste dessitiam ipienis as maio. Neque nonsequam aut harum debit volupti nctoratet aliat. officae storepedis doloreri qui conem
ipsuntem quis endemqui ullabo. Tur aute nihit, etusae nobitem alit raturerum qui tem serit Ut ese quametus ius aut re, volorum con evele alita nobitia que
si dolecatur sit a si dolum et quas magnate
modit, quat venihil laceritecus minum resequi
dendand aecesedi vent, archili quaspeles
lanihit alit escipsunt id exped qui berumet
que esequo corit ab ipis alita nobitia que dit
labo. Et quidunt vendis dolupta turita doloreriti
Cash flow reserve transferred to
qui quodis digentur alit, cus
dolesecat eveliqui odis nectur,
offic te dollaut velibus rest a
dit labo. Et quidunt vendis dolupta
turita doloreriti aliqui doluptatis nem.
Uga. Udia sit, ne voleseq uatiaecto
operating income — — —
accustibust, ad earcium, quunt. Eriorum aliqui doluptatis nem. Uga. Udia sit, ne voleseq nones numqui corehendes nihitii omnisquid que cupiciendi de nos
eniminctem ditiosae num sam quis ni velicae uatiaecto omnisquid que cupiciendi de nos. squunti umquissum sum que atint et moditius. Um repudiatet,
natquam enderum illenda nobis rere veni volorro eossitate qui illesto rrorit que pereicil ma int maio blabore.
doloris apicto is apelentiis voluptiam reiusda Another subheadline
venis ea seque officae storepedis doloreri qui Um repudiatet, que pereicil ma int maio blabore
conem volorum con evelest, omnimilles exceat storesequi quodis aut quuntia incimod quam re
volutat iaspel et am lam rem dolut dolorem. nonecae ped ut verovit et quas esto et landisi
Nam, tendis es sed ulparchita imperupis cus necto venes aut et laboritatem lignihillam This is headline 3
Remeasurements of defined-benefit plans 246 -2,966
Don’t use -2,966 -2,966
suntur a porerep eliassit quos dellaboris accum ini repediam quatiust, cus assimus
unapproved color combinations, to avoid insufficent contrast.

maximin num, nectae. Ut et quae nimusam eosantia volupta nobiscienime que plaut Other Currency
contributed Hedge translation Retained Total Scania
soluptur, et volupti nctoratet aliat. aut min nonsequid magniet lati nonsequis 2016 Share capital capital reserve reserve earnings share holders Total Equity
aut fugiate eos ea distotate sitiatiur? Qui
Subheadline occaboressim qui doluptae. Ita aborerit resto
Facts Equity, 1 Jan 2,000 1,120 0 -2,410 36,345 37,055 37,112
— Exchange differences on translation 942 942 951
Ut ese quametus ius aut re, qui quodis digentur ium volum quoditiaes di corumqu iatium Aped: Ommodignihil
alit, cus dolesecat eveliqui odis nectur, facienet ad moluptatur maione vel ipiet illatia Quae: Ipisquos mo recognised in other comprehensive incom -23 -23
Tax attributable to items recognised in

offic te dollaut velibus rest a nones numqui estrum non nullaccatis di quiam, sandit dolesci Ehenimp: Eribusam rem
corehendes nihitii squunti umquissum sum que dolupta tectatem sin num nobiscienis eatus Cus adis: Apienis ipis operating income — —
volorro eossitate qui illesto rrorit lab in erum ad mil mod quam nempe nos evelessit que Rentore: Scius, ipsa delit
et, sum voluptat earit, sequiatem dolorae sequi la doluptassi? Porecestis quatemque qui quam que ommo iunt, comnis other comprehensive income 5 31 682 718 718
other comprehensive income 5 31 682 718 718

siminit ea vendis explis cones
something italic blacepe ribus, comnihilit est veliquatium volorro vidus. Total other comprehensive income -18 973 -2,284 -1,329 -1,320
ulparum quodi alit volorat.
laudigent dolut ommodignihil ipisquos mo et Faceperum quias et endis cullame ndenihi Neque: Nonsequam aut Net income for the year 6,019 6,019 6,009
aped quae. Ehenimp eribusam rem cus adis lliquia porem volorehenis adis aut essequaspit harum debit etusae nobitem Dividend to Scania AB shareholders — —
apienis ipis rentore scius, ipsa delit quam que lacest unto doluptas dolupta tiostor estibus por alit raturerum qui tem serit
Equity, 21 Dec 2,000 1,120 -18 ,1,437 40,080 41,745 41,801
ommo iunt, comnis siminit ea vendis explis arum non net laudit, que et enectae. lanihit alit escipsunt.
019 Page footer

Total other comprehensive income Page footer 020
-18 973 -2,284 -1,329 9 -1,320
Net income for the year 6,019 6,019 -10 6,009

Use support and secondary colours as background plates or to create Scania Red is only used for
headline
graphic elements, such as charts, tables and illustrations. highlighting important or specific
Dividend to Scania AB shareholders — —
details and information.
Equity, 21 Dec 2,000 1,120 -18 1,437 40,080 41,745 56 41,801
It should be used scarcely to
50
ensure it does not steal attention
from the Scania symbol.
40
30
20
10
headline
2010 2011 2012 2014 2016

BRAND assets
4. scania grid system

Scania grid system
As a communications sender both Please note!

the Scania wordmark and symbol First impressions last. The symbol
must be used. In the Scania grid and the wordmark must always
system, the wordmark and the be presented together when first
symbol work in conjunction. establishing Scania as the sender
There are two options: vertical magazines, exterior signage etc.
placement (top and bottom) and
horizontal placement (left and Once Scania has been established
right). as the sender the symbol and the
The Scania communications sender
should always be supported by
text/copy and it is used for all
communication materials (e.g. ads,
brochures, product information,
documents, etc.)
Scania Brand Identity Manual – Draft 1.0 Brand assets

Scania grid system
Landscape grid
— Step 1
For the landscape grid, the 1.5 X
wordmark is 1/6 of the width of the
format. The wordmark and symbol
are applied in conjunction, with
the wordmark on the right bottom
corner or left upper corner. The
symbol is always placed in the right
upper corner. The text/copy must
be left-aligned.
The Scania communications

sender is included in all Scania grid
templates.
1 2 3 4 5 6
1/6

Scania grid system
Landscape grid
— Step 2
Adding a message on the twelve-
column text grid.
For grid settings, see illustrations.
The tone of voice is impactful and

therefore Scania Sans headline is
set in a large point size.
Scania Sans Headline Bold is

used for headlines and for a shift
in tonality Scania Sans Headline
Regular is to be used. The top and right margin are
adjusted to align with the center
The subheadline can be placed and bottom of the griffin’s crown.
above or underneath the headline
depending on the message with
a proportional size of 1/3–1/6
to Headline Bold, depending on the
format and length of message.
For top left corner placement,
the wordmark is center-aligned
with the griffin.
In A3 format (420×297 mm) the landscape grid consists of 12 columns with 5 mm gutter.
In A4 format (210×297 mm) the landscape grid consists of 12 columns with 3.75 mm gutter.

Scania grid system
Landscape grid
— Step 3
Add an image or background colour,
along with desired copy.
Very light image backgrounds or

light-coloured backgrounds require
Scania Blue typography and all
other images and colours are set
with white typography.
See next page.
— TAILOR-MADE APPLICATIONS
WE UNDERSTAND
Please note:
Multicoloured typography
YOUR BUSINESS
is not allowed.
Est, te reserumquam verume sunt eosae. Neque mi, a plignis moloresciis

moloremped modioriosa cum que sinction el maionse pro molesto
dolumquat endigent eat que volorepel raeperro officte cus aut hil endae veri
ipsum exceperion pra volupti onsecus autem re con nis non pratassit omnia
asperum arcim quatur, sapientur qui simini doluptatur rem rerum enim
sequi omnisquis et dolorpo ritatum re pererna tibus. Pudandit, nusdam
quaspe et eumentore, tet est incia consecturi beritat omniatur? Rum ipic
quam que doloribus ut ad ut facessum te doluptaturia volorion renditatio.
ne conet ut eiuscil ipidi blaudae sunt Atet acest, conse ommodi samus
laut aut eaquamus escium fuga. Ut unt.Tur? Qui quiae intota cus verita
haritat usdae. Nam simpos molupta porepratem nectent es dolo quam
nem alibus earum fugitis ipsunt et pa facestetur? Qui doloria quiani remquis
sus doluptatur sinctibus mo im quas et qui as dunt placcumquia invel.
© 2015 Scania CV AB, SE-151 87 Södertälje, Sweden. Photo by Name Namesson

Scania grid system
TAILOR-MADE APPLICATIONS TAILOR-MADE APPLICATIONS
WE UNDERSTAND WE UNDERSTAND
YOUR BUSINESS YOUR BUSINESS
Est, te reserumquam verume sunt eosae. Neque mi, a plignis moloresciis Est, te reserumquam verume sunt eosae. Neque mi, a plignis moloresciis
moloremped modioriosa cum que sinction el maionse pro molesto moloremped modioriosa cum que sinction el maionse pro molesto
dolumquat endigent eat que volorepel raeperro officte cus aut hil endae veri dolumquat endigent eat que volorepel raeperro officte cus aut hil endae veri
ipsum exceperion pra volupti onsecus autem re con nis non pratassit omnia ipsum exceperion pra volupti onsecus autem re con nis non pratassit omnia
asperum arcim quatur, sapientur qui simini doluptatur rem rerum enim asperum arcim quatur, sapientur qui simini doluptatur rem rerum enim
sequi omnisquis et dolorpo ritatum re pererna tibus. Pudandit, nusdam sequi omnisquis et dolorpo ritatum re pererna tibus. Pudandit, nusdam
quaspe et eumentore, tet est incia consecturi beritat omniatur? Rum ipic quaspe et eumentore, tet est incia consecturi beritat omniatur? Rum ipic
quam que doloribus ut ad ut facessum te doluptaturia volorion renditatio. quam que doloribus ut ad ut facessum te doluptaturia volorion renditatio.
ne conet ut eiuscil ipidi blaudae sunt Atet acest, conse ommodi samus ne conet ut eiuscil ipidi blaudae sunt Atet acest, conse ommodi samus
laut aut eaquamus escium fuga. Ut unt.Tur? Qui quiae intota cus verita laut aut eaquamus escium fuga. Ut unt.Tur? Qui quiae intota cus verita
haritat usdae. Nam simpos molupta porepratem nectent es dolo quam haritat usdae. Nam simpos molupta porepratem nectent es dolo quam
nem alibus earum fugitis ipsunt et pa facestetur? Qui doloria quiani remquis nem alibus earum fugitis ipsunt et pa facestetur? Qui doloria quiani remquis
sus doluptatur sinctibus mo im quas et qui as dunt placcumquia invel. sus doluptatur sinctibus mo im quas et qui as dunt placcumquia invel.
© 2015 Scania CV AB, SE-151 87 Södertälje, Sweden. Photo by Name Namesson © 2015 Scania CV AB, SE-151 87 Södertälje, Sweden. Photo by Name Namesson

Scania grid system
maximise
TAILOR-MADE APPLICATIONS
fuel efficiency
WE UNDERSTAND and minimise
YOUR BUSINESS emissions now
Pis enis voluptatibus etasble officae que doluptam cus quianducient laut nonescipsam eos deseque parum
percitiusto volo volorro modis quatur, rererum re, sintem ad eosanimperum rehenia acearcimus renihiliquos
comnient qui simagni magnatiiscid quundam et qui to dolores tisimol verum volorepe occum sum harum
min corrumquiam nobis provid eos estium antiani stinihi cipsam quatum ressedis perat aspid ex es denduciet
debitasperum expla dendist faciunt harchic tempor mi, voloritatur exercia dent.
aspiet volorento tem esequas et aut quiate cus et andam seque Ritatur abor aditionet liquas est
eic tem ate si into quatur am imus comniment, occum qui ommodis velit occusam qui rerum que ommodit
ellecae rionsec turepuditium nobit es lam fugit ipsam eum audia porunt. intiaep roratatae que plia veliquidem
ma imporen dusandi oriatur? Ima et Cum earchictat. Gia aut omnis cullorrum sitatia consequatiam qui
facerfereium sit as eiur saepellabo. nonsequostem sit qui ab illaut quo vollest etusda que parum ipsuntius
Arit eventes sinctas aut accumet velenih icillum simporum remporior dolupitatis rectur?
facestotatur am quasit quia dolo simostrum invende lesequamus quam Dam sum vit quam exeritamusam
minusam facearupta nos aperum vollum earibus el es et quae volumen fugiassimin explaut labo. Les magnam,
repernat. tianihil id ex estium doluptae volent qui non ped estenitiam, tem esequo
Cae comnimus in re nonsedi voluptatist, odit, cum utem quunt a dolori diorectat ut adi dus pliquam
gendae sa velluptis et la ipid unt que pratiorro doluptaes inisci oditibe litatur assecus aut quaspelisi corere
preperum quam am seque intempo rferior issimil et velis ullabo. Citiore illo optam aditibus, nestionseque si
ressequos erum facerum senisimus laut quatintur? Atiasitatur aditatem nos eaque nus poreribus quam nihiliq
autempe dipsae perchicidem. net parciisque volupti nobit verum de uatur, optae. Et ium int fugiati aerciet
Escienime volor maximpo rendit laccae. Nam aut ommo coneceatist as re sunt quam qui aditior ruptint
debit ipsapid quist invel intionsed cus, volupta tumquidel et andebiscit, usandant molorep ratur?
www.scania.com www.scania.com
Examples of spread ads.

Scania grid system
Portrait grid
1.5 X
— Step 1
For the portrait grid, the wordmark
is 1/4 of the width of the page. The
wordmark should be placed on the
right bottom corner or left upper
corner and the symbol must always
be placed in the right upper corner.
The text/copy must be left-aligned.
The Scania communications

sender is included in all Scania grid
templates.
1 2 3 4
1/4

Scania grid system
Portrait grid
— Step 2
Next, add a message to the twelve-
column text grid.
For grid settings, see illustrations.
Scania Sans Headline is set in a

large point size and only exists in
upper case, to ensure a clear and
impactful tone of voice. The tonality
can then be varied by shifting
between the bold and regular The top and right margins are
weights. adjusted to align with the center
and bottom of the griffin’s crown.
The subheadline can be placed
a proportional size of 1/3–1/6 th
to Headline Bold, depending on
the format and length of message. For top left corner placement,
Placement of text is flexible on the with the griffin.
vertical axis for best contrast over
the image.
In A4 format (210×297 mm) the portrait grid consists of 12 columns with 3.75 mm gutter.

Scania grid system
Portrait grid
— Step 3
Add an image or background colour,
along with desired copy.
On very light image backgrounds

or light-color backgrounds use
typography in Scania Blue and on
all other images and colors the
typography should be set in white.
—
Please note: Multicolour typography
is not allowed. TAILOR-MADE APPLICATIONS
WE UNDERSTAND
YOUR BUSINESS
Veliquid ulloruptatem commolupti asit conem fugia. Imagnim nossim qui quam
et que dolor aut quunda dolorro tempos eribus, cumet aliqui bearum que in
aut eveliqu assedipienis voluptat ea repudi cumquamus mod magnat pore
dolorisquam et eum fuga. Ed mos atiis endit voluptum aut qui sentur? Lent
volenescium reiundelique pedionse quodi cus asperio totaquae verum in eos
solupta is el iminvel laboribus, ut re, ne des aut ad que num is dit, santia
aliquist, consedic tem faccus asperit quibera con etur aspe nimi, ut ut in et
alitio berumquiae consequi voluptiorum quos aut essinciendi oditissime vendusci
est, istiorum que prehent ureperferum mincius andion corrovid quossit.
See more on scania.com/infrastructure

Scania grid system
Portrait grid
— Examples
Placement of text is flexible on the
vertical axis for best contrast and
placement over an image.
TAILOR-MADE APPLICATIONS
WE UNDERSTAND
YOUR BUSINESS
TAILOR-MADE APPLICATIONS Veliquid ulloruptatem commolupti asit conem fugia. Imagnim nossim qui quam
et que dolor aut quunda dolorro tempos eribus, cumet aliqui bearum que in
WE UNDERSTAND
aut eveliqu assedipienis voluptat ea repudi cumquamus mod magnat pore
YOUR BUSINESS
aliquist, consedic tem faccus asperit quibera con etur aspe nimi, ut ut in et
alitio berumquiae consequi voluptiorum quos aut essinciendi oditissime vendusci
est, istiorum que prehent ureperferum mincius andion corrovid quossit.
See more on scania.com/infrastructure See more on scania.com/infrastructure

Scania grid system
TAILOR-MADE APPLICATIONS WE UNDERSTAND

WE UNDERSTAND YOUR BUSINESS
YOUR BUSINESS
maximise Et aut odi rerferatios as dolores trumet
autem et quam, voles eaqui ne dolupta
cusciligenis nonse nonet aut at.
Caerfer atquis rem autaqui que comniti
fuel efficiency
Veliquid ulloruptatem commolupti asit conem fugia. Imagnim nossim qui quam tendipsus aspid modit autatqu untium ommoluptat et atecusam atem este volorro
et que dolor aut quunda dolorro tempos eribus, cumet aliqui bearum que in ant abo. Nequatur as audae volorem velles imus conse volupti volessunt odi
aut eveliqu assedipienis voluptat ea repudi cumquamus mod magnat pore quam nonsequas seque si blabore verchil dellaborenis dolupta numque erument
and minimise
iquibus, natur aut veruntore eum quatur, quam hilla dolupta tureped molor atiberum
officid erati dolupta tempore restiorporem rendit, consequ aessunt ecatur, illabo.
eatempe litium veliae voluptio moloratem Nempelia voluptu rerspisciis inveles
emissions now
esed molupta ernate peratet fugiae velleni ut velignit fugiat qui ommolup tisquia
aliquist, consedic tem faccus asperit quibera con etur aspe nimi, ut ut in et aspiti dolupti busdaes audae ma voluptas veligendam quis maiori omni aniendae
alitio berumquiae consequi voluptiorum quos aut essinciendi oditissime vendusci res nimi, quodit perchicabo. moluptas inctect atiatin con natis animi,
est, istiorum que prehent ureperferum mincius andion corrovid quossit. Nam, ipsapel ignihil eum voluptate con nis quate voluptatius dolorernam
autatem experia dolupta tempera quis sed quam hillupturio que nustia sed
Dam et autet ra qui dipit evel id
dollestrum is dolupta num rerori sitaspi qui corem lab ipis doluptur si consequ
maioreribus is et maio min rerferuptus,
squamus, temquae adiciamus et, idipsum lam audite pligend ignamus,
si debit mi, suntibername porum quia ipsuntiis ant verchillicil exero eiundel sinciet offictibus dolore, cupidel liquid quat
pos dendis as sum doluptas dit et explita iminullati nonsed miliquunt odita exceser facepudae laut est venimo mos eaquo tem
tiaepti aepudae prehendel int. Igentem ehenemolore abo. Nemquiat volorep eribus qui doluptibea is accaece rspernam aspis
faccum asperiaepudi dolupta venis ea se coria coritas et et optatur, cuscimi dolorepel mi, quam, sam reicips undandem
volenda a non renihilla doloren ditatem nctaspis ariberatur, od molum rem rerovid veligent ulpa nos dusanim peritatium lis
et ut as doluptatur maximi. uciisciis nostinciunt, odiaspe llique ipsam eos alitam hiliquosant.
niet int et poribus as asinvel estrum et, Vid molorent antinctem reperi con por
eatem il ea dolupta dendest officimet laut a sa pereiunt vollesc imperibernam enis
mollor ma sit ad et re experum, utenis ex explaut aut omnitat ut etur, solorit pos
exerionet, cullique vellorrum, officiet derum la nonseque nient, verehen dantium
autemporum fugia parciet, sit adiosae vidi fugit, simposs equam, serchitat volupta con
quoditat aditio que aceaquos nat et re rem aut eumet pliquat iaectas verovitatur.
See more on scania.com/infrastructure See more on scania.com/infrastructure See more on scania.com/infrastructure

Scania grid system
1 2
Portrait grid
— Left & right page ads
Due to the center fold of magazines,
the grid for full-page ads with bleed
is adjusted to counteract the fold.
1. For a left page ad with full bleed,

the symbol and wordmark are inset
to the second right margin.
2. For a right page ad with full bleed,

all copy is inset to the second left
margin.
TAILOR-MADE APPLICATIONS TAILOR-MADE APPLICATIONS
WE UNDERSTAND WE UNDERSTAND
YOUR BUSINESS YOUR BUSINESS
Veliquid ulloruptatem commolupti asit conem fugia. Imagnim nossim qui quam Veliquid ulloruptatem commolupti asit conem fugia. Imagnim nossim qui quam
et que dolor aut quunda dolorro tempos eribus, cumet aliqui bearum que in et que dolor aut quunda dolorro tempos eribus, cumet aliqui bearum que in
aut eveliqu assedipienis voluptat ea repudi cumquamus mod magnat pore aut eveliqu assedipienis voluptat ea repudi cumquamus mod magnat pore
dolorisquam et eum fuga. Ed mos atiis endit voluptum aut qui sentur? Lent dolorisquam et eum fuga. Ed mos atiis endit voluptum aut qui sentur? Lent
volenescium reiundelique pedionse quodi cus asperio totaquae verum in eos volenescium reiundelique pedionse quodi cus asperio totaquae verum in
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aliquist, consedic tem faccus asperit quibera con etur aspe nimi, ut ut in et aliquist, consedic tem faccus asperit santia quibera con etur aspe nimi, ut
alitio berumquiae consequi voluptiorum quos aut essinciendi oditissime vendusci alitio berumquiae consequi voluptiorum ut in et quos aut essinciendi oditissime
est, istiorum que prehent ureperferum mincius andion corrovid quossit. est, istiorum que prehent ureperferum vendusci mincius andion quossit.
See more on scania.com/infrastructure See more on scania.com/infrastructure

Scania grid system
Brochure grid
For brochure covers, a three-row

system is applied. The image should
span 2/3 of the cover and the top
1/3 row is left as a placeholder
THE SCANIA V8 TRUCK RANGE
for text. 3
For the landscape grid, the

wordmark is 1/6 of the width of the
R730
format. The wordmark and symbol Power in style
are applied in conjunction, with the
wordmark on the left upper corner.
For top left corner placement,
with the griffin. The symbol is
always placed in the right upper
corner. The text/copy must be
2
left-aligned.
The subheadline can be placed

a proportional size of 1/3–1/6 to
Headline Bold, depending on the
format and length of the message.

Scania grid system
Brochure grid spreads

Page header Page header
For all brochure spreads, the inner

and outer margins are adjusted to
equal width.
this is this is headline 2
headline 1
Ique sitatat autae volore corerum lab in erum et, sum voluptat earit,
harum iducipsus, con pliaes eoste sequiatem dolorae sequi blacepe
dessitiam ipienis as ipsuntem ribus, comnihilit est laudigent dolut
quis endemqui ullabo. Tur aute ommodignihil ipisquos mo et aped
nihit, si dolecatur sit a si dolum et quae. Ehenimp eribusam rem cus
quas magnate modit, quat venihil adis apienis ipis rentore scius, ipsa
laceritecus minum resequi dendand delit quam que ommo iunt, comnis
aecesedi vent, archili quaspeles
Volupta nobiscienime que plaut aut min nonsequid accustibust, ad earcium, quunt.
”Mod molla pel imos
Eriorum eniminctem ditiosae
magniet lati nonsequis aut fugiate eos ea distotate sitiatiur? num sam quis ni velicae natquam simusam eosincium
Qui occaboressim qui doluptae. Ita aborerit resto ium volum enderum illenda nobis rere veni doluam maximin
doloris apicto is apelentiis voluptiam
quoditiaes di corumqu iatium facienet ad moluptatur maione reiusda venis ea seque officae
essequaspit.”
vel ipiet illatia estrumtis di quiam, sandit dolesci dolupta storepedis doloreri qui conem
volorum con evelest, omnimilles siminit ea vendis explis cones
tectatem sin num nobiscienis eatus. By Name Namesson exceat volutat iaspel et am lam rem ulparum quodi alit volorat emodit
dolut dolorem. Nam, tendis es sed mod maio. Neque nonsequam aut
ulparchita imperupis cus suntur harum debit etusae nobitem alit
a porerep eliassit quos dellaboris raturerum qui tem serit lanihit alit
maximin num, storepedis nectae. escipsunt id exped qui berumet
Ique sitatat autae volore corerum harum cones ulparum quodi alit volorat emodit mod Ut et quae nimusam soluptur, et que esequo corit ab ipisis ea seque
iducipsus, con pliaes eoste dessitiam ipienis as maio. Neque nonsequam aut harum debit volupti nctoratet aliat. officae storepedis doloreri qui conem
ipsuntem quis endemqui ullabo. Tur aute nihit, etusae nobitem alit raturerum qui tem serit Ut ese quametus ius aut re, volorum con evele alita nobitia que
si dolecatur sit a si dolum et quas magnate lanihit alit escipsunt id exped qui berumet qui quodis digentur alit, cus dit labo. Et quidunt vendis dolupta
modit, quat venihil laceritecus minum resequi que esequo corit ab ipis alita nobitia que dit dolesecat eveliqui odis nectur, turita doloreriti aliqui doluptatis nem.
dendand aecesedi vent, archili quaspeles labo. Et quidunt vendis dolupta turita doloreriti offic te dollaut velibus rest a Uga. Udia sit, ne voleseq uatiaecto
accustibust, ad earcium, quunt. Eriorum aliqui doluptatis nem. Uga. Udia sit, ne voleseq nones numqui corehendes nihitii omnisquid que cupiciendi de nos
eniminctem ditiosae num sam quis ni velicae uatiaecto omnisquid que cupiciendi de nos. squunti umquissum sum que atint et moditius. Um repudiatet,
natquam enderum illenda nobis rere veni volorro eossitate qui illesto rrorit que pereicil ma int maio blabore.
doloris apicto is apelentiis voluptiam reiusda Another subheadline
venis ea seque officae storepedis doloreri qui Um repudiatet, que pereicil ma int maio blabore
conem volorum con evelest, omnimilles exceat storesequi quodis aut quuntia incimod quam re
volutat iaspel et am lam rem dolut dolorem. nonecae ped ut verovit et quas esto et landisi
Nam, tendis es sed ulparchita imperupis cus necto venes aut et laboritatem lignihillam This is headline 3
suntur a porerep eliassit quos dellaboris accum ini repediam quatiust, cus assimus
maximin num, nectae. Ut et quae nimusam eosantia volupta nobiscienime que plaut Other Currency
contributed Hedge translation Retained Total Scania
soluptur, et volupti nctoratet aliat. aut min nonsequid magniet lati nonsequis 2016 Share capital capital reserve reserve earnings share holders Total Equity
aut fugiate eos ea distotate sitiatiur? Qui
Subheadline occaboressim qui doluptae. Ita aborerit resto
Facts Equity, 1 Jan 2,000 1,120 0 -2,410 36,345 37,055 37,112
— Exchange differences on translation 942 942 951
Ut ese quametus ius aut re, qui quodis digentur ium volum quoditiaes di corumqu iatium Aped: Ommodignihil
alit, cus dolesecat eveliqui odis nectur, facienet ad moluptatur maione vel ipiet illatia Quae: Ipisquos mo recognised in other comprehensive incom -23 -23
offic te dollaut velibus rest a nones numqui estrum non nullaccatis di quiam, sandit dolesci Ehenimp: Eribusam rem
corehendes nihitii squunti umquissum sum que dolupta tectatem sin num nobiscienis eatus Cus adis: Apienis ipis operating income — —
volorro eossitate qui illesto rrorit lab in erum ad mil mod quam nempe nos evelessit que Rentore: Scius, ipsa delit
et, sum voluptat earit, sequiatem dolorae sequi la doluptassi? Porecestis quatemque qui quam que ommo iunt, comnis other comprehensive income 5 31 682 718 718
siminit ea vendis explis cones
something italic blacepe ribus, comnihilit est veliquatium volorro vidus. Total other comprehensive income -18 973 -2,284 -1,329 -1,320
ulparum quodi alit volorat.
laudigent dolut ommodignihil ipisquos mo et Faceperum quias et endis cullame ndenihi Neque: Nonsequam aut Net income for the year 6,019 6,019 6,009
aped quae. Ehenimp eribusam rem cus adis lliquia porem volorehenis adis aut essequaspit harum debit etusae nobitem Dividend to Scania AB shareholders — —
apienis ipis rentore scius, ipsa delit quam que lacest unto doluptas dolupta tiostor estibus por alit raturerum qui tem serit
Equity, 21 Dec 2,000 1,120 -18 ,1,437 40,080 41,745 41,801
ommo iunt, comnis siminit ea vendis explis arum non net laudit, que et enectae. lanihit alit escipsunt.
019 Page footer Page footer 020

Scania grid system
Photos Words Performance An appetite for maximalism in the trucking world

Brendan Austin Pui-Wing Tam
has always existed. The more metal the merrier.
If you haul paper towels you might get away
with it. But with a high-value cargo you need
a minimalist approach. As well as a partner who
masters the art of cutting weight to add payload.
Because for every 100 kg that we lose, you gain
volume cargo about 2,000 euros a year. Which is another angle
long haulage
to your purchase price.
INDUSTRIAL ENGINES
Stage IV – Tier 4f trucks

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ipsanda doluptat ut exerro te que a vitinusaeri auditen daecus ex eos
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maxim fuga. Saped quisquate sitionem quos sequoss untium ent eum delit
renimen ihitium et officit, voloreicab repereped quis enis perspernam
incto eum imi, qui as ad qui vendempor faccuptis quis cumquo cus alissin
Technical specifications 2016 Technical specifications 2016 reptaecero doluptatur? Quis dolo velenissitat eatas dolorru ptistiat
totatureptas enissed et oditium fugitas volorecessed quatem si toratur?
the shift
aut odis et et repernamus, officatae Cus, conse pellautem atiam, et aut
quibusdaecus aut im eum eum essequi rate pra dis eat rem fuga.
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hendionseque laborum labor accae preperis.
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aut quisci ommost latum rernatquia occupta turent expel mos non et asimin
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et is apel il mo conseque pellanti in con tiustru ptatem. Et laborem autecta
non porum nos aut voloreste voluptia tecume dolut latur, corehendaes
nonserum niendicit quibus, secearum maios aribust eveliqu iatusam nient
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lacepta temporp orehenis sum abori onsequam sin res plaborum quam eatur
sequid qui odis eum, nonsequam vitint mo dollorro omni tem quo cuptaspedi
omnis maio et etur sitem quam earchic non pelis excea voluptate pel int.
idesequo et ero min re laborias qui Epta volesciur, nos quiam que veligni
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custrum volestrunt. utatur am, sin coressit autemo est aliae
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et eum facea et que voluptatur sint quos re nis inullam, aciti dolorerro
fugia ipsunte mpernatia voluptatem iliquatur?
nis et volorum quas aut volecea At es nessimi, qui doluptas sit que
runtia quiaeru ntioria sit quid maionse velessunt ex eatus ma acia autem. Xim
037 Scania Legend November 2016 Scania Legend November 2016 038 025 Scania Legend November 2016 Scania Legend November 2016 026
Understanding your business Understanding your business Scania R 480 Safety Safety
The truck that takes you
farther, faster, easier
Molent qui corerundipis earci doluptate velis veris atur asimolor
dolor sequi sita et quam doluptas anienis cipsum quaectotatia cum
enis enis rerio. To exceriatium volori deriore ptatusc iatemquis
Unsafe is
facipsam, odi doluptat aut fugitias estium quias dolori odis eosandias
debis utemquisciis nulpa voluptis deremol orepers persped
IMPRESSIVE
earum voluptatur simi, cum molor reperecabor accullis
harumene renihil iquata cus et dersperum quodit undit quiant,
unthinkable
latis sum dolupicit pre senis vent comnim fugiani enihilia coreribus
de noste nostium volupta nobis quibusam adiorem essit rerio in
illuptat quam ex estecab illis aut re qui del ipsamenima dolo ipit
vellorro con pa dolupta quunt. Si volupta quaerfe runtibea sequo
PERFORMANCE
omnis ani omnim quiat. Estiat. Nam omnitatiorem quatur re, tem aut aut
corestruptae nimus, sa nonserum et est, cum at. Vit ea sere el incieni
quae verferatur simolorunt sitatur anis dit, sedit accuptatum
pratatecti aut apis perum
rehendunt eaquamusam sam, is
il ma deleniate vent qui corit hicia.
Optame magnissint int venimilibust
No matter whether you drive upstream or
molesto coribea voloressum sunto estiandaeped quostru ptatatur?
downstream, locally or long-distance, to airports
or to filling stations – in this business we all have
The best sales reps at Scania are the same boss: safety.
fuel transports men and women of few words.
maximise
They sign deals in oil not ink. Apitiunt optat aruptae offictem iumque qui tes aspedip idiaspiet, ipsaperis
endi ium quis everuptat. Officte molestorest, ut la debis doluptibus a
mporibus. Ad ut molupta quaturerum volores enihil ipsant experum hilland
The new Scania R 480 refined and outputs have earumque volorem poriatet volorer namet, sanissum ea et maios esequae simi, nest, ute voluptatum aut
rescue vehicles marks yet another step been boosted to deliver up to eate poriber itatqui Swept volume ressecto quam necae que porrum quam quid untotaq uatemporero event.
ahead for high-power long- 2250 Nm of peak torque. blaut ettum ne quibusa 16.4 litre volore dolupti oritas aspe initaerores es Boriori omnist, omnihicabore id
experience your
distance and construction Crucially, high torque is ndaepudam eosa et quodis Maximum power autem et aliquid icimincil il ipsa volore exceperibusa sum estruptatio. Faces
operations. The Euro 4 delivered from very low revs. sitio. Tems; the engine is 520 hp (382 kW) at 1900 r/min liscia voluptasimo etur adist, id eatum derum de cus eatem aut aperibu
turbocompound 480 hp With so much low-down lugging at around 1200 revs Maximum torque ipsaper speribus ad ut apicimo lendis sapiene non re necae maximus est
engine coupled to our 12+2- muscle, the R 480 moves the for much of the journey. 2700 Nm between 1000-1300 r/m ut init reicidia sequid quam seque et as volor aliquis aditiatem labore rescimus
to build on
speed gearbox creates a heaviest loads with minimum Easy on the truck, easy on Engine
dolorro blanisit, conecus pra velliquia voluptate perchit. Itatem-porro doluptis
truly impressive powertrain. effort. The flat torque curve the driver, easy on your PTO 600 Nm doluptatent quam aut essita culla conem a vit es minia alitate mporro
capacity
Scania Opticruise provides minimises the need for operating costs. Flywheel
vollatiunt, acearup tasimpo ressimusam quo tem inveruptat as asi doluptiae
maximum driving comfort in gearchanges. PTO 2000 Nm Euro 6 technology conesequid exerum nonsedi ullatem odit vit autem con non evendi ommos
most types of operation. Scania EGR EGR and SCR ea venit et evendan deraecusam ut re nullaci tatquo verioreribus aut aut
Superb driveability, precise The gearbox More savings – and less Fuel system dolessunt iumquiam sinveli tiatem ad erspicid unt eossimu scipitae aut
transmission matching With or without overdrive hassle XPI extra-high-pressure injection solorit vellaut qui dolo quam ilit harum explit vitas mincita ssectior sundem is
and relaxed cruising make for a fast pace at any revs — Gearboxes si dent. Volore volorecta dolupta nulpa sequid quid quo quatem ulparum
this truck so easy to drive. — With Scania EGR, there is 12-speed range-splitter tempos doluptur? Sitem reri di qui nimilic ipienia inum iliberor.
And by specifying optional The new 12+2-speed no need for extra tanks
overdrive, you’ll be able to gearbox is a perfect match and extra equipment on
achieve the best possible for the engine, enabling the chassis. This will save
economy whilst maintaining drivers to easily exploit weight, increasing payload or
fast journey times. its full potential. For if you prefer allowing greater
every variation of driving fuel capacity. You’ll have no
The engine conditions, engine speeds need to fill up with AdBlue.
Fast to build up torque, and loads, there is a precise So you save time, money,
quick to respond ratio to maintain the desired space and weight.
— progress and economy.
The new 480 engine is a Overdrive enables further Scania Opticruise
high-output version of the fuel savings. On the open The complete solution
successful Scania 420 Euro road, with cruise control —
4 engine that has already engaged at the ds volor A busy driver needs as
established a reputation aborerundam faccaeriae much help as possible to
for reliability and economy. earumque volorem poriatet keep the powertrain in
Using precisely the same eate poriber itatqui optimised mode. So be
advanced technologies blaut et ommodia ideri sure to specify Scania
(turbocompounding, dendam entum ne quibusa Opticruise. Gearshifting will
Scania HPI high-pressure ndaepudam eosa et quodis be completed with great
fuel injection and sitio. Tem secaborepe sum precision, smooth action and
Scania EGR exhaust gas voluptatur magnate as am perfect timing every time all
recirculation), combustion as quatemp oreptae s volor day long, making life even
management has been aborerundam faccaeriae easier for the driver.
029 Scania Legend November 2016 Scania Legend November 2016 030 035 Scania Legend November 2016 Scania Legend November 2016 036

Scania grid system
Biodiesel engines
With five Scania Euro 6 engines running up to
100% on biodiesel, ranging from 320 to V8 580
hp, Scania offers a wide range of sustainable al-
ternatives. Also, all other Scania diesel engines
run perfectly on up to 10% added biodiesel.
THE SCANIA V8 TRUCK RANGE
R730
Power in style
keep moving
forward
091 Scania Legend October–November 2016 092
Technical specification We have always had a Globally, mobility of goods an other and
people will continue too best needed and
must carbon. In combination with cutting
technologies, the way to do this is by optimi-
is why leadership is also about driving the
discussion with customers and other stake-
strong commitment to expand – due to greater flow of goods sing the transport systems to improve flow holders to improve together future business
around the world, urbanisation and growing and thereby reduce transport activities. In models. Equibus atem quiat. Ibusam, era
more environmentally middle class. But pollution, climate change our daily work and another beyond anything velis ipsam que qui cuptasp itatius cum eiur
friendly engine alternati- and resource scarcity mean cannot conti- and I see no conflict between logistical ef- sitibusdam illicia natur? Qui as ad quodi ute
nue to grow as we have in the past. ficiency, CO2 reductions, social and ethical mo di rempos et explabo. Giae este sundit
tailor-made applications ves. Ever since the launch We need sustainable transport sustai- responsibility and strong financial perfor- velent aruptae dolore omnitam erum ius
nable solutions. This is not trend but an mance; to me, they are prerequisites. quid que et faccus molorepedit labor aut
in 2011, a Scania Euro 6
construction
must. Meeting society’s demand for all and That’s the recipe for sustainability – be- des dolest quae. Itatinv eliquat doluptam
engine stands for both transport and mobility with a much smaller ing able to combine all the factors success- qui officte nisciis quatem expelic aestistis
footprint means an reducing waste and fully. Our aim is to be the leader in the shift nihite maximol uptatem enis magnisimenim
superior performance emissions, and boosting efficiency, an swit- towards sustainable transport systems, recae. Aliquia quidem accus, con rerum rem
ching to renewable fuels. As a major global an ambition we strive to realise in our daily nectecab id erspelit fugiamus simi, ut vent
and sustainability. contributor of CO2 emissions, our industry work. We are part of a value network. That quiatiur, solorestento doluptaqui denem.
Understanding your business
Brakes Gearbox Engine Scania Retarder

Scania offers precise and long-lasting braking The comprehensive range of gearboxes, With 18 different Scania Euro 6 engines in Completely integrated with the cruise control,
systems, either as disc- or drum brakes. Fully including the fully automatic Scania the range, you are always free to choose service brakes and exhaust brake, the Scania
integrated with the electronic safety systems, Opticruise, offers a broad set of alternatives an optimised powertrain based specifically Retarder auxiliary brake provides total speed
there is always a safe and reliable brake option that can be adapted to all types of transport. on your individual needs. control up and down the hills.
available for demanding road hauliers.
093 Scania Legend Shifting Gears Scania Legend October–November 2016 094

Scania grid system
1 2
Odd formats
1.5 X
For odd formats (e.g. digital 1.5 X
banners), specific layouts are
applied. The wordmark and symbol
1 2 3 4
must still be used in conjunction
with text/copy applied between. 1/4
The symbol may never be placed
under the Scania wordmark.
Horizontal placement
The symbol is right-aligned and the
wordmark is left-aligned.
The text/copy is left-aligned.
The headline is set in Scania Sans
Headline Regular when placed
close to the Scania wordmark.
3
Vertical placement
1. Horizontal grid for odd formats
The wordmark and symbol are
The size of the wordmark is
centered, top and bottom.
1/4 of the width of the format. 1.5 X
The text/copy is also centered.
2. Vertical placement for odd formats
Square placement
The size of the wordmark
For odd formats, there is also a
is 2/3 of the width of the format.
square grid, which is a common
banner format. The wordmark
3. Square grid for odd formats
and symbol are centered, top
The size of the logotype is
and bottom. The text/copy is
2/5 of the width of the format.
centered. Odd formats may require
customised grids and sizing.
X = The height of “I” in Scania wordmark.
The clear space of the wordmark
should be maintained.
1 2 3 4 5 1 2 3
2/5 2/3

Scania grid system
Full Banner 468 × 60 px Skyscraper 160 × 600 px
one short headline
The headline is set in

Scania Sans Headline
Regular when placed close
to the Scania wordmark.
headline
bold
for very
Mid page unit 300 × 250 px
short
For extremely small
copy
formats, where no copy/
message can be added,
use the lock-up logotype.
Square button 125 × 125 px
headline bold
for very
short copy

Scania grid system
How to scale
The Scania grid is available as
vertical and horizontal templates in
A4 (210 × 297 mm / 297 × 210 mm).
For formats intended for print

that are smaller than A4, use the
same dimensions and sizes for the
wordmark, symbol and margins.
For formats intended for print that

are larger than A4, use the scaling
principle described here.
Vertical A4 (210 × 297 mm) New format (240 × 300 mm) Step 1 Step 2

This is the root/default format. Scale the grid proportionally, Adjust the height of the grid, to fit the
to fit the width of the new format. new format.

Scania grid system
Don’ts
Don’t place the symbol in any other Don’t enlarge the wordmark Don’t increase or decrease the Don’t place the wordmark in any Don’t use lock-up logotypes Don’t place the wordmark or
corner than the top right. or symbol beyond the correct margins beyond the correct other corner than bottom right for communication material. symbol anywhere other than the
proportions. See page 63 for proportions. See page 63 for or top left. assigned corners.
correct proportions. correct proportions.

BRAND assets
5. image style

Image style
Scania’s image style is set to bring

us closer to the customers, the
vision and the people.
The images are dramatized, using

natural light with depth of field and
high level realism. This way Scania
is ”present” and shows that the
customers and every bit of their
business is understood.
Two complementary perspectives

guide the choice of photography.
— A holistic view.
— A detailed view.
The two perspectives illustrate

our awareness of the big picture,
as well as our meticulous attention
to detail.

Image style
A holistic view A detailed view
The bigger picture: we understand your business, Closer to the subject, the product and the application:
your challenge, your industry. perfection is in the details, down to the last bolt.

Image style
Categories
Ingenious engineering Product Understanding Your Business Understanding Your Needs nderstanding Your Needs
U Visionary solutions
–People – The Challenge
Scania’s brand imagery should All photography should follow these following principles:
always be grounded in reality: our
own, and that of our customers. – Images should be shot from an editorial – Clear focus on the subject with a – Do not add 3D effects, drop shadows
The images can be impressive, or journalistic point of view i.e. tell an soft focus background/ foreground. or add other effects.
unexpected, and thought provoking, interesting story with the photo. Use depth of field to create dynamic – Always sign an agreement with the
but never look fake or overly – Use realistic situations and images. photographer giving Scania all rights
retouched. These categories show environments. Do not make the photos – Employ distinctive cropping that draws for the images.
the range of Scania’s image style look too obvious or staged. you into the photo.
and should be used as inspiration – Do not photoshop elements into – Avoid using flash or artificial lighting if
when you photograph for Scania. pictures. possible.

BRAND assets
6. icons
Scania Brand Identity Manual – Draft 1.0 Secondary assets 82

Icons
The design of the modern and

bespoke icon system is based
on the symbol, the Scania Sans
font family and the product DNA.
It has been customised with
the goal of unifying the Scania
brand experience throughout all
applications.
It enables clear and instantaneous

communication for information
graphics and sales support.
The icons should always be

supported by text.
Use the icons for information,

never for decoration.
Use the bespoke Scania icon

system in all communication and
applications. Avoid using icons
of another design to ensure
a coherent brand expression.

Icons
A few examples of available icons:
Truck Job posting – Location My Scania Repairs Gear shift Passanger comfort
Find a dealer Share CO2 emissions Fuel economy Knowledge Dealer key actions
Scania Identity Manual 1.0 — Secondary assets 84

Icons
Clear space
icon is a square with the same
size as 1/8 of the width of the
icon.
1 2 3 4 5 6 7 8
X = 1/8 of the icon width.

BRAND assets
7. materials

Materials
The brand identity has been built

with great care, and is closely
linked to the products, the heritage,
the customers and the industries
Scania serves. Approach the
material palette with the same
logic, and use natural materials with
the highest quality.

Materials
Varnished metal Uncoated / Coated paper Brushed steel Leather Rubber Concrete
The trucks, freight containers Uncoated – Natural (sustainable) Industry Brushed – Satin varnished Natural (sustainable) Industry Construction material Industry Construction material
Coated when functionality (Glossy/Chrome where required)
requires it
Metal Light wood Glass Iron Acrylic Textile

Industry Natural (Swedish/Scandinavian) Technology and engineering Industry and primordial force Technology and engineering Natural
(Swedish/Scandinavian)

secondary assets
8. cropped griffin

Cropped griffin
The Scania cropped griffin is

restricted and may be used only on
the products. It’s a popular graphic
asset, recognisable on the roads.
For the customer it is a symbol
of the pride of driving a Scania.

Cropped griffin
Application
The Scania griffin has its own
specific artwork and is always
applied as a sticker, available from
the parts assortment. The sticker
is applied to the cabin as per the
illustration on the right.
On all other branded surfaces,

use the full-colour Scania symbol
instead, or use the monochrome
versions when printing options
are limited.

Cropped griffin
Replacements
The cropped griffin is restricted to
use on products only.
There are functional applications

with the cropped griffin that must
be replaced.
Use the full-colour Scania symbol

instead, or the monochrome
version when printing options are
limited.
This results in stronger, prouder

branding and unifies the brand.
Don’t Do
Old folder New folder
Don’t Do
Old roll-up New roll-up

scania Identity manual 1.0
9. appendix
Scania Identity Manual 1.0 — Appendix 93

End note
The true measure of our success is our

customers’ success. In a similar way, the strength
of our brand depends on how strongly we
connect to our customers and with the world.
What people think, feel and believe Our brand identity is the banner
about Scania defines our brand. under which we operate. It’s the
It lives inside their hearts and symbol and manifestation of
minds. It is the proof of our promise everything that makes Scania
to deliver something unique every outstanding. Let’s put it out into
time. the world with great care,
confidence and a deep sense of
We need to remind them of pride, trust and dedication.
this difference, and reinforce
our promise confidently and
consistently. This identity manual
have been specifically developed
to help us do just that.

Contacts
Scania Identity
helpdesk
Questions regarding this manual
and the Scania brand identity are
submitted to Scania CV AB, Brand
Communication, through Scania
Identity helpdesk at:
identity@scania.com

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2016.05.

Introduction Brand assets

Scania Identity Manual 1.0 — Brand assets 2

Scania Identity Manual 1.0 — Brand assets 3

Scania Identity Manual 1.0 — Brand assets 5

3. An icon system enables

Scania Identity Manual 1.0 — Brand assets 6

Scania Identity Manual 1.0 — Brand assets 7

Scania Identity Manual 1.0 — Brand assets 8

1A. scania wordmark

Scania Identity Manual 1.0 — Brand assets 9

The Scania wordmark. Unique and

Once Scania has been established

Scania Identity Manual 1.0 — Brand assets 10

The wordmark must always be

Scania Identity Manual 1.0 — Brand assets 11

The minimum clear space of the

X = The width of “I” in Scania.

Scania Identity Manual 1.0 — Brand assets 12

Scania Identity Manual 1.0 — Brand assets 13

or ordered from Scania CV AB,

scania_wordmark_blue_rgb.ai scania_wordmark_blue_rgb.png scania_wordmark_white_rgb.ai scania_wordmark_white_rgb.png

Scania Identity Manual 1.0 — Brand assets 14

1b. scania symbol

Scania Identity Manual 1.0 — Brand assets 15

The Scania symbol conveys quality

Once Scania has been established

Scania Identity Manual 1.0 — Brand assets 16

The symbol must always be

Scania Identity Manual 1.0 — Brand assets 17

Scania Identity Manual 1.0 — Brand assets 18

The minimum clear space of the

X = 1/4 of the symbol width.

Scania Identity Manual 1.0 — Brand assets 19

The medium size is the most

The small size is for web

Scania Identity Manual 1.0 — Brand assets 20

or ordered from Scania CV AB,

scania_symbol_cmyk.pdf (S, M, L) scania_symbol_cmyk_np.pdf (S, M) scania_symbol_rgb.png (S, M, L)

scania_symbol_mono_pms.ai scania_symbol_mono_white.ai scania_symbol_mono_black.ai

Scania Identity Manual 1.0 — Brand assets 21

Scania Identity Manual 1.0 — Brand assets 22

The lock-up logotypes consist of

Two lock-up logotypes are available

The vertical Scania lock-up

The Scania lock-up logotypes are

Once Scania has been established

Scania Identity Manual 1.0 — Brand assets 23

Scania Identity Manual 1.0 — Brand assets 24

The minimum clear space of the

X = The width of “I” in Scania.

Scania Identity Manual 1.0 — Brand assets 25

Scania Identity Manual 1.0 — Brand assets 26

scania_lock-up_v_neg_cmyk.pdf (S, M, L) scania_lock-up_v_neg_cmyk_np.pdf (S, M) scania_lock-up_v_neg_rgb.png (S, M, L)

scania_lock-up_v_mono_blue_pms.ai scania_lock-up_v_mono_white.ai scania_lock-up_v_mono_black.ai

Scania Identity Manual 1.0 — Brand assets 27

Scania Identity Manual 1.0 — Brand assets 28

The lock-up logotypes consist of

Two lock-up logotypes are available

The Scania lock-up logotypes

The horizontal lock-up logotype

Once Scania has been established

Scania Identity Manual 1.0 — Brand assets 29

* These settings are optimized for A4