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Post 1:
Hey all!
Today we wanted to talk about our work with PlayerUnkown’s Battlegrounds (also known as
PUBG). We have gotten a lot of people asking about how we worked specifically with PUBG
and what we did for the game so we thought we’d tell everyone a little bit about it.
PUBG is a battle royale mode where players dive into the map and scavenge for weapons to
use and eliminate all other players to be the last player standing. The game took off originally
and rivaled Fortnite in popularity. The main difference between the two games are PUBG’s
realistic style of play compared to Fortnite.
PUBG launched on PC, Xbox One, PS4 and Mobile. Each different platform launches a new
challenge for players and creates a different challenge and play style to explore.
PUBG peaked at over 3.2 million different players at one time and more than 15 million different
players all-time. We specifically worked during the alpha stages of the game, developing and
executing a communications strategy including first party advisement, media and influencer
relations.
At E3 2017, Reverb managed all media opportunities for Brendan Green and the Bluehole
executive team during the game’s Xbox Exclusive announcement.
In tandem with our events partner, we managed the E3 mixer, hosting Twitch and YouTube
content creators.
In addition to that, Reverb worked with PC Gamer on a cover story, unveiling the highly
anticipated desert map (below).
Overall, we are very happy and proud of the work we did on such a successful game. Bluehole
and cool bear games were excellent organizations to work with and we wish them nothing but
more success in their future endeavors with not only PUBG, but any other games that are
developed by these amazing companies.
For more information you can visit our site (reverbinc.com), or the PUBG official website
(https://www.pubg.com/).