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1.) Connecting
a.) Social media allows others to reach an audience and build a platform. You can
radio, and so many other outlets. Social media is a new window for others to
communicate with the entire world. No matter what, social media brings together
people with the same interests and causes conversation! Through my experience
with my SM4SC project, I noticed I had the most interaction on Twitter and
Instagram and the least interaction on Facebook and LinkedIn. I loved talking
about dance for my project and other people that had a strong interest in it as well.
2.) Creativity
a.) I noticed that everyone designs the look of their platforms on social media
differently, each picture viewed has some connection to the person running it.
Personally, I love sunflowers and including them in my bio on Instagram made it
feel more fun and added a bit of uniqueness. A picture says a thousand words but
what truly matters is how you interpret it the most. Aesthetic is also a huge factor
when creating your accounts, I found it most pleasing to make my Twitter theme
pink instead of blue so I would stand out. Social media allows you to express
3.) Relationships
and building human emotion online to your audience. For my SM4SC project, I
interacted with other students by re-tweeting their tweets and creating Instagram
stories. When making my playlist I asked my audience for songs they wanted to
a.) Delivering good content is crucial in social media because you want to please
your audience but, also you have to broaden your strategies. Listening and
knowing how to attract people to your content is the most beneficial way to
succeed. For example, for my SM4SC project I created a playlist for people to
broaden their music taste and get creative with different ways to move to the
words and beats. I felt that it was the most effective way to be a part of that
audience because most of the songs, I danced to. The playlist got amazing
feedback as well!
5.) Subscriptions
a.) At one point for this class, we had to subscribe to Google Alerts that helped us
blog about events in the world that are related to our SM4SC project. I never
knew what an RRS was before this class and it made me realize how fast you can
get news delivered to yourself personally. For myself, I used words: dance, music,
those topics in a short amount of time. I used those to help write my blogs and it
definitely made my life a lot easier than searching the internet for hours for the
perfect article to write about. RRS subscriptions seem like they are very essential
to a successful blog.
6.) Followers
a.) Since my platforms were public, anyone could follow them and that somewhat
bothered me because I was never sure if random people I don’t know are actually
interested in what I’m doing or if they were spam. The ratio of followers and
following is important which is why I only followed dancers, other SHU students,
my professor, and some celebrities in the music industry. There will be situations
where you might have to block someone but thankfully, I did not need to do that.
It’s important for other businesses to be aware of spam and “ghost followers”
because if they do not interact with you then they’re simply just a number. Your
main focus as a business person should be those that interact with you daily and
well because then, again, they would only be a number and less people to interact
with.
7.) #
a.) Hashtags are very prominent in social media, they help you find pictures quicker
that relate to a certain topic. The cool thing about them is that anyone can create
one and use them. They also help conversations open up easier because it’s
obvious that the person searching for that specific topic is interested and will
stumble upon your post. For this class, we had to use #SHUSocialMedia and
when you view it you see all tweets, Instagram posts, and much more from other
students at SHU. I love the fact that we have our own hashtag and it’s a great way
for SHU students to interact with each other, not just from this course.
8.) Goals
a.) It’s important as a business to create specific goals and achieve them, especially
when you announce them. I set the goal to give tips about freely moving in dance
those goals and enjoyed the process of doing so. You must also think before you
speak because if you promise something to your audience and do not deliver
whatever it was, then you disappointed those looking forward to it and it could
a.) The great thing about social media is that it is never too late to start it! Social
media is only growing larger and stronger which means it’s open to all levels.
Yes, there are some age restrictions on some platforms but it’s an open space for
everyone to get creative and do whatever they want with their profile. I didn’t
SM4SC project after creating it less than a month ago. It’s amazing how there are
so many different people posting whatever their heart desires and having fun with
10.) Change
a.) People in this industry are changing society rapidly. Social media has enhanced
the way companies sell products, the way people participate in conversations on
different platforms, the way families stay in touch, and have helped people fall in
love. Through my SM4SC project, I hope I changed the way people think about
dance when listening to music because I was at a workshop this semester and I
learned that dance comes from the heart and the way you move paints a picture,
the song only supports it. Social media is an incredible thing that will continue to
touch and change peoples lives forever. Taking this class has definitely changed