Corporate Social Responsibility

Movement aimed at encouraging companies to be more aware of the impact of their business on the rest
of society, including their own stakeholders and the environment. Corporate social responsibility (CSR) is
a business approach that contributes to sustainable development by delivering economic, social and
environmental benefits for all stakeholders
Advantages of Corporate Social Responsibility
1. Satisfied employees
Employees want to feel proud of the organization they work for. An employee with a positive attitude
towards the company, is less likely to look for a job elsewhere. It is also likely that you will receive more
job applications because people want to work for you.
More choice means a better workforce. Because of the high positive impact of CSR on employee
wellbeing and motivation, the role of HR in managing CSR projects is signifcant.
2. Satisfied customers
Research shows that a strong record of CSR improves customers’ attitude towards the company. If a
customer likes the company, he or she will buy more products or services and will be less willing to
change to another brand.
3. Positive PR
CSR provides the opportunity to share positive stories online and through traditional media. Companies
no longer have to waste money on expensive advertising campaigns. Instead they generate free publicity
and benefit from worth of mouth marketing.
4. Costs reductions
A CSR program doesn’t have to cost money. On the contrary. If conducted properly a company can
reduce costs through CSR.
Companies reduce costs by
More efficient staff hire and retention
Implementing energy savings programs
Managing potential risks and liabilities more effectively
5. More business opportunities
A CSR program requires an open, outside oriented approach. The business must be in a constant dialogue
with customers, suppliers and other parties that affect the organization. Because of continuous interaction
with other parties, your business will be the best to know about new business opportunities.
6. Long term future for your business
CSR is not something for the short term. It’s all about achieving long term results and business continuity.

Franchising
is a form of marketing and distribution in which the franchisor grants to an individual or group of
individuals (the franchisee) the right to run a business selling a product or providing a service under
a franchisor's business format. Franchising is based on a marketing concept which can be adopted by an
organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-
how, procedures, intellectual property, use of its business model, brand; and rights to sell its branded
products and services to a franchisee
Steps to Opening a Franchise
Step 1: Find a Franchise Concept that Fits
First, you need to see a list of franchises to explore available concepts and opportunities. There are more
than 1,100 franchise businesses currently registered with the International Franchise Association. Many
healthy, growing franchises are listed at FranchisesForSale.com. How will you know which one is right
for you? Besides cost and location, you also need to know a few things about yourself, what you like to
do and what financial and human resources you have available.
.
Step 2: Submit Request for Consideration/Application
To get started, choose two to three industry categories, such as casual dining franchise, automotive
franchise, cleaning franchise, healthcare or senior care franchise. Within each category, choose one to
three concepts or companies from which to request information. If you still don’t see what you like, go
back to the categories again and choose some more. This way, you won’t be inundated all at once with
information, 90% of which may not appeal to you. Upon receipt of your request, the companies will
match you with a representative, and you should receive information back from them in a week by e-mail
and/or telephone.
Step 3: The Franchise Disclosure Document
Now it gets fun. Now you get to explore in detail the industry, the company, its business model, the role
of the Franchisor and the role of the Franchisee. The Franchisor will provide all of this in their Franchise
Disclosure Document (FDD). This document, required by the Federal Trade Commission (FTC), helps
you understand the franchise model, fees, and commitments in the Franchise Agreementis the legal
document that defines the relationship between the Franchisee and the Franchisor.
The FDD can be over 200 pages long. Don’t be afraid, but do be sure to read it. Start with the sections
that interest you. That may be the fees, restrictions, training, advertising, hours of operation, etc. You’ll
want to know what your obligation will be, and what the Franchisor will and will not provide.
Step 4: Training and Support Overview
One of the major benefits of being a Franchisee business owner is that someone else has done the ground
work for you. They have created the concept, researched the market, developed the product and
service offerings, and are willing to share their trade secrets, marketing expect. They may provide onsite
training at your location, or you may have to travel to them for training. Some have detailed advertising
and marketing support, some provide only online and phone support. Know what you are comfortable
with and how much support you think you will need.
Step 5: Franchise Disclosure Review
We are about to get down to business. You will have an in-depth conversation or interview with your
Franchisor Representative .Together you will review the FDD and discuss available
territory. This is your opportunity to go through the FDD section by section and ask any questions that
may have come up in the process of exploring the franchise business opportunity.
Step 6: Franchise Due Diligence
At this point, you should have a detailed understanding of the Franchisor, their industry, marketing,
operations and support for Franchisees. But don’t make any hasty decisions. You should speak to
someone at the corporate office of each franchise you are considering. In addition, you may want to
contact several Franchisees from each. Keep in mind that while you are evaluating how a particular
franchise concept fits your needs, the Franchisor is comparing you to their “ideal candidate” profile.
Step 7: Celebration or Discovery Day
Congratulations! If all goes well, this is the final step in the mutual evaluation process before being
awarded the franchise business. Thisis the day you sign the Franchise Agreement and meet department
heads and key executives who will work closely with you as a Franchisee. Now you’re in business – you
own a franchise.
e-commerce
Buying and selling of goods around the web. On the contrary, ebusiness
is a little different as it is not limited to, commercial transactions, but it also provides other services.
These are the two emerging modes of doing business, which are gaining importance with the passage of
time. Gone are the days, when you have to go to the market to buy a single item. Nowadays you just have
to place an order online, and that item will come to you within few minutes. Online shopping is getting
popular, just because of its simplicity and convenience. This is possible only because of two electronic
networks, namely, as ecommerce and ebusiness. ecommerce
is concerned with the firm’s dealings with its customers, clients or suppliers. Conversely, ebusiness
refers to undertaking industry, trade, and commerce, with the help of information technology and
communication.
e-commerce
is an abbreviation used for electronic commerce. It is the process through which the buying, selling,
dealing, ordering and paying for the goods and services are done over the internet is known as
ecommerce. In this type of online commercial transaction, the seller can communicate with the buyer
without having a face to face interaction.
Some examples of real world application of ecommerce are online banking, online shopping, online ticket
booking, social networking, etc. The basic requirement of ecommerce
is a website. The marketing, advertising, selling and conducting transaction are done with the help of
internet. Any monetary transaction, which is done with the help of electronic media is ecommerce.
The following are the types of ecommerce:
B2B – The process where buying and selling of goods and services between
businesses is known as Business to Business. Example: Oracle, Alibaba, etc.
B2C – The process whereby the goods are sold by the business to customer.
Example: Intel, Dell etc.
C2C – The commercial transaction between customer to customer.
Example: OLX, Quickr etc.
C2B – The commercial transaction between customer to the business.

De¶nition of e-business
Electronic Business, shortly known as ebusiness, is the online presence of business. It can also be defined
as the business which is done with the help of internet or electronic data interchange i.e. is known as
Ebusiness. Ecommerce is one of the important components of ebusiness, but it is not an essential part.
Ebusiness is not confined to buying and selling of goods only, but it includes other activities that also
form part of business like providing services to the customers, communicating with employees, client or
business partners can contact the company in case if they want to have a word with the company, or they
have any issue regarding the services, etc. All the basic business operations are done using electronic
media. There are two types of ebusiness, which are: PurePlay: The business which is having an electronic
existence only. Example: Hotels.com ,Brick and Click: The business model, in which the business exists
both in online i.e. electronic and offline i.e. physical mode.

Key Differences Between e-commerce and ebusiness

The points presented below are substantial so far as the difference between ecommerce and ebusiness
is concerned:
1. Buying and Selling of goods and services through the internet is known as ecommerce. Unlike
ebusiness, which is an electronic presence of business, by which all the business activities are conducted
through the internet.
2. ecommerce is a major component of ebusiness. ecommerce includes transactions which are related to
money, but ebusiness includes monetary as well as allied activities.
3. ecommerce has an extroverted approach that covers customers, suppliers, distributors, etc. On the other
hand, ebusiness has an ambivert approach that covers internal as well as external processes.
4. ecommerce requires a website that can represent the business. Conversely, ebusiness requires a
website, Customer Relationship Management and Enterprise Resource Planning for running the
business over the internet.
5. ecommerce uses the internet to connect with the rest of the world. In contrast to ebusiness, the internet,
intranet and extranet are used for connecting with the parties.