Cvru Regular Syllabus - Bachelor of Business Administration 2013-16

PROGRAMME GUIDE
BACHELOR OF BUSINESS ADMINISTRATION

(BBA)
 Scheme of Examination
 Detailed Syllabus
DR. C.V.RAMAN UNIVERSITY

KARGI ROAD, KOTA, BILASPUR, CHATTISGARH
PHONE : 07753-253737, FAX : 07753-253728
WEBSITE: WWW.CVRU.AC.IN
DR. C.V.RAMAN UNIVERSITY
KARGI ROAD, KOTA, BILASPUR (C.G.)
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

Duration - 36 Months (3 Years) Eligibility – 12th in any discipline
NEW PROPOSED SCHEME OF EXAMINATION
Course Name of the Course Credit Total Theory Practicals Assignments
Code Marks Max Min Max Min
First Semester
1BBA1 Hindi Language Structure - I 2 50 35 12 - - 15 5
1BBA2 Fundamentals of 2 50 35 12 - - 15 5
Entrepreneurship
1BBA3 Principles of Management 3 100 70 23 - - 30 10
1BBA4 Business Environment 3 100 70 23 - - 30 10
1BBA5 Managerial Economics 3 100 70 23 - - 30 10
1BBA6 Business Mathematics 3 100 70 23 - - 30 10
Total 16 500 350 126 - - 150 54
Second Semester
2BBA1 English Language and Indian 2 50 35 12 - - 15 5
Culture
2BBA2 Development of Entrepreneur 2 50 35 12 - - 15 5
2BBA3 Business Communication 3 100 70 23 - - 30 10
2BBA4 Introduction to Accountancy 3 100 70 23 - - 30 10
2BBA5 Business Law 3 100 70 23 - - 30 10
2BBA6 Organizational Behaviour 3 100 70 23 - - 30 10
Total 16 500 350 126 - - 150 54
Third Semester
3BBA1 Hindi Language aur 2 50 35 12 - - 15 5
Samvedena
3BBA2 Environmental Studies 2 50 35 12 - - 15 5
3BBA3 Banking & Insurance 3 100 70 23 - - 30 10
Practices
3BBA4 Cost & Management 3 100 70 23 - - 30 10
Accounting
3BBA5 Business Statistics 3 100 70 23 - - 30 10
3BBA6 Fundamentals of Retailing 3 100 70 23 - - 30 10
Total 16 500 350 126 - - 150 54
Fourth Semester
4BBA1 English Language and 2 50 35 12 - - 15 5
Scientific Temper
4BBA2 Environmental Study 2 50 35 12 - - 15 5
4BBA3 Financial Management 3 100 70 23 - - 30 10
4BBA4 Marketing Management 3 100 70 23 - - 30 10
4BBA5 Production & Operation 3 100 70 23 - - 30 10
Management
4BBA6 Human Resource 3 100 70 23 - - 30 10
Management
Total 16 500 350 126 - - 150 54
Fifth Semester
5BBA1 Hindi Language (Bhasha 2 50 35 12 - - 15 5
Kaushal aur Sanchar
Sadhan)
5BBA2 Computer & Information 2 100 35 12 50 17 15 5
Technology Basics-I
5BBA3 Corporate Strategy 3 100 70 23 - - 30 10
5BBA4 Research Methodology 3 100 70 23 - - 30 10
5BBA5 Specialization- I 3 100 70 23 - - 30 10
5BBA6 Specialization- II 3 100 70 23 - - 30 10
Total 16 550 350 126 50 18 150 54
Sixth Semester
6BBA1 English Language and 2 50 35 12 - - 15 5
Aspects of Development
6BBA2 Computer & Information 2 100 35 12 50 17 15 5
Technology Basics-II
6BBA3 Project Work & Viva Voce 4 200 150 23 - - 30 10
6BBA4 Specialization- III 4 100 70 23 - - 30 10
6BBA5 Specialization- IV 4 100 70 23 - - 30 10
Total 16 550 360 130 50 18 120 43
SPECIALIZATION
Marketing Group
M-I Consumer Behaviour
M-II Advertising and Sales Management
M-III Service Marketing
M-IV Marketing Research
HR Group
HRM-I Human Resource Development
HRM-II Management of Industrial Relations
HRM-III Management of Training & Development
HRM-IV Change Management
Finance Group
F-I Working Capital Management
F-II Security Analysis & Portfolio Management
F-III Marketing of Financial Services
F-IV International Financial System
Retail Management Group
R-I Brand Management
R-II Retail Techniques & Skills
R-III Supply Chain Management
R-IV Mall & Risk Management
Dr. C.V. RAMAN UNIVERSITY
Kargi Road, Kota, Bilaspur (C.G.)
SEMESTER- First Semester Subject Code:

BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX. MARKS: 35
SUBJECT: (1BBA1) HINDI LANGUAGE STRUCTURE – I THEORY MIN.
MARKS: 12
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SUBJECT: (1BBA2) FUNDAMENTALS OF ENTREPRENEURSHIP THEORY MIN. MARKS: 12
Unit –1 Introduction: The entrepreneur; Definition; Emergence of entrepreneurial class; theories of

entrepreneurship; Role of socio – economic environment; Characteristics.
Unit- 2 Promotion of a Venture; Opportunities analysis; External environmental analysis economic,

social, and technological; Competitive factors; legal requirements for establishment of a new unit
and raising of funds; Venture capital sources and documentation required.
Unit-3 Entrepreneurial Behavior: Innovation and entrepreneur; Entrepreneurial behavior and psycho-
Theories, Social responsibility.
Unit-4 Entrepreneurial Development Programmes (EDP): EDP, Their role, relevance, and achievements;
Role of Government in organizing EDPs; Critical evaluation.
Unit -5 Role of Entrepreneur : Role of an entrepreneur in economic growth as an innovator, generation of
employment opportunities, complementing and supplementing economic growth , bringing about
social stability and balanced regional development of industries ; Role in export promotion and
import substitution ,forex earnings ,and augmenting and meeting local demand.

SUBJECT: (1BBA3) PRINCIPLES OF MANAGEMENT THEORY MIN. MARKS: 23
Unit -I
Management and its various functions, Definition of management: nature and scope, organizational objectives,
management by objective, Planning: nature, purpose and functions, types, steps in planning, Decision making and
its process.
Unit -II
Organizing: nature, importance, process, formal & informal organizations, organization chart, organizing
principles, span of management: factors determining effective span, Graicunas formula,
Unit -III
Departmentation: definition, departmentation by function, territory, product/service, customer group and matrix
organization, Authority: definition, types, responsibility and accountability, delegation; definition, steps in
delegation, obstacles to delegation and their elimination, decentralization vs centralization, determinants of effective
decentralization.
Unit -IV
Staffing: definition, manpower management, factors affecting staffing, job design, selection process, techniques,
and performance appraisal: need and process, Communication; importance, process, barriers and breakdown of
communication.
Unit –V
Controlling: control process, types, barriers to control making, control techniques: budget and non- budgetary
control devices, Social responsibility and business ethics
References:
1. Koontz & Weirich: Essentials of Management (Tata McGraw Hill)
2. L.M. Prasad: Principles & Practices of Management
3. Stephen Robbins: Management

SUBJECT: (1BBA4) BUSINESS ENVIRONMENT THEORY MIN. MARKS: 23
Unit -I
Business environment: social environment, legal environment, international environment, political environment,
and technological environment. Social environment: social responsibility of business, consumerism and consumer
protection act.
Unit -II
Legal environment: competition law, foreign exchange management act (FEMA).
Unit -III
International environment: balance of payments/ trade, foreign direct investment and collaboration, international
economic institutions- WTO, UNCTAD, IMF, European union (EU)
Unit -IV
Political environment: political systems, government and business.
Unit -V
Technological environment: technology policy, technology transfer, and problems in import of technology.
References:
1) Francis Cherunalum : Business Environment
2) Ashwathapa : Business Environment
3) Adhikary : Economic Environment for Business
4) P.K.Ghosh : Business Environment

SUBJECT: (1BBA5) MANAGERIAL ECONOMICS THEORY MIN.
MARKS: 23
UNIT-I
Managerial Economics – Meaning and Definition – Nature and Scope – Economic Theory –
Divisions – Goals of a firm.
UNIT-II
Demand Analysis – Meaning, Determinants of Demand – Law of Demand, Elasticity of Demand
– Price, Income and Cross Demand – Demand Estimation and Demand Forecasting – Demand
Distinctions.
UNIT-III
Production Function – Meaning and Definition – Elasticity of Substitution and Production –
Type of cost of Production – Long run and Short run cost.
UNIT-IV
Markets – Forms of Market – Characteristics - Pricing Methods – Objects of pricing policies –
Practices – Government intervention in Market.
UNIT-V
Price Theory – Perfect Competition, Monopoly, and Monopolistic competition, Monopoly,
Duopoly, and Oligopoly.
Books for Reference:

1. R.L.Varshney and K.L.Maheshwari----Managerial Economics----Sulthan Chand and Sons
2. Alak Gosh and Biswanath Gosh----Managerial Economics----Kalyani Publications
3. D.Gopalakrishna----Managerial Economics----Himalaya Publishing House
4. S.Sankaran---- Managerial Economics----Margham Publications

SUBJECT: (1BBA6) BUSINESS MATHEMATICS THEORY MIN.
MARKS: 23
Unit -I
Calculus (Problems and theorems involving trigonometrical ratios not to be done).
Differentiation: - Partial derivatives up to second Order, homogeneity of functions and Euler’s theorem
Maxima and Minima cases of one variable involving second of higher order derivatives logarithms.
Unit -II
Matrices: - Definition of a matrix, Types of matrix; Algebra of Matrices, Transpose of a Matrix. Inverse of a Matrix.
Solution of a System of Equations (unique solution). Economic Applications. Rank of a Matrix.
Unit -III
Linear Programming Problem: - Formulation of LPP Graphical method of solution, Problems relating to two
variables including the case of mixed constraints; Cases having no solution multiple solutions Unbounded solution
and redundant constraints.
Simplex Method – Solution of problems up to three variables, including cases of mixed constraints;
Unit -IV
Interest: - Simple and Compound interests, Certain different types of interest rates. Concept of present value and
amount of a sum; Profit and loss.
Unit –V
Arithmetic and Geometric progression, Averages Ratios, Proportion, Percentage,
Text Book
1. Business Mathematics by P.A.Navaneetham, Jai Publications, Trichy
2. Business Mathematics by Dr. S. M. Shukla, Sahitya Bhawan Publications, Agra
SEMESTER- SECOND SEMESTER SUBJECT CODE:

SUBJECT: (2BBA1) ENGLISH LANGUAGE AND INDIAN CULTURE THEORY MIN. MARKS: 12
UNIT – I
1. Amalkanti : Nirendranath Chakrabarti
2. Sita : Toru Dutt
3. Tryst with Destiny : Jawaharlala Nehru
4. Delhi in 1857 : Mirza Ghalib
5. Preface to the Mahabharata : C., Rajagopalachari
6. Where the Mind is Without Fear : Rabindranath Tagore
7. A Song of Kabir : Translated by Tagore
8. Satyagraha : M.K. Gandhi
9. Toasted English : R.K. Narayan
10. The Portrait of a Lady : Khushwant Singh
11. Discovering Babasaheb : Ashok Mahadevan
Unit – II Comprehension
Unit – III Composition and Paragraph Writing (Based on expansion of an idea).
Unit – IV Basic Language Skills : Vocabulary – Synonyms, Antonyms, Word Formation,
Prefixes and Suffixes, Words likely to be confused and Misused, Words similar in
Meaning or Form, Distinction between Similar Expressions, Speech Skills.
Unit – V Basic Language Skills : Grammar and usage – The Tense Forms, Propositions,
Determiners and Countable/Uncountable Nouns, Verb, Articles, Adverbs,
Adjectives

SUBJECT: (2BBA2) DEVELOPMENT OF ENTREPRENEUR THEORY MIN. MARKS: 12
Unit - I Entrepreneurship – Meaning, Concept, Characteristics of entrepreneur.

Unit – II Types of entrepreneurship, importance and views of various thinkers (Scholars).
 Formation of goals, How to achieve goals.
 Problems in achieving largets and solution.
 Self motivation, elements of self motivation and development
 Views of various scholars, evaluation, solutions.
Leadership capacity : Its development and results.

Unit – III Projects and various organizations (Govt., non-Govt), Govt. Projects, Non-
Govt.projects.
Contribution of Banks, their limitations, scope.
Unit – IV Functions, qualities, management of a good entrepreneur.
Qualities of the entrepreneur (Modern and traditional).
Management skills of the entrepreneur.
Motive factors of the entrepreneur.
Unit – V Problems and Scope of the Enirepreneur:
 Problem of Capital
 Problem of Power
 Problem of registration
 Administrative problems
 Problems of Ownership.

SUBJECT: (2BBA3) BUSINESS COMMUNICATION THEORY MIN. MARKS: 23
Unit -I
Business Communication – its meaning & importance. Barriers to effective communication, basic model &
communication, Essentials of effective business communication.
Unit -II
Basic parts of speech – Noun, pronoun, verb, adjective, adverb, preposition, article and conjunction, Active &
passive voice, paragraph writing, précis, translation (from vernacular to English & English to vernacular), Correct
word usage – Homonyms, Antonyms and Synonyms.
Unit -III
Writing applications – for business (e.g. applying for a loan, salary advance, refund etc.); job application, leave
application, Importance of non-verbal communication – positive gestures, symbols and signs, physical appearance &
the art of self-presentation & conduct
Unit -IV
The concept of effective business communication – definition & importance. Basic model of communication,
barriers to effective communication. importance of N.V.C.
Unit -IV
Drafting a CV, writing a job application and other applications, interviews. Paragraph writing, precis making, voice
and correct word usage; drafting an advertisement/notice, Developing reading, listening and speaking skills, group
discussions, extempore ,speaking.
Unit -V
Essentials of good business letter, Layout of letters,, types of letters, Sales letters,
Applications for jobs, Letters by the, company secretary, Writing inter-office memorandums, faxes, e-
mails,
References:
Hewing, Martin: Advanced English Grammar
Cambridge University Press
Lesikar R.V.; Petit J.D., Business Communication, All India Traveler bookseller.

SUBJECT: (2BBA4) INTRODUCTION TO ACCOUNTANCY THEORY MIN. MARKS: 23
Unit -I
Basic Accounting Concepts:
Background of Accounting, concepts – matching, Entity Concept, Cost Concept, Basis of Accounting – Objectives
and necessity; Accounts – Types and classification; basic terms – Capital, Income, Expenditure, Expenses, Assets,
Liabilities and application to problems.
Unit -II
Journal and Ledger:
Double Entry System: Journal and recording of entries in journal with narration; Ledger – Posting from Journal to
respective ledger accounts. Bank Reconciliation Statement: Bank transactions, Preparation of simple bank
reconciliation statement
Unit -III
Trial Balance:
Need and objectives; Application of Trial Balance; different types of errors escaped trial balance preparation;
Rectification of errors
Unit -IV
Depreciation Accounting:
Needs and objectives; concept and application of Fixed and Reducing Installment method; Application of above
methods with purchase and sale of assets with alteration (excluding retrospective methods)
Unit -V
Final Accounts:
Concept of adjustment; Application of Trading Account and Profit and Loss Account to get Gross Profit and Net
Profit; Application of Balance Sheet.
References:
1. Jain and Narang : Financial Accounting
2. S.N. Maheshwari : An Introduction to Accountancy
3. Mukherjee & Hanif : Fundamentals of Accounting

SUBJECT: (2BBA5) BUSINESS LAW THEORY MIN. MARKS: 23
Unit -I
Law of Contract: Definition and nature of a contract. Offer and Acceptance, Consideration, free consent, and
capacity of parties, Legality of Object, Performance and discharge of contract, Remedies for breach of contract
Concept of Agency and various types of mercantile agents
Unit -II
Law of Partnership: Definition and nature of partnership, rights and duties of a partner, Dissolution of a
partnership. Law of Sale of Goods: Definition of Sales, essentials for contract of sale. Meaning of conditions and
warranties, implied warranties – Caveat Emptor, Transfer of Ownership, Rights of Unpaid seller and other remedial
measures
Unit -III
Negotiable Instruments Act: Definition of negotiable instrument. Promissory note, Bill of Exchange and cheques.
Parties to negotiable instrument. Discharge of parties from liability. Dishonor of a negotiable Instrument – Liabilities
of Banker and drawer for dishonor of a cheque, Hundies.
Unit -IV
Law of Insurance: Definition and elements of insurance contract, premium and reinsurance. Basic idea about life,
fire, and marine insurance. Law of carriage: Basic features of law relating to land, air, and sea carriers. Company
Law: Definition and nature of a company, characteristics of a company. Difference between partnership and
company, Formation of Company – Memorandum and articles of association. Issue of prospectus and membership
of company, liability of a member. Share Capital: types of shares, allotment and transfer and purchase by a company
of its own shares.
Unit -V
Company Management: Appointment and removal of directors. Rights and liabilities of directors. Meetings:
Statutory meetings, Basic knowledge of various types of resolutions. Protection of minority shareholders from
mismanagement and oppression Winding up by court and voluntary winding up
References:
1. Chawla, Garg, and Sareen : Mercantile Law 7th Ed. Kalyani.

SUBJECT: (2BBA6) ORGANIZATIONAL BEHAVIOUR THEORY MIN. MARKS: 23
Unit -I
Introduction: meaning of organizational behavior and its relevance in today’s business environment.
Unit -II
Individual behavior in organization: understanding self; perception – nature and importance, perceptual
selectivity, stereotyping, halo effect. Learning and its theories, behavior modification, attitudes, personality;
meaning, self concept, self-esteem, major determinants of personality
Unit -III
Motivation: types of motivation, theories of work motivation given by Maslow, Herzberg, McGregor, Vroom and
Porter – Lawler
Unit -IV
Leadership: Dynamics of managerial leadership: leadership styles, trait approach, behavioral approaches, and
managerial grid.
Unit -V
Group behavior in organization: group dynamics, types of groups, group norms and roles, group cohesiveness, group
development and facilitation. Inter- personal behavior in organization: Transactional analysis Management
conflict Stress management
References:
1. Robbins: Organization Behavior (Prentice Hall)
2. Fred Luthans: Organization Behavior (McGraw Hill)
3. L.M. Prasad: Organization Behavior (Sultan Chand & Sons)

SEMESTER- THIRD SEMESTER SUBJECT CODE:
SUBJECT: (3BBA1) HINDI LANGUAGE AUR SAMVEDENA THEORY MIN. MARKS:
12
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SUBJECT: (3BBA2) ENVIRONMENTAL STUDIES THEORY MIN. MARKS:
12
UNIT – I Study of Environmental and ecology :

(a) Definition and Importance.
(b) Environmental Pollution and problems.
(c) Public participation and Public awareness.
UNIT – II Environmental Pollution :
(a) Air, water, noise, heat and nuclear pollution.
(b) Causes, effect and prevention of pollution.
(c) Disaster management – Flood, Earthquake, cyclones and landslides.
UNIT – III Environment and social problems :
(a) Development – non-sustainable to Sustainable.
(b) Energy problems of cities.
(c) Water preservation – rain-water collection.
UNIT – IV Role of mankind in conserving natural resources :
(a) Food resources – World food problem.
(b) Energy resources – increasing demand for energy.
(c) Land resources – Land as resources.
UNIT – V Environment conservation laws :
(a) Conservation laws for air and water pollution.
(b) Wildlife conservation laws.
(c) Role of information technology in protecting environment & health.

BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX. MARKS:70
SUBJECT: (3BBA3) BANKING & INSURANCE PRACTICES THEORY MIN. MARKS:
23
UNIT-I
Evolution of Commercial Banks – Functions – Balance Sheet of Commercial Banks - Meaning
of Banker and Customer - Opening an Account - Kinds of Deposits and Loans - Negotiable
Instruments.
UNIT-II
Various Forms used in Banks: Opening New Account - Cheque – Pay-in-Slip – Withdrawal form
Transfer form – Draft – Bill of Exchange – Promissory Note – Traveller’s Cheque - Loan
application forms - Overdraft – Deposits – ATM & Smart cards. Bank Interest and Charges:-
Interest charged on Different kinds of Loan, DD - Discount - Transfer - Cheque – Dishonour -
Safety locker – Overdraft
UNIT – III
Insurance : Meaning - Functions - Principles : General, Specific and Miscellaneous.
Classification of Insurance: Based on Nature, Business and Risk – Impact of LPG on Indian
Insurance Industry.
Unit – IV
Legal dimension of Insurance : Insurance Act, 1938 – Life Insurance Act , 1956 – General
Insurance Business Act, 1932 – Consumer Protection Act,1986.
Unit - V
IRDA - Mission - Composition of Authority - Duties, Powers and Functions - Powers of
Authority - Duties, Powers and Functions- Powers of Central Government in IRDA Functioning.
Text Book :-
1. Banking and Insurance Prof.E.Gordon & P. K. Gupta. Himalaya Publishing House,
Mumbai
2. Banking & Insurance Law, S.N. Maheshwari, Kalyani Publishers
3. Bharat me Banking, Jain, Kailash Pustak Sadan

SUBJECT: (3BBA4) COST & MANAGEMENT ACCOUNTING THEORY MIN. MARKS:
23
Unit -I
Introduction: Cost and Cost Accounting, Scope, Objectives, Advantages and disadvantages, Installation of costing
system. Material Control, Labour control, Overhead control, Fixed and Variable, direct and indirect.
Unit -II
Analysis of Cost – Preparation of cost sheet, estimate, tender and quotation.
Unit -III
Marginal Costing: Marginal cost vs. marginal costing; contribution , P/V ration; Break even analysis, margin of
safety, application of marginal costing. Standard Costing and Variance Analysis: material variances , labour
variances.
Unit -IV
Reconciliation of cost and financial Accounts. Funds Flow Statement. Cash Flow Statement (as per AS14)
Unit -V
Budgetary Control: Meaning, Classification, types of budget (fundamentals only).
References:
1. Cost Accounting : Jain & Narang
2. Managements & Cost Accounting : M.Y. Khan & K.Jain

SUBJECT: (3BBA5) BUSINESS STATISTICS THEORY MIN. MARKS: 23
Unit –I
Introduction to statistics-Scope of statistics – meaning – definition – function – limitation –
characteristics – importance. Classification of data, presentation of data: graphic and
tabulation.
Unit -II
Measures of Central Tendency: mean, mode, median, arithmetic, geometric and harmonic
mean, quartiles, deciles, percentiles.
Measures of Dispersion: range, quartile deviation, mean deviation and standard deviation, co-
efficient of variation.
Unit -III
Correlation Analysis: scatter diagrams, , Karl Pearson’s and Spearman’s methods, regression
analysis and Method- least square method, Short cut method
Unit -IV
Index numbers :-Theory and methods – weighted and unweighted
Time series analysis, components of time series, moving averages, exponential smoothing
Unit -V
Theory of probability: Classical approach, relative frequency approach, subjective Approach
Probability rules, Bayes’ Theorem. Theoretical Distributions: normal, bionominal and poision.
References:
Levin & Rubin: Statistics for Management, Prentice Hall India.

SUBJECT: (3BBA6) FUNDAMENTAL OF RETAILING THEORY MIN. MARKS: 23
UNIT- I
INTRODUCTION TO RETAIL MANAGEMENT: - Meaning of Retail and Retailing, Types of
Retailers, Retailing in India. RETAIL MARKET STRATEGY AND CONSUMERISM: - Meaning
of Retail Market Strategy, Standalone Stores, Rural Retailing, International Retailing,
PLANNING AND MERCHANDISE MANAGEMENT FOR RETAIL OUTLETS:- Meaning,
Categorizing the buying Process, Setting Objectives for Merchandising Plan, Sales Forecasting,
Assortment Planning Process.
UNIT - II
FINANCE AND LOCATION STRATEGIES FOR RETAILING:- Activity Based Costing
(ABC),Factors Influencing Retailer’s Choice of Location, Retail Location Strategies. LOCATION
SELECTION AND HUMAN RESOURCE MANAGEMENT: - Factors Affecting the Location of
Retail Outlet, Importance of Human Resource Management (HRM) in Retailing. MARKETING
MANAGEMENT AND RELATED ISSUES IN RETAILING:- Meaning, Understanding Consumer
Behaviour, Stages in the Buying Process, Factors Influencing Customers Buying Decisions,
Store Design and Layout , Pricing Strategies and Types, Retail Promotion and communication,
UNIT- III
STORES LOYALTY MANAGEMENT AND VISUAL MERCHANDISING :- Meaning of Customer
Loyalty , Variables Influencing Store Loyalty , Motives for shopping and within the store
Factors, RETAILLING AND INFORMATION TECHNILOGY (IT) SUPPORT SYSTEMS :-
Meaning of Information Technology and Its Growing Role in Retailing, Campaign Management,
Benefits of Data Base Marketing , Applications of IT to Retailing.
UNIT- IV
SUPPLY CHAIN MANAGEMENT: - Meaning of Supply Chain Management, Retail Logistics,
Merchandise Flows, Online Logistics Management. IMPORTANCE OF CUSTOMER SERVICE
AND QUALITY MANAGEMENT: - Meaning of Customer Service, Customer’s perspective of
service Quality, the ‘GAPS Model’ CRM:- Meaning & Importance of CRM, Steps Involved in the ‘
CRM’ Process , Relationship based Buying.
UNIT- V
MANAGEMENT OF WOES, FRANCHISING, BRAND AND MALLS:- Focus on safety / Security
at Retail Outlets, Handling of Inventory Shrinkages, Measures to Reduce shoplifting, Parking
space problems at Retail Centers. FRANCHISING, BRAND AND MALL MANAGEMENT: -
Meaning of ‘Franchising, Brand Management, Mall Management, Factors or Parameters
Affecting the Success of Malls.
TEXT BOOK
Nair Suja: Retail Management, Himalaya Publishing House
SEMESTER- FOURTH SEMESTER SUBJECT CODE:

SUBJECT: (4BBA1) ENGLISH LANGUAGE AND SCIENTIFIC TEMPER THEORY MIN. MARKS: 12
UNIT – I
1. Tina Morries : Tree
2. Nissim Ezekiel : Night of the Scorpion
3. C.P. Snow : Ramanujan
4. Roger Rosenblatt : The Power of WE
5. George Orwell : What is Science?
6. C.Rajagopalachari: Three Questions
7. Desmond Morries : A short extract from the Naked Ape
8. A.G. Gardiner : On the rule of the road
UNIT – II Comprehension of an unseen passage.
UNIT – III Letter Writing : Formal Letters, Informal letters, Applications.
UNIT – IV Report Writing.
UNIT – V Language Skills
Correction of common errors in sentence structure : usage of pronouns, subject/
verb agreement word order, gender; compound nouns, collective nouns, possessives,
articles and prepositions. (advanced)

SUBJECT: (4BBA2) ENVIRONMENTAL STUDY THEORY MIN. MARKS: 12
UNIT – I Problem of natural resources

(a) Problem of water resources – Utilization of surface and ground water, over
utilization, flood, drought, conflicts over water, dams-benefits and problem.
(b) Problems of forest resources – uses and over utilization, deforestation, utilization
of timber, dams and its effect on forests and tribes.
(c) Problems of land resources – Land as a source, erosion of land, man-induced
landslides and desertification.
UNIT – II Bio-diversity and its protection –

(a) Value of bio-diversity – Consumable use : Productive use, Social, alternative,
moral aesthetic and values.
(b) India as a nation of bio-diversity and multi-diversity at global, national and local
levels.
(c) Threats to bio-diversity – Loss of habital, poaching of wildlife, man-wildlife
conflicts.
UNIT – III Human Population and Environment

(a) Population growth, disparities between countries.
(b) Population explosion, family welfare Programme.
(c) Environment and human health.
UNIT – IV Multidisciplinary nature of environmental studies :

(a) Natural resources
(b) Social problems and the environment
(c) Eco system.
UNIT – V Environmental Wealth :

(a) Rivers, ponds, fields and hills.
(b) Rural, Industrial, Agricultural fields.
(c) Study of common plants, insects and birds.

SUBJECT: (4BBA3) FINANCIAL MANAGEMENT THEORY MIN. MARKS: 23
Unit -I
Introduction: Scope of Financial Management, Traditional Approach; Modern Approach; Objectives of Financial
Management;
Unit -II
Investment Decisions; Financing decisions; Profit Maximization vs. Wealth Maximization.
Unit -III
Capital Budgeting: Meaning, importance and various techniques; Pay back methods; Post Payback period; rate of
return method; Net Present value method; Internal rate of return method; Profitability index method (Numerical
questions may be set out of pay-back method and Post pay-back method only).
Unit -IV
Cost of Capital: Introduction; measurement of cost of capital; cost of equity shares; cost of preference shares; cost of
debt; calculation of overall cost of capital based on historical and market rates (Fundamentals only).
Unit -V
Capital Structure: Introduction; capital structure decisions; NI approach; NOI approach; MM approach; Traditional
approach.
References:
1. Pandey : Financial Management, Vikas Pub.
2. Chandra : Financial Management, TMH.

SUBJECT: (4BBA4) MARKETING MANAGEMENT THEORY MIN. MARKS: 23
UNIT I
Introduction to marketing: Nature & Scope of Marketing, Core concepts, Marketing mix,
Factors affecting marketing environment, Marketing planning process & strategic planning,
Marketing Information System
UNIT II
Consumer Behaviour: Introduction, Definition, Models & Factors affecting buyer behaviour,
business buying behavior, market segmentation, positioning and targeting, Product life cycle &
marketing strategies in the different stage of the product life cycle,
UNIT III
Product Decisions: Product Mix, Differentiation & Positioning, New product development,
Consumer adoption process, Packaging and labeling decisions, Services Marketing, Diffusion of
innovation, Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing Methods,
Pricing Strategies,
UNIT IV
Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel
Management Decisions, Retailing, Wholesaling, Physical distribution & its components,
UNIT V
Promotion Decisions: Communication process, Promotion Mix, Advertising, Sales Promotion,

Public Relations, Direct Marketing, Managing the Sales force, Publicity,
References:
1. Philips Kotler: Principles of Marketing
2. Stanton: Fundamentals of Marketing
3. J.C. Gandhi: Marketing Management
4. Ramaswami & Namakumari: Marketing Management

SUBJECT: (4BBA5) PRODUCTION & OPERATION MANAGEMENT THEORY MIN. MARKS: 23
Unit -I
Production and operations management; its functions and relationship with other functional
areas ,Facility location decision, layout decision, product and process layout, Capacity
planning
Unit -II
Production planning and control: Planning, scheduling, routing etc. Assembly line balancing,
Work Study: Method study and time study, Work simplification. Productivity linked incentives.
Unit -III
Inventory Management: ABC analysis and basic model of EOQ (carrying, ordering and shortage
costs) Supply Chain Management, Purchase Management
Unit -IV
Basic concepts of maintenance management and preventive management, Statistical quality
control and acceptance sampling, Services: Nature, design of service system.
Unit V
Latest Concepts: A brief introduction to JIT, computer aided manufacturing, Six Sigma, TPM,
TQM, KAIZEN, KABAN and ISO quality systems.
Reference:
1. Buffa & Sarin : Modern Production and Operations Management
2. Nair : Operations Management, TMH
3. Adam & Ebert : Production and Operations Management, Prentice Hall India

SUBJECT: (4BBA6) HUMAN RESOURCE MANAGEMENT THEORY MIN. MARKS: 23
UNIT I
Introduction: Meaning, scope, objective, functions, importance of HRM, Interaction with other
functional areas, HRM & HRD, Organizing the HRM department in the organization, Human
Resource Management practices in India,
UNIT II
Human Resource Planning: Definition, objectives, process and importance, Job analysis: steps
in analyzing job and introduction to methods of collecting job analysis information. Job
description, job specification, job design, job simplification, job rotation & job evaluation,
UNIT III
Recruiting and Selecting Human Resources, Source of recruitment, good recruitment policy,
Placement, and Induction, Human Resource Development: Concept, Employee training &
development, Manpower Planning, Career Planning & development,
UNIT IV
Performance management: concept and process, performance appraisal, Potential appraisal,

Job Compensation: Wage & salary administration, incentive plans & fringe Benefits,
Promotions, transfers, absenteeism & turnover, Quality of work life (QWL),
UNIT V
Job satisfaction and morale, Health, Safety & Employee welfare, Human Relations : definition,
objectives & approaches, Employee grievances & Dispute resolution, participation &
empowerment, Collective bargaining, Industrial relations, Trade unions,
Reference:
1. Rao V.S.P. Human Resource Management, Excel books
2. Monnappa and Saiyadan, Personnel Management, Tata Mcgraw Hill.
3. Dessler, Garg, Human Resource Management, Pearson education.
SEMESTER- FIFTH SEMESTER SUBJECT CODE:

SUBJECT: (5BBA1) HINDI LANGUAGE THEORY MIN. MARKS: 12
(BHASHA KAUSHAL AUR SANCHAR SADHAN)
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BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX.
MARKS:35 SUBJECT: (5BBA2) COMPUTER & INFORMATION TECHNOLOGY BASICS –I THEORY
MIN. MARKS:12
Unit I :
INTRODUCTION TO COMPUTER ORGANIZATION –I
History of development of Computer system concepts. Characteristics, Capability and limitations.
Generation of computer. Types of PC’s Desktop. Laptop, Notebook. Workstation & their Characteristics.
Unit II :
INTRODUCTION TO COMPUTER ORGANIZATION –II
basic components of a computer system Control Unit, ALU. Input/Output function and Characteristics,
memory RAM, ROM, EPROM, PROM.
Unit III :
INPUT & OUTPUT DEVICES
Input Devices : Keyboard, Mouse, Trackball. Joystick, Digitizing tablet, Scanners, Digital Camera,
MICR, OCR, OMR, Bar-code Reader, Voice Recognition, Light pen, Touch Screen.
Output Devices: Monitors Characteristics and types of monitor, Video Standard VGA, SVGA, XGA,
LCD Screen etc. Printer, Daisy wheel, Dot Matrix, Inkjet, Laser, Line Printer. Plotter, Sound Card and
Speakers.
Unit IV :
STORAGE DEVICES : Storage fundamental primary Vs Secondary. Various Storage Devices magnetic
Tape. Cartridge Tape, Data Drives, Hard Drives, Floppy Disks, CD, VCD, CD-R, CD-RW, Zip Drive,
DVD, DVD-RW.
Unit V :
INTRODUCTION TO OPERATING SYSTEM : Introduction to operating systems, its functioning and
types. basic commands of dos & Windows operating System.
Disk Operating System (DOS) - Introduction, History and Versions of DOS.
DOS Basics - Physical Structure of disk, Drive name, FAT, file & directory stucture and naming rules,
booting process, DOS system files.
DOS Commands - Internal - DIR, MD, CD, RD, Copy, DEL, REN, VOL, DATE, TIME, CLS, PATH,
TYPE etc. External CHKDSK, SCOPE, PRINT DISKCOPY, DOSKEY, TREE, MOVE, LABEL,
APPEND, FORMAT, SORT, FDISK, BACKUP, MODE, ATTRIB HELP, SYS etc.


MARKS:50 SUBJECT: PRACTICAL /CCE THEORY
MIN. MARKS:17
DOS :
 DOS commands : Internal & External Commands.
 Special batch file : Autoexec, Bar Hard disk setup.
Windows 98:
 Desktop setting : New folder, rename bin operation, briefcase, function. Control panel utility.
 Display properties: Screen saver, background settings.
Ms-Word:
 Creating file: save, save as HTML, Save as Text, template, RTF Format.
 Page setup utility: Margin settings, paper size setting, paper source, layout.
 Editing: Cut, paste special, undo, redo, find, replace, goto etc.
 View file: page layout, Normal Outline, master document, ruler header, footer, footnote, full
screen.
 Insert: break, page number, symbol, date & time, auto text, caption file, object, hyperlink, picture
etc.
 Format: font, paragraph, bullets & numbering, border & shading, change case, columns.
 Table : Draw label, insert table, cell handling, table auto format, sort formula

MARKS:70 SUBJECT: (5BBA3) CORPORATE STRATEGY THEORY
MIN. MARKS:23
Unit -I
Strategic management: introduction, nature & scope, need, Evolution, Corporate, Business
and Functional Levels of strategy, strategic decision making, Mission & objectives: need for
explicit mission, components of mission statement, formulation of mission & objectives and
their specificity.
Unit -II
Scanning the environment, SWOT (TOWS) PEST, Industry analysis, Porter’s Five Forces Model,
environmental threat & opportunity profile
Unit -III
Internal analysis: value chain analysis, Internal factors; marketing & distribution, R & D &
Engineering, production & operations, finance & accounting, corporate resources & personal
factors, analyzing strengths & weaknesses.
Unit -IV
Business Portfolio Analysis - Synergy and Dysynergy - BCG Matrix – GE 9 Cell Model - Concept
of Stretch, Leverage and fit, Generic Competitive Strategies- stability, expansion, retrenchment,
Outsourcing Strategies
Unit -V
Industry Life Cycle Analysis, Implementation & control: Project implementation – Procedural
implementation, Mc Kinsey’s 7s Framework, Behavioral aspects, strategy evaluation & control
References :
1. Jouch & Gluick: Strategic Management & Business Policy (Mcgraw hill 3/e)
2. Wheelen & Hunger: Strategic management & Business Policy (Pearson education 8/e)
3. Pearce & Robinson: Strategic Management AITBS
4. Azhar Kazmi: Business Policy

MARKS:70 SUBJECT: (5BBA4) RESEARCH METHODOLOGY THEORY MIN.
MARKS:23
UNIT I
Research: Definition, meaning and research as the application of, scientific method,
importance of research in managerial decision, making, the research process and types of
research, defining the, research problem, problem formulation and statement of research,
problem.
UNIT II
Research Design: Exploratory, descriptive, diagnostic/conclusive and, experimental
researches, details and applications, operational and, administrative structure for research,
sampling and sampling designs.
UNIT III
Methods and Techniques of Data Collection: Observational and, other survey methods,
development and designing of tools of data, collection, attitude measurement scales, levels of
measurement and, questions of validity and reliability.
UNIT IV
Fieldwork in Research and Data Processing: Analysis and, interpretation of data, testing of
hypothesis: one way ANOVA and Chi square statistics, essential ideas of multivariate analysis
of data ANOVA, overview of statistical software packages.
UNIT V
Reporting of Research: Types of reports, substance of reports, format of report, presentation
of reports,

MARKS:70 SUBJECT: (5BBA5) SPECIALIZATION- I THEORY MIN.
MARKS:23
SUBJECT: (5BBA6) Specialization- II Theory Max. Marks:70
Theory Min. Marks:23

SEMESTER- SIXTH SEMESTER SUBJECT CODE:

MARKS:35 SUBJECT: (6BBA1) ENGLISH LANGUAGE AND ASPECTS OF DEVELOPMENT THEORY
MIN. MARKS:12
Unit 1
1. William Wordsworth : “The World is Too Much With Us”
2. K. Aludiapillai : “Communication Education and Information Technology”
3. “Democratic Decentralisation”
4. S. C. Dubey : “Basic Quality of Life”
5. Sister Nivedita : “The Judgment Seat of Vikramaditya”
6. Juliun Huxley : “War as a Biological Phenomenon”
7. Robert Frost : “Stopping by Woods on a Snowy Evening”
8. Ruskin Bond : “The Cherry Tree”
Unit II Short Essay of about 250-300 words
Unit III Translation of a short passage from Hindi to English
Unit IV Drafting CV, writing e-mail message for official purpose
Unit V Language Skills : One-word substitution, homonyms, homophones, words that confuse,
Punctuation, Idioms
Note : Scheme of Marks
Unit I
 This will include 5 objective type questions based on text and language skills. (1x5=5
marks)
 This will also include short-answer questions from text. One question will be asked from
each lesson (total 8 questions) and 5 have to be attempted (3x5 = 15 marks)


MARKS:35 SUBJECT: (6BBA2) COMPUTER & INFORMATION TECHNOLOGY BASICS-II THEORY
MIN. MARKS:12
Unit I –
Word Processing : Word
Introduction to word Processing.
 MS Word: features, Creating, Saving and Operating Multi document windows, Editing Text
selecting, Inserting, deleting moving text.
 Previewing documents, Printing document to file page. Reduce the number of pages by one.
 Formatting Documents: paragraph formats, aligning Text and Paragraph, Borders and
shading, Headers and Footers, Multiple Columns.
Unit II
Introduction to Excel
Excel & Worksheet :
 Worksheet basic.
 Creating worksheet, entering data into worksheet, heading information, data text, dates,
alphanumeric, values, saving & quitting worksheet.
 Opening and moving around in an existing worksheet.
 Toolbars and Menus, keyboard shortcuts.
 Working with single and multiple workbook coping, renaming, moving, adding and deleting.
coping entries and moving between workbooks.
 Working with formulas & cell referencing.
 Autosum.
 Coping formulas
 Absolute & Relative addressing.
Unit III
INTRODUCTION TO POWER POINT
 Features and various versions.
 Creating presentation using Slide master and template in various colour scheme.
 Working with slides make new slide move, copy, delete, duplicate, lay outing of slide, zoom
in or out of a slide.
 Editing and formatting text: Alignment, editing, inserting, deleting, selecting, formatting of
text, find and replace text.
Unit IV
POWER POINT – II
 Bullets , footer, paragraph formatting, spell checking.
 Printing presentation Print slides, notes, handouts and outlines.
 Inserting objects Drawing and Inserting objects using Clip Arts picture and charts.
 Slide sorter, slide transition effect and animation effects.
 Presenting the show making stand alone presentation, Pack and go wizards.
Unit V
Evolution, Protocol, concept, Internet, Dial-up connectivity, leased line, VSAT, Broad band,
URLs, Domain names, Portals. E-mail, Pop & web based Email. Basic of sending and receiving
Emails, Email & Internet Ethics, Computer virus, Antivirus software wage, Web Browers.


SUBJECT: (6BBA3) PROJECT WORK & VIVA VOCE THEORY MIN. MARKS:66

MARKS:70 SUBJECT: (6BBA4) SPECIALIZATION- I THEORY MIN.
MARKS:23
SUBJECT: (6BBA5) Specialization- II Theory Max. Marks:70
Theory Min. Marks:23
Marketing Group

SUBJECT: M-I-CONSUMER BEHAVIOUR THEORY MIN. MARKS:23
UNIT I
Introduction to consumer Behavior, concept, Scope, Importance and interdisciplinary nature,

Factors influencing consumer buying behavior, consumer-buying process, Consumer Modeling,
The Howard Seth model of Buying behavior, Opinion leadership, Diffusion and adoption
process of innovations,
UNIT II
Perception, Meaning of Perception- the perceptual process- Factor responsible for perceptual
Distortion, Learning - elements, process, Learning Theories and measures of consumer
learning,
UNIT III
Personality- Meaning and Nature, Characteristics of Personality, Stages in the development of

personality, personality Influences and consumer behavior, VALS model and its development,
Consumer Attitude and behavior- The concept of Attitude-Relationship between Attitude and
behavior, Attitude formation, Models of Attitude,
UNIT IV
Motivation- Consumer Motivation, Needs And goals, Characteristics, Types and system of
needs, measurement of motives, Influence of Social class –Definition, Characteristic features of
social Classes, Social influence on consumer behavior
UNIT V
Group Dynamics and Consumer Reference Groups- Definition and Meaning of Group- Reasons
for formation of group –Types of Groups, Family life cycle, Culture, subculture and cross –
culture factors on consumer behavior,
REFRENCE BOOKS
1. Schiffman&Kanuk, “Consumer Behavior”,Pearson Education
2. Laudon&Bitta: Consumer Behaviour Tata McGraw Hill
3. M.R. Solomon, “Consumer Behavior”, Pearson Education
4. Consumer Behavior in Indian Perspective – Suja R. Nair Himalaya Publishing House

SUBJECT: M-II- Advertising & Sales Management THEORY MIN. MARKS:23
UNIT I
Advertising: Definition, Nature, Scope, Objectives, Types, Aspect of Advertising, Advertising as a communication
Process, AIDA Model, DAGMAR approach, Advertising Campaign: Types, Planning and Managing Advertising
campaign, Advertising Budget,
UNIT II
ADVERTISING MESSAGES:- Communication Objectives, Creative Strategy, Images and Symbols , Headlines and
visualization, Promotion Copy.
UNIT III
Advertising Planning & Decision making: situation analysis, objective setting, segmentation strategy, market
structure analysis, reaching markets, facilitating agencies, measuring sales & Communication performance,
Advertising audit, Social and legal factors,
UNIT IV
Media: Types, Media Planning process, Media Selection, and Multi-Media Strategies, Copywriting: Copywriting for
print, Audio, TV and outdoor media, Advertising layout: Components and its position, Measuring advertising
effectiveness, Advertising Agencies: Structure, Functions and Client Relationship, Laws and ethics of advertising in
India,
UNIT V
Sales Management: Concept and objectives, Management of sales promotion at the consumer, trade & sales force
levels, Sales displays & merchandising, Introduction to types of sale quotas, training of salesman-training methods,
travelling salesman-Motivating salesman-sales incentive.
References
1. Aaker, David A and Myera John G. : Advertising Management (Prentice Hall of India)
2. Border, W.H. –1981 John Wiley N.Y.: Advertising
3. Ogilvy D.Longman publication : Ogilvy on Advertising
4. Chunnawala : Advertising Management

SUBJECT: M-III- Service Marketing THEORY MIN. MARKS:23
Unit -I
Concept of services: introduction, growth and role of services, differentiation of goods and
services, service characteristics and classifications, Concept of services marketing: role of
marketing in services, service marketing mix, service marketing triangle, managing demand
and capacity,
Unit -II
Service Product: Introduction, Analysis & managing service offering, Stages in new service
development, Service life cycle, Branding & positioning of services, Pricing in Services:
Introduction, factors affecting pricing decisions, Methods of pricing,
Unit -III
Service Promotion: Introduction, Promotion mix, Steps in advertising & media planning, Sales
promotion tools, Personal selling, Publicity & public relations, Word of mouth communication,
Sponsorship, Direct Marketing, Place in Service: Introduction, Designing a distribution
system, Types of distribution in services,
Unit -IV
People in Services: Introduction, Types of service personnel, Hire the right people,
Empowerment, Quality circle, Process: Designing the service processes, Process flow chart &
layout, Service productivity,
Unit -V
Physical Evidence of a Service: Introduction, Physical facilities, Physical environment, Role of
physical evidence, Managing Service Quality: Introduction, Dimension & measurement, Gap
analysis, Globlisation of Services: Challenges, Typical International services,
References :
1. Valarie a. Zeithmal: services marketing
2. Christopher lovelock: services marketing: people, technology and strategies
(person education)
3. P.k. sinha & s.c. sahoo: services marketing – text & readings (himalya publishing house)
4. Helen woodruff: services marketing (macmillan india ltd)

SUBJECT: M-IV- MARKETING RESEARCH THEORY MIN. MARKS:23
Unit -I
Basic concepts: scope, limitations, objectives. Research process, Research design and its
types: exploratory, descriptive and experimental (in detail) Data collection: primary and
secondary.
Unit -II
Scaling: meaning of scaling, classification, important scaling techniques: rating scales and
ranking scales. Sources of error in measurement, Scale construction techniques,
Unit -III
Questionnaire: questionnaire construction, tabulation, coding, editing of data.
Unit -IV
Sampling: concepts, types and techniques, characteristics of good sample design, estimation of
sample size, testing of hypothesis (theory)
Unit –V
Interpretation of report writing: introduction, techniques and precautions of report
writing, layout of research report, mechanics of writing a research report.
Recommended texts
1. Boyd, Westfall & Stasch: Marketing Research
2. G.C.Beri: Marketing Research
3. D.D.Sharma: Marketing Research
Suggested references:
1.Ramanujan Mazindar: Marketing Research
2. Luck & Rubin: Marketing Research
3. Tull & Green: Research for Marketing Decisions.
4.C.R.Kothari: Marketing Research
H.R. Group

SUBJECT: HRM-I- Human Resource Development THEORY MIN. MARKS:23
UNIT I
Concept of HRM: Definition and scope of HRM, difference between, traditional personal
management, modern HRM concept and HRD,, approaches to HRM, HR policy, strategic HRM,
human resource, planning, recruitment, selection, induction placement, transfer.
UNIT II
Human Resource Development: Training and development, cross, cultural training,
performance management, competency profiling gaps,, personal development plans,
training/learning and development,, performance counseling, job enrichment/enlargement,
appraisal and, competency mapping, employee counseling, career management,, knowledge
management counseling.
UNIT III
Compensation Management: Wage and salary administration, job, evaluation, brief study of
acts related to wages, performance linked, pay, labour welfare, employee safety and security,
employee morale, and job satisfaction, workers participation in management, quality circles,
and TQM, quality of work life, flexi time work schedule, tele-commuting, and e-enable business
managers.
UNIT IV
Industrial Relations: Brief study of legal framework and acts,, industrial disputes, IR
machinery trade unions– role, growth, issues/, problems of trade unions, employers
association, govt. roles, changing, natures of IR, collective bargaining, outsourcing and
outplacement,, absenteeism and turnover.
UNIT V
Management Differences and Latest Trends: Complaint and, grievance, grievance handling,
employee discipline, control mechanisms,, handling of sexual harassment in the work place,
ethics at work place, Human Resource Information System: Changing trends in,
environment and their implications in HRM, human resource accounting, and audit, Global
HRM, measurement issues in HRM.

SUBJECT: HRM-II- Management of Industrial Relations THEORY MIN. MARKS:23
Unit- I
Approaches to Industrial Relations Meaning and Scope of Industrial Relations The Systems Framework
Theoretical Perspectives Rule-making and Industrial Relations Basic Concepts and Values Substance of a
Sound Industrial Relations System,
Unit -II
Trade Union Structures Models of National Trade Union Movements International Trade Union Federations
Trade Union Structures at the National Level Managerial Trade Unions Women in Trade Unions Multiple
Unionism Trade Union Unity and Trade Union Mergers Future Directions Case Study—Merger Blues
Annexure.
Unit- III
Collective Bargaining The Concept The Nature of Collective Bargaining The Legal Framework of Collective
Bargaining Levels of Bargaining and Agreements Collective Bargaining and Stakeholders Negotiating
Techniques and Skills1 Drafting of an Agreement Annexure,
Unit- IV
Working Conditions, Safety, Health, and Environment Working Conditions, Occupational Health, and Safety
Organization Commitment Case Study—Was it an Electric Shock, Participation of Workers in Management Bill
1990.
Unit – V
grievances and discipline handling managing employee grievance the nature and
causes of grievance the grievance procedure managing discipline case studies—coolers
as basins annexure, guiding principles for a grievance procedure (1958,constitution of
grievance committee
REFRENCE BOOKS
 SPECIFICATIONS OF INDUSTRIAL RELATIONS: C.S. VENKATA RATNAM, EDITION – 01, OXFORD
UNIVERSITY PRESS


SUBJECT: HRM-III- Management of Training & Development THEORY MIN. MARKS:23
Unit – I
Meaning, need, importance, Benefits, objectives, difference between training & Development. Training need –
Training need Assessment , why training need arises , when need arises , determination of training need,
when to access needs , Approaches to training need Assessment process of TNA.
Unit – II
Learning :- Definition characteristic Nature , theories of learning, shaping Behaviour , the law of effect
schedules of Reinforcement , use of Reinforcement theory in behavior modification.
Unit – III
Training: - Process of training, methods, technique and Aids in training, Areas of training.
Unit- IV
Implementation:- Method for implementation , skill and stale of trainers , validation & evaluation of training
programme.
Unit- V
Management Development:- Introduction, what is MD?, Essential ingredients of Management Development
programme, Technique of Management development , Selection of technique , Evaluation of MDPs.
Refrence Books
 MANAGEMENT TRAINING & DEVELOPMENT: B. JANAKIRMA, 1ST EDI, DREAMTECH PRESS


SUBJECT: HRM-IV- Change Management THEORY MIN. MARKS:23
Unit-I
Introductions, Metaphors, and Paradigms, Types of Change, Culture, Personality, Groupthink, Summary,
Orientation, The Need for change, Change formula, Summary.
Unit-II
Introduction, the change kaleidoscope, 7Ss framework, cultural web, Tichy’s change levers , project
management methodology , Different approaches to change case study analysis , summary.
Unit- III
Mobilization, Introduction , Motivation and mobilization , the Change equation, Resistance to the idea of
Change , Stakeholder interests , Communication ,engagement , mobilization , Difference and the cultural
dimension , Case Study analysis , Summery .
Unit – IV
Transition , Introduction , Individual Change , Teams through change , shadow side of organizations , case
study analysis , summary .
Unit –V
Leading Change, Introduction, Characteristics of leadership , the leadership task, Leadership roles, case study
analysis , summary , Integration ,introduction , Embedding change , learning , the learning organization , case
study analysis , summary.
Refrence Books
Specifications of change Management Master class : a step by step guide to successful change Management: Mike
Green, 2010, Kogan Page Limited
Finance Group

SUBJECT: F-I- Working Capital Management THEORY MIN. MARKS:23
Unit 1
Introduction to Working Capital Management, Concept of Working Capital, Gross Working
Capital Concept, Net Working Capital Concept, Components of Working Capital, Dangers of
Excessive and Inadequate Working Capital, Operating Cycle Time Analysis.
Unit 2
Cash Management, Rationale for Cash, Motives for Holding Cash, Objectives of Cash Management,
Cash Budgeting, Cash Forecasting and Budgeting, Preparation of Cash Budget or Elements of Cash
Budget, Collection Methods,
Unit 3
Receivables Management, Meaning of Accounts Receivables Management, Objectives of Accounts
Receivables Management, Costs of Accounts Receivables Management, Benefits of Accounts
Receivables Management,
Unit 4
Inventory Management, Meaning and Definition of Inventory, Types of Inventory, Inventory Cost,
Holding (or Carrying) Costs, Cost of Ordering, Setup (or Production Change) Costs, Shortage or
Stock-out Costs,
Unit 5
Financing Working Capital Needs, Financing of Short-term Working Capital, Money Market Bank
Finance, Working Capital Assessment and Appraisal, Projected Balance Sheet Method (PBS Method),
Cash Budget Method, Sources of Non-bank Finance, Internal Financing Sources, External Financing
Sources,

SUBJECT: F-II-Security Analysis & Portfolio Management THEORY MIN. MARKS:23
UNIT I
Investment: An Overview : Introduction, Meaning, Features, Objectives, Investment vs
speculation and gambling, Steps in investment process, Investment avenues, Derivative
instruments.
UNIT II
Approaches to Security Analysis-Fundamental Analysis Approaches to security analysis,
Fundamental analysis, EIC framework Macro economic factors, Economic forecasting, Industry
analysis, Industrial factors to be analysed industry life cycle, Company analysis, Micro
company factors, Methods of forecasting earnings.
UNIT III
Technical Analysis- Fundamental vs technical analysis, Dow theory, Eillot wave theory,
limitations of technical analysis, Efficient Market Hypothesis - Efficient market hypothesis
meaning, forms of market efficiency investment implications, Empirical tests, EMH vs
fundamental and technical analysis.
UNIT IV
Portfolio Management- Portfolio management, Portfolio analysis, Meaning, Measurement of risk
and return of portfolios, Markowitz Model, Sharpe single index model, Risk reduction effects of
diversification.
UNIT V
Portfolio Selection-Portfolio Selection, Efficient portfolios, Selection of optional portfolio utility
theory, Sharpe’s portfolio optimization, CAPM.
Text-BCOMBK24-VIKAS

SUBJECT: F-III- Marketing of Financial Services THEORY MIN. MARKS:23
UNIT I
Financial services –an Introduction: meaning of financial services, types of financial services,
growth in financial services sector. Marketing of financial services: basic approach
characteristics of financial services marketing. Recent trends in Indian financial markets.
UNIT II
Merchant banking: - meaning, importance, structure of merchant banking, functions of of

merchant banking. Consumer finance:- main characteristics of consumer finance, legislative
measure adopted by the government, credit cards, types of credit cards.
UNIT III
Debt securitization:-meaning features, asset based securitization of debt. Lease financing: -

types of lease, evaluation of lease Credit Rating:- definition of credit rating. Steps in rating
methodology. merits of credit rating. De-merits/ weakness of credit rating. Credit rating
agencies in India.
UNIT IV
Marketing strategic of Bank:- Product, Place, Pricing, Promotion (Advertising, Personal Selling,
Public Relation, Seals Promotion), People, Physical evidence, process.
UNIT V
NEW SUGGESTIONS TO THE BANKERS.- MARKET RESEARCH, DIFFERENTIATION, RECOMMENDATIONS FOR
ALTERNATIVE PRICING STRATEGIES, PROMOTIONS MANAGEMENT TRAINING PROGRAMMES’.
REFRENCE BOOKS
Marketing of Financial Services: Sangeeta Arora, Deep & Deep Publication


SUBJECT: F-IV- International Financial System THEORY MIN. MARKS:23
UNIT-1
Introduction to International Financial System: International Monetary System: Features

and requirements; System of exchanging currencies – From Bretton Woods system to free float
and convertibility; P egging of currencies – target zone arrangement; European monetary
system; International liquidity.
UNIT-2
Foreign Exchange Markets and its Activities: Exchange rate quotations and practices;
Foreign exchange market activities; Arbitraging, hedging and speculation.
UNIT-3
Exchange Rate Determination: Exchange rate determination in spot and forward market –
Interest rate parity (IRP), purchasing power parity, portfolio balance approaches; Short run
demand and supply theory, BOP theory, and growth theory; Forecasting exchange rate.
UNIT-4
International Financial Markets and Instruments: Changing scenario; International capital

and money market instruments; International development banking; Euro – currency markets;
UNIT-5
International securities markets and instruments -Bond and notes market; equity market,
GDR, ADR, EDR and IDR; Integration of financial markets and approach; Role of financial
intermediaries; Financial swaps.
Suggested Readings:
1. Apte, P. G., Multinational Financial Management, Tata -McGraw Hill, New Delhi,
1998. Baker, J.C., International Finance: Management, Markets and Institutions,
Prentice Hall, Englewood Cliffs, 1998.
2. Eitemean, David K., Arthur Stone -hill and Michael H. Moffett, Multinational
Business Finance, Addison-Wesley Publishing Company, Readings Mass. 1998.
3. Levi, Maurice, International Finance, McGraw Hill Inc., New York, 1996.
4. Seth, A.K., International Financial Management, Galgotia Publishing Company,
New Delhi, 2000.
5. Shapiro, Allen C., Multinational Financial Management, Prentice Hall India Pvt
Ltd., New Delhi, 1995.
6. Sharan, V., International Financial Management, Prentice Hall of India Private Ltd. New
Delhi 2000

Retail Group

SUBJECT: R-I- BRAND MANAGEMENT THEORY MIN. MARKS:23
UNIT-I
Branding Concepts: Brand Awareness (Recognition and Recall), Brand Identity and Brand
Image, Brand Personality, Brand Loyalty. Brand Planning: Brand Positioning, Creating Mental
Maps, Customer-Based Brand Equity Model, Brand Resonance, Brand Building Blocks.
UNIT-II
Brand Integration: Elements to Build Brand Equity, Designing Marketing Programs to Build
Brand, Leveraging Secondary Brand Associations, Brand Element Guidelines, personalizing
Marketing, Value Pricing, Blending "Push" and "Pull" Strategies.
UNIT-III
Brand Equity: Developing a Brand Equity Measurement System, Measuring Sources of Brand
Equity: Capturing Customer Mind-Set. Indirect and Direct Measures of Brand Equity:
Qualitative, Exploratory Research, Experimental Approaches to Measure Brand Equity.
UNIT-IV
Brand Architecture: Developing and Implementing Branding Strategies. Introducing and
Naming New Products, Corporate Branding Strategy, Brand Hierarchy, Line extensions,
Content development in Branding.
UNIT-V
Brand Growth: Brand Growth: Managing Brands over Time, Managing Brand over Geographic
Boundaries and Market Segments, Reinforcing Brands, and Revitalizing Brands, Global
Branding Strategies, Legal Issues in Branding and Commercial Brands,

SUBJECT: R-II - RETAIL TECHNIQUES AND SKILLS THEORY MIN.
MARKS:23
UNIT-I
Introduction: Retailing as a Part of Marketing, Retail Selling Process, Concept of Personal
Selling, Goals setting process in retail management, Analyzing Market Demand and Sales.
UNIT-II
Retail Location and Site Selection: City or town locations, freestanding sites, factors affecting
the attractiveness of a site, Promotional activities in Retail, Loss prevention techniques.
UNIT-III
Visual Merchandising: concept, Criteria of organized and unorganized retail chain of stores,
Socializing and train new store employees, Display of schemes, Utilization of space and
profitability, Types of display: Classification on the basis of size, MRP, Fashion, Season, Theme,
Brand, Pattern.
UNIT-IV
Retail Salesman: Duties, responsibilities, qualities, product knowledge, Managing the store:
reducing inventory loss, store manager responsibilities, space planning, in store and out store
management, Merchandise Management, Retail Pricing, People in Retailing, Training the
Distributors Sales Team.
UNIT-V
Facilities Design: Exteriors, Interiors, and Fixtures. Point-of-Purchase Display, Execution of a
Visual Presentation, Creating the Overall Concept: From Conception to Completion
Mannequins and Other Human; Forms/Materials/Props, and Tools of the Trade, Principles of
Design Color: Fundamental Concepts and Applications

SUBJECT: R-III- SUPPLY CHAIN MANAGEMENT THEORY MIN. MARKS:23
UNIT I
Concept of Supply Chain Management, Importance and objectives of Supply Chain Management; Integrated Supply
Chain Management: Supply chain Management and Logistics, Supply chain networks, Network design, Network
design process, Role of Facility decisions in a supply chain , Strategic planning of logistics/supply chain network.
UNIT II
Customer service, Elements of customer service, Establishing customer service strategy, Customer service audit,
Location strategy in a supply chain: Major location determinants, Single facility vs multi facility location,
TRANSPORT: Role of Transportation in SCM, Modes of Transport; Carrier Selection Decision; Carrier Selection
determinants,
UNIT III
Inventory management basics, Importance, Impact of demand on inventory management, inventory models,
Inventory control systems, MRP-I, MRP-II, “just-in-time” system,
UNIT IV
COORDINATION IN SUPPLY CHAIN: Importance of Coordination in Supply Chain, Bullwhip Effect, Effect of
lack of Coordination on performance, Obstacles to Coordination, INFORMATION TECHNLOGY IN SUPPLY
CHAIN: Application and impact of e Commerce in Supply Chain Management; Role and Importance of IT in
Supply Chain Management
UNIT V
Supply chain performance measurement: Definition, Dimensions of performance measures, Performance
categories, Logistics quantification pyramid, Supply chain performance measures, Supply chain metrics.
Text Book
Shridhar Bhatt: Supply Chain Management, Himalya Publishing House

SUBJECT: R-IV- MALL & RISK MANAGEMENT THEORY MIN. MARKS:23
UNIT-I
Introduction: New mall breed-Lifestyle Centers, Key Success Factors, Market Scenario, Risk &
reward. Mall Design Process: Introduction, Current Planning Framework, Design Issues For
Shopping Centers, Feasibility Study, Architects,
UNIT-II
Leasing & Administration: Tenant Mix, Leasing, Finding A Tenant For Your Space, Leasing
Tools, Documents To Be Used With Prespective Tenants, Best Leasing Practice, Leasing
Administration,
UNIT-III
Marketing: Definition, Marketing Plan, Marketing Budget, Marketing Calender, Promotions &
Events, Campaign Post-Analysis, Communication, Positioning, Advance Market Research,
UNIT-IV
Shopping Mall Management: Introduction, Housekeeping Services, Cleaning Chemicals,
Security Services, Fire Management, Parking Management, Bomb Threat Procedure, Security
Parameters, Finance & HR Policies,
UNIT-V
Learn Risk assessment techniques and reduce personal/safety risks, Techniques of preventing
violence against staff, Improve Cash Security, Major causes of Retail Crime, Prevention and
deterrence of Retail Crime, Security and Loss Control Techniques, Identify Potential Shoplifters
and various method they use,
Reference Books
Mall Management: Arif I Sheikh & Dr. Kaneez Fatima, Himalya Publishing House

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PROGRAMME GUIDE

BACHELOR OF BUSINESS ADMINISTRATION

DR. C.V.RAMAN UNIVERSITY

BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

SEMESTER- First Semester Subject Code:

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Unit –1 Introduction: The entrepreneur; Definition; Emergence of entrepreneurial class; theories of

Unit- 2 Promotion of a Venture; Opportunities analysis; External environmental analysis economic,

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Unit - I Entrepreneurship – Meaning, Concept, Characteristics of entrepreneur.

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Dr. C.V. RAMAN UNIVERSITY

Dr. C.V. RAMAN UNIVERSITY

Dr. C.V. RAMAN UNIVERSITY

Dr. C.V. RAMAN UNIVERSITY

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UNIT – I Study of Environmental and ecology :

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UNIT – I Problem of natural resources

UNIT – II Bio-diversity and its protection –

UNIT – III Human Population and Environment

UNIT – IV Multidisciplinary nature of environmental studies :

UNIT – V Environmental Wealth :

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Promotion Decisions: Communication process, Promotion Mix, Advertising, Sales Promotion,

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Performance management: concept and process, performance appraisal, Potential appraisal,

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