Experience

CARLY
MODERN LUXURY
Marketing & Editorial Intern
Washington, DC, Jan. 2019 - May 2019
Formulated interview questions, researched, fact-checked, transcribed interviews,
authored event wrap-ups shared on Capitol File's website and social media.

ROESEN
Planned and promoted events by scheduling meetings with vendors, managing
deliverables, RSVP lists, working run of show and posting on social media.
★  Published 10 beauty, food, lifestyle pieces in DC Magazine with a circulation
      of 50k
★  Promoted strategic partnerships and events on social media for DC Magazine
       and Capitol File with a combined reach of 60k
★ Planned and worked 5 major events including the White House       
      Correspondents After Party with over 300 guests
Skills SILVERSTRATEGY
Public Relations & Marketing Intern
Event Management Washington, DC, Aug. 2018 - Dec. 2018
Social Media Managed agency Instagram and Twitter. Tracked industry news and press breaks. 
Editorial and News Promoted events utilizing community calendars. Created promotional material
Canva
Writing  and social media content for the agency using Canva.
MS Word and Excel  ★  Rebranded agency’s social media account by creating a personalized social       
Adobe InDesign        media strategy and updating social media content calendar weekly 
AP Style 
Media Pitches ★  Developed talking points, press release and wrap report, monitored media for 
Press Releases         DC Startup Week
Media Monitoring and
Blogging  ★  Authored a 15-page recommendation report of agency website changes by         
Advisories       analyzing current website and websites of competitors 
Cision Research BATTALION PR
Public Relations Intern
New York, NY, May 2018 - Aug. 2018
Leadership Tracked press breaks daily, authored weekly internal newsletter. Maintained media
lists. Managed agency calendar, developed agency's social media content
calendar. Compiled press reports. Prepared send outs for and tracked social media
PANHELLENIC DELEGATE of influencers, identified new influencers to fit each client. Spearheaded an
Kappa Delta Sorority efficient system of a weekly inventory check of office supplies and maintained a
clean showroom.
College Park, MD., Nov. 2016 - Nov. 2017 ★  Curated seasonal look books and gift guides sent to editors at national
Served as a communication liaison publications 
between Kappa Delta and University of ★  Coordinated and tracked high-priced, luxury sample pulls with editors, stylists
Maryland’s Panhellenic community  and supervisors by updating meticulous log of inventory.
Planned 10 events for a group of 130 girls ALLIED INTEGRATED MARKETING - FOX SEARCHLIGHT 
Fox Searchlight Pictures Campus Ambassador
following Panhellenic guidelines Washington, DC, Sept. 2017 - Dec. 2017
Conceptualized promotional plan for Battle of the Sexes, Goodbye Christopher
PUBLIC RELATIONS MANAGER Robin specifically for University of Maryland and the surrounding DC area 
★  Worked red carpet world premiere for The Post, starring Meryl Streep, Tom       
Love Your Melon Campus Crew       Hanks and directed by Steven Spielberg
College Park, MD., Nov. 2016 - Nov. 2017 ★  Promoted Battle of the Sexes by forming a relationship with University of           
      Maryland's tennis team and garnering posts on their social media pages
Managed the social media accounts by
FRANK PR
posting weekly  Public Relations Intern
Created promotional materials for New York, NY, June 2017 - Aug. 2017
Tracked press breaks and industry news daily. Created and maintained targeted
upcoming events media lists. Produced wrap reports. Managed events, film screenings and premieres
by checking in guests and handling talent.
★  Crafted press breaks sent to clients that included The Academy of Motion           
Education        Pictures Arts and Sciences, Food Network and WWE 
★  Worked red carpet premiere for Landline (Amazon), starring Jenny Slate
★  Worked 5 Academy screenings for members and 3 press screenings for Logan     
UNIVERSITY OF MARYLAND, COLLEGE PARK         Lucky, starring Channing Tatum, Katie Holmes, Adam Driver 
Bachelor of Arts in Communication, GUEST OF A GUEST
Public Relations Track Editorial Intern
New York, NY June 2017 - Aug. 2017
Art History Minor Pitched, researched and wrote articles that included lists, profiles, and interviews
about lifestyle, nightlife, fashion and more reflecting the blog's voice. Received and
May 2019, Expected Graduation
utilized press releases to craft stories.
★  Published over 22 articles within 2 months 
Contact ★  Highlights: Interviewed owner of Bari Studio, a popular fitness class; Authored   
      7 niche food listicles; Profiled Talita von Furstenberg and Hayley Bloomingdale
FAVIANA INTERNATIONAL
757-570-4098 Editorial Intern
New York, NY, June. 2016 - Aug. 2016
carlyroesen@gmail.com Managing Editor of Faviana’s blog Glam and Gowns. Launched Instagram and
Twitter accounts. Optimized existing articles for SEO and content. 
carlyroesen.com ★  Raised the rate of blogs published from 1 per week to 7 per week
linkedin.com/in/carlyroesen/ ★  Created and maintained a growth strategy for the Instagram account;                   
      gained 200 followers in one month
★  Styled over 20 looks for 3 catalogue and eCommerce photo shoots.