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WORKPLACE (/TOPICS/WORKPLACE)
18 May 2018
'All hands on deck' is just one of the buzzwords or terms vying for top position in 2018.
By LANA BUSBY
(https://www.intheblack.com/contributors/Lana-Busby)
You may still be recovering from the corporate jargon served up in 2016
(https://www.intheblack.com/articles/2016/04/19/the-best-business-buzzwords)and
2017 (https://www.intheblack.com/articles/2017/10/12/best-worst-business-
buzzwords)but the time has come to look at the “best” buzzwords that are emerging as
frontrunners for 2018.
Game changer: A person or company that has managed to “change the playing field” and
holds considerable influence in their chosen market or profession.
Flearning (https://www.intheblack.com/articles/2015/02/02/stop-failing-and-start-
flearning): Failing at a task but learning a valuable lesson as a result.
Tribe: To “find your tribe” means to seek out like-minded collaborators, with added cliquey
connotations.
Omnichannel: A fancy way to describe an integrated sales and/or marketing approach that
leads a consumer through various stages or “touchpoints” (key interactions or milestones).
Vlogger: A noun mashup to denote a blogger who publishes video, touted as the Next Big
Thing for content marketing in 2018.
Lean: A term that can denote a business model that eliminates waste, but it has become
somewhat bastardised in practice. “To keep things lean” can signify a more diplomatic
request for you to achieve more with fewer resources. Read between the lines.
Ninja: Often used affectionately to describe someone who specialises and/or is very
proficient at using a specific program or completing a certain task: “She’s an Excel
(https://www.intheblack.com/topics/excel)ninja”.
Guru: Used in a gushingly similar fashion to “ninja”, to praise someone’s knowledge or skill
in a certain area: “He is an absolute guru when it comes to data analytics
(https://www.intheblack.com/articles/2018/02/01/accounting-talent-asia-pacific-
region)”.
Capture: “Let’s capture this.” “Do you mean write it down?” “Yes.”
Drilldown: A “deep dive” or further in-depth analysis into a particular subject matter. Getting
into the nitty-gritty details.
Journey: Often heard in reference to plotting out a customer’s experience of interacting with
a brand or product. Includes “touchpoints” along the way.
Roadmap: Because you’ll need a plan before you set out on your “journey” or project.
Low-hanging fruit: Why aim high when you can settle for the “easy wins”? To opt for “low-
hanging fruit” means to focus on achieving the most uncomplicated or straightforward task
or goal from the available alternatives.
Take it offline: To avoid running overlong in a meeting, or involving those outside of the
stakeholder circle, a topic that has inspired impassioned discussion may be “taken offline” to
be raised later with relevant colleagues. A wonderfully tech-inspired derivative of “parking an
idea”, a concept meaning to put a discussion on hold for revisiting later.
Touch base: A variant of “reaching out”, meaning to check in with someone regarding
progress on a project or to maintain cordial relations.
Flick through an email: A rather delightful way of telling a colleague you’ll “send through an
email”. Similar premise to “pinging” someone.
All hands on deck: Derived from an old naval call to arms to inspire colleagues of varying
rank to band together to achieve a lofty or intimidating goal.
Has legs: Often used to describe a concept or plan that is inherently credible or enduring,
supposedly one that can “stand on its own merit” or “stand the test of time”. Cute.
Like a boss: To handle a task with impressive aplomb: “You handled that negotiation like a
boss”.
You’ve got this: A supremely condescending phrase to affirm your belief in a fellow
colleague. Best used in a playfully ironic fashion, if at all.
TAGS
WORKPLACE (/TOPICS/WORKPLACE)
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CONTENTS