Samantha Dlugosh

Writing for Digital Media

Copy Platform Checklist

1. Client
My client is The Varsity Pub in Vermillion, SD
2. Target
The target audiences for this campaign are original customers (older crowd)
and college-aged students.
3. Objective
The objective for this campaign is to persuade and remind the target
audience.
4. Sales Slogan
The sales slogan for this campaign will be, “College town bar that feels like
home.”
5. Bonus Items
Pitcher deals, happy hour every evening from 4-7
6. Approach
Fun, energetic, and excited…yet mature
7. Positioning
Event space, great music, friendly staff, games, oldest bar in Vermillion (it’s
tradition!) and your favorite beer/wine for the best price in town. I want to
showcase a few Varsity’s specials and great atmosphere.